Perigee
Perigee AB is a Malmö-based bootstrapped consumer health app developer offering Seven (HIIT workouts), Cycles (period and fertility tracking), and Halo (guided journaling) through freemium subscriptions, serving individual wellness consumers globally across 60M+ cumulative downloads.
- Company typePrivate
- Founded2012
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Perigee does
Perigee AB is a privately held, bootstrapped consumer health and wellness mobile application company founded in November 2012 by Naim Cesur and headquartered in Malmö, Sweden. The company develops three flagship consumer apps — Seven (a 7-minute HIIT workout app with 3D motion-captured exercise animations and customizable trainer avatars), Cycles (a period and fertility tracking app with partner-sharing for individuals and couples), and Halo (a guided journaling and mental wellbeing app built around CBT and positive psychology reflection prompts). All three apps are available across iOS, Android, Apple Watch, Android Wear/WearOS, and iPad, with synchronization via Apple Health.
The business operates a freemium, product-led growth model monetized through the "7 Club" premium subscription and the Perigee Bundle, a single subscription introduced in January 2024 that unifies access to all three apps with cross-device sign-in. Distribution is entirely digital via the Apple App Store and Google Play Store, with social features (Friends, Leagues, Challenges, Live Workouts) designed to drive organic virality. Family Sharing (up to 5 members) and gift cards (1-, 3-, 6-, and 12-month durations) extend the addressable use cases to households and gifting. Technical differentiators include proprietary 3D motion capture animation with 70+ cameras and sub-millimeter precision, Apple Health and Spotify/Apple Music integration, and GDPR-aligned data handling with all data stored in Europe.
Perigee has accumulated over 60 million lifetime downloads across its portfolio, with 217 million workouts completed in Seven and 72 million cycle observations tracked in Cycles. The company operates with a small team of approximately 14 employees, has no disclosed external funding, and has earned industry recognition including Apple's 2016 Apple Watch App of the Year award for Seven. Recent product activity has been continuous, with major releases in 2024–2025 spanning the Bundle launch, Apple Health integration, iOS 26 design refresh, and Halo 2.0.
Perigee firmographics
Firmographics- Name
- Perigee
- Legal name
- Perigee AB
- Website
- https://perigee.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perigee AB is a Malmö-based bootstrapped consumer health app developer offering Seven (HIIT workouts), Cycles (period and fertility tracking), and Halo (guided journaling) through freemium subscriptions, serving individual wellness consumers globally across 60M+ cumulative downloads.
- Ownership category
- akta.pro rank
Perigee industry classification
Industry- Product category
- Health & Fitness Mobile Apps
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
- akta.pro secondary industries
- Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Perigee is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Perigee business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions (7 Club Premium): Premium subscription model called '7 Club' offering access to personalized plans, 30-day challenges, PT support, and exclusive features. Also includes premium access to Cycles and Halo apps.
- Perigee Bundle Subscription: Single subscription providing access to all three apps: Seven, Cycles, and Halo. Users can subscribe from any of the three apps and access all with same login credentials across multiple devices.
- Gift Cards: Gift cards available in 1-month, 3-month, 6-month, and 12-month memberships for 7 Club subscription.
- Family Sharing: Family Sharing allows sharing 7 Club subscription with up to 5 family members, enabling multi-user household access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 7 Club Gift Cards available in multiple durations |
| Subscription | Monthly | Perigee Bundle - All three apps (Seven, Cycles, Halo) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Perigee product offering
Product offeringCore offering
Perigee develops and operates three consumer mobile wellness applications: Seven (a 7-minute HIIT workout app using bodyweight exercises with motion-captured 3D trainers), Cycles (a period, fertility, and pregnancy tracking app with partner sharing), and Halo (a guided journaling app for mindfulness and mental wellbeing). The company offers these apps individually and bundles them under the Perigee Bundle subscription, with freemium access to basic features and premium content unlocked through 7 Club subscriptions.
Product overview
Perigee is a Malmö-based health and wellness app company offering a suite of three consumer mobile applications: Seven (7-minute HIIT workouts), Cycles (period/fertility tracking), and Halo (guided journaling for mindfulness). The products work as standalone apps but are unified through the Perigee Bundle subscription, which provides cross-app access and integrated experiences. The portfolio covers physical fitness (Seven), reproductive health (Cycles), and mental wellbeing (Halo), creating a comprehensive wellness ecosystem. The company reports over 60 million total downloads, 217 million workouts completed in Seven, and 72 million observations tracked in Cycles.
Differentiator
Problem solved
Functional benefit
Brands
- Seven: Quick and effective HIIT workouts that make fitness fun through 7-minute workout routines.
- Cycles
- Halo
- Perigee Bundle
Products and services
- Seven A 7-minute HIIT workout app that helps users build daily exercise habits through short, equipment-free bodyweight workouts. Features customizable 3D trainers, workout plans, 30-day challenges, achievements, social features (Friends, Leagues, Challenges, Live Workouts), Apple Watch standalone support, and music streaming integration.
