Virginia Wineworks

What Virginia Wineworks does

Virginia Wineworks (legally the Virginia Wine Board Marketing Office) is the official state-affiliated marketing organization for Virginia's wine industry, headquartered at 600 E. Main Street, Suite 308 in Richmond, Virginia. The entity operates virginiawine.org and a companion iOS/Android mobile app as a tourism and discovery platform that aggregates 310 wineries, 375+ events, and 383+ retailers and restaurants across 10 wine-producing regions and 8 American Viticultural Areas (AVAs), including Blue Ridge, Monticello, and Shenandoah Valley. Its product portfolio spans a winery directory and itinerary builder, the Governor's Cup competition (one of the most stringent US wine competitions), Virginia Wine Month and the Harvest Party celebration in October, tasting-pass programs such as the Chesapeake Bay Wine Trail and Gold Medal Wine Trail, downloadable regional guides, and an AI chatbot called 'Ask VA Wine' that provides visitor guidance.

Name

Virginia Wineworks

Legal name

Virginia Wine Board Marketing Office

Website

https://virginiawine.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Wineworks (Virginia Wine Board Marketing Office) is the Commonwealth of Virginia's official wine industry marketing body, operating a digital tourism platform that aggregates 310 wineries, 375+ events, and 383+ retailers and restaurants across 10 regions and 8 AVAs for wine tourists, enthusiasts, and member wineries.

Ownership category

akta.pro rank

Product category

Wine Tourism Marketing Platform

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine tourism platform
• Winery directory
• Wine event marketing
• Tasting pass programs
• Wine industry promotion

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion & Industry Support: Virginia Wine serves as the marketing arm for Virginia's wine industry, promoting winery tourism, events, and wine sales across the Commonwealth. Revenue is generated through industry association fees, event participation, and promotional partnerships rather than direct product sales.
2. Virginia Wine Month & Harvest Party: Annual October celebration of Virginia wine featuring special events, restaurant partnerships, and promotional activities across the Commonwealth

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Virginia Wineworks (operating as Virginia Wine) runs the official marketing and tourism platform for the Virginia wine industry, aggregating a directory of 310+ wineries, 375+ events, and 383+ retailers and restaurants across 10 wine-producing regions and 8 American Viticultural Areas. Its core offerings include a web platform with winery search and itinerary planning, a mobile application, an AI-powered chat assistant, the annual Virginia Governor's Cup competition, the October Virginia Wine Month celebration, the Harvest Party, and tasting pass programs along trails such as the Chesapeake Bay Wine Trail and Gold Medal Wine Trail.

Product overview

Virginia Wine operates a comprehensive digital marketing platform for the Virginia wine industry, comprising the main Virginia Wine website, a mobile application, and several annual programs. The platform aggregates over 310 wineries, 375+ events, and 380+ retailers across Virginia's 10 regions. Key offerings include the Virginia Governor's Cup Competition (one of the most stringent in the US), Virginia Wine Month in October, Harvest Party celebrations, Gold Medal Wine Trail mobile passport, and regional wine guides. The platform also features an AI-powered chat assistant called Ask VA Wine for visitor guidance. Virginia Wine is the marketing arm of the Virginia Wine Board Marketing Office.

Differentiator

Problem solved

Functional benefit

Brands

• Governor's Cup: The Virginia Governor's Cup is one of the most stringent wine competitions in the US, hosted by the Virginia Wineries Association in partnership with the Virginia Wine Board and Virginia Vineyards Association.
• Virginia Wine Month
• Harvest Party

