Touch

What Touch does

Touch Latam is a B2B Sales & Marketing solutions provider founded in 2005 and headquartered in Santiago, Chile. The company delivers outsourced trade-marketing, sales-force, promotional staffing, logistics and on-demand workforce services to consumer-goods brands, retail chains and e-commerce platforms across 22 countries and more than 40 cities in Latin America and the Caribbean. Its service portfolio is organized around an ecosystem of sub-brands — Go by Touch (trade marketing and promotory), TiTask (on-demand staffing for last-mile, picking, packing and e-commerce fulfillment), OHLA and IMTCorporativo — that together offer omnichannel retail execution to clients including Walmart, Nestlé, Unilever, PepsiCo, Cencosud, Falabella, Rappi, Mercado Libre, Tottus, Jumbo and Adidas.

The company operates proprietary technology platforms that connect enterprises with certified independent workers (TiTask) and deploy sales/promoter teams at point of sale (Go by Touch), with additional modules covering brand experience production, advertising-material warehousing, and an ethics/denunciation channel. The annual 'Tendencias de Consumo' study — surveying 3,000+ consumers across Chile, Peru and Colombia — is positioned as a market-intelligence asset used in client campaigns. Touch reports training 60,000+ people per year, executing 7,000+ permanent placements annually and 3,500+ temporary contracts each month, with an 8% monthly rotation rate.

Touch monetizes through professional-services fees structured around custom workforce solutions: services are quote-based with daily rates (e.g., $28,000–$30,000 CLP per day for Mother's Day campaigns plus attendance/goal bonuses), multi-year contracts, and tiered personnel options (under 8 to over 40 personnel). Distribution is enterprise field-sales driven via direct outreach, WhatsApp, and corporate contact forms, supported by content marketing, an annual research report and PR channels. The company is privately held and founder-controlled, with no disclosed institutional funding or acquisition history in the source data.

Name

Touch

Legal name

Touch Latam

Website

https://touchlatam.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Touch Latam is a B2B Sales & Marketing solutions provider, founded in 2005 in Chile, delivering outsourced trade marketing, sales-force, promotional staffing, logistics and on-demand workforce services to consumer-goods brands, retailers and e-commerce platforms across 22 countries and 40+ cities in Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Marketing Services: Touch provides comprehensive trade marketing services including strategy development, implementation, and measurement. Services include promotional activities, point-of-sale execution, and brand activation campaigns to help clients increase product visibility and sales in retail environments.
2. Sales Force & Promotery: Deployment of specialized sales teams and promoters for client brands at point-of-sale locations. Services include recruitment, training, and management of sales personnel to maximize brand presence and customer engagement.
3. Staffing on Demand (TiTask): Flexible workforce solutions providing independent, certified workers for e-commerce fulfillment, last-mile delivery, picking, packing, and logistics operations. Services are scalable based on seasonal demand and client needs.
4. Logistics & Warehousing: Storage, logistics, and last-mile delivery solutions including a fleet of 30 electric vehicles for sustainable delivery operations. Services support retail and e-commerce clients with inventory management and distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Touch Latam is a B2B sales and marketing solutions provider that delivers outsourced trade marketing, promotional staffing, sales force deployment, on-demand flexible staffing, creative production, logistics and storage, and omnichannel retail management services to enterprise clients across 22 Latin American countries. The company operates proprietary technology platforms (TiTask for on-demand labor matching and Go by Touch for specialized trade marketing operations) and maintains a 60,000+ trained workforce pool to execute in-store merchandising, brand activation, last-mile fulfillment, and retail campaigns for consumer goods manufacturers, large retailers, and e-commerce platforms.

Product overview

Touch is a Sales & Marketing solutions company operating a multi-module service portfolio. The core offerings include Go by Touch (trade marketing sub-brand) providing Trade Marketing 360°, Fuerza de Ventas (sales force), Promotoría (promotional staffing), and Producción y Creatividad (brand experiences). TiTask serves as the on-demand staffing platform enabling flexible workforce management for Última Milla (last-mile delivery), Picking, Packing, and End-to-End e-commerce fulfillment. Additional services include Logística y Almacenamiento (logistics and storage) and a Canal de Denuncias (ethics reporting channel). The ecosystem integrates these modules to deliver omnichannel retail management, all supported by proprietary technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• TiTask: On-demand staffing platform connecting companies with independent workers for last mile, picking, packing, and e-commerce fulfillment services.
• Go by Touch

