Demonstrate

What Demonstrate does

Demonstrate BV/SRL (operating as Demonstr8) is a Brussels-headquartered field marketing and event activation agency serving B2B brands and retailers across Belgium. Founded in 1997 and led by founder Alain Manders, the company recruits, trains, and deploys a diverse roster of field staff — including promo personnel, in-store ambassadors, merchandisers, hosts/hostesses, DJs, animators, beauticians, cooks, and handlers — at festivals, retail locations, streets, and corporate events throughout the country. The 11–50 employee firm has built a proprietary operational stack consisting of the Collabor8 mobile application (Android/iOS), used by field ambassadors to subscribe, view available work dates, schedule shifts, and register for training, and D8 Academy, a structured training program designed to standardize field staff quality and onboard new recruits.

The business operates on a project-based professional services model, generating revenue through budget proposals tied to scope of work, materials, and services rendered, with pricing determined per engagement and exclusive of VAT. Multi-year contracts are referenced in billing context, and standard terms include a 10% cancellation fee on confirmed budget proposals and the right to require advance payments. Direct B2B sales are the primary go-to-market motion, supplemented by the Collabor8 platform as a self-serve recruitment channel for the supply side. The firm maintains active digital presence through its website (demonstr8.com), Facebook, and Instagram, and recruits through referrals and word of mouth.

Name

Demonstrate

Legal name

Demonstrate BV/SRL

Website

http://demonstr8.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Demonstr8 is a creative agency that offers experiential marketing solutions for customers and brands.

Ownership category

akta.pro rank

Product category

Field Marketing Services

NAICS

Business Support Services (5614)

SIC

Services-Help Supply Services (7363)

akta.pro industry

PRIMARYTHAHAHAO

Booth Staffing & Brand Ambassadors (Product Demos, Hosts)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHADAG

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

SECONDARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Field marketing services
• Experiential marketing
• Event staffing
• Brand activation
• Promotional staffing

Headquarters

HQ city

Brussel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Field Marketing Services: Demonstr8 provides field marketing, promotional staffing, and activation services to B2B clients (brands and retailers). Services include deploying field ambassadors, in-store promoters, merchandisers, and event staff at festivals, retail locations, and events across Belgium. Revenue is generated through project-based service agreements, with pricing based on scope of work, materials, and services rendered.
2. Field Ambassador Talent Pool: The company maintains a roster of flexible field workers (promoboys/girls, host/hostesses, DJs, animators, beauticians, cooks, handlers) who are deployed to client locations. Field staff are recruited through the Collabor8 platform and receive training through D8 Academy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Demonstr8 is a Brussels-based field marketing and event staffing agency that recruits, trains, and deploys a flexible roster of field ambassadors (promoboys/girls, in-store ambassadors, merchandisers, hosts/hostesses, DJs, animators, beauticians, cooks, handlers) to represent brands at festivals, events, retail stores, and streets across Belgium. The agency manages its workforce through the proprietary Collabor8 mobile application and develops field staff capabilities via the D8 Academy training program.

Product overview

Demonstrate (Demonstr8) is a field marketing and event staffing agency operating across Belgium. The company provides promotional staff (promoboys, in-store ambassadors, merchandisers, handlers, cooks, beauticians, hosts, DJs, and animators) for festivals, events, streets, and stores. The core offering consists of field staffing services supported by the proprietary Collabor8 mobile application for scheduling and reporting, supplemented by D8 Academy training programs for skill development. The company operates from Spaces Tour&Taxis in Brussels.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Marketing and Event Staffing Services Recruitment, training, and deployment of flexible field ambassador teams (promotional staff, in-store ambassadors, merchandisers, event hosts, DJs, animators) for B2B brand activations, in-store promotions, retail merchandising, and event staffing across Belgium. Service scope, materials, and execution are defined through project-based budget proposals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Collabor8coreTechnology or IntegrationCollabor8 provides the mobile application platform used by Demonstr8 for field staff recruitment, scheduling, work assignment, and training management. Field ambassadors subscribe through Collabor8's platform and access available work dates, training sessions (D8 Academy), and manage their assignments through the mobile app.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CPM Group: CPM is one of the largest international field marketing and sales activation agencies, providing brand ambassadors, merchandising, and in-store activation across multiple European markets. It is directly comparable to Demonstr8 in service model and customer base.
• BrandNew Field Marketing: BrandNew is a Belgian/European field marketing agency offering promotional staffing, in-store activations, and event support. It directly competes with Demonstr8 in the same Belgian market with similar promotional and ambassador services.
• Pepper (Field Marketing): Pepper is a Belgian field marketing agency providing brand activation, promotional staffing, and event support to retail and brand clients. It is a direct local competitor to Demonstr8 with overlapping service offerings and customer segments.

Broad incumbents

• MKTG (Dentsu): MKTG is Dentsu's global experiential and brand activation network, offering event staffing, brand experiences, and sponsorship activation. It is a broader incumbent operating in the same space as Demonstr8 with a wider portfolio and geographic footprint.
• GPJ (George P. Johnson Experience Marketing): GPJ is a large global experience marketing agency producing brand activations, events, and experiential programs. It overlaps with Demonstr8's brand activation offering but operates at much larger enterprise scale and scope.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, activations, and sponsorship programs for major brands. It is comparable to Demonstr8 in service type but serves much larger global clients.
• GMR Marketing: GMR is a U.S.-based experiential marketing agency specializing in sports, events, and brand activations. It operates in the same category as Demonstr8 but at a substantially larger scale and broader geographic scope.
• Crossmark: Crossmark is a large sales and marketing services agency providing in-store merchandising, demonstrations, and retail activation. It overlaps with Demonstr8's in-store ambassador and merchandising offerings at significantly greater scale.
• Octagon: Octagon is a global sports and experiential marketing agency producing brand experiences, events, and sponsorship activations. It serves the same brand-activation need as Demonstr8 but with a much broader international footprint.

Emerging players

• Sparks: Sparks is an experiential marketing agency providing brand activations, pop-ups, and event experiences. It is comparable to Demonstr8 in delivering field-driven brand experiences but tends to focus on larger, more strategic activations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/demonstr8.brussels
• Instagraminstagram.com/demonstr8.brussels
• Xx.com/demonstr8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demonstrate