Country Sampler
Country Sampler, founded in 1984 in Berne, Indiana, is a niche consumer magazine publisher operating under the legal name Annie's Attic. It produces print and digital magazines on country-style home decorating, recipes, and crafts, sold as direct-to-consumer subscriptions via anniesattic.com.
- Company typePrivate
- Founded1984
- HeadquartersBerne, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Country Sampler does
Country Sampler is a niche consumer magazine publisher founded in 1984 and headquartered in Berne, Indiana, operating under the legal name Annie's Attic. The company produces editorial content focused on country-style and farmhouse-inspired home decorating, recipes, and crafts, and serves an explicitly consumer/hobbyist audience in the United States domestic market only. Its two principal products are a Print Magazine Subscription and a Digital Magazine Subscription, both sold direct-to-consumer through the anniesattic.com storefront, with no disclosed advertising, licensing, or B2B revenue streams.
The business model is a subscription-based publishing operation: readers pay recurring fees for periodic print or digital delivery of editorial content, and the publisher acquires and retains readers through email and SMS marketing under the Annie's Attic brand, supplemented by an active social media presence on YouTube, Instagram, Pinterest, and Facebook. The operation is staffed by 1-10 employees and is privately held with no disclosed external funding, no patents or trademarks, no partnerships, and no enterprise customers in the available data.
In 2026 the company is consolidating its two existing titles, Country Sampler and Country Sampler Farmhouse Style, into a single unified publication called Country Sampler Home, indicating a portfolio-simplification move rather than a new market entry. No additional products, technology platforms, AI capabilities, or geographic expansions have been disclosed.
Country Sampler firmographics
Firmographics- Name
- Country Sampler
- Legal name
- Annie's Attic
- Website
- https://countrysampler.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Country Sampler, founded in 1984 in Berne, Indiana, is a niche consumer magazine publisher operating under the legal name Annie's Attic. It produces print and digital magazines on country-style home decorating, recipes, and crafts, sold as direct-to-consumer subscriptions via anniesattic.com.
- Ownership category
- akta.pro rank
Country Sampler industry classification
Industry- Product category
- Home & Lifestyle Magazines
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Country Sampler is headquartered
LocationHeadquarters
- HQ city
- Berne
- HQ country
- United States
- HQ region
- North America
Markets served
Country Sampler business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Print Magazine Subscription: Annual or multi-year print magazine subscriptions providing quarterly or periodic issues delivered to subscribers' homes. Subscribers receive physical copies of Country Sampler Home magazine featuring home tours, decorating projects, and lifestyle content.
- Digital Magazine Subscription: Electronic delivery of Country Sampler Home magazine issues accessible through a digital bookshelf on anniesattic.com. Digital subscribers can access past issues and download project instructions and templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Subscription |
| Subscription | Annual | Digital Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Country Sampler product offering
Product offeringCore offering
Country Sampler publishes the Country Sampler Home magazine, a merged publication combining Country Sampler and Country Sampler Farmhouse Style. The magazine delivers country and farmhouse home tours, decorating ideas, DIY projects, seasonal displays, upcycling tips, and recipes. Revenue is generated through annual print subscriptions delivered by mail and digital subscriptions accessed via an online bookshelf on anniesattic.com.
Product overview
Country Sampler operates as a print and digital magazine publishing business. The primary product is Country Sampler Home Magazine, a merged publication combining Country Sampler and Country Sampler Farmhouse Style, offering country and farmhouse home tours, decorating inspiration, and DIY projects. The company offers both print and digital subscription tiers, along with downloadable project templates and a digital bookshelf for accessing past issues.
Differentiator
Problem solved
Functional benefit
Brands
- Country Sampler Home: A home decorating and lifestyle magazine featuring country and farmhouse style home tours, decorating ideas, DIY projects, and recipes.
- Country Sampler
- Country Sampler Farmhouse Style
Products and services
- Country Sampler Home Magazine A home decor and lifestyle magazine featuring farmhouse, traditional and primitive home tours, decorating ideas, DIY decor projects, budget-friendly upcycling tips, and hearty recipes, published by Annie's Attic.
