What Water Technology Group does

Water Technology Group, founded in 1976 and headquartered in Golden, Colorado, is an employee-owned private company specializing in the sale and service of water and wastewater treatment equipment and pumping systems. The company distributes a broad product portfolio — pumps, blowers, valves, mixers, filters and strainers, mechanical seals, motors, instrumentation and controls, parts, and water/wastewater treatment equipment — sourced from industry-leading manufacturers, and pairs this with a complementary service portfolio spanning custom engineered solutions, predictive maintenance, equipment sales, pump rental, monitoring and controls (SCADA), chemical feed systems, and 24-hour emergency service repair. Its customer base is entirely municipal, serving water utilities, wastewater and sewage treatment plants, stormwater systems, and chemical feed applications across Colorado and Wyoming from offices in Golden, CO and Casper, WY.

The company operates a sales-led, field-service-intensive go-to-market model, leveraging 23 boom trucks, 45 service trucks, and 12 advanced service centers to deliver rapid on-site response — a capability it positions as a primary differentiator versus smaller regional competitors. Distribution partnerships with Flygt (Xylem) for next-generation intelligent pumping products and Godwin Pumps for rental supply extend the technology and rental breadth available to its municipal customers. Water Technology Group generates revenue through a mix of one-time equipment sales, recurring pump rental, and professional services (service/repair, SCADA design and maintenance, predictive maintenance), with all transactions conducted via direct quote-based engagement rather than published pricing.

As one of 12 best-in-class partner companies within the Cogent Companies network, Water Technology Group is affiliated with a broader organization serving the Oil and Gas, Petrochemical, and Water and Wastewater industries, which provides ecosystem leverage without altering its narrow geographic and end-market focus. Its ownership structure (employee-owned, no disclosed external PE/VC), long operating history, and stable 51–100 employee footprint indicate a mature, regionally anchored industrial services business rather than a venture-backed growth company.

Name

Water Technology Group

Legal name

Water Technology Group

Website

https://wtrgroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Water Technology Group is an employee-owned Colorado-based distributor and service provider of water and wastewater treatment equipment and pumping systems, serving municipal water, wastewater, stormwater, and chemical feed utilities across Colorado and Wyoming since 1976.

Ownership category

akta.pro rank

Product category

Water and Wastewater Treatment Equipment & Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD)

akta.pro secondary industry

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Water treatment equipment
• Wastewater pumping systems
• Municipal pump service
• SCADA monitoring controls
• Pump rental services

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of water and wastewater treatment equipment including pumps, blowers, motors, instrumentation, controls, valves, mechanical seals, mixers, filters, strainers, and water/wastewater treatment equipment from industry leading manufacturers.
2. Service and Repair: Comprehensive service repair including pump repair, 24-hour emergency service, preventative maintenance, and SCADA design and maintenance.
3. Pump Rental: Short-term and long-term pump rental solutions for municipal and industrial customers requiring temporary pumping capacity.
4. Predictive Maintenance: Proactive maintenance services to prevent equipment failure and extend asset life for municipal water and wastewater systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Water Technology Group sells and services water and wastewater treatment equipment and pumping systems for municipal customers across Colorado and Wyoming. Offerings span equipment sales (pumps, blowers, valves, mixers, motors, controls, filters, mechanical seals, parts), custom engineered solutions, 24-hour emergency service and repair, preventative and predictive maintenance, pump rental, and SCADA monitoring and controls.

