Laurand Associates

What Laurand Associates does

Laurand Associates, Inc. is a privately held distributor of aluminum products incorporated in 2000 and headquartered in Miami, Florida (20900 NE 30 Avenue, Suite 102), with corporate operations staffing of 1-10. The company sources primary aluminum, aluminum alloys, master alloys, hardeners, and additives both domestically and overseas, and resells these into the aluminum industry — foundries, extruders, rolling mills, and specialty customers — across more than 23 U.S. states and into Canada. Product breadth spans six categories (Aluminum Alloys, High Purity Aluminum, Master Alloys, Hardeners, Primary Aluminum, and Additives) with multiple purity grades and physical forms.

The operating model is a sales-led, direct-distribution business supported by a network of warehouse locations (Baltimore, Chicago, Evansville, Fort Wayne, Houston, New Orleans, plus additional US/Canadian points) that enables 1-2 day just-in-time deliveries ranging from a single pallet to full truckloads, alongside LTL fulfillment. Pricing is quote-based and flexible (fixed-price forward or formula basis), with the company designing arrangements tailored to each customer's raw-material procurement workflow. A dedicated high-purity aluminum sub-brand (highpurityaluminum.com) extends positioning into a higher-purity sub-segment.

Revenue mechanics are one-time spot and forward-contract sales with no disclosed ARR, subscription, or licensing component; the firm is independently owned with no parent, no institutional funding events, and no M&A activity in the input data. Recognition profile centers on 2007-2008 third-party fastest-growing awards (Entrepreneur Hot 500 #2; Hot 100 #11; Inc. 500 #153); no post-2013 public commercial activity is documented, and the firm's principal marketing surface (laurand.net) reflects a 2013 build.

Name

Laurand Associates

Legal name

Laurand Associates, Inc.

Website

https://laurand.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Laurand Associates is a privately held US distributor of primary aluminum, aluminum alloys, master alloys, hardeners, and additives, supplying foundries, extruders, rolling mills, and specialty customers across more than 23 states and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Aluminum Products Distribution: Laurand Associates generates revenue through the distribution and sale of aluminum products including primary aluminum, aluminum alloys, master alloys, hardeners, and additives. The company sells to customers throughout the aluminum industry including foundries, extruders, rolling mills, and specialty customers. Revenue is generated through one-time transactions with flexible pricing arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Laurand Associates is a distributor of a wide range of aluminum products for delivery throughout the United States. The company supplies primary aluminum, aluminum alloys, high purity aluminum, master alloys (including grain refiners and strontium modifiers), hardeners (mini-tablets and pucks), and additives (magnesium and silicon) to foundries, extruders, rolling mills, and specialty customers. Laurand sources products both domestically and overseas and offers flexible pricing on either fixed-price-forward or formula basis, with inventory maintained at multiple warehouse locations for rapid 1–2 day delivery.

Product overview

Laurand Associates is a distributor of aluminum products for delivery throughout the United States, offering a portfolio of six core product categories: Aluminum Alloys (primary and secondary), High Purity Aluminum (with dedicated website), Master Alloys (including grain refiners and strontium modifiers), Hardeners (manganese, iron, chrome, titanium tablets), Primary Aluminum (various purities and shapes), and Additives (magnesium and silicon). The company sources products domestically and overseas, maintaining inventory throughout the country including locations in Baltimore, Chicago, Evansville IN, Fort Wayne IN, Houston, and New Orleans to provide just-in-time delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• High Purity Aluminum (highpurityaluminum.com): Dedicated website and brand for high purity aluminum products offered by Laurand Associates.

