What Airelles does

Airelles is a privately held French luxury hotel collection operating a portfolio of nine palace and five-star properties across historically and culturally significant destinations in France — Le Grand Contrôle inside the Château de Versailles, Château de la Messardière and Pan deï Palais in Saint-Tropez, La Bastide in Gordes, Les Airelles in Courchevel, Airelles Val d'Isère, Villa Baulieu, and Château d'Estoublon in Provence — with Airelles Palladio in Venice scheduled to open in 2026 as the group's first property outside France. The collection is the hospitality trading brand of LOV HOTEL COLLECTION, a simplified joint-stock company (SAS) headquartered at 5 rue François 1er, Paris, with €129,725,039 of share capital and 251–500 employees.

The product surface is built around three pillars: accommodation in heritage properties, signature restaurants operated or curated by named-star chefs (Alain Ducasse, Cédric Grolet, Jean-François Piège, Matsuhisa, alongside multiple Palladio Italian outlets), and spa and wellness facilities anchored by the 1,600 m² Airelles Spa by Guerlain at La Bastide de Gordes. Adjacent lines monetize the brand beyond the room night — the Vanille & Lilas boutique, gift cards and curated experiences sold via gifts.airelles.com, and children's programming such as Royal Camp and the Airelles Summer Camp. Operational technology is conventional hospitality SaaS: Mews for property management, SevenRooms for restaurant reservations, and Techsembly for the gifting storefront.

The commercial model targets ultra-high-net-worth individuals primarily, with secondary demand from corporate/executive travel and celebration/private-event segments. Pricing is quote-based and not publicly disclosed, ranging from deluxe rooms to multi-hundred-square-meter signature suites such as the 300 m² Le Grand Appartement and the 250+ m² Pavillon des Jardiniers Suite at Versailles. Distribution combines direct booking via airelles.com with partnerships across luxury travel advisors, tour operators, and high-end concierge services. Revenue is not publicly disclosed, but the asset base, parent-company capitalization, and nine-property operating footprint indicate a substantial luxury operator funded and held within LOV HOTEL COLLECTION.

Name

Airelles

Legal name

LOV HOTEL COLLECTION

Website

https://airelles.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Airelles is a French luxury hotel collection operating nine palace and five-star heritage properties across Versailles, Saint-Tropez, Gordes, Courchevel, Val d'Isère, and Provence, with a tenth Maison (Palladio, Venice) opening in 2026. The company serves ultra-high-net-worth travelers through branded accommodations, signature restaurants by leading chefs, Guerlain spas, and curated experiences.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Beachfront & Island Luxury Resorts (THAGACAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel collection
• Luxury hospitality services
• Boutique luxury hotels
• Upscale resort accommodations
• Premium château hotels

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Hotel Accommodations: Revenue from room, suite, and apartment rentals across 9+ luxury properties in France and Venice, including Versailles, Saint-Tropez, Provence, Courchevel, Val d'Isère, and the new Venice location opening 2026.
2. Fine Dining & Restaurants: Revenue from multiple signature restaurants across properties, including Alain Ducasse establishments, Italian restaurants (Palladio), Cedric Grolet pastry, and various culinary experiences including tea time, brunches, and private dining.
3. Spa & Wellness Services: Revenue from spa services including the Airelles Spa by Guerlain at La Bastide de Gordes, featuring 1600m² of wellness facilities.
4. Gift Cards & Experiences: Revenue from gift cards and curated experiences sold through gifts.airelles.com, including Signature Moments, Dining Experiences, and Wellness & Spa packages.
5. Boutique Products: Revenue from the Airelles Boutique (Vanille & Lilas) selling fashion, homeware, beauty products and exceptional objects inspired by the brand's art de vivre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Airelles is a luxury hotel collection that operates a portfolio of palace- and château-style hotels and resorts in prestigious destinations. The company sells high-end overnight accommodations along with on-site fine dining, spa, wellness, and bespoke concierge experiences aimed at affluent leisure travelers.

Product overview

Airelles is a collection of luxury hotels and palaces across exceptional French destinations, encompassing 9 distinctive properties including Le Grand Contrôle at Château de Versailles, properties in Saint-Tropez (Château de la Messardière, Pan deï Palais), Provence (La Bastide de Gordes, Villa Baulieu, Château d'Estoublon), the Alps (Les Airelles Courchevel, Airelles Val d'Isère), and the upcoming Airelles Palladio Venice (opening 2026). The collection offers over 20 restaurants including Alain Ducasse's La Table des Jardiniers at Versailles, multiple Palladio Italian restaurants, and Cedric Grolet's pastry offerings. Spa facilities include the 1,600 m² Airelles Spa by Guerlain at Gordes and the spa at Versailles. Additional offerings include gift cards, the Vanille & Lilas boutique, and children's programs (Royal Camp, Summer Camp). The collection positions itself as a 'Maison de famille' offering personalized luxury hospitality experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Airelles Palladio: Luxury hotel property in Venice, Italy, set to open in 2026, featuring restored 16th-century buildings.
• Le Grand Contrôle
• Château de la Messardière
• La Bastide
• Pan deï Palais
• Les Airelles Courchevel
• Airelles Val d'Isère
• Villa Baulieu
• Château d'Estoublon
• Vanille & Lilas
• Airelles Spa by Guerlain

Products and services

• Luxury Hotel Stays (Airelles Collection) Overnight accommodations and on-property hospitality experiences at Airelles' portfolio of palace- and château-style luxury hotels in destinations such as Versailles, Courchevel, Saint-Tropez, and Saint Barthélemy. Targeted at affluent leisure travelers.
• Fine Dining Restaurants On-site restaurants and gastronomy offerings at Airelles properties, often featuring Michelin-level chefs and tasting menus, available to both hotel guests and outside diners.
• Spa and Wellness Programs High-end spa, wellness, and beauty treatments provided within each Airelles property, offered as paid services to guests and external visitors.
• Bespoke Concierge and Experience Services Personalized concierge, private events, weddings, and tailored experiences curated by Airelles staff for guests at each property.

