Capra Nera

What Capra Nera does

Capra Nera is an Italian-style B2B coffee brand operated by Mio Brandi B.V., a Dutch private limited company (besloten vennootschap met beperkte aansprakelijkheid) established in 2018 and headquartered in Baarn, Netherlands, with a registered office in Amersfoort. The company exclusively serves the hospitality (horeca) sector in the Netherlands and Belgium, targeting restaurants, grand cafés, lunchrooms, espresso bars, and hotels. Its product portfolio comprises two collections: the Originale line (three UTZ-certified blends — Duale, Lungo, and 100% Arabica Espresso) and the Naturale line (two Fairtrade and organic-certified Arabica blends). Beyond coffee, Capra Nera delivers a full-service concept including coffee machines from premium brands (Franke, La Marzocco, Schaerer, VBM) available for lease or purchase, plus tea, condiments, and serviceware. All coffee is freshly roasted on order using an Italian roasting method and shipped directly from the roastery.

The company was co-developed with one of Europe's largest coffee roasteries and refined using a test panel of hospitality entrepreneurs. Its go-to-market is sales-led B2B, leveraging free in-location coffee tasting events (koffieproeverij), relationship-driven outreach to owners, and a proprietary e-commerce ordering portal (shop.capranera.nl). Revenue streams include recurring coffee product sales, hardware sales and multi-year leases for coffee machines, sale of tea and accessories, and a B2B membership/loyalty program delivered through a distribution partnership with Selecta Netherlands B.V. Pricing is not publicly disclosed; customer testimonials reference up to 56% cost reductions versus prior suppliers. Capra Nera serves more than 600 horeca locations, operates with a 1–10 person team, and has no disclosed external funding, acquisitions, or public-market activity.

Name

Capra Nera

Legal name

Mio Brandi B.V.

Website

https://capranera.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Capra Nera is an Italian-style B2B coffee brand serving hospitality businesses in the Netherlands and Belgium. Owned by Mio Brandi B.V., it offers two coffee collections, multi-brand machines, tea, and accessories to 600+ horeca locations.

Ownership category

akta.pro rank

Product category

Specialty Coffee Supply

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee wholesale
• Espresso equipment supply
• Hospitality beverage service
• Commercial coffee distribution
• Tea and accessories supply

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Coffee Products Sales: Sale of proprietary coffee blends (Originale and Naturale collections) to hospitality businesses. Coffee is freshly roasted on order and delivered directly from the roastery.
2. Coffee Machines: Sale and lease of professional coffee machines from brands including Franke, VBM, La Marzocco, and Schaerer. Both purchase and lease options available.
3. Tea and Accessories: Sale of tea and condiment products along with tableware (servies) to complement the coffee offering.
4. B2B Membership/Loyalty Program: Products and services sold to hospitality businesses (Leden) through Selecta Netherlands B.V. partnership. Members receive access to products, support, and preferential pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Capra Nera is a B2B Italian coffee brand that supplies specialty coffee blends, commercial espresso machines, tea, and coffee accessories to hospitality venues across the Netherlands and Belgium. The company serves more than 600 hospitality locations as an integrated single-supplier beverage partner.

Product overview

Capra Nera is an Italian coffee brand serving the hospitality sector (horeca) in the Netherlands. The company offers two coffee collections: Originale (3 blends: Duale, Lungo, Espresso) and Naturale (2 blends: Lungo, Espresso), with the Originale line featuring UTZ certification and the Naturale line offering Fairtrade and organic certifications. Capra Nera provides a full-service concept that includes not only coffee blends but also coffee machines from brands including Franke, VBM, La Marzocco, and Schaerer, as well as tea, condiments, and serviceware. All coffee is freshly roasted in the Italian style and delivered directly from the roastery. The company serves over 600 hospitality locations.

Differentiator

Problem solved

Functional benefit

Brands

• Originale: Collection of 3 blends with recognizable powerful Italian flavors, including espresso blend, lungo blend, and dual roast suitable for both espresso and lungo preparations. UTZ-certified.
• Naturale

Products and services

• Capra Nera Coffee Blends Italian specialty coffee blends supplied to hospitality businesses in the Netherlands and Belgium as part of an integrated beverage solution.
• Commercial Espresso Machines Professional espresso machines provided to hospitality venues as part of Capra Nera's integrated coffee service offering.
• Tea Products Tea products supplied to hospitality businesses as part of the broader Capra Nera beverage portfolio.
• Coffee Accessories Coffee accessories and complementary items supplied to hospitality venues to support coffee service operations.

