Loomio
Loomio is a collaborative decision-making SaaS platform that helps member organizations, cooperatives, political movements, and self-managing teams discuss, vote on, and archive group decisions. Its open-source software is offered as cloud subscriptions, private hosting, or self-hosted deployments, priced per group.
- Company typePrivate
- Founded2013
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loomio does
Loomio is a Wellington, New Zealand-based SaaS company that provides a collaborative decision-making platform built around structured discussion threads, polls and proposals with reasoning, and a permanent, searchable decision archive. The software is open-source (GNU AGPL v3.0), built on Ruby on Rails with a RESTful API and webhooks, and is offered in three delivery models — multi-region cloud subscriptions (loomio.com in the USA, loomio.eu in the EU, loomio.nz in Australia/New Zealand), private-hosted managed deployments, and self-hosted instances — with native chat integrations to Slack, Discord, Microsoft Teams, Mattermost, and Matrix.
The customer base spans membership associations and political movements (NYC Democratic Socialists of America with 13,000 members), cooperatives and self-managing teams (Igalia, Camplight, Semkovo Co-op, Argot Collective), environmental and open-source nonprofits (World Resources Institute, OpenSSL), property co-ops (Urban Space 500, LEDA), and enterprise organizations (Raise). The company is structured as a for-profit social enterprise owned by the worker-owned Loomio Cooperative; Loomio Cooperative Limited holds the trademark and is the ultimate parent.
Revenue is generated through per-group cloud subscriptions (Starter and Pro tiers with monthly or annual billing), private-host managed services, and bespoke enterprise configuration work including SSO, custom branding, very-large-group support, and integration projects. Distribution mixes self-serve product-led growth (14-day free trial via automated Maxio billing) for the SMB and long tail with direct sales for enterprise and private-host deployments. A 25-50% nonprofit discount applies to qualifying cooperatives, NGOs, political parties, and member-funded organizations, and the business operates with a deliberately small team funded historically through crowdfunding and a 2016 Redeemable Preference Shares round from values-aligned investors including Sopoong Ventures.
Loomio firmographics
Firmographics- Name
- Loomio
- Legal name
- Loomio Cooperative Limited
- Website
- https://loomio.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loomio is a collaborative decision-making SaaS platform that helps member organizations, cooperatives, political movements, and self-managing teams discuss, vote on, and archive group decisions. Its open-source software is offered as cloud subscriptions, private hosting, or self-hosted deployments, priced per group.
- Ownership category
- akta.pro rank
Loomio industry classification
Industry- Product category
- Collaborative Decision-Making Software
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Coordination & Contributor Management (tasks, bounties, roles) (FSAPAHAD)
Keywords
Where Loomio is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Loomio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Loomio Cloud Subscription Plans: Loomio Cloud subscriptions are priced per group (organization), not per seat. A subscription covers unlimited members within that group. Plans include Starter and Pro tiers with annual or monthly billing. Revenue is recurring (subscription-based) with pre-pay billing. Nonprofit discount of 25-50% is available for qualifying organizations.
- Loomio Private Host and Self-Host Support Services: Organizations can run their own private instance of Loomio on servers of their choice. Loomio offers managed private hosting (non-shared database, custom branding, custom domain, single sign-on) as a service, priced separately from cloud subscriptions.
- Enterprise Configuration and Feature Development: Loomio offers custom pricing for organizations with special requirements including custom domain/branding, Single Sign-On (SAML, OAuth), multiple groups or very large groups (over 2,000 people), custom feature development, and integration projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan — affordable option for businesses and nonprofits |
| Subscription | Monthly | Pro plan — full-featured plan for enterprise organizations |
| Subscription | Annual | Private Host / Self-Host — custom pricing for private server deployments |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Loomio product offering
Product offeringCore offering
Loomio is a collaborative decision-making platform that provides a dedicated space separate from email and chat where groups discuss proposals, vote with reasoning, and build a searchable record of why each decision was made. It is delivered as a SaaS subscription (Loomio Cloud with regional hosting in USA, EU, and Australia/NZ), with additional private host and self-hosted deployment options for organizations with data sovereignty or customization needs.