Products and services

• Trade Marketing 360° Integrated trade marketing service for consumer goods brands and retailers covering end-to-end in-store execution, merchandising, brand activation, and campaign management across Latin American retail. Sold to enterprise CPG clients and large retail chains.
• TiTask (On-Demand Staffing Platform) On-demand flexible staffing service that connects businesses with independent, pre-trained workers for last-mile delivery, picking, packing, e-commerce fulfillment, and short-term labor needs across Latin America. Sold to e-commerce platforms, retailers, and enterprises needing elastic workforce.
• Staffing On Demand On-demand staffing service delivering trained personnel to businesses for short-term projects, peak seasons, and operational surges across Latin America.
• Fuerza de Ventas (Sales Force Deployment) Outsourced sales force service that deploys trained field sales representatives to execute commercial activities, route-to-market execution, and sales coverage for consumer goods brands across Latin American retail channels.
• Promotoría (Promotional Staffing) Promotional staffing service providing trained brand promoters and demonstrators for in-store activations, sampling, product launches, and point-of-sale campaigns. Sold to consumer goods brands and retailers.
• Producción y Creatividad (Creative Production) Creative production service that designs, develops, and produces point-of-sale materials, brand activations, and in-store creative assets for trade marketing campaigns. Sold to CPG brands and retailers.
• Logística y Almacenamiento (Logistics and Storage) Logistics and storage service supporting trade marketing and promotional operations, including warehousing, distribution of promotional materials, and material handling for in-store campaigns across Latin America.
• Gestión Omnicanal del Retail (Omnichannel Retail Management) Omnichannel retail management service providing unified brand presence and execution across physical and digital retail channels, supported by data analytics and proprietary tooling. Sold to enterprise retail and CPG clients.
• Go by Touch (Specialized Trade Marketing Sub-Brand) Specialized trade marketing sub-brand offering dedicated trade marketing operations, in-store execution, and merchandising services through proprietary tooling, serving enterprise CPG and retail clients in Latin America.

Quantifiable outcome

• Easter product promotion campaigns can generate ROI of up to 1,000%
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ExamediminorGTM or Marketing Partner · 1 February 2024Touch Latam partnered with Examedi to provide health benefits to their workforce. Employees receive 10% discount on home medical exams and 24/7 telemedicine services using code EXATOUCH. The benefit extends to employees' families and friends.
• GalgominorGTM or Marketing PartnerTouch Latam partnered with Galgo fintech to provide vehicle financing benefits to employees. Discounts of $200,000-$450,000 on purchase of new cars and motorcycles, plus flexible credit conditions. Helps workers access transportation for work purposes.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Adecco: Adecco Group is a global staffing leader with significant Latin American operations across temporary staffing, permanent placement, and workforce solutions. It overlaps with Touch's TiTask on-demand staffing and broader employment services, but serves a far wider geography and segment mix.
• ManpowerGroup: ManpowerGroup is one of the world's largest staffing and workforce solutions firms with established LATAM operations. It is comparable to Touch as a broad staffing incumbent but operates a much larger portfolio spanning permanent placement, temp staffing, and talent development at global scale.
• Publicis Groupe: Publicis Groupe is a global advertising and marketing services holding company with significant LATAM operations. It overlaps with Touch on creative production, BTL activations, and brand experience, but operates as a much broader incumbent with full-service agency, media, and digital capabilities.
• WPP: WPP is a global advertising holding company with extensive operations across Latin America covering creative, media, and shopper marketing. Its shopper and activation agencies (e.g., GroupM, Ogilvy) compete with Touch's brand activation and creative production work, but at vastly larger scale.
• Randstad: Randstad is a global staffing and HR services firm with established presence across Latin America. It competes with Touch in temporary staffing and recruitment process outsourcing, but is a much broader incumbent spanning multiple verticals and geographies.

Direct peers

• Crossmark: Crossmark provides retail merchandising, marketing, and shopper engagement services for CPG brands. It is directly comparable to Touch's in-store activation, sales force, and trade marketing service lines, operating as a similar dedicated CPG-retail intermediary.
• Acosta: Acosta provides outsourced sales, marketing, and merchandising services to CPG manufacturers and retailers in North America. It mirrors Touch's combination of dedicated sales force, retail merchandising, and in-store activation for major brands, serving as a clear category peer.
• Spar Group: SPAR Group provides merchandising, brand-building, and in-store marketing services to consumer goods manufacturers and retailers. It is comparable to Touch's promotional staffing and trade marketing execution at the point of sale, with similar project-based deployment models.
• Advantage Solutions: Advantage Solutions is a leading North American provider of outsourced sales, merchandising, and marketing services to consumer goods brands and retailers. It is directly comparable to Touch's Go by Touch trade marketing, sales force, and promotional staffing offerings, differing mainly by being US-centric versus LATAM-focused.

Others

• NielsenIQ: NielsenIQ provides consumer measurement and retail analytics with strong LATAM coverage. It is thematically adjacent to Touch's annual 'Tendencias de Consumo' study, representing the type of large-scale consumer insights provider Touch's data work could eventually compete with or complement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/somos.touch.chile
• LinkedInlinkedin.com/company/touchlatam
• Instagraminstagram.com/touch_chile
• TikToktiktok.com/@touchlatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch