Direct Media

What Direct Media does

Direct Media Kres (DMK) is a full-service advertising agency headquartered in Sofia, Bulgaria, operating under the legal name Direct Media Kres since its founding in 1994. The agency offers five integrated service pillars: Creative Services (strategy, design, copywriting, and production across TV, print, outdoor, and digital), Media Services (data-driven planning, buying, and a proprietary Agency Trading Desk for programmatic advertising across leading DSP and DMP platforms), Digital and Social Media Services (SEO, social strategy, content, and analytics), BTL/Experiential Services (product launches, activations, samplings, and brand experiences), and Influencer Management (added as a core pillar in 2022, covering end-to-end campaign management from nano creators to top-tier voices). A team of approximately 25 full-time staff executes this integrated offering, including a Managing Director, Executive Creative Director, Digital Creative Director, Head of Media, Account Directors, media planners, art directors, motion designers, and influencer specialists.

The agency's customer base is concentrated in enterprise brands across FMCG, telecommunications, beauty, financial services, and real estate — with named clients including Vivacom (telecommunications), L'Oréal (beauty, covering Garnier, Maybelline, NYX, and MIXA), NewPay (BNPL fintech), BLD/Uptown Square (real estate), and Medix Alvina (consumer goods) — alongside non-profit engagements with the Bulgarian Fund for Women, Ravni BG association, and the Master of Art Film Festival. Revenue is generated through project-based professional service fees, media planning and buying commissions, ongoing digital/social retainers, influencer management fees, and event production fees, with no public pricing disclosed. Notable technical assets include the proprietary Agency Trading Desk powered by locally sourced Bulgarian and regional data, custom AR experiences developed in partnership with Meta, and a signature collage animation identity system. The agency has received recognition at both local and international advertising festivals and operates with no disclosed institutional investment, parent company, or external funding.

Name

Direct Media

Legal name

Direct Media Kres

Website

https://directmedia.bg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Media Kres is a 30+ year full-service advertising agency based in Sofia, Bulgaria, serving enterprise clients in FMCG, telecom, beauty, real estate, and non-profit sectors with integrated creative, media, digital, experiential, and influencer marketing services powered by a proprietary programmatic Agency Trading Desk.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Advertising services
• Media planning buying
• Digital marketing
• Influencer management
• Creative production

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services: Full-spectrum creative services including strategy, design, copy, and production across television, print, outdoor, and digital media. Revenue is generated through project-based professional service fees.
2. Media Planning and Buying: Integrated media solutions including data analysis, strategic planning, and media buying with regional presence. Revenue generated through media planning fees and commissions on media purchases.
3. Digital and Social Media Services: SEO, go-to-market planning, social media strategies, content creation, and digital advertising management. Revenue through ongoing retainer fees and campaign-based engagements.
4. Influencer Management: End-to-end influencer management including strategy, selection, negotiations, content creation, execution, and reporting. Revenue generated through management fees and campaign retainers.
5. BTL and Events: Below-the-line activations including product launches, brand experiences, promotions, samplings, and store openings. Revenue through event production and activation fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Direct Media Kres (DMK) is a full-service advertising agency delivering integrated marketing services across five pillars: creative services (strategy, design, copywriting, and production); media planning and buying supported by a proprietary Agency Trading Desk for programmatic advertising; digital and social media services (SEO, content, social, performance analytics); BTL experiential marketing and event activations; and end-to-end influencer management. The agency serves enterprise brands and NGOs across FMCG, telecom, beauty, B2B technology, real estate, and non-profit sectors, with deep regional expertise in the Bulgarian and Eastern European markets.

