Outside Source
Outside Source is an IoT software development services firm that builds connected products end-to-end, covering strategy, UX design, mobile and web apps, cloud engineering, and AI integration. It serves enterprise clients across audio, HVAC, industrial, consumer, and agricultural verticals from the Indiana IoT Lab.
- Company typePrivate
- Founded2010
- HeadquartersFishers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outside Source does
Outside Source is an IoT software development services firm headquartered at the Indiana IoT Lab in Fishers, Indiana, focused on end-to-end connected product development. The firm combines product strategy, UX/UI design, mobile and web application engineering, cloud and platform integration, and AI feature development into a single embedded delivery team, using a "Design Triad" model that pairs Product, Engineering, and Design leads from project inception. Its technology stack spans native iOS/Android, Kotlin Multiplatform, React/Node/.NET/Go, and integrations with AWS IoT Core, Microsoft Azure IoT Hub, and the Ayla Networks IoT Platform, alongside voice assistants (Alexa, Google Home) and AI modalities including predictive analytics, generative voice-driven experiences, and AI-assisted code review.
The company serves enterprise clients across audio, commercial HVAC, industrial, consumer products, agriculture, and fitness verticals, with named engagements including LEA Professional (SharkWare platform), Amoon Spirits (connected smart bottle), McIntosh, Johnson Controls, Vantiva, Verility, Volt, and Circle Fitness. Revenue is generated primarily through project-based and time-and-materials professional services engagements, supplemented by recurring maintenance and support contracts that provide SLA-backed ongoing coverage of deployed IoT and web applications. Go-to-market is consultative and relationship-driven, supported by a content engine (blog, Outside Perspectives video series, newsletter) targeting CTOs and digital product leaders. Outside Source is privately held with no disclosed external funding, no parent company, and no acquisitions or M&A activity on record.
Outside Source firmographics
Firmographics- Name
- Outside Source
- Legal name
- Outside Source
- Website
- https://outsidesource.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outside Source is an IoT software development services firm that builds connected products end-to-end, covering strategy, UX design, mobile and web apps, cloud engineering, and AI integration. It serves enterprise clients across audio, HVAC, industrial, consumer, and agricultural verticals from the Indiana IoT Lab.
- Ownership category
- akta.pro rank
Where Outside Source is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outside Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Outside Source generates revenue through professional services engagements for custom connected product development. They work as an embedded team member, providing product strategy, UX/UI design, software engineering, cloud architecture, and AI integration services. Revenue is generated through project-based contracts and time-and-materials engagements.
- Maintenance and Support Contracts: Ongoing maintenance contracts for IoT and web applications providing dedicated support resources, QA, UAT management, and SLA support services. These contracts provide recurring revenue from existing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Outside Source product offering
Product offeringCore offering
Outside Source is a professional services firm that helps organizations build connected products through product strategy, UX/UI design, mobile and web application development, cloud platform engineering, and AI integration. They serve as an embedded extension of client teams, providing end-to-end IoT software development for enterprises bringing physical products into connected ecosystems. The firm also offers ongoing IoT software maintenance contracts and partners with hardware engineering firms for complete IoT solutions.
Product overview
Outside Source is an IoT software development services company that provides end-to-end connected product development. Their service offerings include Product Strategy & Design, UX/UI Design Services, Mobile Application Development, Web Platform Development, Cloud & Platform Engineering, and IoT Software Maintenance. They partner with hardware engineering firms to deliver complete IoT solutions. Their notable client work includes SharkWare (a desktop platform for commercial audio management), Amoon Spirits connected bottle, and various iOS/Android apps for audio, HVAC, smart lighting, and consumer products. The company operates from the Indiana IoT Lab in Fishers, Indiana, and specializes in combining strategy, design, cloud engineering, and AI integration for intelligent connected systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Strategy & Design
Quantifiable outcome
- Connected product development from concept to market launch
- +2 more outcomes
Companies that use Outside Source
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Outside Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
Outside Source partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key, core and secondary.
- Indesign, LLCkeyHardware engineering design firm providing turnkey electronic product development and firmware support. Indesign collaborated with Outside Source on the Amoon Spirits connected bottle project, handling motor drivers, Bluetooth, and PCB design while Outside Source developed the mobile app and software experience.
- Trek10keyAWS Premier Partner and leader in cloud integration. Trek10 delivers deep experience in IoT and SaaS environments, providing cloud architecture and platform engineering capabilities complementary to Outside Source's software development services.
