Lumix

What Lumix does

Lumix (legal entity LCM Ltda, doing business as LumixPro) is a Brazilian specialty retailer of professional audio, lighting, video, and related connectivity and structural equipment, headquartered in Curitiba, Paraná. Founded around 2001 (with website copyright dating from 2017), the company operates an 11–50 employee business through a Magento/e-commerce storefront at lumixpro.com.br and a single physical retail showroom at R. Almirante Gonçalves, 1400, Rebouças, Curitiba, supported by a dedicated phone sales line. The platform is organized into core product categories — Professional Audio, Professional Lighting, Professional Video, LED, Structures (trusses, platforms, hoists), Connections (cables/connectors), Cases and Accessories, and Supports and Pedestals — alongside a discounted Outlet section.

Lumix serves a horizontal customer base of professional audio/lighting/video buyers in Brazil, including sound engineers, DJs, musicians, event producers, venues, theaters, and production companies, as well as SMB and individual consumers. Its assortment is built around authorized distributor relationships with multiple tier-1 global audio brands (Shure, Sennheiser, Yamaha, JBL, Electro-Voice) complemented by secondary-tier brands (Allen & Heath, QSC, Behringer, Rosco, Frahm, Betopper, Kohbak). The go-to-market is sales-led and omnichannel, with revenue generated through direct hardware sales at listed Brazilian Real prices, supported by installment plans (up to 12x interest-free), boleto payment discounts, and promotional pricing. No funding rounds, M&A activity, or institutional ownership are disclosed in the source material.

Name

Lumix

Legal name

LCM Ltda

Website

https://lumixpro.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumix is a Brazilian specialty retailer (operating as LumixPro / LCM Ltda) of professional audio, lighting, video, cabling, and structural equipment, serving sound engineers, DJs, event producers, venues, and production companies through an e-commerce platform and a physical store in Curitiba.

Ownership category

akta.pro rank

Product category

Professional Audio, Video, and Lighting Equipment Retail

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Professional audio equipment
• Professional lighting equipment
• Professional video equipment
• Stage and event production
• Av equipment retail

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Lumix generates revenue through direct sales of professional audio, lighting, and video equipment via their e-commerce platform and physical retail store. Products are sold at listed prices with installment options and occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lumix (LumixPro) is a Brazilian retailer that sells professional audio, lighting, and video equipment, along with related LED products, structures (trusses, platforms, hoists), cables/connectors, protective cases, and supports/pedestals. The company distributes major brands such as Shure, Sennheiser, Yamaha, JBL, Electro-Voice, Allen & Heath, Behringer, QSC, and Rosco to professional end-users and businesses in Brazil through an e-commerce platform, a physical retail store in Curitiba, and dedicated phone sales support.

