LightenUp

What LightenUp does

LightenUp, Inc. is a Los Angeles-headquartered professional lighting and event production services company that supplies integrated lighting equipment, power distribution, truss and rigging, and design services for live events. Founded in 2001 by Nathan Megaw and operated for over two decades as one of Southern California's premier event lighting providers, the company serves corporate clients, brand marketers, entertainment companies, and event producers across use cases including corporate events, brand activations and retail popups, concerts and music festivals, esports tournaments, film premieres, and private celebrations. The service portfolio spans five integrated offerings: in-house lighting design, equipment rental (conventional fixtures, LEDs, automated/moving lights), power distribution with master electricians and electrical permitting, truss and rigging with ground- and ceiling-supported structural designs, and on-staff Vectorworks CAD engineering for 2D/3D event layouts.

The underlying technology is physical and operational rather than software-based: a substantial inventory of professional lighting fixtures, intelligent automated lights, generators, iso-transformers, cabling (Cam-Lok, Soca-Pex, Edison PBG, L6-20), dimmer racks, truss, and a company-owned delivery fleet. Differentiators cited include full-service in-house execution (designers, technicians, logistics, master electricians), state-of-the-art equipment inventory, and the ability to handle electrical permits and inspections, which collapses the supply chain for clients into a single vendor.

The business model combines equipment rental (usage-based) with professional services (lighting design, technical production, master electrician power distribution, CAD design). Pricing is quote-based and not publicly disclosed, reflecting the custom nature of each event. Revenue is generated through direct enterprise field sales targeting event producers, corporate clients, brands, and entertainment companies, with a horizontal segmentation approach and an in-house VP of Business Development focused on client acquisition. Notable marquee engagements include Fortnite: Fall Skirmish at San Jose McEnery Convention Center, the Ready Player One Hollywood premiere after-party, Puma's Defy City activation at Paramount Studios NY, OMEN/HP's TwitchCon San Jose activation, and Samsung and Hulu brand activations. In May 2026, the company received a private equity investment from Scottsdale-based Montage Partners to support geographic expansion into New York and additional equipment investment, with founder Nathan Megaw retaining meaningful ownership.

Name

LightenUp

Legal name

Lighten Up, Inc.

Website

https://lightenupinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

LightenUp is a Los Angeles-headquartered professional lighting and event production services company that supplies integrated lighting equipment, power distribution, truss/rigging, and design services for corporate events, brand activations, concerts, esports tournaments, film premieres, and private celebrations across Southern California, with a planned New York expansion.

Ownership category

akta.pro rank

Product category

Event Lighting Production Services

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Event lighting services
• Lighting equipment rental
• Power distribution
• Event production
• Truss and rigging

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Rental of lighting equipment including conventional fixtures, LEDs, automated lights, pipe and base, truss, and power distribution. Includes delivery and pickup using company fleet of trucks.
2. Lighting Design and Technical Production Services: Professional lighting design and technical production services for live events. Includes on-staff designers, technicians, and logistics team.
3. Power Distribution Services: Master electrician services for power distribution at all levels including generators, permits, and inspections.
4. CAD/Vectorworks Design Services: Design services using Vectorworks CAD for floor plans, lighting plots, truss design, and 2-D/3-D renderings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LightenUp is a professional lighting company that supplies the full range of lighting equipment and power distribution for all types of events. The offering integrates five service lines — Design Services, Power Distribution, Truss/Rigging, Equipment Rentals, and CAD/Vectorworks design — delivered as a single production package with in-house designers, master electricians, technicians, and an owned delivery fleet serving live events from private weddings to large-scale corporate activations.

Product overview

LightenUp is a professional lighting services company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of five integrated services: Design Services (on-staff lighting designers for weddings and corporate events), Power Distribution (generators, cabling, dimmer racks), Truss/Rigging (structural support for equipment suspension), Equipment Rentals (conventional fixtures, LEDs, automated lights with delivery), and CAD/Vectorworks (2-D/3-D event design and rendering). These services are delivered together for live events including concerts, brand activations, esports tournaments, film premieres, and corporate functions, with the company maintaining a full inventory of gear and fleet of trucks to support on-site production.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services In-house lighting design service for events ranging from intimate weddings using conventional fixtures and LEDs to large-scale corporate events using intelligent lights, delivered by on-staff lighting designers.
• Power Distribution Power distribution services for live events including generators, iso-transformers, power tie-ins, electrical permits, and inspections. Includes cabling (Cam-Lok, Soca-Pex, Edison PBG, L6-20) and dimmer racks, delivered with master electrician oversight.
• Truss and Rigging Truss inventory for rigging and suspending lighting, audio equipment, video, décor, soft goods, and scenery. Accommodates ground-supported and ceiling-supported structural designs using chain hoist motors.
• Equipment Rentals Rental of lighting equipment including conventional fixtures, LEDs, automated lights, pipe and base, truss, and power distribution, including delivery and pickup via the company's fleet of trucks.
• CAD / Vectorworks Design On-staff Vectorworks CAD engineering services producing 2-D and 3-D layouts for events including floor plans, furniture, landscaping, truss design, and lighting plots with high-quality renderings.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Zenith Lighting: Live event lighting rental and production company serving concerts, festivals, and corporate events. Comparable equipment rental and production model with a focus on touring and festival lighting.

Direct peers

• Main Light Industries: Entertainment lighting rental company serving concert touring, theater, corporate events, and television. Comparable as an equipment-rental plus production-services firm with intelligent lighting inventory.
• Atomic Lighting: Lighting rental and production services company serving live events, concerts, and corporate clients in the Mid-Atlantic region. Comparable in service offering and event production focus, with a regional footprint analogous to LightenUp's SoCal base.
• 4Wall Entertainment: National lighting and rigging rental and production services company serving concert touring, corporate events, and broadcast. Directly comparable as a multi-market lighting rental and production services provider with owned equipment fleet.
• Solstice Group: Event production and lighting services company serving corporate events, brand activations, and concerts. Comparable service offering and customer overlap with LightenUp's brand activation and corporate segments.
• Onstage Systems: Event production and lighting rental company serving concerts, corporate events, and special events in the Southwestern US. Closely comparable in service mix (lighting, rigging, power, design) and regional focus.
• Barbizon Lighting: Lighting sales, rental, and systems integration company serving entertainment, broadcast, and architectural markets. Comparable in lighting equipment supply plus project services, though with broader vertical exposure.
• EventEQ: Event production and AV/lighting services company serving corporate events, brand activations, and conferences. Comparable as an integrated production services provider with similar customer segments.
• Christie Lites: Entertainment lighting rental company with multiple US and Canadian locations serving concert tours, corporate events, and special events. Directly comparable in equipment rental model, multi-market footprint, and event production focus.

Broad incumbents

• PRG (Production Resource Group): Global live event production services company offering lighting, video, audio, and rigging. Significantly larger and broader in scope, but directly competes for the same corporate, brand activation, and entertainment event lighting contracts that LightenUp pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lightenupinc
• Facebookfacebook.com/LightenUpIncDotCom
• LinkedInlinkedin.com/company/lightenupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LightenUp