Kent Reliance

What Kent Reliance does

Kent Reliance is a UK retail savings and mortgage brand operating as a trading name of OneSavings Bank plc, itself a subsidiary of OSB Group plc, a holding company listed on the London Stock Exchange. The brand traces its origins to 1872 as a building society in Kent and has provided savings products for over 150 years. Its current product portfolio spans five core categories: variable-rate savings accounts (Easy Access, Limited Access, 60-Day Notice, Regular Saver, and the Demelza Children's Savings Account), Fixed Rate Bonds at 1-, 2-, and 3-year terms, ISAs offering tax-free savings up to a £20,000 annual allowance, Business Savings Accounts for UK Private Limited companies, and mortgages limited to existing borrowers only. The company is authorised by the Prudential Regulation Authority and regulated by the FCA and PRA, with eligible deposits protected up to £120,000 per depositor by the FSCS.

The underlying technology centres on a new Online Services platform that provides instant deposits and withdrawals, real-time statements, helpful alerts, and digital account management, with migration from legacy infrastructure ongoing. Distribution combines digital self-serve, telephone banking, and a network of 10 physical branches across Kent, West Sussex, and Hampshire (Canterbury, Chatham, Chichester, Gravesend, Gillingham, Hythe, Littlehampton, Maidstone, and Strood). Marketing is conducted through website content, email newsletters, organic social media (Twitter/X, Facebook), and third-party endorsements, including Which? Recommended Provider status for 2026 with a 93% customer satisfaction score.

Kent Reliance operates a spread-based revenue model, earning the differential between interest paid to depositors and interest earned on its £25.9bn net loan book (as at 31 December 2025). Pricing is subscription-style across variable accounts and one-time/term licence-style across fixed bonds, with AERs ranging from 3.75% on Easy Access to 5.10% on the Regular Saver. As of 2025, the group reported £4.7bn in lending originated during the year, though new mortgage origination has been paused, with the brand focused on deposit gathering and existing-customer servicing. Geographic operations are restricted to the United Kingdom, with explicit exclusions for Jersey, Guernsey, the Channel Islands, and any non-UK jurisdictions.

Name

Kent Reliance

Legal name

OneSavings Bank plc

Website

https://kentreliance.co.uk

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Short description

Kent Reliance is a UK retail savings bank (trading name of OneSavings Bank plc within OSB Group plc) serving individual savers, small businesses, and existing mortgage borrowers with competitive savings accounts, fixed bonds, ISAs, and a 10-branch south-of-England network.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatham

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Savings Account Interest Spread: Kent Reliance generates revenue primarily through the spread between interest paid to depositors and interest earned on mortgage lending. The company offers competitive savings rates while originating mortgages to generate yield.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kent Reliance is a UK specialist retail savings and mortgage bank (trading name of OneSavings Bank plc) offering variable-rate savings accounts, fixed-rate savings bonds, cash ISAs, business savings accounts, and account servicing for existing mortgage customers. Products are distributed through online, telephone, and a 10-branch network across the south of England, with deposits protected by the FSCS up to £120,000.

Product overview

Kent Reliance is a UK retail savings and mortgage bank and trading name of OneSavings Bank plc, regulated by the FCA and PRA. Its product portfolio consists of five core personal banking products: (1) Variable-rate Savings Accounts — including the Limited Access Saver (Issue 2), Easy Access Savings Account (Issue 16), 60-Day Notice Account (Issue 73), Regular Savings Account (Issue 12), and the Demelza Children's Savings Account (Issue 11); (2) Fixed Rate Bonds in 1-year (Issue 38), 2-year (Issue 44), and 3-year (Issue 25) terms; (3) ISAs (Individual Savings Accounts) offering tax-free savings with transfers in and out; (4) Business Savings Accounts for UK private limited companies; and (5) Mortgages exclusively for existing customers. The bank also provides a new Online Services platform offering digital account management with real-time statements, instant deposits and withdrawals, and helpful alerts. Deposits are protected up to £120,000 by the FSCS.

