Heilerde-Gesellschaft Luvos Just

What Heilerde-Gesellschaft Luvos Just does

Heilerde-Gesellschaft Luvos Just GmbH & Co. KG is a privately held, family-owned German manufacturer of medicinal and cosmetic products based on healing earth (Heilerde), headquartered in Friedrichsdorf, Taunus, and operating since 1918. The company's flagship technology is Luvos-Heilerde, a natural product derived from glacial loess and processed at 130°C into multiple particle-size variants (ultrafein, extrafein, mikrofein, hautfein, magenfein, imutox) optimized for distinct therapeutic applications. Its three-mineralogical-phase composition — carbonates for acid neutralization, high-surface-area particles for adsorption/absorption of toxins and bile acids, and quartz components — underpins both internal indications (heartburn, acid-related stomach complaints, irritable bowel syndrome, diarrhea, bloating, cholesterol binding, histamine intolerance, toxin binding) and external indications (acne, neurodermitis, psoriasis). The company claims the only BfArM-recognized natural-medicine registration in Germany with healing earth as the active ingredient and reports acid-binding capacity roughly 6.6x higher than non-registered competing products.

The business operates across four product pillars: medicinal products (Heilmittel), certified natural cosmetics (Naturkosmetik) including the Luvos med medical-skincare line developed with dermatologists, bio-certified food supplements (Bio-Nahrungsergänzung), and the dual-action Luvos-Gastrosan line combining simeticon with mineral earth. Revenue is generated through unit-priced consumer SKUs (powders typically €10-13, capsules €10-20, medical-skincare items €10-15, bio supplements €16.49) sold via pharmacies (Apotheken), reform houses (Reformhäuser), selected drugstores, bio specialty stores, and the company's own DTC e-commerce shop. Go-to-market blends traditional pharmacy distribution with healthcare-professional engagement through the Luvos Akademie certified training platform and direct consumer marketing across Facebook, Instagram, TikTok, YouTube, WhatsApp, and LinkedIn. Customer evidence is anchored by clinical-research collaborations with University Medical Center Würzburg, University Medical Center Freiburg, and Charité Berlin, alongside dermatest/GBA clinical studies, supporting both regulatory positioning and HCP recommendation funnels.

Name

Heilerde-Gesellschaft Luvos Just

Legal name

Heilerde-Gesellschaft Luvos Just GmbH & Co. KG

Website

https://luvos.de

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Heilerde-Gesellschaft Luvos Just is a German family-owned manufacturer founded in 1918 that produces Luvos-Heilerde medicinal and cosmetic products from glacial loess for digestive health, skin conditions, and bio-certified dietary supplements, sold via pharmacies, reform houses, and DTC channels in DACH markets.

Ownership category

akta.pro rank

Product category

Natural Health Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Healing earth products
• Natural medicinal products
• Natural cosmetics
• Bio dietary supplements
• Natural skincare

Headquarters

HQ city

Friedrichsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Heilmittel (Medicinal Products): Sale of Luvos-Heilerde medicinal products for internal and external use - ultrafein akut (heartburn), extrafein akut (stomach complaints), mikrofein (diarrhea), 2 hautfein (skin conditions), magenfein (irritable bowel), imutox (toxin binding). Products sold as powder, granules, and capsules.
2. Naturkosmetik (Natural Cosmetics): Sale of certified natural cosmetics with healing earth including face care, body care, anti-aging series, and Luvos med medical skincare line for sensitive skin conditions.
3. Bio-Nahrungsergänzung (Bio Dietary Supplements): Sale of bio-certified nutritional supplements combining healing earth with plant-based micronutrients - Ballaststoff Plus, Bitterquell Plus, Haut Plus, and Haar & Nagel Plus for health and beauty from within.
4. Luvos-Gastrosan: Sale of Luvos-Gastrosan capsules for bloating and stomach pain - dual-action combination product with simeticon and natural mineral earth.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Heilerde-Gesellschaft Luvos Just manufactures and sells natural medicinal products, dietary supplements, and natural cosmetics based on glacial loess-derived Luvos-Heilerde (healing earth). The portfolio spans licensed natural medicines for digestive complaints (heartburn, acid-related stomach issues, irritable bowel, diarrhea, cholesterol, toxin binding), medical skincare for neurodermatitis-prone skin, bio-certified dietary supplements, and certified natural cosmetics, distributed through pharmacies, reform houses, drugstores, and the company's own e-commerce shop.

Product overview

Heilerde-Gesellschaft Luvos Just is a family-owned pharmaceutical company offering a portfolio of natural medicinal products based on healing earth (Heilerde) derived from glacial loess. The core product line includes Luvos-Heilerde variants in different fineness grades for internal applications: ultrafein akut for heartburn, extrafein akut for acid-related stomach complaints, mikrofein for diarrhea and cholesterol, magenfein for irritable bowel syndrome, and imutox for toxin binding. External products include Luvos-Heilerde 2 hautfein for acne and skin conditions. The Luvos-Gastrosan line combines natural mineral earth with Simeticon for bloating relief. Supporting product lines include Luvos Bio-Nahrungsergänzung (food supplements: Ballaststoff Plus, Bitterquell Plus, Haar & Nagel Plus, Haut Plus) and Luvos Naturkosmetik natural cosmetics including the medical skincare sub-brand Luvos med. The Luvos Akademie provides certified online training for healthcare professionals. Products are available in pharmacies, health food stores, selected drugstores, and bio-specialty shops across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Luvos Naturkosmetik: Certified natural cosmetics with healing earth for beautiful and healthy skin.
• Luvos med
• Luvos-Gastrosan
• Luvos Bio-Nahrungsergänzung

Products and services

• Luvos-Heilerde ultrafein akut Sodbrennen Natural medicinal product for heartburn relief with outstanding acid-binding capacity; the only licensed natural medicine in Germany with healing earth as the active ingredient for heartburn. Works within seconds and forms a protective film on the mucosa. Available as powder, 60 capsules, and 100 capsules.
• Luvos-Heilerde extrafein akut Säurebedingte Magenbeschwerden Natural medicinal product launched in 2024 for acid-related stomach complaints using a multi-target principle. Binds acid, forms protective film on stomach lining, and absorbs substances with its large surface area. Available as powder and capsules.
• Luvos-Heilerde mikrofein Durchfall Licensed natural medicine against diarrhea, launched in 2024. Binds pathogenic germs and their toxins like a sponge, neutralizes them, and restores gut flora balance. Has special binding capacity for Clostridioides difficile toxin.
• Luvos-Heilerde magenfein Reizdarm For irritable bowel syndrome with diarrhea and bloating. High fineness degree provides special binding capacity for adsorption and absorption supporting irritable bowel treatment. Available as powder and granules.
• Luvos-Heilerde mikrofein Cholesterin Binds cholesterol and fats from food. Supports intestinal rehabilitation and detoxification. Relieves gastrointestinal complaints.
• Luvos-Heilerde imutox Schadstoffe Medical device for binding toxins. For oxidative stress and histamine intolerance. Recommended for detox and fasting cures. Available as powder, granules, and capsules.
• Luvos-Heilerde 2 hautfein Akne For acne and impure skin with noticeable deep effect. Used externally as paste or mask. Clinically tested with 'very good' rating for acne, neurodermatitis, and psoriasis. Preserves natural skin microbiome balance.
• Luvos-Gastrosan Blähungen & Schmerzen Combines clinically tested Simeticon with natural mineral earth for a dual-action effect. Quickly and reliably relieves bloating, feelings of fullness, cramping abdominal pain, and upper abdominal discomfort. Available as vegan, gluten-free, lactose-free capsules (30 capsules at €12.49).
• Luvos Ballaststoff Plus Bio-certified food supplement combining healing earth with turmeric, chia seeds, flaxseed, psyllium, and inulin from blue agave for digestive health. Pack of 60 capsules at €16.49.
• Luvos Bitterquell Plus Bio-certified supplement with natural bitter substances from artichoke, peppermint, and dandelion root combined with calcium from bio-calcareous algae for digestive function. Pack of 60 capsules at €16.49.
• Luvos Haut Plus Bio-certified supplement with healing earth, silica-rich horsetail, carrot, and vitamin C from acerola cherry for skin beauty from within. Pack of 60 capsules at €16.49.
• Luvos Haar & Nagel Plus Bio-certified supplement with healing earth, silica-rich bamboo, vitamin C-rich acerola cherry, pumpkin protein, and selenium from mustard seed extract for hair and nail health. Pack of 60 capsules at €16.49.
• Luvos med Akut-Serum Medical skincare serum for very dry, irritated, and scaling skin. Developed with dermatologists for neurodermatitis-prone skin. Combines healing earth with blue cornflower extract, black cumin oil, and meadowsweet oil. 50ml at €14.69.
• Luvos med Waschlotion Medical washing lotion for gentle cleansing of very dry, irritated skin. Part of Luvos med medical skincare series developed with dermatologists. 200ml at €10.49.
• Luvos med Körperlotion Medical body lotion for moisturizing and regenerating very dry, irritated skin. Three-fold effect: moisturizes, reduces redness and itching, regenerates damaged skin barrier. 200ml at €12.59.
• Luvos Naturkosmetik line (with healing earth) Certified natural cosmetics line with healing earth for face and body care, including wash cream, facial toner, facial fluid, facial serum, shower cream, body balm, hand balm, foot balm, shampoo, conditioner, face masks, and anti-aging series.

