Forbes Industries

What Forbes Industries does

Forbes Industries is a privately held, US-based manufacturer of mobile and space-saving furniture for the luxury hospitality industry, founded in 1919 and headquartered in Ontario, California. The company operates a '7-factories-in-1' manufacturing facility producing a broad product portfolio across three categories: Food & Beverage (live action stations, bars, buffets, mixology carts, in-room dining), Meetings & Events (banquet and multipurpose chairs, cocktail and cafe tables, portable dance floors, partitions, stages), and Hotel Operations (the iconic Birdcage Luggage Cart, housekeeping carts, valet stations, signage). Differentiated technical assets include patented Revolution lightweight composite panel technology (66% lighter than particleboard/MDF), TRIO folding action stations, BirdsNest nestable luggage carts, and the NIMA seating family featuring a patented articulating back designed by Giancarlo Piretti. The company's commercial model is B2B enterprise direct sales with quote-based pricing across three tiers (Essentials, Executive, Elite), supported by a North American field sales rep network, international contacts, physical showrooms, and a contract supplier relationship with Avendra Group. Customers are concentrated in luxury hotel chains (Waldorf Astoria, JW Marriott, Four Seasons, Omni) and casino resorts (Wynn, Aria, Mirage, Resorts World Las Vegas), with a Concept to Reality service enabling bespoke custom product manufacturing. Recent product launches in 2025 include the BirdsNest, TRIO, Horizons outdoor line, and 2025 Banquet Chair Collection, with the BirdsNest winning the 2026 HD Awards and Mixology Carts having won the 16th Annual Hospitality Design Awards.

Name

Forbes Industries

Legal name

Forbes Industries

Website

https://forbesindustries.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Forbes Industries is a privately held, US-based manufacturer founded in 1919 that designs and produces mobile, space-saving hospitality furniture for luxury hotels, casinos, and convention venues across three categories: Food & Beverage, Meetings & Events, and Hotel Operations.

Ownership category

akta.pro rank

Product category

Commercial Hospitality Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590), Office Furniture (2520)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Hospitality furniture manufacturing
• Mobile service carts
• Banquet event equipment
• Commercial bar carts
• Luxury hotel furniture

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality Furniture Sales: One-time hardware sales of mobile furniture products including food & beverage equipment, hotel operations supplies, and meetings & events furniture. Products sold directly to hospitality venues including hotels, restaurants, convention centers, and event spaces. Pricing is quote-based with tiered options (Essentials, Executive, Elite).
2. Custom Product Manufacturing: Bespoke custom product creation through 'Concept to Reality' program. Customers collaborate with sales and design team to create unique custom products. Process includes design phase, engineering, 3D concept drawings, and USA-based production.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Forbes Industries manufactures and sells mobile hospitality furniture and food & beverage equipment, including luggage carts, banquet tables, portable dance floors, mixology bar carts, and outdoor furniture, serving luxury hotels, resorts, casinos, and convention centers. The company offers a complete in-house custom product design and manufacturing service called "Concept to Reality," with USA-based production from a 7-factories-in-1 facility in Ontario, California.

Product overview

Forbes Industries is a luxury hospitality furniture manufacturer since 1919, offering a comprehensive portfolio of mobile furniture and equipment for the hospitality industry. The product ecosystem centers on three main categories: Food & Beverage (live action stations, bars, buffets, mixology carts), Meetings & Events (tables, chairs, dance floors, partitions), and Hotel Operations (luggage carts, housekeeping equipment). Key branded products include the Trio Folding Action Station, BirdsNest™ Luggage Cart, Horizons Outdoor Furniture, NIMA™ Seating, Circa Bar Cart, Mixology Bar Carts, and Revolution® Tables (Cafe and Banquet/Linenless). The company also offers custom manufacturing through its Concept to Reality service, producing bespoke products with in-house design and USA-based manufacturing across multiple facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Birdcage: Iconic luggage cart brand - world-renowned for high-quality hospitality luggage carts
• BirdsNest
• TRIO
• Mixology Carts
• Revolution
• Multilok
• Florlok
• Wedlok
• Horizons
• NIMA
• Circa