- Cycles A period and fertility tracking app designed for individuals and partners. Offers cycle predictions, symptom logging, fertility window estimation, pregnancy tracking, contraception tracking, partner sharing features (including same-sex couples), and a privacy-focused GDPR-compliant design with European data storage.
- Halo A daily guided journaling app for mindfulness and mental wellbeing. Features expert-created reflection prompts using CBT and positive psychology principles, Daily Check-in mood tracking, custom feelings, Memories feature linking locations, workouts, and music to entries, voice transcription, and validated mental health assessments (GAD-7, PHQ-9) via iOS 18 integration.
- Perigee Bundle A combined subscription offering access to all three Perigee apps (Seven, Cycles, Halo) under one plan with seamless cross-app sign-in and unified experience across iPhone, iPad, and Apple Watch. Users can purchase from any of the three apps and access the full suite with the same login credentials.
Quantifiable outcome
- 200+ million workouts completed by users
- +4 more outcomes
Companies that use Perigee
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Perigee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Perigee partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Perigee competitors and assessment
Company assessmentDirect peers
- Flo Health: Flo is the world's most-downloaded period and ovulation tracker with 70M+ MAU and a $1B+ valuation. It is the most direct head-to-head competitor to Perigee's Cycles in menstrual/fertility tracking.
- Calm: Calm is a leading meditation, sleep and mindfulness subscription app. It is a direct competitor to Perigee's Halo in guided journaling and mental wellness, with a similar premium-subscription, mobile-first go-to-market.
- Clue: Clue is a Berlin-based period and fertility tracking app known for science-led, privacy-focused design. It is a direct peer to Cycles, sharing the EU/GDPR privacy positioning that Perigee emphasises.
- MyFitnessPal: MyFitnessPal is one of the largest consumer fitness and nutrition tracking apps globally. It directly overlaps with Perigee's Seven in the bodyweight/fitness habit-tracking category and competes for the same freemium-to-premium conversion funnel on the App Store.
- Strava: Strava is a leading consumer fitness subscription app with a strong social/leagues and community layer. It overlaps with Seven's gamified, social, achievement-driven workout model and its freemium-to-Subscription motion.
- Headspace: Headspace offers guided meditation, mental wellness, and sleep content via a mobile subscription. It competes directly with Halo in the mindfulness/mental-wellness segment and overlaps with Perigee's broader wellness bundle thesis.
- Nike Training Club: Nike Training Club is Nike's free bodyweight/equipment workout app. It is a direct competitor to Seven in the short-duration, equipment-light workout segment and competes for the same Apple Watch workout real estate.
Broad incumbents
- Fitbit: Fitbit (now part of Google) offers consumer fitness tracking hardware and a companion app with premium content. It is a broad incumbent overlapping with Seven's wearable-driven, freemium-plus-premium positioning.
- Apple Fitness+: Apple Fitness+ is Apple's first-party workout subscription bundled with Apple Watch. It is a broad incumbent that competes with Seven for share-of-time on Apple Watch and is closely integrated with the same platforms Perigee relies on.
- Peloton: Peloton operates a connected fitness subscription app alongside its hardware. While its strength is in connected equipment, its digital subscription competes with Seven in the at-home guided workout category and shares the same Apple Watch integration patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Perigee social profiles
Digital presencePerigee compliance and trust
Trust signalCompliance1 record
Perigee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perigee leadership team
Management profileNumber of profiles
Profiles7 records
Perigee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perigee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perigee
What does Perigee do?
Perigee develops and operates three consumer mobile wellness applications: Seven (a 7-minute HIIT workout app using bodyweight exercises with motion-captured 3D trainers), Cycles (a period, fertility, and pregnancy tracking app with partner sharing), and Halo (a guided journaling app for mindfulness and mental wellbeing). The company offers these apps individually and bundles them under the Perigee Bundle subscription, with freemium access to basic features and premium content unlocked through 7 Club subscriptions.
Is Perigee a public or private company?
Perigee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perigee founded?
Perigee was founded in 2012. It employs 11 to 50 people.
Where is Perigee based?
Perigee is headquartered in Malmö, Sweden, in the Europe region.
How does Perigee make money?
Four revenue lines are on record. App Subscriptions (7 Club Premium) is the primary driver. The others are perigee Bundle Subscription, gift Cards and family Sharing.
Who are Perigee's main competitors?
Direct peers on record are Flo Health, Calm, Clue, MyFitnessPal, Strava, Headspace and Nike Training Club. Broad incumbents are Fitbit, Apple Fitness+ and Peloton.
Does Perigee have an API?
No public API is recorded for Perigee.
What industry is Perigee in?
Perigee's product category is Health & Fitness Mobile Apps. Its primary akta.pro industry code is HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions, with a secondary code of THAJAKAK, Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork). Its NAICS code is 812191 and its SIC code is 7372.