Alba
Alba (Albamobility S.r.l.) designs and manufactures premium Italian-made electric micro-vehicles, including M1-homologated two-, four-, and six-seat models, cargo variants, and golf carts, sold direct to European hospitality, tourism, and urban-mobility customers.
- Company typePrivate
- Founded2021
- HeadquartersAlba, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alba does
Alba (Albamobility S.r.l.) is an Italian manufacturer of premium electric micro-vehicles headquartered in Alba, in the Piedmont region of northern Italy. The company designs, manufactures, and sells zero-emission electric vehicles spanning two- to six-seat passenger configurations, cargo variants, and purpose-built golf carts, with vehicle styling authored by industrial designer Walter de Silva. All road-going models (SC, 4SC, and notably the 6SC) carry M1 road homologation that permits unrestricted circulation on public roads; the 6SC is positioned as the only six-passenger electric vehicle in Europe with this M1 certification, making it directly usable by taxis, NCC (private hire) operators, and tour operators in ZTL-restricted historic centers.
The product portfolio is organized into three families: a street-legal homologated line (SC, 4SC, 6SC), non-homologated models for private estates, and a dedicated Golf line. Standard technical content across the line includes 100% electric propulsion with on-board charging, regenerative braking, independent suspension, full LED lighting, automatic parking brake, and a self-supporting structural chassis. Alba sells direct-to-consumer through a configurator and quote-request flow on albamobility.it, supported by blog content (Albablog) and presence on Facebook, Instagram, LinkedIn, and YouTube; pricing is not publicly disclosed. Hardware sales of vehicles, accessories, and after-sales services are the primary revenue mechanism.
The customer base is concentrated in Italian luxury hospitality, golf, wine tourism, and resort venues. Named reference customers include Golf Cherasco, Golf Chervo, Grand Hotel Alassio, Casa di Langa, Hotel Mediterraneo Sorrento, Marina di Loano, Castello di Grinzane Cavour, La Madernassa, plus energy, motorsport, and event partners such as Eni, Roma Eco Race, and Salone Nautico. Leadership consists of owner and CEO Massimiliano Fissore. The company is privately held as an Italian S.r.l., with no disclosed institutional investors, funding rounds, or parent company identified in the available source data.
Alba firmographics
Firmographics- Name
- Alba
- Legal name
- Albamobility S.r.l.
- Website
- https://albamobility.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alba (Albamobility S.r.l.) designs and manufactures premium Italian-made electric micro-vehicles, including M1-homologated two-, four-, and six-seat models, cargo variants, and golf carts, sold direct to European hospitality, tourism, and urban-mobility customers.
- Ownership category
- akta.pro rank
Where Alba is headquartered
LocationHeadquarters
- HQ city
- Alba
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Alba business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electric Vehicle Sales: Alba generates revenue primarily through the sale of electric vehicles. The product range includes multiple configurations: 2-seat (SC), 4-seat (4SC), 6-seat (6SC), and Cargo variants for both 2-seat and 4-seat models. Additional revenue comes from accessories and after-sales services. The company offers configuration options allowing customers to customize vehicles with different colors and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Alba product offering
Product offeringCore offering
Alba designs, manufactures, and sells premium 100% electric vehicles for tourism, hospitality, golf, urban mobility, and light logistics. Its portfolio includes road-homologated M1 vehicles in 2-, 4-, and 6-seat configurations, non-homologated vehicles for private hospitality use, dedicated cargo variants, and golf-specific carts, sold through a direct-to-consumer configuration and quote-based model.
Product overview
Alba is an Italian manufacturer of premium electric vehicles, comprising three main product lines: the street-legal homologated line (SC, 4SC, 6SC models ranging from 2 to 6 seats with M1 road certification), the non-street-legal golf line for golf courses, and the Cargo variants for cargo/logistics operations. The vehicles feature Italian design by Walter De Silva, 100% electric propulsion, advanced battery systems, LED lighting, independent suspensions, disc brakes, and regenerative braking. The portfolio is positioned for premium tourism, hospitality, urban mobility, and light logistics applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Alba SC Premium 2-seater street-legal electric cart designed for individual urban mobility, suitable for historic centers, tourist cities, and hotel environments; offers M1 homologation allowing unrestricted road circulation.
