Dermatologists of Birmingham

What Dermatologists of Birmingham does

Dermatologists of Birmingham is a privately held, physician-owned dermatology practice operating two clinical locations in Birmingham and Alabaster, Alabama, serving the greater Birmingham metropolitan area including Jefferson, Shelby, and Chilton counties. Founded in 2006 by Dr. Robert Henderson as Shelby Dermatology, the practice employs 51-100 staff and is led by three board-certified dermatologists: founder Dr. Henderson, Dr. Gregory Bourgeois, and Dr. Marian Northington (double board-certified in Dermatology and Mohs Surgery, former Director of Cosmetic Dermatology at UAB).

The practice offers a unified portfolio across medical, surgical, and cosmetic dermatology. Medical services cover over 3,000 skin conditions including acne, eczema, psoriasis, rosacea, vitiligo, melasma, warts, and full-body skin exams. Surgical services include biopsy, excision, Mohs micrographic surgery, and treatment of basal cell, squamous cell, and melanoma skin cancers. Cosmetic services encompass injectable treatments (Botox, Juvederm, Restylane-L, Skinvive, Kybella), laser treatments (Fraxel Dual, Vbeam, Clear + Brilliant, laser hair reduction, tattoo removal), skin resurfacing (DiamondGlow, chemical peels, dermaplaning), body sculpting (CoolSculpting Elite), and skin tightening (Thermage). The practice also retails professional skincare lines (SkinMedica, Revision Skincare, EltaMD, PCA Skin) and uses VISIA skin analysis as a diagnostic technology.

Revenue is generated through insurance reimbursement for medical and surgical services and out-of-pocket payments for cosmetic procedures and retail products, with CareCredit financing available for cosmetic work. The go-to-market model is direct-to-consumer, relying on the practice website, online appointment request forms, a content blog, active social media presence across five platforms, virtual open-house events, and patient referrals. Pricing is not publicly disclosed and varies by treatment and consultation. The practice has no disclosed external investors, no funding rounds, and no parent company; it operates as an independent medical group.

Name

Dermatologists of Birmingham

Legal name

Dermatologists of Birmingham

Website

https://dermatologistsofbirmingham.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Dermatologists of Birmingham is a privately held, physician-owned dermatology practice operating two locations in Birmingham and Alabaster, Alabama, providing medical, surgical, and cosmetic dermatology services to the greater Birmingham metro area.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Skin cancer treatment
• Mohs micrographic surgery
• Dermatology practice

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Dermatology Services: Medical dermatology services including acne treatment, eczema treatment, psoriasis treatment, skin cancer screening and treatment, mole removal, and other skin condition treatments. These services are typically covered by medical insurance.
2. Surgical Dermatology Services: Skin cancer surgery including Mohs micrographic surgery, excision, ED&C procedures, and skin cancer treatment. Covered by medical insurance.
3. Cosmetic Dermatology Services: Cosmetic procedures including Botox, dermal fillers (Juvederm, Restylane), laser treatments, chemical peels, body sculpting (CoolSculpting, Kybella), sclerotherapy, dermaplaning, and DiamondGlow. These are typically out-of-pocket expenses not covered by insurance.
4. Skincare Products: Professional skincare products including SkinMedica, Revision Skincare, EltaMD, SkinCeuticals, and PCA Skin products sold at retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dermatologists of Birmingham is a multi-physician dermatology practice providing medical, surgical, and cosmetic skin care at two Alabama offices in Birmingham and Alabaster. The practice diagnoses and treats over 3,000 skin conditions, performs skin cancer screening and Mohs micrographic surgery, and offers aesthetic procedures including injectables, laser treatments, body sculpting, and professional skincare retail.

Product overview

Dermatologists of Birmingham is a dermatology practice offering a unified portfolio of medical and cosmetic dermatology services at two locations (Birmingham and Alabaster, AL). The practice is led by three board-certified dermatologists (Drs. Henderson, Bourgeois, and Northington). Medical services include full-body skin exams, skin cancer screening and treatment (including Mohs micrographic surgery), and treatment of conditions such as acne, eczema, psoriasis, rosacea, vitiligo, melasma, and warts. Cosmetic services include body sculpting (CoolSculpting Elite, Kybella), laser treatments (Fraxel Dual, Vbeam, laser hair reduction, tattoo removal), injectable treatments (Botox, Juvederm, Restylane-L, Skinvive), skin resurfacing (DiamondGlow, Clear + Brilliant, chemical peels, dermaplaning), and Thermage skin tightening. The practice also offers VISIA advanced skin analysis and retails professional skincare products (SkinMedica, Revision Skincare, EltaMD, PCA Skin).

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services

Quantifiable outcome

• CoolSculpting Elite typically produces 20-25% reduction in fat per treatment area
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SkinMedicaminorOthersProfessional skincare product line offered for sale at the practice. The practice operates a SkinMedica store through their Brilliant Connections platform.
• Revision SkincareminorOthersProfessional skincare product line sold at the practice through Revision's website with practice affiliate link.
• CareCreditcoreOthersHealthcare credit card offered as a financing option for cosmetic and body sculpting procedures. Allows patients to get pre-approved for credit with affordable monthly payments.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• US Dermatology Partners: Largest US dermatology platform, PE-backed, that acquires and operates dermatology practices across multiple states. Directly competes with independent practices like Dermatologists of Birmingham for patient referrals and physician talent, and represents a likely strategic acquirer of this practice.
• Advanced Dermatology and Cosmetic Surgery: Large multi-state dermatology group offering medical, surgical, and cosmetic dermatology with an analogous service portfolio (skin cancer, Mohs, injectables, lasers). Comparable to the subject in clinical mix and direct-pay cosmetic focus.
• Anne Arundel Dermatology: Mid-Atlantic dermatology platform offering medical, surgical, and cosmetic services across many locations. Closely comparable operating model to a multi-location independent practice looking to scale.
• Schweiger Dermatology Group: Large Northeast-based dermatology platform providing medical, cosmetic, and surgical dermatology. Comparable in comprehensive offering (Mohs, injectables, lasers) and in being an attractive PE-backed consolidator of independent practices.
• Forefront Dermatology: PE-backed, multi-state dermatology practice with full medical, surgical, and aesthetic services. Comparable in service breadth and consolidation strategy to a multi-location independent dermatology practice.

Direct peers

• Westlake Dermatology: Multi-location independent dermatology and cosmetic surgery practice in Texas offering a similar medical/cosmetic/surgical mix with board-certified physicians. Closely comparable to the subject in size, scope, and direct-to-consumer model.

Regional players

• Riverchase Dermatology: Multi-location dermatology practice serving Florida and the Southeast with medical, surgical, and cosmetic services. Most directly comparable in geography and scale to Dermatologists of Birmingham as a regional peer.
• Suncoast Skin Solutions: Florida-based dermatology group offering medical, surgical, and cosmetic dermatology across multiple offices. Comparable in scale and Southeastern US positioning.
• Gold Skin Care Center: Nashville-based dermatology practice combining medical dermatology, Mohs surgery, lasers, injectables, and a research/clinical trials arm. Comparable in service breadth and physician-led independent model in a Southeastern US metro.
• Atlanta Dermatology & Skin Cancer Center: Multi-physician dermatology practice in metropolitan Atlanta with medical, surgical, and cosmetic services including Mohs surgery. Most relevant regional comparable for a Birmingham-area practice with similar scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Customer concentration

• Xx.com/dermsofbirm
• YouTubeyoutube.com/channel/UCBY319lGYgC-0ax7ApH_ftg
• Facebookfacebook.com/dermatologistsofbirmingham
• Instagraminstagram.com/dermatologistsofbirmingham
• Pinterestpinterest.com/dermatologistsofbirmingham
• LinkedInlinkedin.com/company/shelby-dermatology-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermatologists of Birmingham