Tipti S.A.
Tipti S.A. is an Ecuadorian e-commerce marketplace that connects millions of consumers in Quito, Guayaquil, Cuenca, Manta, and Loja with 60+ retail partners across 18+ categories, fulfilled by proprietary Tipti Shoppers delivering supermarket and specialty products at parity store-shelf pricing.
- Company typePrivate
- Founded2016
- HeadquartersQuito, Ecuador
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tipti S.A. does
Tipti S.A. is an Ecuadorian e-commerce marketplace company headquartered in Quito, founded in 2016, that operates a multi-category online grocery and specialty-retail platform across Ecuador. The company connects end consumers with a network of more than 60 partner retailers spanning 18+ categories — including supermarkets, pharmacies, pet shops, technology, beauty, apparel, home, toys, sports, baby, books, and foundations — and fulfills orders through a proprietary network of "Tipti Shoppers" who purchase on behalf of customers and deliver to homes. Operations span five major Ecuadorian cities (Quito, Guayaquil, Cuenca, Manta, and Loja), and the company self-positions as the #1 e-commerce platform in Ecuador.
The underlying platform is delivered via web (tipti.market) and a mobile application (iOS/Android), integrated with a centralized Logistics Operations Center that handles order processing, customer experience, purchase advisors, and product agents. Beyond the core delivery marketplace, Tipti operates a portfolio of complementary products: Tipti Card (a loyalty and financing card), Tipti Express (ultra-fast delivery), Tipti Envíos (shipping service), Tipti Help Center (support), and Tipti Ads (an advertising platform used by major brands such as Coca Cola, Nestle, Unilever, and Alpina to reach Ecuadorian consumers through in-app banners, fleet branding, and purchase-journey touchpoints). The company also runs Tipti Tech Academy and Tipti Semilleros de Talento for internal and external digital-skills development, with philanthropic and educational alliances including UNICEF, Fundación Favorita, Fundación RETT, Fundación Niños con Futuro, and Unidos por la Educación.
Tipti's business model combines marketplace commissions on facilitated sales (with products priced at parity with physical store shelves, "MISMO PRECIO DE PERCHA," plus delivery fees) with brand advertising revenue via Tipti Ads and ancillary fees from financing, express delivery, and shipping. The customer base is horizontal — Ecuadorian families and individual consumers across multiple personas — while the supply side consists of both enterprise retail partners (e.g., Supermaxi, Megamaxi, Fybeca, Gran Aki, Crocs, El Corte Inglés) and consumer-goods advertisers. Leadership is concentrated in co-founders Pierangela Sierra (CEO) and Rafael Luque, and the company remains privately held with no disclosed institutional investors, funding rounds, or revenue figures in the source data.
Tipti S.A. firmographics
Firmographics- Name
- Tipti S.A.
- Legal name
- Tipti S.A.
- Website
- https://tipti.market
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tipti S.A. is an Ecuadorian e-commerce marketplace that connects millions of consumers in Quito, Guayaquil, Cuenca, Manta, and Loja with 60+ retail partners across 18+ categories, fulfilled by proprietary Tipti Shoppers delivering supermarket and specialty products at parity store-shelf pricing.
- Ownership category
- akta.pro rank
Tipti S.A. industry classification
Industry- Product category
- Online grocery and retail marketplace
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- General Online Grocery (Full-Basket) (CRAHAIAA)
Keywords
Where Tipti S.A. is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Markets served
Tipti S.A. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- E-commerce Marketplace: Platform charges transaction fees or takes a commission on sales facilitated through the marketplace. Customers pay for products plus delivery fees.
- Tipti Ads: Brand advertising platform offering awareness campaigns, brand visibility, and conversion optimization for brands. Includes in-app banners, fleet branding, and multiple touchpoints throughout the purchase journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with delivery fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tipti S.A. product offering
Product offeringCore offering
Tipti S.A. operates a multi-category e-commerce marketplace in Ecuador that aggregates 60+ retail partners across 18+ store categories — including supermarkets, pharmacies, pet shops, technology, beauty, clothing, home goods, toys, and baby products — and lets consumers place orders through its website (tipti.market) and mobile apps for home delivery or store pickup at the same price as in physical stores. Orders are fulfilled by Tipti's trained personal shoppers who purchase items from the retail partners on behalf of customers and deliver them.
Product overview
Tipti S.A. operates a unified e-commerce platform serving as the #1 online grocery marketplace in Ecuador. The core product is the Tipti Delivery Platform (app and web), which connects customers with Tipti shoppers who purchase from partner supermarkets and specialty stores. The platform is complemented by Tipti Card (loyalty/payment), Tipti Ads (advertising), Tipti Envíos (shipping), Tipti Express (fast delivery), and Tipti Help Center (support). The platform aggregates over 60 partner retailers across 17 store categories including Supermercado, Express, Petshop, Deli, Tecnología, Carnes y Mariscos, Belleza, Farmacias, Ropa y Accesorios, Hogar, Juguetes, Variedades, Papelería, Fundaciones, Pan y Postres, Deportes y Suplementos, and Bebés.
Differentiator
Problem solved
Functional benefit
Products and services
- Tipti Delivery Platform
Quantifiable outcome
- Same price as physical retail stores
Companies that use Tipti S.A.
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Tipti S.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tipti S.A. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fundación Niños con FuturocoreStrategic alliance to support childhood education and comprehensive development programs for children and youth in Ecuador. Joint efforts to create educational opportunities.
- Fundación RETTcorePartnership to drive digital inclusion for women with disabilities. Launching a Technology Scholarship Program for women with disabilities and caregivers of people with disabilities.
- Fundación FavoritacoreAgreement for delivery of 200 technology scholarships to Fundación Ana. 100 scholarships for Web Development and 100 for Artificial Intelligence careers.
- Unidos Por La EducacióncoreNational campaign to transform schools in Ecuador. Joint efforts to improve infrastructure and educational quality, creating opportunities for children and youth.
- UNICEFminorCharitable donations partnership allowing customers to support UNICEF programs through Tipti platform purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tipti S.A. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Tipti S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tipti S.A. leadership team
Management profileNumber of profiles
Profiles3 records
Tipti S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tipti S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tipti S.A.
What does Tipti S.A. do?
Tipti S.A. operates a multi-category e-commerce marketplace in Ecuador that aggregates 60+ retail partners across 18+ store categories — including supermarkets, pharmacies, pet shops, technology, beauty, clothing, home goods, toys, and baby products — and lets consumers place orders through its website (tipti.market) and mobile apps for home delivery or store pickup at the same price as in physical stores. Orders are fulfilled by Tipti's trained personal shoppers who purchase items from the retail partners on behalf of customers and deliver them.
Is Tipti S.A. a public or private company?
Tipti S.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tipti S.A. founded?
Tipti S.A. was founded in 2016. It employs 101 to 250 people.
Where is Tipti S.A. based?
Tipti S.A. is headquartered in Quito, Ecuador, in the Latin America region.
How does Tipti S.A. make money?
Two revenue lines are on record. E-commerce Marketplace is the primary driver. The others are tipti Ads.
Does Tipti S.A. have an API?
No public API is recorded for Tipti S.A..
What industry is Tipti S.A. in?
Tipti S.A.'s product category is Online grocery and retail marketplace. Its primary akta.pro industry code is CRAHAIAA, General Online Grocery (Full-Basket). Its NAICS code is 445 and its SIC code is 5961.