Blue Flame

What Blue Flame does

Blue Flame is a privately held, residential HVAC services contractor founded in 1994 and headquartered at 7116 220th Street SW, Suite 1, Mountlake Terrace, Washington. The company serves individual homeowners across approximately 14 Seattle metropolitan markets including Bellevue, Bothell, Edmonds, Everett, Kirkland, Lake Forest Park, Lynnwood, Mill Creek, Redmond, Shoreline, Snohomish, and Woodinville. Core offerings cover the full HVAC lifecycle: air conditioning and heating installation, repair, and preventive maintenance, plus emergency 24/7 service and a newly developed indoor air quality category.

The underlying technology stack is conventional rather than proprietary: Blue Flame installs and services equipment from Carrier, Trane, Rheem, Mitsubishi, and Nest across furnaces, central AC, heat pumps, and ductless systems. Operations are delivered by in-house, background-checked, drug-screened field technicians supported by office staff, with online and phone-based scheduling. Multiple service guarantees (Home Protection, No Breakdown, No Lemon, 24-Hour Service, Exceptional Service, and 100% Money Back) and a community outreach program (Blue Flame Cares) round out the offering. The company is not a software platform and discloses no AI/ML, API, SDK, or app components.

Revenue is generated through three streams: (1) project-based HVAC installation revenue, (2) on-demand repair and emergency service billed per visit, and (3) recurring subscription revenue from the Pro Service Plan membership (Elite at $20/month and Essential at $15/month), which bundles priority scheduling, two preventive maintenance visits, diagnostic fee discounts, and credits up to $1,500 toward future replacement systems. Blue Flame is a wholly owned subsidiary of American Residential Services, LLC (ARS), a multi-brand network of more than 70 HVAC service branches; ARS is the legal entity of record and provides scale benefits in supplier relationships and back-office functions while Blue Flame retains its local brand identity.

Name

Blue Flame

Legal name

American Residential Services, LLC

Website

https://blueflamecomfort.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Flame is a Seattle-area residential HVAC services contractor, founded in 1994 and part of the ARS Network, providing installation, repair, maintenance, and subscription-based service plans to homeowners across 14 metro cities.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Residential HVAC services
• Heating and cooling
• Furnace installation
• Air conditioning repair
• HVAC maintenance plans

Headquarters

HQ city

Mountlake Terrace

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HVAC Installation Services: Installation of new HVAC systems including air conditioning units, furnaces, heat pumps, and ductwork for residential customers. Pricing varies based on system size, model, and home requirements.
2. HVAC Repair Services: Repair services for heating and cooling systems including furnace repairs, AC repairs, and emergency services available 24/7.
3. Preventive Maintenance: Routine maintenance services including AC tune-ups, furnace maintenance, and seasonal inspections to ensure HVAC system longevity and efficiency.
4. Pro Service Plan Membership: Monthly subscription plans (Elite $20/month, Essential $15/month) providing priority service, preventive maintenance visits, discounts on repairs, and credits toward replacement systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Flame is a residential HVAC service company that installs, repairs, and maintains air conditioning, heating, furnace, and heat pump systems for homeowners across the Seattle metropolitan area. Services are delivered by professional technicians dispatched directly to customer homes, supplemented by 24/7 emergency response, indoor air quality solutions, and recurring Pro Service Plan memberships for preventive maintenance.

Product overview

Blue Flame is a residential HVAC service company offering a unified set of heating and cooling services rather than a software product platform. The core offerings consist of Air Conditioning Services (installation, repair, maintenance) and Heating Services (furnace installation/repair, heat pump installation/repair) delivered through the HVAC Repair & Installation service line. These are complemented by subscription-based Pro Service Plans (Elite at $20/month and Essential at $15/month) that provide ongoing maintenance benefits, priority scheduling, and system replacement credits. The company also offers emergency 24/7 services and indoor air quality add-ons as supplementary services.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Service Plan: A membership program offering priority service, preventive maintenance visits, discounts on repairs, and credits toward replacement systems. Available in Elite ($20/month) and Essential ($15/month) tiers.
• Blue Flame Cares
• Elite Plan
• Essential Plan

Quantifiable outcome

• Heat pumps can use up to 65% less energy and save average $500 per year on energy costs
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2018Blue Flame and ARS Network have raised almost $9 million since 2018 to support St. Jude Children's Research Hospital. Partnership includes payroll giving, fundraising events, and participation in St. Jude Walk to End Childhood Cancer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Service Experts Heating & Air Conditioning: Large multi-branch residential HVAC service company offering installation, repair, and maintenance across the U.S. and Canada. Closest national analog to Blue Flame's direct-to-consumer HVAC service model with similar Pro/Service Plan membership tier, multi-year guarantees, and tiered subscription offerings.
• Aire Serv: Neighborly franchise network specializing in residential HVAC repair, installation, and maintenance. Direct competitor to Blue Flame with similar service philosophy (vetted technicians, satisfaction guarantees, multi-service offering) and a comparable subscription-style service agreement.
• One Hour Heating & Air Conditioning: Franchise-based residential HVAC service brand operating across the U.S. Competes head-to-head with Blue Flame on emergency availability, technician vetting, upfront pricing, and service guarantees; comparable product breadth (heating, cooling, IAQ) and subscription-style membership plan.
• Rescue Air Heating and Cooling: ARS Network sibling branch (same parent company as Blue Flame) providing residential HVAC service in Texas/Midwest with analogous service guarantees, Pro Service Plan offerings, and St. Jude partnership. Most operationally comparable peer given shared parent.
• Rescon Heating & Cooling: Seattle-area residential HVAC contractor offering heating, cooling, and indoor air quality services since the late 1970s. Comparable Pacific Northwest residential customer base with similar heat pump and ductless system expertise relevant to PNW electrification trends.
• Brennan Heating & Air Conditioning: Long-established Seattle-area residential HVAC service company providing heating, cooling, and indoor air quality services. Direct local competitor in the same Seattle metro geography, overlapping service areas such as Kirkland, Bellevue, and Bothell.

Broad incumbents

• Carrier Global: Global HVAC manufacturer whose Bryant and Carrier brands Blue Flame explicitly installs and services. Broad incumbent whose product roadmap and dealer economics structurally shape Blue Flame's install revenue and service economics.
• Lennox International: Major HVAC equipment manufacturer (Lennox, Dave Lennox, Allied Air) whose products compete in the residential install market Blue Flame services. Broad incumbent whose dealer-network economics influence Blue Flame's product mix, install margins, and warranty service flows.
• Trane Technologies: Global HVAC and refrigeration equipment manufacturer whose residential Trane and American Standard brands are installed and serviced by Blue Flame. Broad incumbent shaping product specifications, rebate programs, and service expectations across the entire category Blue Flame operates in.

Emerging players

• Mr. Rooter Plumbing: Neighborly-branded franchise offering residential plumbing and drain services with a neighborly-adjacent membership and service-guarantee model. While plumbing-focused, it competes for the same homeowner wallet share across the Seattle metro through cross-brand Neighborly customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlueFlameEnergy
• Facebookfacebook.com/BlueFlameEnergy
• LinkedInlinkedin.com/company/blue-flame-heating-and-air-conditioning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Flame