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Wisconsin Cheese

Full company profile

uuid000v6bi

Namestring
Wisconsin Cheese
Legal namestring
Dairy Farmers of Wisconsin
Websiteurl
eatwisconsincheese.com
Company typeenum
Private
Founded yearint
1848
Descriptiontext

Wisconsin Cheese is the consumer-facing marketing and commerce brand for the Wisconsin dairy industry, operated by Dairy Farmers of Wisconsin, a farmer-owned cooperative based in Madison, Wisconsin. The organization does not manufacture cheese itself; instead it aggregates a network of Wisconsin dairy artisans onto a unified platform that promotes Wisconsin-origin cheese products, including signature American styles such as Colby and Muenster alongside Italian classics, Swiss, and cheddar varieties.

The platform's product surface is content- and commerce-led: a Find Cheese discovery tool, a Pairing Guide, profiles of dairy makers and the Wisconsin Master Cheesemaker program (one of only two such programs in the world), a 16-episode video series, a Recipes library, The Cheese Life editorial blog, gift baskets, direct online ordering, and community assets including Cheeselandia and the Art of Cheese Festival. Underlying assets include an 180+ year cheesemaking heritage, over 5,552 cumulative industry awards, and recent dominance at the 2026 World Championship Cheese Contest (135 awards, 44 best-of-class, 22 class sweeps).

The business operates three distribution channels: a direct-to-consumer e-commerce storefront for cheese and gift baskets, U.S. retail/grocery distribution, and a dedicated international exports program for wholesale. Pricing is not publicly disclosed and buyers are routed to phone or email; revenue figures are not publicly available, and the brand is funded through the underlying cooperative structure rather than venture or public capital. Customer segments are individual home cooks and cheese enthusiasts as the primary cohort, with retail food retailers as a secondary B2B channel.

Short descriptiontext

Wisconsin Cheese is the marketing and e-commerce brand of Dairy Farmers of Wisconsin, a farmer cooperative that aggregates Wisconsin dairy artisans onto a single platform promoting cheese discovery, recipes, gift baskets, retail, and export distribution.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersMadison, United States
HQ citystring
Madison
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
artisan cheese production, dairy products manufacturing, cheese retail distribution, specialty cheese varieties, cheese gift baskets
Industry3 codes
1Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue)
CodeAFAHABABPrimaryYes
2Cheese Wholesale
CodeAFAIAEACPrimaryNo
3Cheese Shops & Fromageries
CodeCRAHAGADPrimaryNo
NAICS code2 codes
  • Cheese Manufacturing311513
  • Other Specialty Food Retailers44529
SIC code2 codes
  • Dairy Products2020
  • Retail-Food Stores5400
Product category
Artisan Cheese
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Cheese Product Sales
TypeOne Time License
Description

Direct-to-consumer and retail sales of Wisconsin artisan cheeses through e-commerce platform and retail distribution channels.

wisconsincheese.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Wisconsin Cheese manufactures and supplies Wisconsin-made artisan cheeses spanning Italian classics (parmesan, ricotta), Swiss, cheddar varieties, and Wisconsin originals like Colby and Muenster. The brand sells its cheeses direct-to-consumer through an online storefront offering cheese products, gift baskets, and cheese-based wedding cakes, and also distributes through U.S. retail and international export channels.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Wisconsin Cheese (operated by Dairy Farmers of Wisconsin) is a marketing and promotional portal for Wisconsin's dairy industry. The company does not offer a single unified software product but rather operates a collection of consumer-facing digital services organized around cheese discovery, education, and commerce. The core offering consists of the Find Cheese tool and Pairing Guide for cheese exploration, supported by Our Makers and Master Cheesemakers Program content showcasing Wisconsin producers. Additional services include an online Recipes section, The Cheese Life editorial blog, the Art of Cheese Festival, and community platforms like Cheeselandia. Commerce capabilities include Order Online and Gift Baskets for direct purchases. Wisconsin produces more flavors, types, and styles of cheese than anywhere else in the world, including Wisconsin originals like Colby and Muenster alongside Italian classics like parmesan and ricotta.

Product and service1 record
1Wisconsin Artisan Cheeses
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wisconsin Cheese

Artisan Cheeseeatwisconsincheese.com

Wisconsin Cheese is the marketing and e-commerce brand of Dairy Farmers of Wisconsin, a farmer cooperative that aggregates Wisconsin dairy artisans onto a single platform promoting cheese discovery, recipes, gift baskets, retail, and export distribution.

What Wisconsin Cheese does

Wisconsin Cheese is the consumer-facing marketing and commerce brand for the Wisconsin dairy industry, operated by Dairy Farmers of Wisconsin, a farmer-owned cooperative based in Madison, Wisconsin. The organization does not manufacture cheese itself; instead it aggregates a network of Wisconsin dairy artisans onto a unified platform that promotes Wisconsin-origin cheese products, including signature American styles such as Colby and Muenster alongside Italian classics, Swiss, and cheddar varieties.

The platform's product surface is content- and commerce-led: a Find Cheese discovery tool, a Pairing Guide, profiles of dairy makers and the Wisconsin Master Cheesemaker program (one of only two such programs in the world), a 16-episode video series, a Recipes library, The Cheese Life editorial blog, gift baskets, direct online ordering, and community assets including Cheeselandia and the Art of Cheese Festival. Underlying assets include an 180+ year cheesemaking heritage, over 5,552 cumulative industry awards, and recent dominance at the 2026 World Championship Cheese Contest (135 awards, 44 best-of-class, 22 class sweeps).

The business operates three distribution channels: a direct-to-consumer e-commerce storefront for cheese and gift baskets, U.S. retail/grocery distribution, and a dedicated international exports program for wholesale. Pricing is not publicly disclosed and buyers are routed to phone or email; revenue figures are not publicly available, and the brand is funded through the underlying cooperative structure rather than venture or public capital. Customer segments are individual home cooks and cheese enthusiasts as the primary cohort, with retail food retailers as a secondary B2B channel.

Wisconsin Cheese firmographics

Firmographics
Name
Wisconsin Cheese
Legal name
Dairy Farmers of Wisconsin
Website
https://eatwisconsincheese.com
Company type
Private
Founded year
1848
Operating status
Operating
Short description
Wisconsin Cheese is the marketing and e-commerce brand of Dairy Farmers of Wisconsin, a farmer cooperative that aggregates Wisconsin dairy artisans onto a single platform promoting cheese discovery, recipes, gift baskets, retail, and export distribution.
Ownership category
akta.pro rank

Wisconsin Cheese industry classification

Industry
Product category
Artisan Cheese
NAICS
Cheese Manufacturing (311513), Other Specialty Food Retailers (44529)
SIC
Dairy Products (2020), Retail-Food Stores (5400)
akta.pro primary industry
Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
akta.pro secondary industries
Cheese Wholesale (AFAIAEAC), Cheese Shops & Fromageries (CRAHAGAD)

Keywords

  • Artisan cheese production
  • Dairy products manufacturing
  • Cheese retail distribution
  • Specialty cheese varieties
  • Cheese gift baskets

Where Wisconsin Cheese is headquartered

Location

Headquarters

HQ city
Madison
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Wisconsin Cheese business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

  1. Cheese Product Sales: Direct-to-consumer and retail sales of Wisconsin artisan cheeses through e-commerce platform and retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Wisconsin Cheese product offering

Product offering

Core offering

Wisconsin Cheese manufactures and supplies Wisconsin-made artisan cheeses spanning Italian classics (parmesan, ricotta), Swiss, cheddar varieties, and Wisconsin originals like Colby and Muenster. The brand sells its cheeses direct-to-consumer through an online storefront offering cheese products, gift baskets, and cheese-based wedding cakes, and also distributes through U.S. retail and international export channels.

Product overview

Wisconsin Cheese (operated by Dairy Farmers of Wisconsin) is a marketing and promotional portal for Wisconsin's dairy industry. The company does not offer a single unified software product but rather operates a collection of consumer-facing digital services organized around cheese discovery, education, and commerce. The core offering consists of the Find Cheese tool and Pairing Guide for cheese exploration, supported by Our Makers and Master Cheesemakers Program content showcasing Wisconsin producers. Additional services include an online Recipes section, The Cheese Life editorial blog, the Art of Cheese Festival, and community platforms like Cheeselandia. Commerce capabilities include Order Online and Gift Baskets for direct purchases. Wisconsin produces more flavors, types, and styles of cheese than anywhere else in the world, including Wisconsin originals like Colby and Muenster alongside Italian classics like parmesan and ricotta.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wisconsin Artisan Cheeses

Companies that use Wisconsin Cheese

Customer profile

Segments2 records

Ideal customer profiles2 records

Wisconsin Cheese technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Wisconsin Cheese partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Wisconsin Cheese competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Wisconsin Cheese social profiles

Digital presence

Wisconsin Cheese financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wisconsin Cheese leadership team

Management profile

Number of profiles

Wisconsin Cheese funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wisconsin Cheese M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Cheese

What does Wisconsin Cheese do?

Wisconsin Cheese manufactures and supplies Wisconsin-made artisan cheeses spanning Italian classics (parmesan, ricotta), Swiss, cheddar varieties, and Wisconsin originals like Colby and Muenster. The brand sells its cheeses direct-to-consumer through an online storefront offering cheese products, gift baskets, and cheese-based wedding cakes, and also distributes through U.S. retail and international export channels.

Is Wisconsin Cheese a public or private company?

Wisconsin Cheese is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Wisconsin Cheese founded?

Wisconsin Cheese was founded in 1848.

Where is Wisconsin Cheese based?

Wisconsin Cheese is headquartered in Madison, United States, in the North America region.

How does Wisconsin Cheese make money?

One revenue line is on record: cheese Product Sales.

Does Wisconsin Cheese have an API?

No public API is recorded for Wisconsin Cheese.

What industry is Wisconsin Cheese in?

Wisconsin Cheese's product category is Artisan Cheese. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue), with a secondary code of AFAIAEAC, Cheese Wholesale. Its NAICS code is 311513 and its SIC code is 2020.

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Live signals
GlobeNewswireWisconsin Dairy Artisans Earn 135 Awards at World Championship Cheese Contest, More Than Any State or CountryWisconsin dairy artisans won 135 awards, including 44 best of class honors, at the 2026 World Championship Cheese Contest, outpacing all other U.S. states and countries and more than the next five highest-earning competitors combined. The state's producers achieved 22 class sweeps, with Decatur Dairy sweeping both the Havarti and flavored Havarti classes and Klondike Cheese Company's Odyssey brand sweeping the flavored feta class, while Agropur led Wisconsin producers with 11 awards. The contest drew over 3,000 entries from 34 U.S. states and territories and 25 countries, with judging conducted by international panels across 148 dairy product classes.GlobeNewswireNew Research Shows Cheese Emerging as a Leading Valentine’s GiftA Wakefield Research survey of 1,000 U.S. adults found 62% are tired of traditional Valentine's gifts, with 66% saying cheese is their love language. Wisconsin Cheese launched Wedges of Love, a nine-cheese bouquet box priced at $100, available from Jan. 20 to Feb. 8, 2026.PR NewswireWisconsin Ranks Among Elite at US Cheese ChampionshipWisconsin dominated the U.S. Championship Cheese Contest, winning two of the top three spots and multiple awards, with almost half of the finalist honors going to Wisconsin cheesemakers. Notably, Red Barn Family Farms and Arethusa Family Farms secured first and second runner-up honors, reinforcing Wisconsin's reputation as the 'State of Cheese.' This event highlights the strong tradition and innovation of Wisconsin's dairy industry.PR NewswireWisconsin Cheese Brings Home Over 20 International AwardsWisconsin cheesemakers earned over 20 awards at the 2022 International Cheese and Dairy Awards held in the United Kingdom, with Carr Valley Cheese's Gran Canaria® winning the 'Reefer 90s Award Best USA Cheese.' The state is the only jurisdiction outside Switzerland with a Master Cheesemaker Program® and the only U.S. state requiring a license to make cheese. The recognition highlights Wisconsin's 150-year cheesemaking tradition, with multiple producers including Sartori, Widmer's, and Schuman Cheese also receiving Best of Class distinctions.GlobeNewswireHome and Life Style Expert Laura Dellutri shares WisconsinLaura Dellutri shared Wisconsin cheese recipes on the nationally syndicated show 'The Daily Flash' on Feb. 9, 2022. The recipes include a Bloody Mary Cheese Board and Soft Parmesan Pretzels with Warm Beer Cheese Dip. Wisconsin Cheese promotes its Grate.Pair.Share magazine for more game day inspiration.GlobeNewswireNational Cheese Lover’s Day is Jan 20th – Wisconsin Cheese Shares Top Cheese Trends in 2022Wisconsin Cheese announced its top cheese trends for 2022, including upgraded classic dishes, upcycling leftovers, and global flavors. Buffalo flavored cheese sales grew 145.2% and ghost pepper infused cheese increased 45.8% in 2021. The company also highlighted community engagement through Cheeselandia.GlobeNewswireChef Tregaye Fraser Shares Tips for Creating a Gourmet Holiday on TipsOnTVChef Tregaye Fraser shared holiday entertaining tips on TipsOnTV, featuring Wisconsin cheese, POM pomegranates, Whole Foods, and Lundberg risottos. She recommended specific recipes like chocolate parmesan pecan pie and sausage stuffed acorn squash, and promoted these products as must-have menu items.PR NewswireDo You Have What It Takes to be Named Cheese Board Champion by The State of Cheese?Wisconsin Cheese, operated by Dairy Farmers of Wisconsin, launched a six-week nationwide competition inviting participants to create and submit photos of their holiday cheese boards. The grand prize winner will receive a year's supply of cheese for themselves and a friend, along with a donation to a food pantry, while weekly winners receive prize packs.PR NewswireWisconsin Celebrates Its 180th Cheesemaking Anniversary This May During American Cheese MonthDairy Farmers of Wisconsin announced celebrations across the country for the state's 180th anniversary of cheesemaking during American Cheese Month in May 2021. The organization is promoting Wisconsin Cheese through nearly 6,000 retail locations and 1,200 restaurants nationwide, including virtual events, tastings, and a grand raffle on May 26th. The campaign aims to highlight Wisconsin's cheesemaking heritage and award-winning cheeses to consumers nationwide.PR NewswireChef Rebecca Lang on Celebrating Mom on Tips on TVThis article features Chef Rebecca Lang offering tips for celebrating Mother's Day during challenging times, published May 10, 2020. The feature promotes various food brands including Wisconsin cheese, Keurig coffee makers, and KFC, with KFC highlighted for its virtual Mother's Day experience and delivery promotions through Grubhub. The article is structured as lifestyle/branded content rather than a traditional news report.