Doughnut Economics

Name

Doughnut Economics

Legal name

Doughnut Economics Action Lab C.I.C

Website

https://doughnuteconomics.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Foundation and Institution Funding: DEAL relies primarily on core funding from foundations and institutions that support work towards a world where people and planet thrive in balance. Current funders are listed on their funding page.
2. Project-based Collaborations: Income generated through project-based collaborations with various organizations, governments, and institutions.
3. Keynote Presentations and Workshops: DEAL offers key-note presentations and workshops for a wide range of audiences as a revenue stream.
4. Individual Donations: DEAL warmly welcomes donations, small or large, from individuals who want to support the community of worldwide practitioners. Donations can be made via PayPal.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DEAL (Doughnut Economics Action Lab) translates the Doughnut Economics framework into practice by providing an online community platform, practical tools (Doughnut Portraits, Doughnut 3.0, Doughnut Unrolled, Doughnut Design for Business), educational resources for schools and universities, and project-based collaborations, workshops, and keynote presentations for governments, businesses, and educational institutions.

Product overview

Doughnut Economics Action Lab (DEAL) operates the DEAL Community Platform, a unified online hub connecting global Doughnut Economics practitioners. The platform provides tools, educational resources, and community features including a tools library, stories section, events calendar, themes (Communities & Art, Cities & Regions, Government & Policy, Research & Academia, Schools & Education, Business & Enterprise), topics, and photo stream. Key products include the Doughnut Portrait methodology and tool for place-based analysis, the Doughnut 3.0 framework update, Hello Doughnut! and Explore the Economy learning tools for education, Doughnut Design for Business tools (Core and Taster), the Wellbeing Economy Policy Design Course, Cities & Regions guides, the Doughnut for Urban Development Manual, and the annual Global Donut Days event. The platform also hosts the Doughnut Data Portraits Visualiser & Data Hub and various games like The Economish Game. These products work together to enable practitioners to apply Doughnut Economics principles across governments, businesses, communities, and educational settings.

Differentiator

Problem solved

Functional benefit

Products and services

• DEAL Community Platform A global online community platform connecting Doughnut Economics practitioners worldwide, featuring tools, stories, events, themes, topics, and a photo stream for sharing and collaboration.
• Doughnut Design for Business — Core Tool DEAL's core workshop tool for redesigning businesses through Doughnut Economics, intended for businesses and enterprises.
• Doughnut Design for Business — Taster Tool Short taster version of the business redesign guide for businesses and enterprises exploring Doughnut Economics.
• Wellbeing Economy Policy Design Course An interactive online course for policymakers and others exploring how governments can enable people and nature to thrive together.
• Doughnut for Urban Development: A Manual Open source book applying the Doughnut model at a sectoral level for urban development, created with 20 co-authors and 20 contributing experts.
• Global Donut Days Annual global event celebrating Doughnut Economics action worldwide, with local events organized by the community.
• Doughnut Data Portraits: Visualiser & Data Hub Online platform to visualise place-based social and ecological data using the Doughnut Portrait methodology.
• Doughnut Portrait (methodology) A tool and methodology for creating a data-driven portrait of a place, community, or organization's social and ecological performance against the Doughnut framework.
• Keynote Presentations and Workshops Paid keynote presentations and workshops delivered by DEAL team members to governments, businesses, and educational institutions.
• Cities & Regions: Let's Get Started A guide for local governments to engage with Doughnut Economics, including 12 case studies, available in EN, FR, SP and PT.
• Doughnut 3.0 Updated version of the Doughnut model that monitors global trends in social shortfall and ecological overshoot over the 21st century.