Product overview
Loomio is a collaborative decision-making SaaS platform consisting of cloud-hosted (Loomio Cloud with regional options in USA, EU, Australia/NZ), private server, and self-hosted deployment options. The core product provides discussion threads for deliberating with context and comments, polls and proposals for structured voting with reasoning, subgroups for organizing members, and participation analytics. Additional features include data export in multiple formats, email integration for starting threads via email, proposal templates for common decision processes (advice, consent, consensus), and native chat integrations with Slack, Discord, Microsoft Teams, Mattermost, and Matrix. The software is open-source (GNU AGPL v3.0) and can be self-hosted. Loomio is operated by a worker-owned cooperative and focuses on enabling democratic decision-making for organizations including membership groups, cooperatives, political parties, and nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Loomio Cloud SaaS collaborative decision-making platform available globally with regional cloud hosting in the USA (loomio.com, New York), EU (loomio.eu, Amsterdam), and Australia/NZ (loomio.nz, Sydney). Includes unlimited subgroups, discussion threads, polls and proposals, facilitation tools, participation analytics, and integrations with Slack, Discord, Microsoft Teams, Mattermost, and Matrix. Priced per group with unlimited members on Starter and Pro subscription tiers.
- Loomio Private Server Private hosted Loomio installation on a server of the customer's choice (on-premise or customer-controlled cloud) with a non-shared database, custom domain, custom branding, Single Sign-On (SAML, OAuth), and 99.99% uptime SLA. Designed for organizations with data sovereignty, compliance, or large-group requirements (over 2,000 people).
- Loomio Self-Host Self-hosted deployment of the open-source Loomio software via the loomio-deploy GitHub repository, allowing organizations to run their own instance with full data control. Loomio offers support services for self-hosting customers, and group data can be migrated between Loomio servers using JSON export/import.
- Loomio Chat Integrations Native chatbot connectors that link Loomio discussions, proposals, and decisions with Slack, Discord, Microsoft Teams, Mattermost, and Matrix workspaces, available as a feature across Loomio paid plans.
- Loomio Public Cloud (Business, Government, Nonprofit plans) Loomio Cloud subscription plans tailored for business, government, and nonprofit customer segments, offering a 25-50% discount for qualifying nonprofits, charities, NGOs, member-funded organizations, political parties, educational organizations, cooperatives, and social-change organizations. Available through a 14-day free trial with Stripe-backed billing via Maxio.
Quantifiable outcome
- NYC DSA coordinated 13,000 volunteers and made binding democratic decisions at campaign speed for a historic mayoral primary win
- +4 more outcomes
Companies that use Loomio
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Loomio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature11 records
Loomio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SlackcoreLoomio integrates with Slack, allowing organizations that run on Slack to receive decision notifications and interact with Loomio discussions from within their Slack workspace. This is listed as a standard feature across all paid plans.
- DiscordcoreLoomio integrates with Discord via chatbot, enabling communities that use Discord for communication to connect Loomio decision-making into their Discord workflows.
- Microsoft TeamscoreLoomio integrates with Microsoft Teams, enabling Teams-based organizations to access Loomio decisions directly within their Teams environment. Listed as a standard feature across all paid plans.
- DigitalOceancoreDigitalOcean is the primary cloud infrastructure provider for Loomio's hosted services. loomio.com runs on DigitalOcean servers in New York City; loomio.nz runs in Sydney; loomio.eu runs in Amsterdam. Loomio moved its main database and application servers to DigitalOcean in 2023. DigitalOcean is PCI DSS Level 1 Compliant.
- CloudflarecoreCloudflare provides security and performance services for Loomio's web properties. Cloudflare Turnstile is used as anti-bot protection on loomio.com, loomio.eu, and loomio.nz (replaced Google reCAPTCHA in April 2026).
- Maxio (formerly Chargify)coreMaxio (formerly Chargify) provides billing and subscription management for Loomio, including initiating payments, processing upgrades and cancellations. Maxio is PCI DSS Level 1 Compliant. Loomio switched from Chargify branding to Maxio.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Loomio competitors and assessment
Company assessmentDirect peers
- Consul (Madrid): Consul is an open-source citizen participation platform developed by the Madrid city government, providing proposals, debates, and voting modules. It overlaps directly with Loomio's membership-organization and cooperative governance use cases at the municipal and association level.
