What Moshimo does

Moshimo Co., Ltd. (株式会社もしも) is a Tokyo-headquartered affiliate marketing service provider (ASP) founded in 2004 and operating as a subsidiary of TSE Prime-listed Scroll Co., Ltd. The company operates a two-sided digital marketplace connecting approximately 700,000+ registered media owners (as of April 2022) with over 5,000 merchants (as of May 2024), enabling performance-based commerce and lead generation across categories such as travel, e-commerce, health supplements, food and daily goods, and logistics.

The platform's product portfolio centers on the Moshimo Affiliate ASP and is supplemented by TopSeller (a dropshipping platform allowing merchants to sell without inventory), Moshimo Marketing (digital marketing professional services), Moshimo Creator (services targeting content creators), Moshimo Cashback (consumer cashback mechanics), and integration tools such as Easy Link and Rakuten Widget. The underlying architecture is a conventional affiliate-tracking stack with publisher and merchant portals, link/redirect management, and reporting systems; no proprietary AI/ML components are described.

The business model combines (1) a roughly 30% platform take-rate on the affiliate rewards merchants pay out, (2) a W Reward program that returns up to 12% of those rewards back to media owners as a cashback/loyalty incentive, and (3) fees from Moshimo Marketing professional services and TopSeller dropshipping operations. Customers span B2B merchants (largely SMBs across multiple verticals) and individual media owners/affiliate publishers, with named advertiser relationships including travel and e-commerce players. The company has raised approximately $3.1M across disclosed funding rounds in 2007 and 2013 but appears primarily supported by its listed parent rather than ongoing external fundraising.

Name

Moshimo

Legal name

株式会社、もしも (Moshimo Co., Ltd.)

Website

https://moshimo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Moshimo Co., Ltd. is a Tokyo-based affiliate marketing service provider (ASP) founded in 2004, connecting roughly 700,000+ media owners with over 5,000 merchants across Japan. It operates the Moshimo Affiliate network, TopSeller dropshipping platform, and complementary digital marketing and creator monetization services.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Affiliate network
• Performance advertising
• Digital marketing services
• Dropshipping platform
• Influencer monetization

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Affiliate Commission (Media Owner Side): Moshimo collects affiliate commissions from merchants (advertisers) when media owners generate sales or conversions. Moshimo charges merchants 30% commission on the成果報酬 (performance reward) amount. Media owners receive their share directly from merchants through Moshimo's platform, plus the W Reward bonus from Moshimo.
2. W Reward Bonus Payouts (Cost): Moshimo pays out up to 12% bonus reward on top of merchant-paid commissions to its media owner members as a proprietary incentive. This is a cost center that drives member acquisition and retention.
3. Marketing Services (Moshimo Marketing): Moshimo Marketing provides consulting and execution services for digital marketing strategy, tool selection, advertising operations, and KPI management. Service fees are tailored to each client's budget and scope of support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Moshimo operates an affiliate marketing network (ASP) that connects individual media owners (bloggers, influencers, YouTubers, Instagram creators) with merchant advertisers for performance-based commission marketing, offering proprietary tools such as a W Reward bonus system, Easy Link card-style link generator, and Rakuten Motion Widget. The company also provides sales-led digital marketing consulting services (Moshimo Marketing) targeting SMEs, and operates TopSeller, an e-commerce/dropshipping service brand under the Moshimo umbrella.

Product overview

Moshimo (株式会社假如)是，一家数字商务支持公司，运营三大核心业务线：コマース事业、アフィリエイ卜事业和マーケティング事业。具体而言，假如アフィリエイ卜是其旗舰联盟营销平台(ASP)，将博主、影响者和社交媒体创作者(媒体方)与广告主连接起来，按效果付费；假如マーケティング提供伴走型数字营销咨询服务，覆盖策略、渠道选择和广告运营；TopSeller则是旗下子品牌。三大业务相互协作——营销服务可与联盟广告联动，联盟平台支持博主和影响者利用W报酬、かんたんリンク、假如キャッシュバック等工具实现收益最大化。

Differentiator

Problem solved

Functional benefit

Brands

• 假如も网络营销 (Moshimo Affiliate): Affiliate marketing service for individuals, connecting media owners with advertisers
• 假如もマーケティング (Moshimo Marketing)
• TopSeller

