CARE Consulting Group

What CARE Consulting Group does

CARE Consulting Group (CARECG; legal name Community Advocacy Research & Evaluation Consulting Group, Inc.) is a US-based, privately held behavioral-health and wellness consulting firm founded in 2012 and headquartered in Phoenix, Arizona. The firm serves local, state, and tribal government agencies as well as community and non-profit organizations across the United States, delivering six integrated core services: Needs Assessment, Capacity Building (which subsumes Training & Technical Assistance, Growth Planning, and Grant Writing), Strategic Planning, Implementation Support, Program Evaluation, and Behavioral Change Marketing. All engagements are anchored in the Strategic Prevention Framework (SPF) methodology and staffed via dedicated Partner Support Teams led by a Project Director and a Research Director. The firm draws on 30-35 employees and a national network of 300+ content-matter experts and trainers, with an in-house media and communications team supporting behavior-change campaigns and conference hosting for audiences of 500+.

Technically, CARECG operates as a professional services firm rather than a software company: there is no proprietary platform, no API, and no AI/ML component disclosed in the technology stack. Differentiation rests on methodology (SPF), human capital (300+ trainer network, senior field practitioners), and the breadth of an end-to-end service model spanning needs assessment through evaluation and grant capture. Pricing is quote-based and consultative, with grant writing offered at no cost to partners — the firm reports helping partners secure more than $25 million in service grant awards in 2023. Go-to-market is direct and relationship-driven, supplemented by a website consultation flow, email newsletter, and limited Google display remarketing. The firm is privately held with no disclosed funding rounds, parent company, or M&A activity.

The business model is conventional public-sector consulting revenue: fixed-fee or time-and-materials contracts with government agencies and non-profits, augmented by free grant writing that functions as a client-acquisition and retention lever rather than a primary revenue stream. Note: third-party firmographics metadata states the company is located in Prague, Czech Republic and was founded in 2009, but the company's own website, copyright notice, address records, and company history all place it in Phoenix, Arizona, founded in 2012; per first-party-source precedence, the Phoenix/2012 attribution is used here.

Name

CARE Consulting Group

Legal name

Community Advocacy Research & Evaluation Consulting Group, Inc.

Website

https://carecg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CARE Consulting Group is a US-based private behavioral-health and wellness consultancy that provides needs assessment, capacity building, strategic planning, implementation support, program evaluation, and grant writing to local, state, and tribal government agencies and community organizations nationwide.

Ownership category

akta.pro rank

Product category

Behavioral Health and Wellness Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Behavioral health consulting
• Program evaluation services
• Community needs assessment
• Training technical assistance
• Strategic planning consulting

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Consulting Services: CARECG provides consulting services including program evaluation, strategic planning, training, program implementation support, community needs assessments, sustainability and growth planning, as well as agency branding and behavioral change focused media support. Revenue appears to be generated through service contracts with government and community organizations.
2. Grant Writing Services: The company provides grant writing support at no cost to partners, whether they contract with CARECG or not on the winning grant. In 2023 alone, they supported partners in securing more than $25 million in service grant awards. This may generate revenue through successful grant awards or contracted services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CARE Consulting Group delivers behavioral health and wellness consulting services to government agencies, tribal partners, and community organizations. Its core offerings span program evaluation, strategic planning, training and technical assistance, capacity building, needs assessment, implementation support, and behavioral change marketing, all executed through a dedicated Partner Support Team model grounded in the Strategic Prevention Framework (SPF) methodology.

Product overview

CARE Consulting Group (CARECG) offers a unified consulting service model comprising six integrated core service offerings: Needs Assessment, Capacity Building, Strategic Planning, Implementation Support, Program Evaluation, and Behavioral Change Marketing. The Capacity Building service encompasses three sub-modules (Training & Technical Assistance, Growth Planning, and Grant Writing). These services are delivered through a Partner Support Team (PST) structure led by Project Directors and Research Directors, leveraging expertise from more than 35+ employees and a network of 300+ trainers nationally. The company supports local communities, cities, counties, states, and Tribal partners in achieving behavioral health and wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Needs Assessment A consulting service used to identify and evaluate the needs of a community to inform decision-makers about pressing issues and gaps in services, guiding program development, resource allocation, and policy decisions. Includes community needs assessments, educational assessments, housing and economic assessments, social service assessments, and developmental asset mapping for government agencies and community organizations.
• Capacity Building A service that builds the capacity of partner teams through evidence-based methods and access to content matter experts, delivered through full-service Training & Technical Assistance planning, Growth Planning (developmental profiling and grant opportunity monitoring), and Grant Writing support. Targets government agencies and community organizations that need to scale their behavioral health and wellness programs.
• Training & Technical Assistance Full-service training and technical assistance for partners, including training and capacity assessments, national solicitation of trainers, rate negotiation, advertising, registration, continuing education distribution, training evaluation, and conference hosting for 500+ attendees with registration and payment processing. Designed for public agencies and non-profits that need turnkey training infrastructure for behavioral health and prevention programs.
• Growth Planning A developmental service that works with partners to build a profile identifying service gaps, areas of need and strength, and near- and long-term program and organizational goals. The development office continuously monitors and alerts partners to grant opportunities matching their strategic goals, supporting sustainability and organizational growth for behavioral health and community programs.
• Grant Writing Grant writing support provided to partners for behavioral health, substance use prevention, and community wellness funding opportunities, supporting more than $25 million in service grant awards in 2023. Designed to help government agencies and non-profits secure state and federal funding for prevention, treatment, and recovery programs.
• Strategic Planning Facilitated strategic planning at program, department, and agency levels that aligns community needs, resources, and program outcomes into a coherent roadmap. Built around the Strategic Prevention Framework (SPF) and targeted at government agencies and community organizations operating behavioral health and wellness programs.
• Implementation Support Consistent guidance and resources that facilitate successful execution of programs, projects, and strategic plans, including establishing service delivery models, developing protocols and policies, ensuring regulatory compliance, developing awareness and anti-stigma strategies, creating educational materials, designing behavior change messaging campaigns, and supporting community surveys. Targeted at agencies and non-profits running behavioral health and wellness programs.
• Program Evaluation A team-based, collaborative evaluation service that produces evidence of program successes for multiple stakeholders, applying research methods and data visualization expertise. Available for both newly launched and long-standing behavioral health and wellness programs run by government agencies and community organizations.
• Behavioral Change Marketing Development of messaging and media campaigns designed to create behavior changes within target community populations, including project- and agency-level branding, graphic design, and tailored messaging campaigns. Used by government agencies and community organizations to increase awareness, reduce stigma, and drive measurable behavior change around behavioral health and prevention topics.

