TAF Africa Global

Athletic Footwear Retailtafafricaglobal.com

Company typePrivate
Founded1990
HeadquartersBrufut, Gambia
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

TAF Africa Global firmographics

Firmographics

Name: TAF Africa Global
Legal name: TAF Africa Global
Website: https://tafafricaglobal.com
Company type: Private
Founded year: 1990
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

TAF Africa Global industry classification

Industry

Product category: Athletic Footwear Retail
NAICS: Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581)
SIC: Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Athletic Footwear & Sport Apparel Retail (CRAMABAC)
akta.pro secondary industry: International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

Athletic footwear retail
Sports apparel
Multi-brand e-commerce
Sneaker retail
Online shoe store

Where TAF Africa Global is headquartered

Location

Headquarters

HQ city: Brufut
HQ country: Gambia

Markets served

TAF Africa Global business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

TAF Africa Global product offering

Product offering

Core offering

TAF Africa Global operates an Indonesian-language e-commerce retail platform selling athletic footwear, apparel, and accessories from multiple major brands including Nike, Adidas, New Balance, Puma, Vans, Under Armour, Salomon, Hoka, and Converse. The offering is organized by gender (Men's, Women's, Kids'), product category, and curated brand and icon collections, with free nationwide shipping across Indonesia and support for both English and Bahasa Indonesia.

Product overview

TAF Africa Global operates an e-commerce retail platform for footwear, apparel, and accessories. The offering is organized by gender (Men's, Women's, Kids') and product category (Shoes, Clothing, Accessories), with major branded collections from Nike, Adidas, New Balance, and other athletic brands. Icon collections feature classic sneaker models while brand-specific collections highlight top sellers from each manufacturer. The platform operates similarly to a multi-brand athletic footwear and apparel retailer, offering products across running, basketball, casual, and sports categories.

Differentiator

Problem solved

Functional benefit

Products and services

Athletic Footwear Multi-gender and multi-age athletic footwear collection including running shoes, basketball shoes, casual shoes, sandals, and flip-flops from brands such as Nike, Adidas, New Balance, Puma, Vans, Under Armour, Salomon, Hoka, and Converse, organized into men's, women's, and kids' subcategories.
Athletic Apparel Men's, women's, and kids' athletic apparel including t-shirts, shorts, pants, hoodies, and jackets for running, basketball, sports, and casual wear.
Athletic Accessories Athletic and casual accessories including hats, bags, socks, shoe care products, sports equipment, and branded items such as Crocs Jibbitz.
Icon Sneaker Collections Curated collections of iconic sneaker models including Nike Air Force 1, Nike Air Max, Nike Blazer, and Adidas Superstar, surfaced as a dedicated icon category for shoppers seeking classic athletic silhouettes.
Featured Brand Collections Featured brand-specific sneaker assortments including Nike (Cortez, Air Jordan 1 Low, Air Max Plus, P-6000, Vomero 5), Adidas (Handball Spezial, Samba, Adilette 22, Sambae, Adizero Evo SL), and New Balance (530, 740, 2002R, 1906R, 9060).

Companies that use TAF Africa Global

Customer profile

Segments1 record

Ideal customer profiles1 record

TAF Africa Global technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TAF Africa Global competitors and assessment

Company assessment

Direct peers

Hibbett: U.S. regional athletic and lifestyle footwear/apparel retailer. Comparable on curated multi-brand athletic assortment targeting a mixed urban and suburban consumer base.
Sports Direct / Frasers Group: Multi-brand sporting goods retailer with deep Nike/Adidas/Puma assortments and broad price-point coverage. Comparable on the multi-category athletic retail model.
Foot Locker: Global multi-brand athletic footwear and apparel retailer. The subject site's entire navigation, taxonomy, and merchandising structure mirror Foot Locker Indonesia, making it a direct template and category peer.
JD Sports: Leading multi-brand athletic and lifestyle footwear/apparel retailer in Europe and increasingly globally. Closely comparable on product mix (Nike, Adidas, New Balance hero brands), customer demographic, and omnichannel model.
Finish Line: U.S. multi-brand athletic footwear and apparel retailer now owned by JD Sports. Direct peer in the same premium sneaker and athletic apparel category with overlapping brand portfolio.

Emerging players

END. Curated online retailer for premium sneakers, apparel, and streetwear with strong Nike/Adidas/New Balance assortments. Comparable on the brand-led, icon-driven merchandising approach.
Stadium Goods: Sneaker and streetwear resale marketplace. Comparable on premium/iconic sneaker curation and DTC-led distribution model.
GOAT: Authenticated sneaker and apparel marketplace with strong emphasis on iconic models (Air Jordan, Air Force 1, Yeezy). Comparable on the icon-collectible sneaker merchandising angle.
Zalando: Leading European online apparel and footwear marketplace. Comparable as a cross-border DTC channel for branded footwear/apparel with international shipping.

Broad incumbents

Dick's Sporting Goods: Large-format U.S. sporting goods retailer with broad athletic footwear, apparel, and equipment assortments. Comparable on category coverage though significantly larger and broader than the subject's shoe/apparel focus.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

TAF Africa Global financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TAF Africa Global leadership team

Management profile

Number of profiles

TAF Africa Global funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TAF Africa Global M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAF Africa Global

What does TAF Africa Global do?

Is TAF Africa Global a public or private company?

TAF Africa Global is a private company. It is classified as unknown and is currently operating.

When was TAF Africa Global founded?

TAF Africa Global was founded in 1990. It employs 51 to 100 people.

Where is TAF Africa Global based?

TAF Africa Global is headquartered in Brufut, Gambia.

Who are TAF Africa Global's main competitors?

Direct peers on record are Hibbett, Sports Direct / Frasers Group, Foot Locker, JD Sports and Finish Line. Emerging players are END., Stadium Goods, GOAT and Zalando. Dick's Sporting Goods is listed as a broad incumbent.

Does TAF Africa Global have an API?

No public API is recorded for TAF Africa Global.

What industry is TAF Africa Global in?

TAF Africa Global's product category is Athletic Footwear Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 45821 and its SIC code is 5661.