- Country Sampler Home Print Subscription Annual print subscription service delivering physical Country Sampler Home magazine issues to subscribers' homes on a periodic basis.
- Country Sampler Home Digital Subscription Annual digital subscription providing access to Country Sampler Home magazine issues through an online bookshelf/digital library, including past issues and downloadable project instructions and templates.
- Country Sampler Downloadable Templates Downloadable project instructions and templates associated with Country Sampler magazine projects, accessible to subscribers via the digital bookshelf.
Companies that use Country Sampler
Customer profileSegments1 record
Ideal customer profiles1 record
Country Sampler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Country Sampler partnerships and signals
Strategic signalRecent moves2 records
Country Sampler competitors and assessment
Company assessmentBroad incumbents
- Traditional Home: Decorating magazine emphasizing traditional and country/colonial interior styles. Overlaps with Country Sampler's heritage home tours and classic decorating content.
- This Old House: Home improvement magazine and media brand focused on renovation, restoration, and craftsman-style work. Shares the DIY-decorator audience with Country Sampler, though more oriented to renovation.
- Better Homes & Gardens: Mainstream home and garden publication covering decorating, DIY, and lifestyle. A larger incumbent with overlapping decorating content and broader audience reach than Country Sampler.
- Martha Stewart Living: Iconic home and lifestyle publication spanning decorating, crafting, entertaining, and gardening. A larger incumbent overlapping Country Sampler on country/craft-style content.
- HGTV Magazine: Home-focused magazine from the HGTV brand covering decorating, renovations, and real estate. Competes for home inspiration readership with a broader, more general appeal.
Direct peers
- Country Living: Hearst-published lifestyle magazine focused on country homes, decorating, and rural living. Directly overlaps Country Sampler in target audience, editorial themes, and subscription model.
- Magnolia Journal: Quarterly lifestyle magazine from Magnolia/Joanna Gaines centered on home, garden, and family. Competes for the same farmhouse-leaning home decor reader through a print-led subscription model.
- Farmhouse Style: Specialty farmhouse decorating magazine covering rustic and modern farmhouse aesthetics. Closely comparable editorial focus and reader demographic to Country Sampler Home.
Others
- Annie's (parent): Craft and hobby retailer and content publisher that owns and operates the Country Sampler brand. Provides the e-commerce distribution, marketing channels, and parent portfolio context in which Country Sampler operates.
Emerging players
- Rachael Ray In Season: Quarterly lifestyle magazine from Rachael Ray focused on recipes, home, and seasonal entertaining. Partial overlap with Country Sampler's recipe and seasonal lifestyle content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Country Sampler social profiles
Digital presenceCountry Sampler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Sampler leadership team
Management profileNumber of profiles
Country Sampler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Sampler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Sampler
What does Country Sampler do?
Country Sampler publishes the Country Sampler Home magazine, a merged publication combining Country Sampler and Country Sampler Farmhouse Style. The magazine delivers country and farmhouse home tours, decorating ideas, DIY projects, seasonal displays, upcycling tips, and recipes. Revenue is generated through annual print subscriptions delivered by mail and digital subscriptions accessed via an online bookshelf on anniesattic.com.
Is Country Sampler a public or private company?
Country Sampler is a private company. It is classified as unknown and is currently operating.
When was Country Sampler founded?
Country Sampler was founded in 1984. It employs 1 to 10 people.
Where is Country Sampler based?
Country Sampler is headquartered in Berne, United States, in the North America region.
How does Country Sampler make money?
Two revenue lines are on record. Print Magazine Subscription is the primary driver. The others are digital Magazine Subscription.
Who are Country Sampler's main competitors?
Broad incumbents on record are Traditional Home, This Old House, Better Homes & Gardens, Martha Stewart Living and HGTV Magazine. Direct peers are Country Living, Magnolia Journal and Farmhouse Style. Annie's (parent) is listed as an others. Rachael Ray In Season is listed as an emerging player.
Does Country Sampler have an API?
No public API is recorded for Country Sampler.
What industry is Country Sampler in?
Country Sampler's product category is Home & Lifestyle Magazines. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 5131.