Product overview

LumixPro is a Brazilian professional audio, lighting, and video equipment retailer operating as an e-commerce platform with physical store presence. The company offers a comprehensive portfolio of professional equipment organized into main categories: Professional Audio (Áudio Profissional) encompassing amplifiers, speakers, sound mixers, microphones, DJ equipment, and audio peripherals; Professional Lighting (Iluminação Profissional) including LED products, moving heads, spotlights, fog machines, and lighting consoles; Professional Video (Vídeo Profissional) with projectors and screens; LED lighting solutions; professional Structures (trusses, platforms, hoists); Cables and Connectors; Protective Cases and Accessories; and Supports and Pedestals. The platform also features an Outlet section for discounted items. The company distributes major audio brands including Shure, Sennheiser, Yamaha, Behringer, JBL, Electro-Voice, Allen & Heath, Frahm, and lighting brands like Betopper and Kohbak.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio (Áudio Profissional) A retail product category offering professional audio equipment including amplifiers, speakers, sound mixers, microphones, DJ equipment, computer music interfaces, headphones, and audio peripherals for sound engineers, DJs, musicians, studios, venues, and event producers in Brazil.
• Professional Lighting (Iluminação Profissional) A retail product category offering professional lighting equipment including LED strips, moving heads (beam/spot/wash), spotlights, wash lights, followspot cannons, fog machines, strobes, bubble machines, lasers, lamps, lighting consoles, and DMX controllers for theatrical, event, and stage production use.
• Professional Video (Vídeo Profissional) A retail product category offering professional video equipment including projectors, distributors, projection screens, and transmitters for venues, event producers, and production companies.
• LED Products A retail product category offering LED lighting solutions including architectural LED, LED strips, LED lamps, and LED panels for commercial, architectural, and event applications.
• Structures (Estruturas) A retail product category offering professional structures including light-duty and heavy-duty trusses, truss accessories, pantographic and telescopic platforms, and hoists for stage, concert, and event production installations.
• Connections (Conexões) A retail product category offering cables and connectors for professional audio applications, including assembled cables, power cables, microphone cables, instrument cables, audio signal cables, and connectors for energy, audio signal, and speaker boxes.
• Cases and Accessories (Cases e Acessórios) A retail product category offering protective cases and accessories for professional AV/L equipment, including bags, wooden cases, case hardware (handles, corners, hinges, locks, foams, aluminum profiles, casters), and drawer units.
• Supports and Pedestals (Suportes e Pedestais) A retail product category offering professional supports and pedestals for lighting fixtures, tables, microphones, speakers, reflectors, projectors, music stands, and equipment racks used in productions, venues, and studios.
• Outlet (Discounted and Promotional Equipment) A dedicated clearance/outlet section offering discounted and promotional professional audio and lighting equipment to Brazilian buyers seeking lower-cost professional gear.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShurecoreChannel Partner/ Reseller/ DistributorLumix is an authorized retailer/distributor of Shure professional audio equipment including microphones, wireless systems, in-ear monitors, and headphones.
• SennheisercoreChannel Partner/ Reseller/ DistributorLumix distributes Sennheiser professional audio products including microphones, wireless systems, and headphones.
• YamahacoreChannel Partner/ Reseller/ DistributorLumix carries Yamaha professional audio equipment including mixing consoles, speakers, and audio interfaces.
• JBLcoreChannel Partner/ Reseller/ DistributorLumix distributes JBL professional speakers, monitors, and ambient sound equipment.
• Electro-VoicecoreChannel Partner/ Reseller/ DistributorLumix carries Electro-Voice professional speakers, portable sound systems, and audio equipment.
• Allen & HeathminorChannel Partner/ Reseller/ DistributorLumix distributes Allen & Heath mixing consoles for professional audio applications.
• QSCminorChannel Partner/ Reseller/ DistributorLumix carries QSC professional audio speakers and sound systems.
• BehringerminorChannel Partner/ Reseller/ DistributorLumix distributes Behringer audio equipment including mixers and signal processors.
• RoscominorChannel Partner/ Reseller/ DistributorLumix carries Rosco theatrical lighting products including gels, gobos, and stage equipment.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sweetwater: US pro-Audio retailer carrying Shure, Sennheiser, Yamaha, JBL, Allen & Heath, and similar brands. Comparable because of overlapping brand portfolio and pro-AV focus, though it serves primarily the North American market.
• B&H Photo Video: Large US-based pro-AV retailer selling lighting, audio, video, and accessories. Comparable as a scaled specialist retailer in pro-AV with omnichannel execution, but operating at much larger scale and outside Brazil.
• Thomann: Europe's largest music and pro-AV retailer, stocking Shure, Sennheiser, Yamaha, Allen & Heath, and many of the same brands as Lumix. Comparable as a category-defining pro-AV specialist retailer with deep assortment and international shipping.
• Mercado Livre: Dominant Latin American marketplace listing pro-AV brands including Shure, Sennheiser, Yamaha, and JBL. Comparable as the largest alternative purchasing channel for the same products Lumix sells, though it operates as a broad marketplace rather than a specialist.

Regional players

• KSA Importação: Brazilian importer and distributor of professional audio and lighting brands. Comparable as a regional pro-AV channel partner carrying overlapping global brands for the Brazilian market.
• Musica Center: Brazilian pro-audio and musical instruments retailer. Comparable because it sells adjacent products (microphones, mixers, speakers, instruments) to the same professional/semi-professional buyer segment in Brazil.

Direct peers

• PlayTech: Brazilian retailer of professional audio, lighting, and musical instruments. Comparable because it sells overlapping pro-AV brands and serves the same Brazilian production/events customer base.
• Shox: Brazilian retailer of professional audio, video, and lighting equipment. Comparable because it sells similar product categories (microphones, mixers, lighting, projection) and shares the Brazilian events/pro-AV target customer.
• Top Áudio: Brazilian pro-audio and lighting retailer focused on events, churches, and studios. Comparable because it overlaps directly on microphones, mixers, speakers, and lighting fixtures for the same end customers.
• Poli Áudio: Brazilian retailer specializing in professional audio, lighting, and DJ equipment. Comparable because it targets the same pro-AV buyers in Brazil with a similar mix of major global brands and an online-plus-physical retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lumixpro
• LinkedInlinkedin.com/company/lumixpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumix