LightenUp
LightenUp is a Los Angeles-headquartered professional lighting and event production services company that supplies integrated lighting equipment, power distribution, truss/rigging, and design services for corporate events, brand activations, concerts, esports tournaments, film premieres, and private celebrations across Southern California, with a planned New York expansion.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LightenUp does
LightenUp, Inc. is a Los Angeles-headquartered professional lighting and event production services company that supplies integrated lighting equipment, power distribution, truss and rigging, and design services for live events. Founded in 2001 by Nathan Megaw and operated for over two decades as one of Southern California's premier event lighting providers, the company serves corporate clients, brand marketers, entertainment companies, and event producers across use cases including corporate events, brand activations and retail popups, concerts and music festivals, esports tournaments, film premieres, and private celebrations. The service portfolio spans five integrated offerings: in-house lighting design, equipment rental (conventional fixtures, LEDs, automated/moving lights), power distribution with master electricians and electrical permitting, truss and rigging with ground- and ceiling-supported structural designs, and on-staff Vectorworks CAD engineering for 2D/3D event layouts.
The underlying technology is physical and operational rather than software-based: a substantial inventory of professional lighting fixtures, intelligent automated lights, generators, iso-transformers, cabling (Cam-Lok, Soca-Pex, Edison PBG, L6-20), dimmer racks, truss, and a company-owned delivery fleet. Differentiators cited include full-service in-house execution (designers, technicians, logistics, master electricians), state-of-the-art equipment inventory, and the ability to handle electrical permits and inspections, which collapses the supply chain for clients into a single vendor.
The business model combines equipment rental (usage-based) with professional services (lighting design, technical production, master electrician power distribution, CAD design). Pricing is quote-based and not publicly disclosed, reflecting the custom nature of each event. Revenue is generated through direct enterprise field sales targeting event producers, corporate clients, brands, and entertainment companies, with a horizontal segmentation approach and an in-house VP of Business Development focused on client acquisition. Notable marquee engagements include Fortnite: Fall Skirmish at San Jose McEnery Convention Center, the Ready Player One Hollywood premiere after-party, Puma's Defy City activation at Paramount Studios NY, OMEN/HP's TwitchCon San Jose activation, and Samsung and Hulu brand activations. In May 2026, the company received a private equity investment from Scottsdale-based Montage Partners to support geographic expansion into New York and additional equipment investment, with founder Nathan Megaw retaining meaningful ownership.
LightenUp firmographics
Firmographics- Name
- LightenUp
- Legal name
- Lighten Up, Inc.
- Website
- https://lightenupinc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LightenUp is a Los Angeles-headquartered professional lighting and event production services company that supplies integrated lighting equipment, power distribution, truss/rigging, and design services for corporate events, brand activations, concerts, esports tournaments, film premieres, and private celebrations across Southern California, with a planned New York expansion.
- Ownership category
- akta.pro rank
LightenUp industry classification
Industry- Product category
- Event Lighting Production Services
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
Keywords
Where LightenUp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LightenUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rentals: Rental of lighting equipment including conventional fixtures, LEDs, automated lights, pipe and base, truss, and power distribution. Includes delivery and pickup using company fleet of trucks.
- Lighting Design and Technical Production Services: Professional lighting design and technical production services for live events. Includes on-staff designers, technicians, and logistics team.
- Power Distribution Services: Master electrician services for power distribution at all levels including generators, permits, and inspections.
- CAD/Vectorworks Design Services: Design services using Vectorworks CAD for floor plans, lighting plots, truss design, and 2-D/3-D renderings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LightenUp product offering
Product offeringCore offering
LightenUp is a professional lighting company that supplies the full range of lighting equipment and power distribution for all types of events. The offering integrates five service lines — Design Services, Power Distribution, Truss/Rigging, Equipment Rentals, and CAD/Vectorworks design — delivered as a single production package with in-house designers, master electricians, technicians, and an owned delivery fleet serving live events from private weddings to large-scale corporate activations.
Product overview
LightenUp is a professional lighting services company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of five integrated services: Design Services (on-staff lighting designers for weddings and corporate events), Power Distribution (generators, cabling, dimmer racks), Truss/Rigging (structural support for equipment suspension), Equipment Rentals (conventional fixtures, LEDs, automated lights with delivery), and CAD/Vectorworks (2-D/3-D event design and rendering). These services are delivered together for live events including concerts, brand activations, esports tournaments, film premieres, and corporate functions, with the company maintaining a full inventory of gear and fleet of trucks to support on-site production.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services In-house lighting design service for events ranging from intimate weddings using conventional fixtures and LEDs to large-scale corporate events using intelligent lights, delivered by on-staff lighting designers.
- Power Distribution Power distribution services for live events including generators, iso-transformers, power tie-ins, electrical permits, and inspections. Includes cabling (Cam-Lok, Soca-Pex, Edison PBG, L6-20) and dimmer racks, delivered with master electrician oversight.
- Truss and Rigging Truss inventory for rigging and suspending lighting, audio equipment, video, décor, soft goods, and scenery. Accommodates ground-supported and ceiling-supported structural designs using chain hoist motors.
- Equipment Rentals Rental of lighting equipment including conventional fixtures, LEDs, automated lights, pipe and base, truss, and power distribution, including delivery and pickup via the company's fleet of trucks.
- CAD / Vectorworks Design On-staff Vectorworks CAD engineering services producing 2-D and 3-D layouts for events including floor plans, furniture, landscaping, truss design, and lighting plots with high-quality renderings.
Companies that use LightenUp
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
LightenUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LightenUp partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
LightenUp competitors and assessment
Company assessmentEmerging players
- Zenith Lighting: Live event lighting rental and production company serving concerts, festivals, and corporate events. Comparable equipment rental and production model with a focus on touring and festival lighting.
Direct peers
- Main Light Industries: Entertainment lighting rental company serving concert touring, theater, corporate events, and television. Comparable as an equipment-rental plus production-services firm with intelligent lighting inventory.
- Atomic Lighting: Lighting rental and production services company serving live events, concerts, and corporate clients in the Mid-Atlantic region. Comparable in service offering and event production focus, with a regional footprint analogous to LightenUp's SoCal base.
- 4Wall Entertainment: National lighting and rigging rental and production services company serving concert touring, corporate events, and broadcast. Directly comparable as a multi-market lighting rental and production services provider with owned equipment fleet.
- Solstice Group: Event production and lighting services company serving corporate events, brand activations, and concerts. Comparable service offering and customer overlap with LightenUp's brand activation and corporate segments.
- Onstage Systems: Event production and lighting rental company serving concerts, corporate events, and special events in the Southwestern US. Closely comparable in service mix (lighting, rigging, power, design) and regional focus.
- Barbizon Lighting: Lighting sales, rental, and systems integration company serving entertainment, broadcast, and architectural markets. Comparable in lighting equipment supply plus project services, though with broader vertical exposure.
- EventEQ: Event production and AV/lighting services company serving corporate events, brand activations, and conferences. Comparable as an integrated production services provider with similar customer segments.
- Christie Lites: Entertainment lighting rental company with multiple US and Canadian locations serving concert tours, corporate events, and special events. Directly comparable in equipment rental model, multi-market footprint, and event production focus.
Broad incumbents
- PRG (Production Resource Group): Global live event production services company offering lighting, video, audio, and rigging. Significantly larger and broader in scope, but directly competes for the same corporate, brand activation, and entertainment event lighting contracts that LightenUp pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LightenUp social profiles
Digital presenceLightenUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LightenUp leadership team
Management profileNumber of profiles
Profiles10 records
LightenUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LightenUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LightenUp
What does LightenUp do?
LightenUp is a professional lighting company that supplies the full range of lighting equipment and power distribution for all types of events. The offering integrates five service lines — Design Services, Power Distribution, Truss/Rigging, Equipment Rentals, and CAD/Vectorworks design — delivered as a single production package with in-house designers, master electricians, technicians, and an owned delivery fleet serving live events from private weddings to large-scale corporate activations.
Is LightenUp a public or private company?
LightenUp is a private company. It is classified as private equity controlled and is currently operating.
When was LightenUp founded?
LightenUp was founded in 2001. It employs 11 to 50 people.
Where is LightenUp based?
LightenUp is headquartered in Los Angeles, United States, in the North America region.
How does LightenUp make money?
Four revenue lines are on record. Equipment Rentals are the primary driver. The others are lighting Design and Technical Production Services, power Distribution Services and CAD/Vectorworks Design Services.
Who are LightenUp's main competitors?
Zenith Lighting is listed as an emerging player. Direct peers are Main Light Industries, Atomic Lighting, 4Wall Entertainment, Solstice Group, Onstage Systems, Barbizon Lighting, EventEQ and Christie Lites. PRG (Production Resource Group) is listed as a broad incumbent.
Does LightenUp have an API?
No public API is recorded for LightenUp.
What industry is LightenUp in?
LightenUp's product category is Event Lighting Production Services. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 33513 and its SIC code is 3640.