- Discourse: Discourse is an open-source discussion platform with built-in polls and structured decision features used by open-source communities and associations. It is a direct alternative for the threaded discussion and community-decision use cases Loomio serves.
- Pol.is: Pol.is is an open-source real-time deliberation and voting platform used for large-scale group input and consensus-building. It targets the same structured-input and group-decision niche as Loomio, particularly for civic and organizational decision-making.
- Decidim: Decidim is an open-source digital democracy platform for participatory governance in cities, organizations, and movements. It directly competes with Loomio's structured decision-making use case for civic participation, member assemblies, and proposals/voting.
Broad incumbents
- Slack: Slack is the dominant team messaging platform and integrates with Loomio. As a broad incumbent, it could absorb decision-making functionality as a native feature, threatening Loomio's standalone proposition inside enterprises already standardized on Slack.
- Notion: Notion is a widely adopted collaborative workspace that increasingly absorbs structured workflows, databases, and lightweight voting. Its breadth and AI-feature velocity make it a credible broad-incumbent threat to Loomio's documentation-and-decisions wedge.
- Microsoft Teams: Microsoft Teams is an enterprise-grade communication and collaboration platform and a Loomio integration partner. As a broad incumbent with deep enterprise distribution, it could add structured decision-making features that compete with Loomio in regulated and enterprise environments.
Others
- Open Collective: Open Collective is a transparent fiscal hosting and governance platform for collectives and open source projects. It is thematically adjacent to Loomio's mission-driven member-organization segment and shares an open-source, cooperative-aligned ethos, though it focuses on financial transparency rather than decision-making.
Emerging players
- Tally: Tally is a Web3 governance platform for on-chain DAO proposals and voting. It is an emerging player with partial overlap to Loomio's cooperative/DAO governance use cases, particularly for crypto-native organizations that need transparent proposals and voting records.
- Snapshot: Snapshot is the leading off-chain governance voting platform for DAOs and Web3 communities. It overlaps with Loomio's DAO governance use case (e.g., Argot Collective) but focuses on token-weighted voting rather than consent/consensus processes.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loomio social profiles
Digital presenceLoomio compliance and trust
Trust signalCompliance5 records
Loomio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loomio leadership team
Management profileNumber of profiles
Profiles2 records
Loomio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loomio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loomio
What does Loomio do?
Loomio is a collaborative decision-making platform that provides a dedicated space separate from email and chat where groups discuss proposals, vote with reasoning, and build a searchable record of why each decision was made. It is delivered as a SaaS subscription (Loomio Cloud with regional hosting in USA, EU, and Australia/NZ), with additional private host and self-hosted deployment options for organizations with data sovereignty or customization needs.
Is Loomio a public or private company?
Loomio is a private company. It is classified as management employee owned and is currently operating.
When was Loomio founded?
Loomio was founded in 2013. It employs 11 to 50 people.
Where is Loomio based?
Loomio is headquartered in Wellington, New Zealand, in the Oceania region.
How does Loomio make money?
Three revenue lines are on record. Loomio Cloud Subscription Plans are the primary driver. The others are loomio Private Host and Self-Host Support Services and enterprise Configuration and Feature Development.
Who are Loomio's main competitors?
Direct peers on record are Consul (Madrid), Discourse, Pol.is and Decidim. Broad incumbents are Slack, Notion and Microsoft Teams. Open Collective is listed as an others. Emerging players are Tally and Snapshot.
Does Loomio have an API?
Yes. Loomio offers an API for integrations and data portability. The API enables third-party products to access Loomio Services. Third parties may not access and employ the API if the functionality is part of an application that remotely records, monitors, or reports a Service user's activity. Abuse or excessively frequent requests to the Services via the API may result in temporary or permanent suspension of account access. Data export is available in CSV, HTML, and JSON formats. Group data can be moved to self-hosted Loomio instances via JSON export/import. Developer documentation is at github.com/loomio/loomio.
What industry is Loomio in?
Loomio's product category is Collaborative Decision-Making Software. Its primary akta.pro industry code is FSAPAHAD, Coordination & Contributor Management (tasks, bounties, roles). Its NAICS code is 51 and its SIC code is 7372.