Elete Electrolytes
Elete Electrolytes is a U.S. consumer health brand selling liquid electrolyte concentrates derived from Great Salt Lake minerals, distributed direct-to-consumer, via wholesale, and at 255+ retail locations, targeting endurance athletes and health-conscious consumers seeking clean-label hydration.
- Company typePrivate
- Founded1972
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elete Electrolytes does
Elete Electrolytes is a U.S. consumer health brand operating as a product line of Mineral Resources International, Inc. (MRI), a privately held, family-controlled corporation founded in 1972 and headquartered in Ogden, Utah. The brand sells two flagship liquid electrolyte concentrates derived from Great Salt Lake marine minerals: the original elete Electrolyte Add-In (containing magnesium, chloride, sodium, potassium, and a broad spectrum of trace minerals) and elete CitriLyte Add-In (adding zinc and citric acid for citrus flavor). Products are positioned as clean-label, sugar-free, and free of artificial ingredients, and the company holds FDA GRAS designation plus a banned substance free certification, supporting use in food applications and by competitive athletes. Core technology centers on the unique mineral composition of Great Salt Lake concentrates, which the company describes as containing electrolytes and trace elements in ratios similar to human blood plasma and lymphatic fluid, with no sugars, flavorings, or artificial additives.
Elete Electrolytes firmographics
Firmographics- Name
- Elete Electrolytes
- Legal name
- Mineral Resources International, Inc.
- Website
- https://elete.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elete Electrolytes is a U.S. consumer health brand selling liquid electrolyte concentrates derived from Great Salt Lake minerals, distributed direct-to-consumer, via wholesale, and at 255+ retail locations, targeting endurance athletes and health-conscious consumers seeking clean-label hydration.
- Ownership category
- akta.pro rank
Elete Electrolytes industry classification
Industry- Product category
- Sports Nutrition & Electrolyte Supplements
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Functional Hydration & Electrolyte Water Production (AFAFAFAH)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)
Keywords
Where Elete Electrolytes is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elete Electrolytes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Elete sells its electrolyte additive products directly to consumers through its e-commerce storefront (shop.elete.com). Products include elete Electrolyte Add-In and CitriLyte Add-In in various bottle sizes.
- Wholesale Distribution: The company operates a wholesale program allowing businesses to become authorized resellers of their premium products. The wholesale program includes products like elete Electrolyte Add-In, CitriLyte, and other Mineral Resources International products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starting price for elete and CitriLyte products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Elete Electrolytes product offering
Product offeringCore offering
Elete Electrolytes manufactures and sells pure, liquid electrolyte concentrates derived from Great Salt Lake minerals under two product families — elete Electrolyte Add-In (original unflavored formula with magnesium, chloride, sodium, potassium and trace elements) and elete CitriLyte Add-In (citrus-flavored formula adding zinc and citric acid). The highly concentrated drops are designed to be added to water or any beverage to produce functional electrolyte water without sugars, artificial flavors, colors, or preservatives. Distribution is through a direct-to-consumer e-commerce storefront, an authorized wholesale program, and 255+ physical retail locations across the United States.
Product overview
Elete Electrolytes offers two core liquid electrolyte concentrate products: elete Electrolyte Add-In (original formula) and elete CitriLyte Add-In (citrus-flavored formula). Both are pure, liquid electrolyte concentrates designed to be added to water or any beverage to provide hydration, performance support, and electrolyte replenishment. The original elete contains four key electrolytes (magnesium, chloride, sodium, potassium) plus trace minerals from Great Salt Lake. CitriLyte adds zinc and citric acid for enhanced nutritional support and light citrus flavor. Both products are highly concentrated, free of sugars, artificial ingredients, and are compatible with hydration systems. The company also offers private label and wholesale programs through parent company Mineral Resources International.
Differentiator
Problem solved
Functional benefit
Brands
- elete Electrolyte Add-In: Pure, liquid electrolyte concentrate containing sodium, potassium, magnesium, chloride, and trace minerals without sugars, flavorings, or artificial ingredients.
- elete CitriLyte Add-In
Products and services
- elete Electrolyte Add-In
Quantifiable outcome
- Firefighters who consumed water alone consumed 74% more water to achieve same hydration as elete group (University of Montana study)
- +2 more outcomes
Companies that use Elete Electrolytes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Elete Electrolytes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elete Electrolytes partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Elete Electrolytes competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Elete Electrolytes social profiles
Digital presenceElete Electrolytes compliance and trust
Trust signalCompliance1 record
Elete Electrolytes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elete Electrolytes leadership team
Management profileNumber of profiles
Profiles1 record
Elete Electrolytes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elete Electrolytes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elete Electrolytes
What does Elete Electrolytes do?
Elete Electrolytes manufactures and sells pure, liquid electrolyte concentrates derived from Great Salt Lake minerals under two product families — elete Electrolyte Add-In (original unflavored formula with magnesium, chloride, sodium, potassium and trace elements) and elete CitriLyte Add-In (citrus-flavored formula adding zinc and citric acid). The highly concentrated drops are designed to be added to water or any beverage to produce functional electrolyte water without sugars, artificial flavors, colors, or preservatives. Distribution is through a direct-to-consumer e-commerce storefront, an authorized wholesale program, and 255+ physical retail locations across the United States.
Is Elete Electrolytes a public or private company?
Elete Electrolytes is a private company. It is classified as family owned and is currently operating.
When was Elete Electrolytes founded?
Elete Electrolytes was founded in 1972. It employs 11 to 50 people.
Where is Elete Electrolytes based?
Elete Electrolytes is headquartered in Ogden, United States, in the North America region.
How does Elete Electrolytes make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Does Elete Electrolytes have an API?
No public API is recorded for Elete Electrolytes.
What industry is Elete Electrolytes in?
Elete Electrolytes's product category is Sports Nutrition & Electrolyte Supplements. Its primary akta.pro industry code is AFAFAFAH, Functional Hydration & Electrolyte Water Production, with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its SIC code is 2086.