Product overview

Direct Media KRES (DMK) is a full-service advertising agency with 30+ years of experience, offering integrated marketing services rather than a standalone software product. The agency's portfolio consists of five interconnected service pillars: Creative Services (strategy, design, copywriting, production), Media Services (data analysis, planning, buying, and proprietary Agency Trading Desk for programmatic), Digital & Social Media Services (SEO, social strategy, content, analytics), BTL Services (events and experiential), and Influencer Management Services (end-to-end campaign management since 2022). The agency serves diverse clients across FMCG, B2B tech, beauty, telecom, finance, and non-profit sectors, and has produced notable campaigns including the DMK Holiday Unwrapped AI-generated music album, Vivacom Unlimited Space immersive installation, and the Bulgarian Fund for Women's 'You Will Be Heard' mental health campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Full-spectrum creative services including strategy, design, copywriting, and production across television, print, outdoor, and digital channels. Recognized with awards at local and international festivals.
• Media Services Integrated media solutions combining data analysis, strategic planning, media buying, and a proprietary Agency Trading Desk for programmatic campaign execution across DSP and DMP platforms.
• Digital and Social Media Services Digital marketing solutions including SEO, go-to-market planning, social media strategy, content creation (writing, photography, video, motion graphics), social media management, targeted campaigns, digital advertising, and performance analytics.
• BTL (Below-the-Line) Services Experiential marketing and event organization including product launches, brand activations, promotions, samplings, celebrations, and store openings that merge online and offline engagement.
• Influencer Management Services End-to-end influencer campaign management covering strategy, influencer selection, negotiations, content creation, execution, and reporting across nano creators to top-tier influencers, spanning consumer goods, telecom, and public projects.
• Agency Trading Desk Proprietary programmatic advertising platform powered by locally sourced data for automated media buying and continuous campaign optimization across leading DSP and DMP platforms.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Venelin ShurelovcoreStrategic or Co-development Partner · 1 January 2024Collaborated with Bulgarian artist Venelin Shurelov to develop the UNLIMITED SPACE immersive art installation for Vivacom's unlimited plans launch, featuring cosmic video projections in an infinity room experience that toured four Bulgarian cities.
• Ivan ShopovcoreStrategic or Co-development PartnerSoundscape composer for the Vivacom UNLIMITED SPACE art installation, creating audio experience to complement the mirrored space with cosmic video projections.
• Ravni BG AssociationcoreStrategic or Co-development PartnerPartnership with the Ravni BG association uniting 37 NGOs across Bulgaria to create the 'Stories of Change' campaign, selecting six organizations and sharing their narratives through photography and social media.
• Master of Art Film FestivalcoreStrategic or Co-development PartnerTen-year partnership supporting Eastern Europe's only international documentary film festival dedicated to art, shaping festival identity and crafting promotional campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu: Dentsu is a global advertising and media services network operating agencies like Dentsu Creative and Dentsu Media across creative, media, and digital. It competes with DMK for enterprise brand mandates in Central and Eastern Europe and offers a comparable integrated services portfolio.
• Interpublic Group (IPG): IPG owns global agencies including McCann, MullenLowe, and Mediabrands, offering full-service creative, media, digital, and experiential capabilities. It is a direct incumbent competitor for enterprise brand mandates across the same verticals DMK serves.
• Publicis Groupe: Publicis is one of the largest global advertising holding companies operating full-service creative, media, digital, and influencer capabilities through networks like Leo Burnett, Saatchi & Saatchi, and Publicis Media. It competes with DMK for enterprise brand budgets in Bulgaria and Eastern Europe, but at vastly greater scale.
• WPP: WPP is the world's largest advertising holding company with agencies including Ogilvy, GroupM, and VMLY&R offering integrated creative, media planning, and programmatic services globally. It competes with DMK for the same multinational client base operating in Bulgaria and is the primary global incumbent for full-service agency pitches.
• Havas Group: Havas operates a global network of creative, media, and digital agencies under the Havas Creative and Havas Media umbrellas. It is a comparable full-service ad network competing for multinational client accounts in Eastern Europe.
• Omnicom Group: Omnicom operates global creative networks including BBDO, DDB, and TBWA as well as media planning and buying through Omnicom Media Group. It is a direct incumbent competitor for integrated creative and media services targeting the same enterprise client verticals as DMK.

Regional players

• Noble Graphics: Noble Graphics is a Sofia-based independent creative and design agency offering branding, advertising, and digital services. It is a regional competitor in the Bulgarian market, focused on creative production with a smaller media footprint than DMK.
• All Channels Communication Group: All Channels is a Bulgarian communications and advertising group providing media planning, buying, and creative services. It is a regional peer competing for media planning and buying mandates in the Bulgarian market alongside DMK.
• Graffiti BBDO Bulgaria: Graffiti BBDO is a Bulgarian creative agency affiliated with the BBDO Worldwide network, offering creative, media, and digital services to enterprise clients in Bulgaria. It is a regional peer competing for the same enterprise client roster as DMK, with the added backing of a global network.

Direct peers

• New Moment: New Moment is a long-established independent advertising agency based in Sofia, Bulgaria, offering creative, media, digital, and production services to regional and international clients. It is one of DMK's closest direct competitors in the Bulgarian full-service agency market.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dmkres
• Facebookfacebook.com/dmkres
• LinkedInlinkedin.com/company/direct-media-kres
• Instagraminstagram.com/directmediakres

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Media