- Ayla NetworkscoreLeading provider of edge connectivity, device management, and application enablement for the Internet of Things. Outside Source integrates with Ayla Networks IoT Platform for connected product deployments, leveraging their platform for AWS IoT Core and other cloud integrations.
- Nordic SemiconductorkeyNordic specializes in ultra-low-power wireless systems through chip and connectivity technology. Their chips power the Amoon Spirits connected bottle, providing stable wireless connectivity, low latency, and reliable over-the-air firmware updates. Outside Source has used Nordic chips across multiple consumer and industrial IoT projects.
- BragisecondaryBragi's modular software suite with embedded AI enables brands and manufacturers to create smart audio products. Partnership provides audio-specific expertise and capabilities for connected audio device development.
- TAOT (The Audio of Things)secondaryHelps customers navigate audio innovation from defining marketing requirements to supply chain management. Partnership provides audio industry expertise and product development support.
- Leaf SoftwaresecondaryEnterprise custom software application development studio with a team of experienced developers and integrators. Partnership provides additional software development capacity and expertise.
- GlassboardsecondaryProduct design and development studio creating innovative connected products from concept through manufacturing. Partnership provides hardware and form factor design capabilities outside Outside Source's core software expertise.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Outside Source competitors and assessment
Company assessmentDirect peers
- ArcTouch: ArcTouch builds connected-product apps and IoT experiences for brands, with similar end-to-end mobile, web, and cloud engineering capabilities and overlapping customer profiles in audio, smart home, and enterprise IoT.
- Shockoe: Shockoe is a product development agency focused on connected mobile, web, and IoT experiences with design-led delivery, targeting a similar customer base building smart and connected products.
- Very Agency: Very is an IoT-focused product development consultancy that designs and engineers connected hardware/software solutions for enterprise clients, paralleling Outside Source's strategy-to-launch connected-product engagement model.
- Stable|Kernel: Stable|Kernel designs and develops custom IoT and connected-product software across mobile, cloud, and data layers, making it a closely comparable boutique agency in the same product category and customer segment.
- Dogtown Media: Dogtown Media is a mobile and IoT app development agency specializing in Bluetooth- and WiFi-connected applications, providing directly competing custom development services to enterprise and startup clients.
Broad incumbents
- Net Solutions: Net Solutions is a long-established custom software development agency serving enterprise clients across web, mobile, and emerging technologies, representing a broader-scale incumbent competing for similar IoT/digital transformation engagements.
- Intellias: Intellias is a larger global software engineering services provider that delivers custom IoT and embedded solutions as part of a broader digital services portfolio, frequently competing for the same enterprise digital-transformation RFPs.
Others
- Trek10: Trek10 is an AWS Premier Partner that delivers IoT/SaaS cloud architecture and data engineering; while they share some client work via partnership with Outside Source, they typically own cloud engagements rather than full-stack product builds.
- Indesign LLC: Indesign is a hardware/firmware engineering design firm that collaborates with Outside Source on turnkey IoT products (e.g., Amoon Spirits), making it an enabling partner rather than a direct application-development competitor.
Emerging players
- Determined Labs: Determined Labs is a smaller IoT/connected-product consultancy delivering custom firmware, app, and cloud work for hardware startups and growth-stage clients, with meaningful overlap but narrower scale than Outside Source.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Outside Source social profiles
Digital presenceOutside Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside Source leadership team
Management profileNumber of profiles
Profiles5 records
Outside Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside Source
What does Outside Source do?
Outside Source is a professional services firm that helps organizations build connected products through product strategy, UX/UI design, mobile and web application development, cloud platform engineering, and AI integration. They serve as an embedded extension of client teams, providing end-to-end IoT software development for enterprises bringing physical products into connected ecosystems. The firm also offers ongoing IoT software maintenance contracts and partners with hardware engineering firms for complete IoT solutions.
Is Outside Source a public or private company?
Outside Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outside Source founded?
Outside Source was founded in 2010. It employs 11 to 50 people.
Where is Outside Source based?
Outside Source is headquartered in Fishers, United States, in the North America region.
How does Outside Source make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are maintenance and Support Contracts.
Who are Outside Source's main competitors?
Direct peers on record are ArcTouch, Shockoe, Very Agency, Stable|Kernel and Dogtown Media. Broad incumbents are Net Solutions and Intellias. Others are Trek10 and Indesign LLC. Determined Labs is listed as an emerging player.
Does Outside Source have an API?
No public API is recorded for Outside Source.