Quantifiable outcome

• Palace distinction - among the first 8 hotels in France to achieve this status
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Alain DucasseflagshipStrategic or Co-development PartnerLegendary chef curating dining experiences at Le Grand Contrôle including La Table des Jardiniers restaurant. His gastronomic vision celebrates traditional French cuisine in elegant settings at Versailles, representing the pinnacle of the group's culinary excellence.
• GuerlaincoreStrategic or Co-development PartnerLuxury beauty brand partnering with Airelles for the Spa Airelles x Guerlain at La Bastide de Gordes. The 1600m² spa offers bespoke wellness treatments inspired by the purity of Provence's ancient abbeys, overlooking the Luberon mountains.
• Cedric GroletcoreStrategic or Co-development PartnerWorld-renowned pastry chef creating signature desserts at La Table de la Messardière in Saint-Tropez. His irresistible creations enchant each meal's conclusion, served overlooking the Bay of Pampelonne.
• UnisoapminorOthersLyon-based charity that collects single-use soaps from Airelles hotels. The soap is recycled at a center staffed by people with disabilities and distributed to vulnerable populations through partner associations.
• ELISE AlpesminorOthersEntreprise Adaptée (Accessible Business) that creates employment for people with disabilities. Collects and composts food waste from Airelles mountain properties, returning it to the ground as part of the group's sustainability initiatives.
• Maison ColomminorOthersPrimary supplier of fruits and vegetables to Airelles. Partner in the group's sustainability initiatives, collaborating via Pandobac to replace wooden crates with reusable containers, reducing waste throughout the supply chain.
• PandobacminorOthersEnvironmental services company enabling Airelles to replace wooden crates with reusable containers for produce delivery, supporting the group's goal of prioritizing reusable over disposable materials.
• Mécénat Chirurgie CardiaqueminorOthersCharitable organization providing life-saving cardiac surgery to children from countries where this is not possible. Airelles staff participate in fundraising challenges, having successfully funded operations for children including Mariam Soubounou from Mali.
• SevenroomscoreTechnology or IntegrationRestaurant reservation and guest experience platform used across Airelles properties for dining bookings, including Pan Deï Palais brunch, Palladio restaurants, and various culinary experiences.
• Pierre FreyminorOthersPrestigious French fabric house supplying exquisite textiles inspired by 18th-century motifs for Airelles properties, particularly Versailles suites, creating an authentic royal atmosphere.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Belmond (LVMH): Belmond, owned by LVMH, is a curated collection of luxury hotels, river cruises and lodges in iconic heritage locations across Europe and the Americas. It is directly comparable to Airelles as a small-portfolio ultra-luxury collection whose brand equity rests on heritage properties and experiential storytelling rather than scale.
• Rosewood Hotels & Resorts: Rosewood is a global ultra-luxury hotel collection emphasizing residential-style service, heritage properties and curated culinary programming. It is comparable to Airelles in its small-portfolio, experiential positioning, and emphasis on iconic one-off properties over scale.
• Aman Resorts: Aman operates an ultra-luxury collection of roughly 35 intimate hotels and residences in heritage and remote destinations globally. It is comparable as a small-portfolio, design-led luxury operator where per-property exclusivity and experiential depth drive premium pricing rather than scale.
• Cheval Blanc (LVMH): Cheval Blanc is LVMH's Palace-distinguished ultra-luxury hotel brand with maisons in Courchevel, Paris, St-Barth and other destinations. Comparable to Airelles in its Palace positioning, French Alpine presence, and chef-driven fine-dining experiences curated around iconic venues.
• Six Senses Hotels Resorts Spas: Six Senses is an experiential luxury hospitality brand with hotels, resorts and spas in iconic destinations, recently under IHG. Comparable to Airelles as a small-collection ultra-luxury operator differentiating through wellness, sustainability, and locally-rooted experiences rather than scale.
• Oetker Collection: Oetker Collection operates a portfolio of masterpiece hotels including Le Bristol Paris, Hotel du Cap-Eden-Roc and Brenners Park, sharing the ultra-luxury, family-office style positioning of Airelles. Both compete in the European Palace and grand-hotel tier with chef-driven restaurants and historic flagship locations.
• Mandarin Oriental Hotel Group: Mandarin Oriental operates a small global portfolio of luxury hotels in iconic city and resort locations, distinguished by Asian-inspired service. Comparable to Airelles as a curated ultra-luxury collection competing at the top of the ADR pyramid with chef-led restaurants and signature spas.

Broad incumbents

• Four Seasons Hotels & Resorts: Four Seasons is a global ultra-luxury hotel operator with a much larger portfolio of city and resort hotels. Comparable as a top-tier luxury competitor at similar ADR levels, though it competes on global scale and loyalty reach rather than the boutique heritage-collection positioning Airelles occupies.

Regional players

• Hôtel Barrière: Barrière is a leading French hotel and casino group operating luxury palaces (Fouquet's Paris, Le Normandy Deauville, Le Majestic Cannes) and luxury resorts. Directly comparable to Airelles as a French Palace-tier operator focused on French coastal and city destinations, though with a heavier gaming and family-resort mix.

Others

• Hôtel du Louvre & Galeries Lafayette - Société des Grands Magasins: Adjacent French luxury-hospitality and lifestyle group operating iconic Parisian hotels and retail. Useful as a comparable for French luxury palace economics and Parisian flagship-hotel positioning, though portfolio is broader and less curated than Airelles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airelles-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airelles