Grandesign

What Grandesign does

Grandesign (operating as Jinluishan Sika Deer Farm / 金绿山梅花鹿场) is a privately held sika deer breeding and processing operation based in Xingcun, Yuandong Township, Jindong District, Jinhua, Zhejiang Province, China. Originally founded in 2001 as the Jindong District Spotted Deer Farm (金东区梅花鹿场) and renamed in 2014, the company holds an approval from the Zhejiang Forestry Department as a Special Wildlife Breeding Base. Its core activity is raising sika deer in a natural mountain environment where the animals feed on local foliage, with the operation positioned as an ecological organic farm. (Note: a separate firmographic block describes a Los Angeles-based Out-of-Home media planner also named Grandesign; the website scraped at grandesign.com and the majority of the supporting data unambiguously belong to the Chinese deer farm, and that identity governs this description.)

The company's product portfolio comprises processed deer-derived health and gift items: velvet antler wine in both single-bottle and gift-box formats, velvet antler blood wine, premium velvet antler and penis wine, deer placenta powder (gift-boxed), deer antler powder (gift-boxed), velvet antler slices, and fresh velvet antler wine. The product page lists six core SKUs sourced from a single farm where the entire deer is utilized (antler, blood, placenta, horn). Products are positioned within the traditional Chinese health and gifting categories.

The business model is direct-to-consumer and operates at a small regional scale. Sales occur via telephone inquiries and in-person visits to the farm; there is no identified e-commerce, no third-party retail distribution, and no digital marketing channels beyond a static Chinese-language website. Customers are health-conscious regional consumers plus gift-box buyers, served within Zhejiang Province. Revenue is generated through one-time product purchases rather than subscriptions or licensing. The farm has received multi-year Agricultural Industrialization Assessment Awards and Rural Science and Technology Demonstration Household Awards from the Jindong District People's Government and has been positively covered by Jinhua TV, Jinhua Daily, and Jinhua Evening News, providing its primary brand-awareness moat.

Name

Grandesign

Legal name

金绿山梅花鹿场 (Jinlu Mountain Spotted Deer Farm)

Website

https://grandesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Grandesign (Jinluishan Sika Deer Farm) is a privately held sika deer breeder and processor in Jinhua, Zhejiang, China, producing gift-boxed velvet antler wine, deer blood wine, placenta powder, and antler powder sold direct to regional health-conscious and gift-buying consumers via phone and farm visits.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine / Deer Health Products

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Deer & Elk Farming (Venison) (AFAEAIAD)

Keywords

• Sika deer breeding
• Velvet antler products
• Traditional Chinese medicine
• Deer health supplements
• Ecological deer farming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Deer Product Sales: Sales of processed deer products including antler wine (礼盒装 and 单瓶装), deer blood wine, antler slices, antler powder, and deer placenta powder

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Grandesign (金绿山梅花鹿场) operates a large-scale ecological organic sika deer breeding farm in the mountainous area of Jindong District, Jinhua, Zhejiang Province, licensed by the Zhejiang Forestry Department as a special wildlife breeding base. It breeds sika deer fed on natural mountain leaves and grass and processes them into a range of traditional Chinese health products—velvet antler wine (gift-boxed and single bottle), velvet antler blood wine, premium velvet antler and penis wine, deer placenta powder, deer antler powder, and velvet antler slices—sold as supplements and premium gifting items.

Product overview

Grandesign (金绿山梅花鹿场) is a large-scale sika deer breeding farm established in 2001 in Jinhua, Zhejiang Province. The company operates as an ecological, organic deer farm in a scenic mountain area, producing a portfolio of deer-derived health products including velvet antler wine (both gift-boxed and single bottle formats), velvet antler blood wine, deer placenta powder, deer antler powder, and fresh velvet antler products. The products are developed from珍贵 deer resources where the entire deer is utilized, with velvet antler, deer blood, placenta, and antlers all transformed into health supplements and beverages. The company has received recognition including agricultural industrialization assessment awards and rural science and technology demonstration household awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Velvet Antler Wine Gift Box (鹿茸酒礼盒装) Gift-boxed velvet antler wine made from premium deer velvet antlers, packaged in an elegant gift box format for traditional Chinese gifting occasions. Designed for health-conscious consumers and gift purchasers seeking authentic sika deer-based traditional health products.
• Premium Velvet Antler and Penis Wine (极品鹿茸鞭酒) Premium wine produced from velvet antler combined with deer penis, positioned as a high-end traditional Chinese health product. Targeted at adult consumers seeking traditional wellness beverages.
• Deer Placenta Powder Gift Box (鹿胎粉礼盒装) Gift-boxed deer placenta powder supplement derived from deer placenta, a high-value traditional Chinese health product. Targeted at health-conscious consumers seeking premium placenta-based wellness supplements.
• Velvet Antler Wine Single Bottle (鹿茸酒单瓶装) Single-bottle format of velvet antler wine, a traditional Chinese health beverage made from ecologically raised sika deer velvet antlers. Targeted at individual health-conscious consumers seeking fresh sika deer velvet antler wine for personal consumption.
• Velvet Antler Blood Wine (鹿茸血酒) Health wine made from velvet antler combined with sika deer blood, recognized for its traditional therapeutic properties. Targeted at consumers seeking traditional Chinese medicine-based wellness beverages.
• Deer Antler Powder Gift Box (鹿角粉礼盒装) Gift-boxed deer antler powder supplement produced from processed sika deer antlers for traditional Chinese health benefits. Targeted at health-conscious consumers and gifting purchasers of traditional Chinese medicine supplements.
• Velvet Antler Slices (鹿茸片) Sliced velvet antler product intended for traditional Chinese medicine use or health supplementation. Targeted at individual consumers seeking raw sliced velvet antler for personal wellness preparation.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dong-E E-Jiao (东阿阿胶): Listed Chinese TCM company specializing in premium animal-derived traditional health products (e.g., ejiao/donkey-hide gelatin), with similar gift-box premium positioning and Chinese health/wellness consumer base. Comparable in the premium-animal-derived TCM category, supply chain model, and gifting-driven revenue mix.
• Pien Tze Huang (片仔癀): High-end specialty TCM brand with strong gift-channel presence and consumer-trust positioning. Comparable in its traditional Chinese medicine/premium gift category overlap and tier-1 retail distribution, although its core ingredient is bile-based rather than deer-based.
• Tong Ren Tang (同仁堂): China's most iconic traditional Chinese medicine (TCM) brand, with velvet antler and deer-derived products in its extensive product portfolio. Comparable because it sells premium deer-derived health products to health-conscious Chinese consumers through both physical and increasingly digital channels, despite its much broader scale and product range.
• Yunnan Baiyao Group (云南白药): Diversified Chinese TCM and health-products conglomerate with broad retail and digital presence across China. Comparable because it sells premium Chinese health-and-wellness products to similar consumer demographics via both gifting and everyday consumption channels, though its product base is much broader.

Direct peers

• Jilin Aodong Pharmaceutical (吉林敖东): Major Northeast China TCM pharmaceutical company whose portfolio explicitly includes deer antler (鹿茸)-based health products. Comparable because it sources and markets deer-derived health supplements within Chinese TCM markets, though it operates at significantly larger manufacturing scale.
• Jilin Luwang Deer Industry (吉林鹿王): Northeast China sika deer farming and deer-products enterprise, focused on antler velvet and related health products. Directly comparable as a regional Chinese sika deer farm operator with overlapping product lines (antler, antler wine, supplements); competing at similar small-to-mid enterprise scale in the deer-agriculture subsegment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/116334

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandesign