Numerica

What Numerica does

Numerica is the commercial division of Editoriale Bresciana S.p.A., a privately held Italian media group headquartered in Brescia at Via Solferino 22/24. The company sells multichannel advertising and executes territorial communication projects, leveraging an integrated editorial system comprising the Giornale di Brescia daily newspaper (founded 1945, 22,769 paid circulation, 204,000 daily readers), Teletutto local television (founded 1977, 142,873 daily contacts), Radio Bresciasette and Radio Classica Bresciana radio stations (61,000 daily listeners), and the giornaledibrescia.it digital portal (1.89 million total users). The combined platform reaches over 800,000 Brescians daily. Adjacent assets include Bresciaonline portal, the Sala Libretti 50-seat multimedia venue, the Giornale di Brescia mobile app (iOS/Android, launched March 2025), the bilanci.giornaledibrescia.it subscription data portal (€35/year), and the Bresciaonline portal. A 50% stake in OPQ extends the company's reach into the broader Lombard regional media network.

Beyond core media sales, Numerica operates a portfolio of more than 20 recurring editorial projects and events spanning economic research (1000 PMI, Qualità della Vita, Galà dei Bilanci, Bilanci Brescia), community and sporting events (GdB Run, GdB Tennis Cup, Coppa Brescia, Mille Miglia coverage, Domani Lavoro job fair), cultural and educational programs (Almanacco del Calcio Bresciano, Chef per una notte, GdB Da Vinci 4.0, Numerica Sales Academy), and thematic editorial initiatives (Obiettivo Salute, CER Renewable Energy Communities, GDB Transizione 5.0, Costruire il Futuro). The company employs 51-100 people and serves primarily local SMEs and mid-market enterprises in Brescia province, with secondary exposure to large/national brands, the 205 Brescia municipalities, and high schools.

Revenue is generated primarily through advertising sales across print, TV, radio, and digital inventory (display, native, video, classifieds, sponsored editorial, obituaries), supplemented by event sponsorship, special insert monetization (e.g., 1000 PMI, Qualità della Vita, Gala dei Bilanci), venue rental at Sala Libretti, the bilanci data portal subscription, and commission-based access to the OPQ Lombard network. Go-to-market combines a territory-based direct field sales team organized across Brescia's geographic zones, consultant-led inside sales for bespoke campaign design, self-serve digital advertising purchasing via the website, and event-driven marketing through signature territorial initiatives. Pricing is bespoke and quote-based for advertising campaigns, with limited standardized price points (e.g., €35/year data subscription, €14.90 Almanacco print, €1 Giochi d'Estate).

Name

Numerica

Legal name

Editoriale Bresciana S.p.A.

Website

https://numerica.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Numerica is the commercial division of Editoriale Bresciana, selling multichannel advertising and territorial communication projects across newspaper, television, radio, and digital media, serving primarily local SMEs and enterprises in Brescia province, Italy.

Ownership category

akta.pro rank

Product category

Local Media Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Radio Network Advertising Sales & Representation (MPABABAK), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Multichannel media advertising
• Local newspaper advertising
• Branded editorial content
• Event sponsorship marketing
• Territorial communication services

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising - Print (Giornale di Brescia): Print advertising space sales in the daily newspaper Giornale di Brescia. Includes classified ads, obituaries, display advertising, and branded content pages. Revenue from space sales and sponsored editorial content.
2. Advertising - Television (Teletutto): Television advertising including spots, billboards, win during broadcasts, and branded TV services on Teletutto local TV station.
3. Advertising - Radio (Radio Bresciasette, Radio Classica Bresciana): Radio advertising spots and sponsorship on radio stations covering Brescia province.
4. Digital Advertising (giornaledibrescia.it): Online advertising including display banners, native advertising, video ads, and mobile advertising on the newspaper website and app.
5. Special Editorial Projects: Premium special inserts and projects including 1000 PMI, Qualità della Vita, Galà dei Bilanci, Almanacco del Calcio Bresciano. Revenue from advertising within these publications and sponsored editorial content.
6. Subscription Services (Digital Portals): Annual subscription to balance sheet data portal bilanci.giornaledibrescia.it at €35/year for premium data access and analytics.
7. Event Sponsorship: Sponsorship opportunities for branded events and initiatives including Mille Miglia, GdB Run, GdB Tennis Cup, Domani Lavoro, and Coppa Brescia.
8. Event Venue Rental (Sala Libretti): Rental of Sala Libretti multimedia conference facility for corporate events, presentations, and conferences with integrated broadcast services.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels13 records

Core offering

Numerica is the commercial division of Editoriale Bresciana S.p.A., selling multichannel advertising space and tailored communication campaigns across an owned media portfolio: the Giornale di Brescia daily newspaper, Teletutto local TV, Radio Bresciasette and Radio Classica Bresciana radio stations, and the giornaledibrescia.it digital portal. The company designs integrated print/digital/TV/radio campaigns for advertisers, develops branded editorial projects and research publications, rents the Sala Libretti multimedia venue, and runs sponsored community events (Mille Miglia coverage, GdB Run, GdB Tennis Cup, Sales Academy).

Product overview

Numerica is the commercial division of Editoriale Bresciana, a media group serving Brescia province with an integrated multichannel system comprising Giornale di Brescia (newspaper established 1945), Teletutto (local TV since 1977), Radio Bresciasette and Radio Classica Bresciana (radio stations), giornaledibrescia.it (news website), and Bresciaonline (sports portal). The company offers multichannel advertising campaigns, territorial communication projects, brand awareness services, event promotion, and sales development. Beyond core media sales, Numerica manages a portfolio of over 20 editorial initiatives including research projects (1000 PMI, Qualità della Vita, Galà dei Bilanci), sporting events (GdB Run, GdB Tennis Cup, Coppa Brescia), cultural projects (Almanacco del Calcio Bresciano, Chef per una notte, GdB Da Vinci 4.0), sustainability initiatives (Futura Expo, CER, GDB Transizione 5.0), specialized publications (Giochi d'Estate, Obiettivo Salute), a Sales Academy training program, and event facilities (Sala Libretti conference center). Through OPQ partnership, Numerica also offers access to the major Lombard media network.

Differentiator

Problem solved

Functional benefit

Brands

• Giornale di Brescia: The principal daily newspaper of Brescia province, founded in 1945, with print and digital editions.
• Teletutto
• Radio Bresciasette
• Radio Classica Bresciana
• giornaledibrescia.it
• Bresciaonline
• OPQ

Products and services

• Giornale di Brescia Principal daily newspaper of Brescia province founded in 1945. Sold via newsstands, subscriptions, and home delivery, with display advertising, classified ads, obituaries, and branded editorial content sold to local and national advertisers.
• Teletutto Local television broadcaster serving Brescia province since 1977, reaching 142,873 daily contacts via terrestrial and online streaming. Sells TV advertising spots, billboards, and branded TV services to local and national advertisers.
• giornaledibrescia.it Digital news portal of Giornale di Brescia with 1,891,105 total users and 313,000 monthly page views. Offers display banners, video ads, native advertising, and mobile advertising placements to advertisers.
• Radio Bresciasette Local radio station broadcasting since 1977 across multiple FM frequencies in Brescia, Garda, Iseo, Val Trompia, Val Camonica, and Val Sabbia, with 61,000 daily listeners. Sells radio advertising spots and sponsorships.
• Radio Classica Bresciana 24-hour classical music radio station serving Brescia and surrounding areas including Garda, Val Trompia, and Val Tenesi with specialized classical music programming. Sells advertising in the classical music format.
• Bresciaonline Brescia-focused digital portal covering sports, leisure, work, and real estate auctions with over 3,500 users. Offers targeted advertising placements for local advertisers.
• Sala Libretti 50-seat multimedia conference and event venue at Editoriale Bresciana headquarters in Brescia, equipped with video production, remote cameras, WiFi, and live TV streaming capabilities on Teletutto. Rented out for corporate events, presentations, and conferences.
• Giornale di Brescia App Mobile application for iOS and Android providing access to Giornale di Brescia news articles, on-demand TG Teletutto video content, live Radio Bresciasette and Radio Classica streaming, and podcasts.
• Multichannel Advertising Campaigns Customized multichannel advertising campaign service spanning print, digital, TV, and radio media. Consultants design targeted strategies selecting the most effective media mix for clients seeking to reach Brescia territory audiences.
• Territorial Communication Projects Custom communication projects tailored for local partners, including special editorial products that tell relevant events and themes for the Brescia territory.
• Brand Awareness Services Branded content and sponsored articles published in Giornale di Brescia, Teletutto, giornaledibrescia.it, and Radio Bresciasette, including native advertising, TV special services, and radio interviews for advertisers seeking brand visibility.
• Event Promotion Communication services for sports, entertainment, cultural events, and corporate anniversaries using Numerica's complete editorial system (web, TV, newspaper, radio) to promote events and reach target audiences.
• Sales Development Services Multichannel sales development strategies combining print, TV, radio, and web to find new market segments and drive sales and contact generation for clients.
• OPQ Network Access Media network offering for Brescia companies seeking wider Lombard regional reach, delivered via OPQ (50% owned by Editoriale Bresciana) and providing access to L'Eco di Bergamo, La Provincia di Como/Lecco/Sondrio/Varese, Il Cittadino di Monza, La Voce di Mantova, and La Gazzetta di Parma.
• Bilanci Brescia Digital Portal Subscription Annual subscription service for the bilanci.giornaledibrescia.it portal providing premium access to detailed balance sheet data and analytics on over 1,000 Brescian companies, with filtering by sector and company size. Priced at €35 per year.
• 1000 PMI Research Project Annual research initiative analyzing the 1,000 most dynamic SMEs in Brescia province in collaboration with University of Brescia, featuring data portal access and awards event. Sold to participating companies via advertising and sponsorship packages.
• Qualità della Vita Research Publication Annual socio-economic survey covering 205 municipalities and 1.25 million residents in Brescia province across 7 thematic areas with 28 indicators. Published as a special insert with sponsorship opportunities for participating municipalities and advertisers.
• Galà dei Bilanci Event Annual flagship event at Teatro Grande presenting analysis of over 1,000 company balance sheets, awarding the best-performing Brescian companies. Offers event sponsorship and branded participation packages to advertisers.
• Almanacco del Calcio Bresciano Annual 670+ page publication documenting the Brescian football season covering teams from Serie B to amateur leagues, with statistics, photos, and team information. Available in print at newsstands and via online portal.
• Giochi d'Estate Magazine Summer games magazine with 100 pages of crosswords, rebus, sudoku, and educational content for children. Sold at newsstands for €1 plus cost of daily newspaper during summer months.
• GdB Run Charity Event Charity non-competitive running event with 2km and 10km options organized by Giornale di Brescia. Sold as a sponsorship platform for brands seeking local visibility and CSR association.
• GdB Tennis Cup Tennis tournament organized by Giornale di Brescia as title sponsor, held at the Timing sports center. Sold as a sponsorship platform offering brand visibility to sports-aligned advertisers.
• Numerica Sales Academy Free 20-hour training program for young graduates covering sales techniques, CRM, social selling, and commercial agent skills. Developed in partnership with Confcommercio Brescia and Incitement Italy as a talent pipeline for Numerica.
• Chef per una notte Culinary initiative pairing renowned Brescian chefs with home cooking enthusiasts and hospitality school students, broadcast on Teletutto. Offered as a sponsorship platform to culinary and hospitality advertisers.
• Obiettivo Salute Editorial Project Multimedia editorial project on health, prevention, and wellness including bimonthly print insert, website section, Wednesday TV show on Teletutto, and sponsored podcast. Sells sponsorship and branded content placements to healthcare and wellness advertisers.