Quantifiable outcome

• Secured more than $25 million in service grant awards for partners in 2023 alone
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Local Government Agencies (Various)coreStrategic or Co-development PartnerCARECG works with local government agencies across the country in implementing behavioral health and wellness programs. The company collaborates with these partners to define objectives, implement comprehensive plans, and achieve meaningful community changes.
• State Agencies (Various)coreStrategic or Co-development PartnerCARECG partners with state-level agencies to provide program evaluation, strategic planning, training, and implementation support services for behavioral health initiatives.
• Tribal Partners (Various)coreStrategic or Co-development PartnerCARECG works with tribal-level agencies and organizations to support behavioral health and wellness initiatives, providing the same level of intentionality, commitment, and fidelity to quality deliverables as with all partners.
• Community Organizations (Various)coreStrategic or Co-development PartnerCARECG partners with community organizations from coast to coast, with a philosophy that every partner receives the same level of intentionality, commitment, and quality deliverables. Teams become part of the partner's team with shared goals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CADCA (Community Anti-Drug Coalitions of America): CADCA provides training, technical assistance, and capacity building to community coalitions focused on substance abuse prevention — overlapping heavily with CARECG's training and SPF-based work, though CADCA operates primarily as a membership and coalition organization rather than a fee-for-service consultancy.
• Rescue Agency: Rescue Agency is a public health-focused behavior change marketing agency that creates messaging campaigns to drive health behavior change in target populations. It is directly comparable to CARECG's Behavioral Change Marketing service line, though more specialized and more digitally oriented.
• Engage Strategies: Engage Strategies is a public health communications and behavior change agency that develops campaigns, branding, and educational materials for state health agencies and non-profits. It is comparable to CARECG's media and communications capability, though focused more narrowly on health communications.

Direct peers

• OMNI Institute: OMNI is a closely comparable behavioral health and substance-use prevention consultancy that delivers program evaluation, strategic planning, and capacity building to state agencies and community organizations. It operates in the same SPF-adjacent methodology space and serves the same customer base, making it one of the closest direct competitors to CARECG.
• JBS International: JBS International provides behavioral health training, technical assistance, program evaluation, and consulting services to federal, state, and local agencies — including SAMHSA-funded initiatives. Its service mix and target customers closely overlap with CARECG's behavioral health and prevention work.
• Prevention Solutions @ Education Development Center (EDC): EDC's Prevention Solutions group delivers substance misuse prevention training, technical assistance, and capacity building aligned with the Strategic Prevention Framework. It targets the same state and community agency customers and is a leading SAMHSA-affiliated provider in CARECG's exact sub-discipline.

Broad incumbents

• Westat: Westat is a major employee-owned research firm that conducts program evaluation, surveys, and technical assistance for federal and state health agencies. It is a frequent incumbent competitor on government behavioral health and prevention evaluation contracts that CARECG also targets.
• ICF International: ICF is a large, publicly traded public-sector consultancy with deep behavioral health, public health, and human services practices. It competes with CARECG on government RFPs for program evaluation, implementation support, and training — particularly with state and federal agencies — but at a vastly larger scale and broader portfolio.
• Abt Associates: Abt Associates is a large research and consulting firm with substantial behavioral health, public health, and social services practices serving federal, state, and tribal agencies. It frequently competes on large-scale evaluation and implementation support contracts in CARECG's niche.
• Mathematica: Mathematica is a large research and evaluation consultancy working with federal and state agencies on health, human services, and behavioral health programs. It competes with CARECG on program evaluation and policy analysis RFPs, particularly at the federal and state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/care_group
• Facebookfacebook.com/CARECG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE Consulting Group