What Wink Creative does

Wink Creative is a privately held creative agency founded in 2009 and based in Edinburgh, United Kingdom. The studio delivers web design, video production, commercial photography, graphic design, and logo and branding services to small businesses and startups, primarily within Edinburgh, the Lothians and Fife. Its core deliverable is responsive website design and development, supplemented by booking and reservation systems with online payment integration for hospitality clients, SEO, social media content creation, and infrastructure services such as domain registration, hosting, and SSL certificates.

The underlying technology stack is conventional web rather than proprietary: the studio builds responsive websites using content management systems and custom post types, integrates third-party platforms (Lodgify, OpenTable, Mailchimp, Google Analytics, Booking.com, Airbnb) into client projects, and relies on standard commercial photography and video production tooling. There is no proprietary platform, no disclosed AI/ML capability, and no documented API or SDK offering. Customer evidence is drawn entirely from a long tail of named SMB clients across hospitality, food and beverage, trades, property, education, healthcare, and technology verticals.

The business operates a project-based professional services model with quote-based pricing tied to scope and complexity, and a sales-led go-to-market motion targeting local SMB and startup clients primarily through its website portfolio, organic search, and word-of-mouth referrals. The company is founder-owned, has 1-10 employees, has not raised external capital, and has no parent, subsidiary, or M&A history. There is no public pricing, no disclosed revenue, and no evidence of geographic expansion beyond its Scottish regional footprint.

Name

Wink Creative

Legal name

Wink Creative

Website

https://winkcreative.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wink Creative mainly specializes in website design, logo & graphic design and social media services.

Ownership category

akta.pro rank

Product category

Creative and Digital Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Web design services
• Graphic design services
• Logo design
• Video production
• Commercial photography

Headquarters

HQ city

Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Project-based professional services including web design, graphic design, logo design, photography, and video production. Services are customized per client requirements with pricing based on scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wink Creative is an Edinburgh-based creative agency that designs responsive websites and produces brand, video, photography, and graphic content for small businesses and startups in Edinburgh, the Lothians, and Fife. Its core deliverables include responsive web design, logo and brand identity design, corporate video content, commercial photography, and supporting services such as domain registration, web hosting, SSL, SEO, and booking system integration. The studio operates as a full-service creative shop combining web development with visual content production under one roof.

Product overview

Wink Creative is an Edinburgh-based creative agency offering a comprehensive suite of digital and creative services. The core offering centres on Responsive Web Design as the primary service, supported by Video Production, Commercial Photography, Graphic Design, and Logo Design & Branding as interconnected creative services. Additional offerings include Web Hosting & Infrastructure (domain registration, SSL, hosting), Search Engine Optimisation, and Social Media Content services. The agency also provides specialised Booking & Reservation Systems with payment integration capabilities. These services are offered as individual offerings that can be combined based on client needs, rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsive Web Design Custom responsive website design and development for small businesses and startups, including brochure sites, e-commerce websites, and booking or reservation systems with online payment integration.
• Video Production Professional video content creation including corporate videos, staff bio videos, social media reels, explainer videos, customer testimonial videos, and promotional videos for small businesses.
• Commercial Photography Professional photography services including event photography, property photography, staff portraits, social content photography, food photography, and product photography for businesses.
• Graphic Design Visual design services including business stationery, business card design, leaflet design, poster design, social media branding, pull-up banner design, popup graphics, shop signage, and vehicle livery design.
• Logo Design and Branding Brand identity development including custom logo design, brand strategy, and visual identity systems tailored to the unique needs and vision of each business.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Studio Republic: Small UK digital creative studio providing web design, branding and content services to small and mid-sized businesses. Directly comparable to Wink in scale, service breadth and customer segment.
• Spindogs: Cardiff-based digital agency of similar size offering web design, branding, digital marketing and content to UK SMEs. Closely comparable to Wink in service mix (web + design + content) and SMB/startup customer profile, with a regional rather than national delivery model.
• The Bigger Boat: Small Yorkshire-based creative agency offering web design, branding, photography and video to SMEs. Comparable to Wink on size, integrated creative offering and regional UK SMB focus.
• Brew Digital: Small UK digital agency delivering web design, branding and digital marketing to small businesses. Directly comparable to Wink in scale, service mix and target customer profile.
• Carter Williamson Design: Boutique UK design agency offering branding, web design and creative services to SMEs and startups. Comparable to Wink on boutique scale, integrated creative offering and SMB/startup client base.
• Think Studio: Small UK creative studio offering web design, branding and graphic design services to small businesses. Directly comparable to Wink on size, service mix and customer segment.
• Pixelstorm: UK digital agency offering web design, branding and digital marketing to small businesses. Comparable to Wink on integrated digital/creative service offering and SMB customer focus.

Broad incumbents

• Mcasso: UK-based integrated creative agency offering branding, digital, motion and content services to ambitious brands. Comparable to Wink as a full-service creative provider, but operates at significantly larger scale across multiple UK and international markets.
• Bray Leino: Long-established UK creative agency with full-service capabilities across advertising, digital, design and content. Overlaps with Wink's integrated creative offering but serves larger national clients and operates across multiple offices.

Others

• Wix.com: DIY website builder platform targeting exactly the SMB and startup segment Wink serves. Not a direct competitor for custom design but represents the alternative buyers increasingly choose, shaping pricing and demand for traditional design studios like Wink.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wink_creative
• Facebookfacebook.com/winkCreative
• LinkedInlinkedin.com/company/justthinkwink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink Creative