Quantifiable outcome

• Reach of 800,000+ Brescians daily through integrated media system
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Seven Events, ProBrixia, Area FieraminorStrategic or Co-development Partner · 15 October 2025Domani Lavoro job fair organizers. Seven Events organizes the recruitment event; ProBrixia (Camera di Commercio special company) and Area Fiera provide venue and institutional support.
• Torri Solare, Confindustria Brescia, Fedabo, Fondazione Iniziative Zooprofilattiche, Garda Uno, Bcc del Garda, VD AvvocaticoreStrategic or Co-development Partner · 22 May 2025Partnership ecosystem for CER (Comunità Energetiche Rinnovabili - Renewable Energy Communities) project. Torri Solare provides photovoltaic expertise; Confindustria Brescia and Fedabo offer business network; Fondazione Iniziative Zooprofilattiche provides training; Garda Uno contributes utility expertise; Bcc del Garda supplies ESG financing; VD Avvocati provides legal counsel.
• Università degli Studi di Brescia (Prof. Claudio Teodori)coreStrategic or Co-development Partner · 27 March 2025Academic partnership for annual economic research: 1000 PMI (PMI analysis), Galà dei Bilanci (balance sheet analysis), and Qualità della Vita research. Professor Claudio Teodori leads quantitative analysis of company finances; Prof. Carlo Salvato (Bocconi), Prof. Mario Del Pero (Sciences Po), Prof. Antonio Fiori (Bologna), Prof. Enrico Marelli contribute as academic speakers.
• Ance BresciacoreStrategic or Co-development Partner · 27 March 2024Partnership for 'Costruire il Futuro' project exploring construction sector dynamics, sustainability, innovation, and urban life themes. Combines Editoriale Bresciana media expertise with Ance Brescia industry knowledge.
• Intesa SanpaolominorStrategic or Co-development PartnerVenue sponsor for 1000 PMI research presentation event at Sala Faissola of Intesa Sanpaolo in March 2025.
• Talent Garden and TheFabLabminorStrategic or Co-development PartnerTechnology and innovation partners for GdB Da Vinci 4.0 educational project targeting high schools, providing expertise for student design and prototyping competitions.
• Confcommercio Brescia and Incitement ItalycoreStrategic or Co-development PartnerTraining partners for Numerica Sales Academy program. Confcommercio Brescia provides industry expertise and network access; Incitement Italy contributes motivational and sales training methodology for developing young commercial talent.
• OPQ (Società Editrice)coreChannel Partner/ Reseller/ DistributorOPQ is 50% owned by Editoriale Bresciana and enables Numerica to offer the most important Lombard regional media network to Brescia companies. Network includes major regional newspapers and media outlets across Lombardy.
• Coppa Brescia (LND Delegazione Provinciale)minorGTM or Marketing PartnerMedia partnership for Coppa Brescia youth football tournament. Editoriale Bresciana media (Giornale di Brescia, Teletutto, Radio Bresciasette) provides coverage through dedicated portal, articles, and broadcasts.
• Il Sole 24 OreminorStrategic or Co-development PartnerCollaboration with Il Sole 24 Ore for 12th edition of Qualità della Vita research. Il Sole 24 Ore (celebrating 160 years) provides methodology inspiration as its quality of life research pioneered this type of provincial analysis.
• Università di Brescia and Università CattolicaminorStrategic or Co-development PartnerAcademic partners for 12th edition Qualità della Vita research. Giovanna Zenti and Francesco Alberti curate the research with researcher Elio Montanari from Università Cattolica.

Scale indicators8 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• RCS MediaGroup: Italian publishing group behind Corriere della Sera and multiple local/vertical titles. Comparable on integrated print + digital advertising, but at much larger national scale.
• Cairo Communication: Italian media and advertising group with TV (La7), print (Cairo Editore), and integrated advertising services. Comparable on combined media ownership + advertising agency model.
• GEDI Gruppo Editoriale: Major Italian newspaper group (La Repubblica, La Stampa, local dailies). Comparable on local daily + digital advertising model, but operates at national scale with multiple titles.
• Il Sole 24 Ore: Italy's leading financial daily and a research methodology partner on the Qualità della Vita project. Comparable on premium branded content + research-driven advertising, but operates at national scale.

Regional players

• Class Editori: Italian financial media group (Class CNBC, Milano Finanza) operating primarily in Italy. Comparable on vertical-media + advertising model, but focused on financial rather than local-territorial audience.

Direct peers

• Il Cittadino di Monza e Brianza: Local Lombard daily newspaper and OPQ network partner with similar geographic-advertising franchise around Monza/Brianza. Comparable in local-authority brand and SMB advertiser base.
• La Provincia (Como/Lecco/Sondrio/Varese): OPQ partner serving multiple Lombard provinces with a daily newspaper + local ad sales model. Closely comparable on cross-province reach and multichannel integration.
• L'Eco di Bergamo: Regional Lombard newspaper and OPQ network partner, operating a similar print+local-advertising model in Bergamo. Direct comparable on integrated regional media + ad sales motion.
• La Voce di Mantova: Provincial reference newspaper in Mantova and OPQ network partner. Closely comparable as another OPQ-aligned local daily with integrated advertising sales motion.
• La Gazzetta di Parma: Provincial reference newspaper and OPQ network partner with strong local advertising franchise in Parma. Comparable in scale, audience structure, and integrated ad sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/numerica---divisione-commerciale-di-editoriale-bresciana

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numerica