- Alba 4SC Premium 4-seater street-legal electric cart designed for transporting guests and passengers in tourist and urban settings; ideal for hotels, resorts, and historic centers with M1 road homologation.
- Alba 6SC 6-seater electric vehicle homologated as M1 category automobile in Europe, designed for taxis and NCC (private hire) services requiring maximum passenger capacity with unrestricted road circulation; the only 6-passenger EV in Europe with this certification.
- Alba SC Cargo Street-legal 2-seater electric quadricycle configured for cargo transport, maintenance activities, urban deliveries, and operational use in industrial and tourist contexts.
- Alba TC Electric vehicle designed for guest and luggage transport in tourist and hospitality contexts; ideal for hotels, resorts, ports, and private estates requiring comfortable and silent internal mobility.
- Alba Golf Non-street-legal golf cart designed for golf courses, providing silent operation, control, and performance on the links for player and equipment transportation.
Quantifiable outcome
- Unlimited ZTL access without special permits or temporary authorizations
- +1 more outcomes
Companies that use Alba
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Alba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Alba partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alba competitors and assessment
Company assessmentDirect peers
- Melex: Melex is a Polish manufacturer of electric utility vehicles and street-legal low-speed EVs for hospitality, logistics, and urban mobility. Comparable as a European electric quadricyle/cart maker targeting similar verticals.
- Club Car: Club Car is a leading US-based manufacturer of golf carts, personal transportation vehicles, and small-format utility EVs. Direct competitor in the core product category (small-format electric carts and light utility EVs) for resorts and courses.
- E-Z-GO (Textron): E-Z-GO, a Textron brand, produces electric golf carts and utility vehicles widely deployed in hospitality and resorts. Direct peer in overlapping applications and customer segments, though at higher volume and lower price point.
- Star EV: Star EV is a US-based manufacturer of street-legal electric utility and passenger vehicles. Comparable product category (street-legal small-format EVs) and customer target (resort, urban, light commercial).
- Columbia Vehicle Group: Columbia Vehicle Group manufactures commercial utility and electric vehicles (including Columbia ParCar brands) used in hospitality, logistics, and industrial sites. Direct peer in the small-format electric utility vehicle category.
- Garia: Garia is a Danish manufacturer of premium electric golf carts and street-legal luxury utility vehicles. It is the closest analog to Alba in target customer and product positioning — designer-led, premium, small-format electric mobility for hospitality and affluent consumers.
- Aixam: Aixam is a French quadricycle manufacturer producing light passenger and cargo vehicles homologated for road use. The closest regulatory analog (quadricycle / M1-class homologation) to Alba in Europe.
Broad incumbents
- Citroën (Ami): Citroën's Ami is a compact electric quadricycle marketed for urban mobility in historic centers. Broad-incumbent overlap on small-format electric urban mobility positioning, though Ami is consumer-facing and not hospitality-tuned.
- Polaris (GEM): Polaris is a major powersports OEM that owns GEM, an electric low-speed utility vehicle brand. Broader incumbent with overlapping electric utility products across commercial and consumer segments, but not specialized to premium hospitality.
Others
- Pininfarina: Pininfarina is a renowned Italian design house with growing automotive and EV design/manufacturing operations. Comparable as a premium Italian design-led mobility brand, though not a direct small-format cart competitor to Alba.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alba social profiles
Digital presenceAlba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alba leadership team
Management profileNumber of profiles
Profiles1 record
Alba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alba
What does Alba do?
Alba designs, manufactures, and sells premium 100% electric vehicles for tourism, hospitality, golf, urban mobility, and light logistics. Its portfolio includes road-homologated M1 vehicles in 2-, 4-, and 6-seat configurations, non-homologated vehicles for private hospitality use, dedicated cargo variants, and golf-specific carts, sold through a direct-to-consumer configuration and quote-based model.
Is Alba a public or private company?
Alba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alba founded?
Alba was founded in 2021. It employs 101 to 250 people.
Where is Alba based?
Alba is headquartered in Alba, Italy, in the Europe region.
How does Alba make money?
One revenue line is on record: electric Vehicle Sales.
Who are Alba's main competitors?
Direct peers on record are Melex, Club Car, E-Z-GO (Textron), Star EV, Columbia Vehicle Group, Garia and Aixam. Broad incumbents are Citroën (Ami) and Polaris (GEM). Pininfarina is listed as an others.
Does Alba have an API?
No public API is recorded for Alba.