Quantifiable outcome

• 81% sebum reduction in acne study with 40 participants over 6 weeks
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Gastro-LigaminorOthersLuvos is a member of the Gastro-Liga (Gastro League), a professional association focused on gastroenterological health.
• University Medical Center Würzburg (Prof. Dr. med. Alexander Meining)coreStrategic or Co-development PartnerClinical study partner conducting irritable bowel syndrome research and the LUVRE study on reflux disease with endoscopic examination of healing earth effects on esophageal mucosa.
• University Medical Center Freiburg (Prof. Dr. med. Roman Huber)coreStrategic or Co-development PartnerClinical study partner conducting irritable bowel syndrome research through the Department of Naturopathy.
• Charité Berlin - Department of NaturopathycoreStrategic or Co-development PartnerResearch collaboration with Charité Berlin's Department of Naturopathy for studies on functional gastrointestinal disorders with 64 patients.
• dermatest and GBAcoreStrategic or Co-development PartnerIndependent accredited testing institutes that conducted four clinical studies demonstrating the efficacy of Luvos-Heilerde 2 hautfein for skin conditions (acne, neurodermitis, psoriasis).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bombastus-Werke: German manufacturer of essential oils, herbal medicines, and natural cosmetics. Comparable as a German natural medicines Mittelstand company with overlapping product categories in digestive and dermatological health.
• Hübner Naturarzneimittel: German natural medicine manufacturer producing herbal remedies, medical devices, and dietary supplements. Comparable as a German Mittelstand producer of natural medicinal products with pharmacy distribution and similar regulatory positioning.
• Schoenenberger (Sachsenmilch/Lactavis): German manufacturer of plant-based medicines, juices, and natural health products. Comparable as a German natural health Mittelstand company combining herbal medicines with health products sold through pharmacy and reform house channels.
• Salus Gruppe: German manufacturer of herbal medicines, juices, and dietary supplements. Comparable as a German natural health products manufacturer with pharmacy distribution and similar therapeutic indications including digestive health.
• WALA Heilmittel (Dr. Hauschka): German manufacturer of anthroposophic medicines and Dr. Hauschka natural cosmetics. Directly comparable as a German Mittelstand natural medicine and cosmetics company combining registered pharmaceutical products with botanical skincare lines.
• Kneipp: German natural remedies and wellness brand owned by Schwabe. Highly comparable as a German herbal/natural medicine manufacturer with hydrotherapy heritage selling through pharmacy and drugstore channels across multiple therapeutic areas.
• Tetesept: German natural health brand (Merz Group) specializing in medicinal teas, bath products, and OTC remedies. Comparable as a German natural health brand sold through drugstores and pharmacies with overlapping digestive and wellness categories.
• Weleda: Swiss-German manufacturer of natural cosmetics and anthroposophic medicines, including digestive and dermatological products. Comparable as a European natural health and skincare brand combining registered medicines with certified natural cosmetics.

Broad incumbents

• Caelo (Hälsorid Hessenatie): German manufacturer of bulk pharmaceutical raw materials including healing clays. Adjacent as a supplier of mineral raw materials used in similar pharmaceutical and cosmetic formulations, though operating in B2B rather than consumer brand.
• Bionorica: German phytopharmaceutical manufacturer with leading herbal medicine brands. Comparable as a German botanical medicine company, though significantly larger and more internationalized, with overlapping digestive and respiratory categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LUVOSHeilerde1918
• Facebookfacebook.com/Luvos.Heilerde
• LinkedInlinkedin.com/company/heilerde-gesellschaft-luvos-just-gmbh-&-co/?originalSubdomain=de
• Instagraminstagram.com/luvos_heilerde
• TikToktiktok.com/@luvosheilerde

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heilerde-Gesellschaft Luvos Just