Quantifiable outcome

• 56% cost reduction while maintaining comparable taste and quality (per customer testimonial from de Bles Horeca)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Mio Brandi B.V.coreStrategic or Co-development PartnerMio Brandi B.V. is the parent company and owner of the Capra Nera – Italian Coffee brand. The company develops and sells coffee products, tea products, and related items for the hospitality sector in the Netherlands and Belgium.
• FrankecoreTechnology or IntegrationFranke is one of the premium coffee machine brands offered by Capra Nera as part of their full-service concept. Machines are available for lease or purchase to hospitality businesses.
• La MarzoccocoreTechnology or IntegrationLa Marzocco is an Italian premium espresso machine brand offered by Capra Nera. Known for traditional Italian espresso machines, La Marzocco is a key brand in the Capra Nera machine portfolio.
• SchaerercoreTechnology or IntegrationSchaerer is a Swiss premium semi-automatic coffee machine brand offered by Capra Nera. Swiss engineering combined with Italian tradition provides comprehensive options for hospitality businesses.
• VBM (Vibiemte)coreTechnology or IntegrationVBM (Vibiemte) is an Italian espresso machine brand offered by Capra Nera. Part of the machine portfolio providing traditional Italian espresso machines for hospitality businesses.
• Major European Coffee RoasterycoreStrategic or Co-development PartnerCapra Nera was created in collaboration with one of the largest coffee roasteries in Europe. This partnership enables the unique blend formulations developed with input from a hospitality entrepreneur test panel.
• Selecta Netherlands B.V.coreChannel Partner/ Reseller/ DistributorSelecta Netherlands B.V. is referenced in the general terms and conditions for Capra Nera products. Selecta handles automated coffee solutions and is involved in the distribution and service of vending machines and related products to hospitality partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Bravilor Bonamat: Dutch manufacturer of professional coffee and hot beverage machines headquartered near Capra Nera's market. Adjacent competitor on the machine side of Capra Nera's full-service bundle, frequently specified into Dutch horeca accounts.
• Miko Coffee: Belgian coffee roaster with a long-standing horeca focus in Belgium and surrounding markets. Comparable product (roasted blends), customer base (Belgian/Dutch hospitality), and full-service model including machines and service.

Direct peers

• Pellini Caffè: Italian coffee roaster selling espresso blends (including a multi-blend 'Top') and horeca-focused solutions. Comparable Italian-style roasted products and full-service offering to European independent hospitality.
• illycaffè: Premium Italian coffee company serving hotels, restaurants and cafés worldwide with espresso blends and pod systems. Highly comparable premium positioning, horeca-focused go-to-market, and machine partnerships (e.g., X1 ground).
• Kimbo: Neapolitan Italian coffee roaster with strong horeca presence and a portfolio of espresso blends for foodservice. Direct comparable on Italian roasted blends, food-service channel focus, and mid-market price positioning.
• Lavazza: Italian coffee roaster with a large horeca business across Europe including Benelux. Directly comparable product (roasted Italian blends), certifications (Rainforest Alliance/Fairtrade equivalents), and full-service coffee+machine offering to hospitality customers.
• Segafredo Zanetti: Italian espresso brand with deep penetration in the European horeca channel. Competes head-to-head on Italian-style roasted blends, full-service coffee solutions and espresso machine partnerships, particularly in independent cafés and hotels.

Others

• Selecta Group: European vending, coffee and unattended retail services group. Already a channel/distribution partner of Capra Nera in the Netherlands via Selecta Netherlands B.V., and a comparable full-service coffee+machine supplier to hospitality and workplace customers.
• Massimo Zanetti Beverage Group: Global Italian-origin coffee group (owns brands including Segafredo Zanetti in some markets and Boncafé). Competes with Capra Nera in horeca coffee/blends and provides direct competitive pressure as a broader incumbent.

Broad incumbents

• Jacobs Douwe Egberts (JDE Peet's): Largest coffee player in the Netherlands and Benelux with broad horeca and retail coverage (Jacobs, Douwe Egberts, Senseo, L'OR, Pickwick). Overlaps with Capra Nera across all coffee categories but at vastly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/capraneracoffee
• LinkedInlinkedin.com/company/capraneracoffee
• Instagraminstagram.com/capraneracoffee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capra Nera