Product overview

Water Technology Group is a product and service company offering a portfolio of water and wastewater treatment equipment and pumping systems to municipal customers. The company provides a comprehensive lineup of products including Pumps, Blowers, Valves, Mixers, Filters & Strainers, Mechanical Seals, Motors/Instrumentation & Controls, Parts, and Water/Wastewater Treatment Equipment, complemented by engineered services such as Custom Engineered Solutions, Predictive Maintenance, Equipment Sales, Pump Rental, Monitoring & Controls, Chemical Feed Systems, and Service Repair. They serve four primary markets: Municipal Water, Municipal Wastewater, Stormwater, and Chemical Feed Systems. As a Cogent Company and partner with Flygt (Xylem), they offer next-generation intelligent pumping solutions. The company operates service centers in Denver, CO and Casper, WY with 23 boom trucks, 45 service trucks, and 12 advanced service centers providing 24-hour emergency support.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumps Centrifugal and submersible pumps for municipal water distribution, wastewater collection, and stormwater management applications.
• Blowers Industrial blowers used in water and wastewater treatment processes for aeration and oxidation applications.
• Valves Industrial valves for controlling flow, pressure, and direction in water and wastewater distribution systems.
• Mixers Mixing equipment for blending, aeration, and maintaining suspension in treatment tanks and processes.
• Filters & Strainers Filtration equipment for removing debris and contaminants from water and wastewater streams.
• Mechanical Seals Precision-engineered seals for rotating equipment preventing fluid leakage in pumps and compressors.
• Motors, Instrumentation & Controls Electric motors and electronic control systems for monitoring and managing pumping equipment and treatment processes.
• Parts Replacement components and spare parts for pumps, motors, valves, and treatment equipment.
• Water/Wastewater Treatment & Equipment Comprehensive treatment systems and equipment for municipal water purification and wastewater processing.
• Equipment Sales Sales of pumps, motors, blowers, valves, and other water/wastewater treatment equipment from leading manufacturers to municipal customers.
• Service Repair Complete shop and field repair services for pumps, motors, and treatment equipment with 24-hour emergency availability and factory-trained service technicians.
• Pump Rental Short-term and long-term rental of portable and stationary pumps for temporary dewatering, bypass pumping, and emergency municipal applications.
• Predictive Maintenance Proactive maintenance programs using monitoring and analysis to predict equipment failures before they occur and extend asset life for municipal water and wastewater systems.
• Custom Engineered Solutions Engineering design and fabrication of custom pumping and treatment solutions built to specification for unique municipal requirements.
• Monitoring & Controls SCADA systems and control solutions for real-time monitoring and management of pumping and treatment operations, including SCADA design and maintenance.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Flygt (Xylem)coreTechnology or Integration · 3 June 2019Water Technology Group partners with Flygt, a Xylem brand, to provide next-generation intelligent pumping solutions. The partnership provides access to Flygt Concertor technology, an intelligent pumping system with integrated monitoring and control capabilities for municipal water and wastewater applications.
• Godwin PumpscoreTechnology or IntegrationWater Technology Group offers pump rental solutions through partnership with Godwin Pumps, providing next-generation intelligent pumping capabilities for temporary and emergency municipal applications.
• Cogent CompaniescoreStrategic or Co-development PartnerWater Technology Group is one of 12 best-in-class partner companies within the Cogent Companies network. The network provides pumping and process equipment solutions and services to Oil and Gas, Petrochemical, Water and Wastewater treatment industries across multiple regions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sulzer Ltd. Sulzer manufactures and services pumps, rotating equipment, and related flow technologies for water, wastewater, and industrial customers worldwide. Its service and aftermarket business mirrors W TG's 24-hour service and predictive maintenance offering, though at global scale.
• Flowserve Corporation: Flowserve is one of the world's largest manufacturers and service providers of pumps, valves, seals, and related flow-control products for power, oil & gas, chemical, and water industries. It overlaps with W TG in pumps and pump service, particularly for municipal and industrial water applications.
• Watts Water Technologies: Watts Water Technologies designs, manufactures, and sells water flow and treatment products including pumps, valves, and water quality solutions for commercial, residential, and municipal markets. It overlaps W TG's pumping and water-handling portfolio but at scale and with a manufacturing-led model.
• Mueller Water Products: Mueller Water Products manufactures and supplies water infrastructure products including valves, hydrants, and pipe-related equipment to municipalities in North America. It is a comparable incumbent serving the same municipal water utility end customers as W TG.
• Pentair plc: Pentair is a global water treatment and flow solutions company serving residential, commercial, industrial, and municipal customers with filtration, pumps, and treatment equipment. It competes with W TG in municipal water treatment equipment but operates globally and as a manufacturer rather than a regional service-led distributor.
• Xylem Inc. Xylem is the global parent of Flygt, W TG's key intelligent pumping technology partner, and a leading manufacturer of water and wastewater pumps, treatment, and monitoring solutions. Xylem overlaps directly with W TG's municipal water/wastewater equipment and service scope, but at a much larger scale and as a manufacturer rather than regional distributor.
• Veolia Water Technologies (formerly Evoqua): Veolia Water Technologies (including the former Evoqua) provides water and wastewater treatment systems, services, and digital solutions to municipal and industrial customers globally. It competes with W TG in the broader municipal water treatment equipment and service space, but as a much larger incumbent offering engineered systems and outsourced operations.

Direct peers

• DXP Enterprises: DXP Enterprises is a leading distributor and service provider of pumps, rotating equipment, and related products to municipal, industrial, and oil & gas customers. They share W TG's distribution-plus-service business model and customer base, making them a closely comparable direct peer.
• Core & Main: Core & Main is the largest U.S. distributor of water, wastewater, storm drainage, and fire protection products, serving municipal and private-sector customers. It mirrors W TG's distribution-led model and municipal customer concentration, making it a strong direct comparable on business model and end markets.

Emerging players

• United Rentals (Pump & Power): United Rentals operates a large equipment-rental business that includes pumps and fluid-management solutions for industrial, construction, and emergency-response applications. It is an emerging competitive force in pump rental, a segment W TG serves through its Godwin partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1909570

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Technology Group