Analyse & Konzepte

What Analyse & Konzepte does

Analyse & Konzepte immo.consult GmbH is a Hamburg-based German consulting and research firm founded in 1993, specializing exclusively in the housing, real estate, and urban development sectors. It serves housing companies, housing cooperatives, municipalities, and industry associations across Germany, organized around four service areas: Organisation & Entwicklung (strategy, digital transformation, leadership), Zielgruppen & Märkte (market and target group analysis), Messen & Evaluieren (tenant and employee surveys, process monitoring), and Mieten & Preise (rent indices / Mietspiegel and cost-of-accommodation / KdU concepts). The firm has produced more than 220 socially relevant rent indices for over 130 cities and districts since 2008 and runs recurring national benchmark studies such as Servicemonitor Wohnen and the GdW Wohntrends series.

The firm monetizes through a mix of project-based consulting engagements and productized digital tools. Proprietary digital products include QUIS (a web-based quarter information system covering 2.2 million German quarters), AMiGO (a rental database aggregating 650,000+ daily listings from 220+ sources, with court-admissible screenshot documentation), the EASY/EASY-PLUS tenant feedback suite (fixed-price online surveys delivered via the AK Cockpit dashboard), AK GO! (a mobile field-inspection app), and the Wohnkonzepte/Wohnmatrix target group classification system. Software assets are held through the digital subsidiary Analyse & Konzepte immo.analytics GmbH (founded October 2019). Go-to-market is direct B2B sales through named consultants assigned to specific service areas, supplemented by content marketing via studies, newsletters, and industry events. Pricing is quote-based for consulting work, with EASY/EASY-PLUS offered at fixed unit prices regardless of participant count.

In September 2021 the firm entered a participation arrangement with DOMUS AG, and in September 2024 Analyse & Konzepte immo.consult GmbH fully merged with DOMUS Consult Wirtschaftsberatungsgesellschaft mbH, forming a comprehensive housing industry advisory group operating under the DOMUS Consult brand, with expanded service lines covering market research, strategy and sustainability, digital solutions, governance and information security, and HR/culture.

Name

Analyse & Konzepte

Legal name

ANALYSE & KONZEPTE immo.consult GmbH

Website

https://analyse-konzepte.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Analyse & Konzepte is a Hamburg-based B2B consulting and research firm, founded 1993, serving German housing companies, cooperatives, municipalities, and industry associations with market research, tenant surveys, rent indices, and proprietary digital tools including QUIS and AMiGO; merged into DOMUS Consult in September 2024.

Ownership category

akta.pro rank

Product category

Housing industry consulting

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Housing consultancy
• Market research
• Rent index services
• Tenant surveys
• Organizational consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Organizational Consulting Services: Strategy consulting, change management, digital transformation, leadership development, and organizational development services for housing companies. Provided through project-based engagements with direct client relationships.
2. Tenant and Employee Surveys: Survey services including EASY digital feedback tool, EASY-PLUS with custom questions, and fully individualized survey implementations. Revenue generated through survey project fees.
3. Mietspiegel and KdU Services: Creation and updating of rent indices (Mietspiegel) for municipalities and cost of accommodation (KdU) concepts for social welfare agencies. Since 2008, created over 220 socially relevant rent indices for more than 130 cities and districts.
4. Market Research Publications: Industry research studies and publications including Servicemonitor Wohnen (bimonthly), GdW Wohntrends, and specialized reports sold or provided to industry clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Analyse & Konzepte is a Hamburg-based consulting firm specializing in the German housing and real-estate industry. It delivers organizational consulting, market research, tenant and employee surveys (via its QUIS platform), Mietspiegel (rent index) creation, and KdU (cost-of-accommodation) calculations for housing companies, municipalities, housing cooperatives and industry associations. Following its September 2024 merger with DOMUS Consult, the combined entity operates as analyseconcepteDOMUS Consult with a broadened portfolio.

Product overview

Analyse & Konzepte offers a comprehensive consulting and research portfolio for the German housing and real estate industry. The offering consists of four interconnected service areas (Organisation & Entwicklung, Zielgruppen & Märkte, Messen & Evaluieren, Mieten & Preise) supported by proprietary digital products. Core digital products include QUIS® (web-based quarter information system covering 2.2 million quarters in Germany), the EASY/EASY-PLUS tenant feedback suite (delivered via AK Cockpit dashboard), and AMiGO (rental database for housing cost calculations). The company also produces recurring research products including the biennial Servicemonitor Wohnen study and specialized market studies for industry associations (GdW Wohntrends, Unternehmenstrends). Digital tools like AK GO! mobile app and AK Cockpit analytics dashboard complement the service delivery. In September 2024, Analyse & Konzepte immo.consult GmbH merged with DOMUS Consult Wirtschaftsberatungsgesellschaft mbH, forming a comprehensive housing industry consulting company.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational consulting for housing organizations Advisory and process-improvement engagements for German housing companies, cooperatives and municipalities, spanning strategy, organization, HR and operating models.
• Market research and sector studies for the housing industry Custom and sector-level market studies, reports and analyses for housing companies, associations and public-sector clients.
• Tenant and employee surveys Design, execution and evaluation of surveys of tenants and employees of housing organizations, using the firm's proprietary QUIS online survey platform.
• QUIS online survey platform Proprietary online survey platform that supports the firm's tenant and employee survey offerings, from questionnaire design through to evaluation and reporting.
• Rent index / Mietspiegel creation and consulting Methodological consulting, data collection, scientific update and creation of German Mietspiegel for municipalities and housing organizations.
• KdU (cost of accommodation) calculations and consulting Calculation, benchmarking and consulting on KdU reference values used by German municipalities and social-benefit authorities.
• EASY / EASY-PLUS data and evaluation platform Proprietary data and evaluation platforms supporting housing-sector analytics and benchmarking workflows.
• AMiGO benchmarking tool Proprietary benchmarking tool supporting housing-sector performance comparisons.
• AK Cockpit management dashboard Proprietary management dashboard used to surface housing-sector KPIs and consulting outputs for client decision-makers.
• AK GO! mobile tool Proprietary mobile tool providing on-the-go access to AK Cockpit data and consulting outputs.
• Training and qualification programmes for housing organizations Education and training offerings for staff of housing companies, cooperatives and public-sector housing bodies.

