3P Corporation

What 3P Corporation does

3P Corporation is a privately held, founder-owned boutique financial services aggregate headquartered at Level 1/390 St Kilda Road, Melbourne, Australia, operating under the tagline 'Passion for People to Prosper.' Founded in 2013 by author and TV personality Peter Ziggy, the firm offers an integrated multi-disciplinary service suite across six divisions: 3P Accounting & Tax (bookkeeping, financial statements, tax preparation and advisory), 3P Finance (loan broking across home, personal, and refinancing products), 3P Financial Planning (wealth creation advisory), 3P Legal (commercial transactions, estate planning, property, and contract work), 3P People & Culture (HR consulting, Bitesize HR onboarding tools, leadership development, action learning facilitation), and 3P Property (real estate investment advisory). Co-founder Chris Borg's accounting practice was migrated into 3P Accounting & Tax in 2014 as a wholly-owned subsidiary, anchoring the firm's compliance backbone. The legal entity of record is 3P Accounting & Tax Pty Ltd, a private limited company domiciled in Australia.

The company operates a relationship-based, sales-led go-to-market model anchored by Ziggy's personal brand as an author of 'Money Does Grow on Trees', with media appearances across News.com.au, Herald Sun, Daily Telegraph, Courier Mail, CBS Interactive, ZDNet, Foxtel, GRTV, and 89.9 Light FM, supplemented by a YouTube podcast (@ziggykat) and a formal Positive Media Partnership with Light FM. Distribution channels are direct: in-person consultations at the Melbourne office, phone/email advisory (1300 305 061), and a self-serve Wealth Creation Accelerator Quiz functioning as a lead capture tool targeting dual income families and small business owners. Pricing is bespoke and quote-based, with no standardized tiers published, and all client-facing services are delivered by qualified accountants, financial planners, solicitors (e.g., Peter North, admitted Victoria 2009), real estate agents, finance brokers, and HR professionals.

There is no proprietary technology platform, no disclosed API or SDK, no AI/ML capabilities, and no external institutional investment or funding rounds on record. The firm has approximately 27 listed team members across senior directors, accountants (junior, intermediate, and senior), lawyers, paralegals, finance consultants, sales, and administrative staff, and operates exclusively in a single geography — Victoria, Australia — with no public international footprint claims. The underlying revenue model is professional services fees across all six divisions, with secondary referral commissions from finance broking activities.

Name

3P Corporation

Legal name

3P Accounting & Tax Pty Ltd

Website

https://3pcorp.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

3P Corporation is a privately held, Melbourne-based boutique financial services aggregate founded in 2013, offering integrated accounting, tax, financial planning, finance broking, legal, property, and HR advisory services to dual income families, small business owners, and individuals seeking holistic wealth advice.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Tax Services: Comprehensive accounting, bookkeeping, tax preparation, and business consulting services. Revenue generated through professional service fees for individuals and businesses.
2. Financial Planning Services: Wealth creation and financial planning advisory services. Revenue generated through advisory fees for holistic financial planning.
3. Finance Broking Services: Finance brokerage connecting clients with lenders for home loans, personal loans, and refinancing. Works with a network of lenders.
4. Legal Services: Commercial legal services including business transactions, estate planning, property transactions, contract negotiation, and privacy concerns.
5. Property Services: Real estate investment advisory and property transaction services. Chris Gatt established in property and finance since 2003.
6. People and Culture / HR Services: HR consulting including Bitesize HR for onboarding documents and policies, leadership development, and action learning facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

3P Corporation is a boutique financial services aggregate based in Melbourne that delivers six integrated professional service lines under one roof: 3P Accounting & Tax, 3P Finance (lending broking), 3P Financial Planning, 3P Legal, 3P People & Culture (HR), and 3P Property. The firm applies a holistic wealth philosophy that considers health, relationships, and finance together, serving dual income families, small business owners, and individuals seeking integrated personal and business financial advice.