Products and services

• Aluminum Alloys Primary and secondary aluminum alloys supplied to foundries, extruders, and rolling mills, including A356.2 (Unmodified and Sr Modified), Secondary 356 RSI, NASAAC A380.1, and secondary alloys in 380, 319, 356, and 413 grades, available in Standard Ingot, Sow, and Tee-bar forms.
• High Purity Aluminum High purity aluminum products offered through a dedicated website (www.highpurityaluminum.com), sourced both domestically and overseas, for customers requiring high-purity aluminum inputs.
• Master Alloys Aluminum Master Alloys including Aluminum-Chrome (20%), Aluminum-Copper (50%), Aluminum-Magnesium (50%), Aluminum-Manganese (25%), Aluminum-Silicon (50%), Aluminum-Titanium (10%), Aluminum-Vanadium (5–10%), and Aluminum-Zirconium (10–15%) in waffle form, along with Grain Refiners (AlTi3B1 and AlTi5B1) and Strontium Modifiers (10%, 15%, 20%).
• Hardeners Hardeners including Manganese Mini-Tablets and Pucks (Mn 75% and 85%), Iron Mini-Tablets and Pucks (Fe 80%), Chrome Mini-Tablets and Pucks (Cr 75% and 80%), and Titanium Mini-Tablets and Pucks (Ti 75%), available in paper bags and boxes for aluminum alloying applications.
• Primary Aluminum Primary aluminum in various purities (P1020, P0610, P0506, P0404, P0202, P0101) and shapes including Tee-bar/Sow (approx. 1,500 lbs each) and Standard Ingot in 30 lb and 50 lb sizes, plus Primary Rotor Alloys (100.1, 150.1, 170.1). Full truck and LTL quantities supported.
• Additives Additives for aluminum production including Primary Magnesium (Mg) Ingots 99.8% and 99.9%, Secondary Magnesium Ingots (90/10 and AM60 grades), and Silicon (Si) Lump and Fines in various sizing options (4" x ½", 2" x ½", ½" x down, ¼" x down) with specified Fe and Ca impurity limits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Society of Vacuum Coaters (SVC)minorOthers · 20 April 2013Laurand Associates was a Gold Sponsor of the Society of Vacuum Coaters (SVC) 2012 Techcon Conference in Providence, RI – April 20th to 25th, 2013. This was an excellent conference for the thin-film coating community with lots of interesting technical presentations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ryerson Holding Corporation: Major North American metals processor and distributor with significant aluminum product offerings serving industrial customers including OEMs and fabricators. Overlaps with Laurand in serving foundries, extruders, and manufacturers.
• ThyssenKrupp Materials North America: North American materials distribution arm of global industrial conglomerate, with aluminum products serving aerospace, automotive, and industrial customers. Comparable distribution business model to Laurand at much larger scale.
• Earle M. Jorgensen Company (EMJ): Major distributor of metal products including aluminum bar, sheet, plate, and structural shapes serving industrial customers across North America. Overlaps with Laurand in aluminum distribution to similar end markets.
• Marmon/Keystone: Specialty metal distributor with focus on aluminum, brass, copper, and stainless products serving industrial customers across North America. Direct overlap with Laurand's specialty aluminum distribution focus.
• Russel Metals: One of the largest metals distribution and processing companies in North America, with extensive aluminum product offerings through its energy and industrial product segments. Comparable distribution model to Laurand at much larger scale.
• Olympic Steel: National metals service center specializing in carbon, stainless, and aluminum flat-rolled products. Comparable to Laurand as a metals distributor serving industrial customers, though with broader product scope.
• Central Steel & Wire Company: Mid-sized metals service center distributing aluminum, steel, and other metals to industrial customers. Comparable service center model to Laurand, though with broader product line.
• Kloeckner Metals: U.S. subsidiary of Klöckner & Co., one of the largest producer-independent distributors of steel and metal products. Overlaps with Laurand in industrial metal distribution to manufacturing customers.
• Reliance Steel & Aluminum Co. Largest metals service center operator in North America with broad product line including aluminum. Laurand competes in aluminum distribution but Reliance operates at vastly greater scale across multiple metals and geographies.

Direct peers

• TW Metals: Specialty metals distributor focused on aluminum, stainless steel, and other high-performance alloys serving aerospace, medical, and industrial customers. Closest pure-play comparable to Laurand's specialty aluminum distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laurand-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurand Associates