O'Keefe Stevens Advisory

What O'Keefe Stevens Advisory does

O'Keefe Stevens Advisory is a privately held, fee-only SEC Registered Investment Advisor (CRD #286338) founded in 2017 and headquartered in Rochester, NY, with a second office in Coral Gables, FL. The firm delivers integrated financial planning and investment management services to individuals and families — primarily mass-affluent and high-net-worth households, pre-retirees, and retirees — across all 50 states. Its service platform spans retirement planning, investment management, tax planning, charitable planning and giving, estate planning coordination, and cash flow planning, with referrals to a network of CPAs and estate attorneys for execution. The firm charges a transparent 1% AUM fee on investment management plus a one-time financial planning fee of $750 to $5,000, with no commissions or hidden charges. As of 2024, the firm manages over $500 million in client assets across an 8-person team.

The firm's investment approach is grounded in a Benjamin Graham-influenced value-investing philosophy, executed through concentrated portfolios of 25–30 deeply researched positions diversified across sectors, sizes, and geographies, and supported by an in-house Director of Research. Rather than third-party planning software, O'Keefe Stevens builds its financial plans in Microsoft Excel, marketing this as a transparency-and-simplicity differentiator that allows clients to interrogate their own plans. Operations run on standard RIA infrastructure: Charles Schwab provides custody, Orion Advisor provides the client portal, and Citrix ShareFile handles secure document exchange. Client acquisition is relationship-led — discovery calls gated by a "Is it a fit?" conversation — and supported by a content engine including a bi-weekly newsletter, quarterly investor calls, an annual investor forum, and an active YouTube channel. The firm is founder-led by Co-Founder Peter O'Keefe and President Justin Stevens (both with prior tenures at Sage Rutty and Company), alongside COO Marissa Bell and CCO Carly Flanigan, and was recognized on the 2024 Inc. 5000 and Rochester Top 100 lists for rapid growth.

Name

O'Keefe Stevens Advisory

Legal name

O'Keefe Stevens Advisory, Inc.

Website

https://okeefestevens.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

O'Keefe Stevens Advisory is a fee-only SEC Registered Investment Advisor managing over $500M for individuals and families across all 50 states, delivering integrated financial planning, value-investing portfolio management, tax, estate, and charitable planning from Rochester, NY and Coral Gables, FL.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Investment management services
• Retirement planning advisory
• Financial planning firm
• Wealth management advisory
• Tax and estate planning

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Fees: Fees range from $750 to $5,000 for a Financial Plan with a money-back satisfaction guarantee. The fee is dependent on complexity of financial planning issues and projected time expenditures required to complete the financial planning process.
2. Investment Management Fees: Investment management fee of 1% of assets under management, with no hidden costs, extra investment charges, or commissions related to product sales. Fee structure aligns advisor success with client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

O'Keefe Stevens Advisory is an SEC Registered Investment Advisor that provides comprehensive financial planning and discretionary investment management services to individuals and families. Services include retirement planning, investment management with a concentrated value-investing approach (25-30 holdings), tax planning, estate planning coordination, charitable giving strategies, and cash flow planning, delivered through transparent in-house Excel-based planning tools and supported by Charles Schwab custody and an Orion Advisor client portal.

Product overview

O'Keefe Stevens Advisory is a financial advisory firm offering a coordinated suite of services built around a core financial planning and investment management platform. The firm's primary offerings include Retirement Planning, Investment Management, Charitable Planning & Giving, Estate Planning coordination, Tax Planning, and Cash Flow Planning — all designed to work together as an integrated financial plan. The Investment Management service uses a disciplined value investing approach with concentrated portfolios, while the planning services address retirement, taxes, giving, and estate needs. The firm also provides a free retirement readiness assessment and discovery consultation to engage new clients. The firm manages over $500 million in client assets and serves clients across all 50 states from offices in Rochester, NY and Coral Gables, FL.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $500 million in client assets under management
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting and core.

• Estate Planning AttorneyssupportingImplementation/ SI/ Consulting PartnerCoordinates with estate planning attorneys to help clients create and implement estate plans. If clients don't have an attorney, the firm introduces them to experienced estate planning professionals. Assists with document review, beneficiary designation coordination, and trust funding.
• Tax Professionals and CPAssupportingImplementation/ SI/ Consulting PartnerCollaborates with accountants and tax professionals to coordinate financial and tax planning strategies. Has an extensive network of CPAs to recommend when needed. Works alongside clients' existing tax advisors for coordinated planning.
• Charles Schwab (Custodian)coreTechnology or IntegrationUses Charles Schwab as primary custodian for client assets. Clients access their accounts through Schwab Alliance Portal. This provides institutional-grade custody, reporting, and account management infrastructure.
• Orion Advisor (Client Portal)coreTechnology or IntegrationUses Orion Advisor client portal for client account access, document sharing, and portfolio reporting. Provides clients with consolidated view of their investments and planning documents.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Edelman Financial Engines: National RIA providing financial planning and investment management to individuals and families. Comparable in fiduciary planning-plus-investment model and individual-client focus, with broader reach and integrated advisor workplace channel.
• Mercer Advisors: National RIA offering comprehensive financial planning, investment management, tax, and estate services to individuals and families. Directly comparable service offering to O'Keefe Stevens Advisory, and a prior employer of Operations Associate DeAnna Bochno, indicating industry overlap.
• Fisher Investments: Large RIA managing assets for individuals with a value-oriented, research-driven investment philosophy. Comparable to O'Keefe Stevens Advisory in its Benjamin Graham-influenced value approach and AUM-based fee model, though at far greater scale.
• Carson Group: RIA platform supporting independent financial advisors with planning, investment, and coaching services for individuals and families. Comparable in core services and target segment, with a partner/affiliate model that competes for the same independent RIA advisor pool.
• Creative Planning: Large national RIA serving individuals and families with combined financial planning, investment management, and tax services under a fiduciary model. Comparable to O'Keefe Stevens Advisory in service mix (planning + investment management for individuals) and fiduciary positioning, but operates at vastly greater scale.

Others

• Focus Financial Partners: Aggregator and partner to many independent RIAs, providing capital, technology, and operational support to fiduciary wealth management firms serving HNW clients. Comparable as a potential acquirer/partner for an independent RIA of O'Keefe Stevens Advisory's scale and profile.
• Sage Rutty and Company (now Buckingham): Former independent RIA in Rochester, NY where Peter O'Keefe and Justin Stevens previously worked together before founding O'Keefe Stevens Advisory. Direct historical peer from the same Rochester wealth-management community.

Emerging players

• Facet Wealth: Digital-first RIA offering financial planning and investment management for individuals via a virtual delivery model. Comparable in core service offering (planning + investment management for individuals), with a tech-enabled delivery model that competes for the same national client base OSA serves virtually.

Direct peers

• Halbert Hargrove: Mid-size independent RIA providing comprehensive financial planning, investment management, tax, and estate services to individuals and families. Comparable in fiduciary positioning, integrated planning-plus-investment model, and similar AUM scale band.
• Buckingham Strategic Wealth: Mid-size RIA focused on evidence-based investment management and financial planning for individuals and families. Comparable in offering fiduciary investment management plus planning services, and similar size band to O'Keefe Stevens Advisory prior to its merger activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5eBTHR9f8XU
• Facebookfacebook.com/okeefestevens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Keefe Stevens Advisory