Quantifiable outcome

• 50 local governments globally are applying Doughnut Economics in their policies and strategies
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Home.EarthcoreStrategic or Co-development PartnerCollaborated on the Doughnut for Urban Development Manual, a sectoral application of the Doughnut model for urban development created with 20 co-authors and 20 contributing experts.
• EFFEKTcoreStrategic or Co-development PartnerCo-created the Doughnut for Urban Development Manual and collaborated on the Doughnut for Urban Development (Manual) Online Launch Webinar.
• Aalborg University - BUILDminorStrategic or Co-development PartnerOne of the research and building industry organizations that contributed to the Doughnut for Urban Development Manual.
• Danish Technical UniversityminorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• Stockholm Resilience CentreminorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• Green Building Council - DenmarkminorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• SLAminorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• SwecominorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• VandkunstenminorStrategic or Co-development PartnerContributed to the Doughnut for Urban Development Manual development.
• Swiss Donut Economics NetworkcoreChannel Partner/ Reseller/ DistributorA volunteer-based association bringing the Donut to Switzerland, organizing events like Donut Day and Global Donut Day Switzerland, and adapting DEAL resources for the Swiss context.
• Doughnut Economics Scotland NetworkcoreChannel Partner/ Reseller/ DistributorRegional network organizing events and spreading Doughnut Economics in Scotland.
• Copenhagen Doughnut / Københavns DoughnutcoreChannel Partner/ Reseller/ DistributorCitizen-led initiative to transform Copenhagen into a city where every citizen thrives within planetary means, organizing local events and workshops.
• Doughnut Økonomi AarhusminorChannel Partner/ Reseller/ DistributorLocal organization working to implement Doughnut Economy principles in Aarhus Municipality's finances and raise local awareness of the green transition.
• Ntulea AfricacoreChannel Partner/ Reseller/ DistributorAfrican-focused organization creating Doughnut Economics tools and stories, including The Doughnut Circle game and youth programs in Kenya.
• 2000-Watt-Region SolothurnminorStrategic or Co-development PartnerSwiss association that invited the Swiss Donut Economics Network to present Donut Economics in Solothurn.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Biomimicry Institute: Nonprofit advancing nature-inspired systems thinking in design and economics. Conceptually adjacent — both promote frameworks that reorient human activity toward natural limits — but operates in design/biology rather than economics directly.

Direct peers

• Forum for the Future: UK-based sustainability nonprofit that works with businesses, governments, and educators on systemic change. Highly comparable in operating model (charity funding + paid advisory) and target audience overlap with DEAL.
• The Natural Step (TNS): Canadian-Swedish nonprofit that pioneered the 'Framework for Strategic Sustainable Development' — a foundational sustainability framework with tools, training, and global practitioner networks directly analogous to DEAL's offering.
• New Economics Foundation (NEF): UK-based independent think tank that has pioneered alternative economic frameworks (e.g., doughnut-adjacent concepts, Green New Deal proposals). Closely comparable in mission, geography, and advisory/publishing model to DEAL.
• Wellbeing Economy Alliance (WEAll): A global collaboration of organizations, governments, and academics advancing 'wellbeing economy' frameworks that — like Doughnut Economics — reframe economic goals around social and ecological wellbeing. Most directly comparable as a movement-building nonprofit with shared conceptual DNA.
• E.F. Schumacher Society / Schumacher Center for a New Economics: Small-economy and 'Small is Beautiful'-inspired organization that advances alternative economic thinking. Direct peer in mission and modest scale, focused on localized economic models rather than growth-at-scale.

Broad incumbents

• Ellen MacArthur Foundation: Global nonprofit that has built the dominant brand around circular economy. Comparable to DEAL as a movement-defining foundation that creates tools, training, and a global network for systemic economic redesign.
• Club of Rome: Long-established global think tank producing influential reports on systemic economic and ecological limits ('Limits to Growth'). Operates in the same systems-economics space as DEAL but as a much older, broader institution.

Emerging players

• Stockholm Resilience Centre: International research centre on resilience and planetary boundaries — already a contributor to DEAL's 'Doughnut for Urban Development Manual.' Conceptually adjacent in framing economic activity against ecological limits.
• Capital Institute: US-based nonprofit advancing 'regenerative capitalism' through frameworks, research, and community. Conceptually adjacent to Doughnut Economics and competes for the same kind of regenerative-economy audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DoughnutEcon
• Facebookfacebook.com/doughnuteconomics
• LinkedInlinkedin.com/company/doughnut-economics-action-lab-deal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doughnut Economics