Products and services

• Moshimo Affiliate (假如もアフィリエイト) A self-serve affiliate network (ASP) platform that connects individual media owners (bloggers, influencers, YouTubers, Instagram and X/Twitter creators) with merchant advertisers for performance-based commission marketing. Media owners register for free and earn commissions on conversions; merchants set reward amounts and pay Moshimo a 30% commission on the reward. Includes W Reward bonus system (up to 12% extra), Easy Link card generator for Amazon/Rakuten, Rakuten Motion Widget, management dashboard with reporting/CSV download, and direct messaging between media owners and merchants.
• Moshimo Marketing (假如もマーケティング) A hands-on, consultative digital marketing support service for SMEs and enterprises. Provides end-to-end support covering marketing strategy, channel selection, advertising operations (search, display, SNS), KPI/ROI definition, data visualization, and tool selection/implementation. Acts as an outsourced marketing function rather than selling a proprietary marketing tool. Pricing and scope are tailored to client budgets and current activities.
• TopSeller (假如もドロップシッピング / Moshimo Dropshipping) An e-commerce/dropshipping service brand under Moshimo, positioned alongside Moshimo Affiliate and Moshimo Marketing as one of the company's three core business lines (コマース事業 / commerce business).

Quantifiable outcome

• W Reward bonus system pays up to 12% extra on top of standard merchant commissions, allowing media owners to earn more per transaction than at competing ASPs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ソーシャルグッドリンク (Social Good Link)minorStrategic or Co-development Partner · 18 June 2025Moshimo Affiliate launched a collaborative page with Social Good Link, an initiative dedicated to solving social issues through affiliate marketing, in partnership with content creators focused on societal impact.
• 日本ネット経済新聞 (Nihon Net Keizai Shimbun)minorGTM or Marketing PartnerMoshimo Marketing was featured in an article by Nihon Net Keizai Shimbun in June 2019, providing media coverage for the company's marketing services business.
• EC業界相関図2021 (EC Industry Correlation Diagram 2021)minorGTM or Marketing PartnerTopSeller, Moshimo's dropshipping brand, was featured in the EC Industry Correlation Diagram 2021 published by econtral/mikata, indicating recognition within the Japanese e-commerce ecosystem.
• 日本电子商务协议会 (Japan Affiliate Association / JAO)coreOthersMoshimo Affiliate is a 正会員 (regular member) of the Japan Affiliate Association (JAO), an organization dedicated to the healthy development and dissemination of the affiliate advertising industry. The company also publishes its own advertising guidelines and participates in industry self-regulation.
• 日本広告審査機構 (Japan Advertisement Review Organization / JARO)coreOthersMoshimo is a member company of the Japan Advertisement Review Organization (JARO), participating in advertising standards oversight and the affiliate industry's self-regulatory framework.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AWIN: Global affiliate network with expanding APAC presence and self-serve platform similar to Moshimo Affiliate. Comparable technology and two-sided marketplace model, though primarily focused on enterprise merchants in established Western markets.
• Impact Tech, Inc. Global affiliate and partner marketing platform rapidly expanding in APAC. While currently more enterprise-focused than Moshimo, it represents the global SaaS-style evolution of affiliate networks and a competitive threat as it enters Japan.

Broad incumbents

• CyberAgent, Inc. Major Japanese digital advertising conglomerate operating multiple agency and platform businesses including digital marketing services. Overlaps with Moshimo Marketing consulting business at a vastly larger scale (ABEMA, Ameba, etc.).

Direct peers

• CJ Affiliate (Commission Junction): One of the world's largest affiliate networks, owned by Publicis Groupe. Comparable in two-sided marketplace model and performance-based pricing, though global rather than Japan-focused—and a potential entrant into the Japanese market.
• ValueCommerce Co., Ltd. Parent company of A8.net; TSE-listed Japanese affiliate marketing company providing the same ASP services and digital marketing solutions. The publicly listed equivalent directly comparable to Moshimo Affiliate's structure.
• LinkShare Japan (Rakuten Group): Affiliate network operated by Rakuten Group, one of Japan's largest e-commerce conglomerates. Backed by Rakuten's massive merchant base and commerce ecosystem—directly comparable but with significantly more parent-group resources than Moshimo's Scroll Group backing.
• A8.net (ValueCommerce Co., Ltd.): Japan's largest affiliate network (ASP), directly competing with Moshimo Affiliate for both media owners and merchants. Operates the same self-serve PLG model with performance-based commissions, making it the most direct comparable in the Japanese market.
• JANet (JANet Co., Ltd.): Japanese affiliate network with a long operating history and similar self-serve model, directly competing for both advertiser and publisher relationships. Comparable in scale and target segment to Moshimo Affiliate.
• afb (Solution Co., Ltd.): Mid-sized Japanese affiliate network targeting individual media owners with beginner-friendly tools and rewards—a comparable persona strategy to Moshimo's 'hardworking individuals' positioning. Both monetize via commission on performance-based affiliate transactions.

Regional players

• felmat (Bridgestone Marketing Solutions): Japanese adult/dating-focused affiliate network. Compares to Moshimo in operating an ASP but with a specialized vertical focus—illustrates the fragmentation of the Japanese ASP landscape Moshimo competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoshimoCoLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moshimo