Products and services

• Trio Folding Mobile Action Station
• BirdsNest Nestable Luggage Cart
• Horizons Outdoor Mobile Furniture
• NIMA Family of Seating
• Circa Bar Cart
• Mixology Bar Carts
• Revolution Cafe Tables
• Revolution Linenless Banquet and Training Tables
• Mobile Nesting Tables
• Mobile Partitions
• Portable Dance Floors
• Concept to Reality Custom Manufacturing
• Birdcage Luggage Cart

Quantifiable outcome

• Stores in less than 1/3 of the space used by traditional stations
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chris Adams (Master Mixologist)coreStrategic or Co-development PartnerChris Adams is a Master Mixologist who collaborated with Forbes Industries to design the Circa Bar Cart. He trained early in his career under a Master Bartender and brings expertise in creating 360-degree cocktail experiences. The partnership resulted in a complete line of Mixology Carts specifically focused on enhancing the mixologist's craft with aesthetically pleasing presentation.
• Giancarlo Piretti (Product Designer)coreStrategic or Co-development PartnerGiancarlo Piretti is an iconic furniture designer who created the NIMA seating line for Forbes Industries. He is renowned for his expertise in blending sumptuous beauty with elegant engineering. The NIMA chairs feature his patented articulating back mechanism.
• Avendra GroupminorChannel Partner/ Reseller/ DistributorAvendra Contract Supplier - Forbes Industries is listed as a contract supplier through Avendra Group, a major procurement and supply chain management organization serving the hospitality industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global leader in office and contract furniture serving workplace, healthcare, and education verticals. Comparable as a large-scale contract furnishings manufacturer but with a much broader portfolio than Forbes' hospitality niche.
• Haworth: Privately held global office and contract furniture manufacturer. Comparable as a major commercial furnishings player, though its portfolio is broader and more office-focused than Forbes' hospitality specialization.

Direct peers

• Lakeside Manufacturing: Stainless steel cart, mobile equipment, and storage manufacturer serving foodservice, hospitality, and healthcare. Directly comparable product overlap with Forbes' mobile carts and serving equipment for hospitality venues.
• New Age Industrial: Commercial stainless steel equipment maker including carts, racks, and shelving used in foodservice and hospitality. Overlaps with Forbes' housekeeping, service, and storage equipment lines.
• TOMLINSON Industries: Manufacturer of foodservice and hospitality equipment including beverage dispensing, warming, and mobile service products. Comparable to Forbes' F&B service and bar equipment.
• Cambro Manufacturing: Global foodservice products manufacturer specializing in storage, transport, and serving solutions. Closely comparable in mobile carts, insulated transport, and back-of-house equipment used by hotels and restaurants.
• Piper Products: Commercial foodservice equipment maker with mobile transport and serving lines for institutional foodservice. Overlaps Forbes' mobile F&B transport equipment for hotels and catering.
• Cres Cor: Manufacturer of mobile hot/cold holding cabinets, banquet cabinets, and foodservice transport equipment. Directly comparable mobile equipment category for catering and hotel F&B operations.
• Carlisle Foodservice Products: Broadline foodservice products manufacturer with mobile solutions, buffets, and beverage service items. Comparable product footprint for hotel F&B and banquet operations.
• SICO America: Manufacturer of portable staging, folding tables, dance floors, and mobile event furniture. Direct overlap with Forbes' portable dance floors (Multilok®/Florlok®/Wedlok®) and event tables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/forbes-industries
• Facebookfacebook.com/ForbesIndustries
• LinkedInlinkedin.com/company/forbesindustries
• Instagraminstagram.com/forbesindustries
• Pinterestpinterest.com/forbesindustries
• TikToktiktok.com/@forbesindustries
• Xx.com/ForbesIndustrie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Industries