Wisconsin Cheese
Wisconsin Cheese is the marketing and e-commerce brand of Dairy Farmers of Wisconsin, a farmer cooperative that aggregates Wisconsin dairy artisans onto a single platform promoting cheese discovery, recipes, gift baskets, retail, and export distribution.
- Company typePrivate
- Founded1848
- HeadquartersMadison, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wisconsin Cheese does
Wisconsin Cheese is the consumer-facing marketing and commerce brand for the Wisconsin dairy industry, operated by Dairy Farmers of Wisconsin, a farmer-owned cooperative based in Madison, Wisconsin. The organization does not manufacture cheese itself; instead it aggregates a network of Wisconsin dairy artisans onto a unified platform that promotes Wisconsin-origin cheese products, including signature American styles such as Colby and Muenster alongside Italian classics, Swiss, and cheddar varieties.
The platform's product surface is content- and commerce-led: a Find Cheese discovery tool, a Pairing Guide, profiles of dairy makers and the Wisconsin Master Cheesemaker program (one of only two such programs in the world), a 16-episode video series, a Recipes library, The Cheese Life editorial blog, gift baskets, direct online ordering, and community assets including Cheeselandia and the Art of Cheese Festival. Underlying assets include an 180+ year cheesemaking heritage, over 5,552 cumulative industry awards, and recent dominance at the 2026 World Championship Cheese Contest (135 awards, 44 best-of-class, 22 class sweeps).
The business operates three distribution channels: a direct-to-consumer e-commerce storefront for cheese and gift baskets, U.S. retail/grocery distribution, and a dedicated international exports program for wholesale. Pricing is not publicly disclosed and buyers are routed to phone or email; revenue figures are not publicly available, and the brand is funded through the underlying cooperative structure rather than venture or public capital. Customer segments are individual home cooks and cheese enthusiasts as the primary cohort, with retail food retailers as a secondary B2B channel.
Wisconsin Cheese firmographics
Firmographics- Name
- Wisconsin Cheese
- Legal name
- Dairy Farmers of Wisconsin
- Website
- https://eatwisconsincheese.com
- Company type
- Private
- Founded year
- 1848
- Operating status
- Operating
- Short description
- Wisconsin Cheese is the marketing and e-commerce brand of Dairy Farmers of Wisconsin, a farmer cooperative that aggregates Wisconsin dairy artisans onto a single platform promoting cheese discovery, recipes, gift baskets, retail, and export distribution.
- Ownership category
- akta.pro rank
Wisconsin Cheese industry classification
Industry- Product category
- Artisan Cheese
- NAICS
- Cheese Manufacturing (311513), Other Specialty Food Retailers (44529)
- SIC
- Dairy Products (2020), Retail-Food Stores (5400)
- akta.pro primary industry
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
- akta.pro secondary industries
- Cheese Wholesale (AFAIAEAC), Cheese Shops & Fromageries (CRAHAGAD)
Keywords
Where Wisconsin Cheese is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wisconsin Cheese business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Cheese Product Sales: Direct-to-consumer and retail sales of Wisconsin artisan cheeses through e-commerce platform and retail distribution channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wisconsin Cheese product offering
Product offeringCore offering
Wisconsin Cheese manufactures and supplies Wisconsin-made artisan cheeses spanning Italian classics (parmesan, ricotta), Swiss, cheddar varieties, and Wisconsin originals like Colby and Muenster. The brand sells its cheeses direct-to-consumer through an online storefront offering cheese products, gift baskets, and cheese-based wedding cakes, and also distributes through U.S. retail and international export channels.
Product overview
Wisconsin Cheese (operated by Dairy Farmers of Wisconsin) is a marketing and promotional portal for Wisconsin's dairy industry. The company does not offer a single unified software product but rather operates a collection of consumer-facing digital services organized around cheese discovery, education, and commerce. The core offering consists of the Find Cheese tool and Pairing Guide for cheese exploration, supported by Our Makers and Master Cheesemakers Program content showcasing Wisconsin producers. Additional services include an online Recipes section, The Cheese Life editorial blog, the Art of Cheese Festival, and community platforms like Cheeselandia. Commerce capabilities include Order Online and Gift Baskets for direct purchases. Wisconsin produces more flavors, types, and styles of cheese than anywhere else in the world, including Wisconsin originals like Colby and Muenster alongside Italian classics like parmesan and ricotta.
Differentiator
Problem solved
Functional benefit
Products and services
- Wisconsin Artisan Cheeses
Companies that use Wisconsin Cheese
Customer profileSegments2 records
Ideal customer profiles2 records
Wisconsin Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wisconsin Cheese partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wisconsin Cheese competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wisconsin Cheese social profiles
Digital presenceWisconsin Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin Cheese leadership team
Management profileNumber of profiles
Wisconsin Cheese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisconsin Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisconsin Cheese
What does Wisconsin Cheese do?
Wisconsin Cheese manufactures and supplies Wisconsin-made artisan cheeses spanning Italian classics (parmesan, ricotta), Swiss, cheddar varieties, and Wisconsin originals like Colby and Muenster. The brand sells its cheeses direct-to-consumer through an online storefront offering cheese products, gift baskets, and cheese-based wedding cakes, and also distributes through U.S. retail and international export channels.
Is Wisconsin Cheese a public or private company?
Wisconsin Cheese is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wisconsin Cheese founded?
Wisconsin Cheese was founded in 1848.
Where is Wisconsin Cheese based?
Wisconsin Cheese is headquartered in Madison, United States, in the North America region.
How does Wisconsin Cheese make money?
One revenue line is on record: cheese Product Sales.
Does Wisconsin Cheese have an API?
No public API is recorded for Wisconsin Cheese.
What industry is Wisconsin Cheese in?
Wisconsin Cheese's product category is Artisan Cheese. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue), with a secondary code of AFAIAEAC, Cheese Wholesale. Its NAICS code is 311513 and its SIC code is 2020.