Products and services

• Virginia Wine Website Platform The official Virginia Wine digital platform acting as a comprehensive directory of 310+ Virginia wineries, 375+ events, and 383+ retailers and restaurants. Enables users to browse wineries by region, discover events, find wine retailers, and plan wine tasting trips across Virginia's 10 regions and 8 AVAs.
• Virginia Wine Mobile App A mobile application enabling users to experience Virginia wine country on-the-go. Features favoriting of wineries, creation of custom itineraries, and access to wine guides and event information during vineyard visits. Available on iOS App Store and Google Play.
• Tasting Pass (Chesapeake Bay Wine Trail and other regional passes) A mobile passport offering exclusive offers and prizes along the Chesapeake Bay Wine Trail and other regional trails. Enables wine enthusiasts to collect stamps and receive discounts at participating wineries.
• Virginia Governor's Cup Competition Annual wine competition hosted by the Virginia Wineries Association in partnership with the Virginia Wine Board and Virginia Vineyards Association. Recognized as one of the most stringent wine competitions in the US; in 2026, world-class judges sampled over 670 wines with 113 wineries receiving 224 Gold Medals.
• Virginia Wine Month Annual October celebration of Virginia wine featuring special events, restaurant partnerships, and promotional activities across the Commonwealth.
• Harvest Party Virginia's home-grown holiday celebrated on October 17 each year, where people across the Commonwealth gather in restaurants, vineyards, and private homes to celebrate Virginia-grown food and wine.
• Gold Medal Wine Trail A mobile passport experience showcasing Gold Medal wines from the Governor's Cup Competition, with incentives and winery discounts for wine enthusiasts.
• Regional Wine Guides Downloadable PDF guides covering Virginia's 10 wine-producing regions (Blue Ridge, Central Virginia, Northern Virginia, Shenandoah Valley, Chesapeake Bay, Eastern Shore, Hampton Roads, Heart of Appalachia, and others), with maps and winery information.

Quantifiable outcome

• $1.73 billion economic impact to Virginia
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chesapeake Bay Wine TrailcoreGTM or Marketing PartnerJoint tasting pass program offering exclusive offers and prizes along the Chesapeake Bay Wine Trail, promoting wine tourism in the region.
• Virginia Wineries AssociationcoreStrategic or Co-development PartnerCo-hosts the Governor's Cup competition and supports industry-wide marketing initiatives for Virginia's wine industry.
• Virginia Wine BoardcoreStrategic or Co-development PartnerPartnership between Virginia Wine Board and Virginia Wine Marketing Office to promote Virginia wine industry through research, grants, and marketing programs.
• Virginia Vineyards AssociationcoreStrategic or Co-development PartnerPartner organization supporting viticulture research and grape growing excellence in Virginia, co-sponsor of Governor's Cup competition.
• Virginia Cider AssociationminorStrategic or Co-development PartnerIndustry association representing Virginia's 50+ cideries, featured in the Virginia wine ecosystem.
• Virginia Winemakers Research ExchangeminorStrategic or Co-development PartnerResearch exchange program supporting winemaking research and best practices across Virginia wineries.
• Virginia Winery Distribution CompanycoreChannel Partner/ Reseller/ DistributorDistribution company facilitating Virginia wines reaching retailers and restaurants across the Commonwealth.
• Virginia Wine CoalitionminorStrategic or Co-development PartnerExpands Virginia's traded-sector presence, advances consumer research, and connects wineries with new market opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walla Walla Valley Wine Alliance: Regional wine industry marketing organization for Walla Walla Valley wineries. Comparable as a state-level wine tourism and marketing body with similar events and digital presence.
• Oregon Wine Board: Oregon's official state wine marketing and research board, promoting wineries and wine tourism. Same structural role as Virginia Wine — a state-affiliated body driving industry marketing.
• Finger Lakes Wine Alliance: Regional wine industry alliance promoting Finger Lakes wineries and tourism. Similar function as a regional association driving wine tourism via events, marketing, and a digital presence.
• Napa Valley Vintners: The trade association that promotes Napa Valley wines and winery tourism through events, marketing, and digital platforms. Directly comparable as a regional wine industry marketing body with similar functions (directory, events, awards) to Virginia Wine.
• Visit Napa Valley: Destination marketing organization promoting Napa Valley as a wine tourism region. Comparable as a tourism-focused marketing platform driving wine country visitation.
• Paso Robles Wine Country Alliance: Regional wine industry alliance promoting Paso Robles wineries through marketing, events, and digital tools. Closely analogous as a regional wine industry marketing association.
• Washington State Wine Commission: State-supported commission marketing Washington wines and wineries domestically and internationally. Direct peer in mission, scope, and state-backed structure.
• Texas Wine & Grape Growers Association: State-level industry association promoting Texas wines, wineries, and grape growing. Comparable as a state wine industry marketing and advocacy body.
• Sonoma County Vintners: Marketing organization promoting Sonoma County wineries, hosting consumer events and tastings. Highly comparable as a peer state/regional wine industry trade group with directory, events, and tourism promotion.
• New York Wine & Grape Foundation: New York's state-level wine promotion organization supporting wineries, vineyards, and wine tourism. Directly comparable in mission and structural role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VirginiaWine
• Instagraminstagram.com/vawine
• Xx.com/vawine
• LinkedInlinkedin.com/company/virginia-vineyards-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Wineworks