Product overview

3P Corporation is a boutique financial services aggregate based in Melbourne's finance district, founded in 2013 by Peter Ziggy. The company operates a multi-service model under the '3P' brand (Passion for People to Prosper), offering six integrated core service divisions: 3P Accounting & Tax, 3P Finance, 3P Financial Planning, 3P Legal, 3P People & Culture (HR), and 3P Property. These services are designed to address the full spectrum of personal and business financial needs under one roof, anchored by a holistic wealth philosophy. The company also runs the Positive Media Partnership (with Light FM) as a sub-brand, and provides a Wealth Creation Accelerator Quiz as a client acquisition tool. All services are delivered through a team of qualified advisers, accountants, lawyers, HR professionals, and property specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• 3P Accounting & Tax Comprehensive accounting solutions including bookkeeping, financial statements, and tax preparation and advice, tailored to individuals and businesses to ensure compliance and maximise deductions.
• 3P Finance Finance brokering service that connects clients with a network of lenders to find suitable loan products including home loans, personal loans, and refinancing through a personalised and transparent process.
• 3P Financial Planning Wealth creation and financial planning advisory service that combines personalised financial strategies with a client-focused approach to help individuals achieve their financial goals.
• 3P Legal Legal services covering business transactions, contract negotiation, estate planning, property transactions, and general commercial legal guidance delivered with a relationship-focused approach.
• 3P People & Culture Human resources service offering Bitesize HR (onboarding documents and policies), leadership and management development programs, and Action Learning Facilitation to ensure compliance and grow engaged teams.
• 3P Property Real estate advisory service assisting clients with buying, selling, and managing property investments, delivered by property investment advisors including registered finance brokers and real estate agents.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• KPIminorOthersLogo displayed in partners section of website. Nature of partnership not explicitly described. Appears to be a business association or media/consulting relationship.
• GRTVminorGTM or Marketing PartnerLogo displayed in partners section. GRTV is a media/video platform. Ziggy has been featured on GRTV as part of his media presence.
• Positive Media Partnership (The Light)coreGTM or Marketing PartnerFormal partnership with Light FM radio station and Positive Media. Includes cross-promotional content, 'Light Listeners' referrals, and joint community engagement initiatives. Dedicated partnership page exists at /positive-media-partnership.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• AMP Limited: Australia's incumbent wealth manager and advice group - comparable on financial planning and wealth management, though operating at national scale and across product distribution that 3P avoids.
• BDO Australia: Full-service Australian accounting, tax, and advisory firm with broader international affiliation - a relevant peer for benchmarking advisory quality, multi-discipline service delivery, and SMB/mid-market client work.
• William Buck: Australian mid-tier accounting and advisory firm offering tax, business advisory, and wealth services - a scaled structural analogue to 3P Accounting & Tax and Financial Planning.
• Insignia Financial: Major Australian wealth management platform (formerly IOOF) operating licensee and advice businesses - provides the scaled analogue against which 3P's independent advice positioning differentiates.
• Aussie Home Loans: Australia's largest retail mortgage broker with a national branch network - a much larger incumbent version of 3P Finance, relevant for benchmarking distribution scale and lender relationships.

Direct peers

• Count: Australia's leading accounting and financial advice licensee network, providing a bundled platform of tax, business advisory, and wealth advice - directly comparable to 3P's accounting + financial planning axis.
• Shadforth Financial Group: Australian full-service financial advisory firm offering financial advice, superannuation, and lending within an integrated relationship model - directly comparable in service breadth and target clientele.
• Mortgage Choice: ASX-listed Australian mortgage and finance broking franchise that connects clients with lender panels for home and personal loans - a direct peer to 3P Finance.
• Heritage Group: Australian multi-discipline wealth advisory group combining financial planning, accounting, finance broking, and property advice - the closest structural analogue to 3P's integrated six-division model.
• Pitcher Partners: Australian mid-tier accounting, advisory, and wealth management firm offering tax, business advisory, and financial planning - directly comparable on the accounting and tax leadership axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ziggykat

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3P Corporation