Differentiator

Problem solved

Functional benefit

Products and services

• Limited Access Saver (Issue 2)
• Easy Access Savings (Issue 16)
• 60 Day Notice Account (Issue 73)
• Regular Savings Account (Issue 12)
• Demelza Children's Savings Account (Issue 11)
• One Year Fixed Rate Bond (Issue 38)
• Two Year Fixed Rate Bond (Issue 44)
• Three Year Fixed Rate Bond (Issue 25)
• ISAs (Individual Savings Accounts)
• Business Savings Account (Issue 24)
• Existing Mortgage Servicing

Quantifiable outcome

• 93% customer satisfaction score in Which? analysis vs 76% industry average
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Demelza Hospice CarecoreStrategic or Co-development PartnerKent Reliance has a long-term charity partnership with Demelza Hospice Care for children. The partnership is supported by the Demelza Children's Savings Account, where a donation is made to the hospice. This partnership provides end-of-life care to children in the UK and support for their families.
• Depaul UKminorStrategic or Co-development PartnerUK national charity partner for 2025, a charity working with young homeless people. Group colleagues undertook various fundraisers in support of the partnership.
• Charter Savings BankcoreChannel Partner/ Reseller/ DistributorKent Reliance is part of the OSB Group which includes Charter Savings Bank as another retail savings brand. Products are cross-referenced and customers are directed between brands for ISA availability during online service upgrades.
• Living Wage FoundationminorOthersOSB Group is formally accredited as a UK living wage employer and expects regular third party suppliers to ensure their employees are paid at least the relevant UK national living wage.
• UN Global CompactminorOthersOSB Group became a signatory to the UN Global Compact in 2023, demonstrating commitment to sustainability and upholding principles related to human rights, labour, environment, and anti-corruption.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atom Bank: UK digital challenger bank offering savings accounts and fixed-rate bonds with FSCS protection; comparable as a UK specialist savings competitor targeting the same online aggregator-led segment of retail savers.
• Aldermore Bank: UK specialist challenger bank offering retail savings accounts, fixed-rate bonds and ISAs with very similar customer targeting and business model to Kent Reliance, operating without a high-street branch network.
• Skipton Building Society: UK's largest building society offering savings accounts, ISAs, fixed-rate bonds and mortgages to retail customers nationally; comparable as a specialist UK savings franchise with a similar regulated business model.
• Yorkshire Building Society: UK's second-largest building society offering savings accounts, ISAs and mortgages through branch and digital channels; a closely comparable mainstream UK savings-and-lending institution with FSCS protection.
• Paragon Bank: UK specialist bank providing savings products (ISAs, fixed-rate bonds, easy access) serving individual savers and small businesses — a closely analogous specialist-savings model within the UK FSCS framework.
• Principality Building Society: Welsh mutual building society offering savings accounts, ISAs and mortgages to UK retail customers; comparable as a regionally rooted UK savings-and-lending franchise serving similar FSCS-protected customer segments.
• Charter Savings Bank: Sister brand within OSB Group plc alongside Kent Reliance, offering UK retail savings products (variable accounts, fixed bonds, ISAs) directly comparable in product mix, customer target, and regulatory footing.
• Marcus by Goldman Sachs (UK): Digital-first UK savings brand offering easy-access savings accounts and fixed-rate deposits to UK retail savers; directly comparable on product mix (FSCS-protected savings) and on competing for the same aggregator-driven UK saver audience.
• Newcastle Building Society: Regional UK mutual building society providing savings accounts, ISAs and mortgages to retail customers; a directly comparable regional UK savings institution with overlapping product set and customer base.

Broad incumbents

• Nationwide Building Society: UK's largest building society and dominant FSCS-protected savings institution with a full current-account, mortgage and savings proposition across the UK; competes with Kent Reliance for the same retail saver pool but at much greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kentreliance
• Facebookfacebook.com/KentReliance/?locale=en_GB
• LinkedInlinkedin.com/company/kent-reliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent Reliance