Quantifiable outcome

• 82% tenant satisfaction rate measured across Germany (Servicemonitor Wohnen 2022)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• DOMUS AG / DOMUS Consult Wirtschaftsberatungsgesellschaft mbHcoreStrategic or Co-development Partner · 1 September 2021In September 2021, Analyse & Konzepte immo.consult GmbH entered a participation arrangement with DOMUS AG. By September 2024, the companies fully merged, creating an all-round consulting company for the housing industry. The combined entity operates under DOMUS Consult brand with Leistungsbereiche covering Markt/Befragung & Studien, Strategie/Nachhaltigkeit & Finanzen, Digitale Lösungen & Geschäftsprozesse, Governance/Datenschutz & Informationssicherheit, and Menschen/Kultur & Veränderung.
• InWIS (Institut für Wohnungswesen, Stadtentwicklung und Risikomanagement)coreStrategic or Co-development PartnerLong-standing research partnership for housing industry studies including GdW Wohntrends series (2008, 2013, 2018, 2022), Unternehmenstrends studies, and joint research projects. InWIS is an affiliated institute at EBZ Business School and Ruhr-Universität Bochum.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V.coreStrategic or Co-development PartnerPrimary client commissioning major industry studies including Wohntrends series and Unternehmenstrends reports. GdW represents approximately 3,000 housing companies managing 6 million apartments. Partnership involves research collaboration and publication of industry benchmark studies.
• Vnw (Verband Norddeutscher Wohnungsunternehmen e.V.)majorStrategic or Co-development PartnerRegional housing association partnership for digital agenda studies including Digitale Agenda 2025. VNW represents housing companies in Hamburg, Mecklenburg-Vorpommern, and Schleswig-Holstein.
• vdw Verband der Wohnungswirtschaft in Niedersachsen und Bremen e.V.majorStrategic or Co-development PartnerRegional housing association partnership for digital agenda studies including Digitale Agenda 2025. Co-commissioned study with VNW.
• Analyse & Konzepte immo.analytics GmbHcoreStrategic or Co-development PartnerDigital subsidiary founded in October 2019 to expand digital service offerings. Subsidiary operates QUIS (Quartiers-Informationssystem) product and digital analytics services.
• Amtliches Verzeichnis präqualifizierter Unternehmen (AVPQ)minorOthersPrequalification registry for public procurement. Analyse & Konzepte holds AVPQ prequalification, simplifying public tender participation by verifying company competence and reliability.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Drees & Sommer SE: Large German real estate and infrastructure consultancy with deep Wohnungswirtschaft and municipal client relationships. Competes on organizational, digital transformation, and sustainability consulting for housing companies at a broader scale.
• CBRE GmbH (Germany): Global real estate services firm offering valuation, consulting, and research for German institutional and municipal housing clients. Overlaps on market research and tenant/asset advisory for large German housing portfolios.
• JLL Germany (Jones Lang LaSalle GmbH): Global commercial real estate services firm with German housing and residential investment advisory practice. Comparable in real estate market intelligence and consulting for institutional and municipal clients.

Direct peers

• GEWOS Institut für Stadt-, Regional- und Wohnforschung GmbH: Hamburg-based urban and housing research institute providing Mietspiegel, Wohnungsmarktbeobachtung, and city/regional housing analyses for German municipalities. Overlaps directly with Analyse & Konzepte's Mietspiegel and Wohnungsmarkt research offerings.
• BulwienGesa AG: Long-established German real estate research and consulting firm producing widely cited property market reports. Comparable in offering syndicated housing market intelligence and consulting to German investors, developers, and Wohnungswirtschaft.
• InWIS Forschung & Beratung: German housing industry research and consulting firm affiliated with EBZ Business School and Ruhr-Universität Bochum. Direct research partner on the Wohntrends and Unternehmenstrends series and a comparable competitor for housing-company strategic consulting in Germany.
• F+B Forschung und Beratung für Wohnen, Immobilien und Umwelt GmbH: Hamburg-based housing market research and consulting firm producing the F+B Mietspiegelindex and Wohn-Index reports. Direct competitor on rental market analytics and Mietspiegel services for German municipalities.
• empirica ag: Berlin-based research and consulting firm focused on German housing and real estate markets, including Mietspiegel and Wohnungsmarktanalysen. Closely competes with Analyse & Konzepte on rent index creation and municipal housing market studies.

Others

• GdW Arbeitsgemeinschaft der Mietspiegelersteller: Working group of qualified rent index creators in which Analyse & Konzepte participates. Industry ecosystem body that shapes methodology standards and qualifies Mietspiegelersteller for municipalities.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen: Lobbying and industry association representing approximately 3,000 German housing companies managing 6 million apartments. Major commissioning client for Analyse & Konzepte's Wohntrends and Unternehmenstrends benchmark studies; relationship spans client/partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ak_immo_consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analyse & Konzepte