Seabrook Wallcoverings Inc

What Seabrook Wallcoverings Inc does

Seabrook Wallcoverings Inc is a U.S. wallcovering company founded in 1938 that designs, sources, and distributes residential and contract wallpaper through the Wallquest e-commerce platform (wallquest.com). Its headquarters are located at 465 Devon Park Drive in Wayne, Pennsylvania, with a reported 101-250 employees. The product portfolio spans owned house brands (Seabrook Designs, Seabrook Contract, Wallquest, Questex), licensed designer collections (Carl Robinson, Daisy Bennett, Lillian August, Dolce & Gabbana, Pelican Prints, Paper & Ink, Collins & Company, Etten), and specialty lines such as DuPont Tedlar-coated Type II 20oz high-performance vinyl for commercial use, grasscloth and natural material wallcoverings, murals, decorative fabrics, and a Custom Digital printing service for bespoke designs.

The company's go-to-market combines a direct-to-consumer e-commerce storefront (cart, wishlist, comparison features) with a designer/trade specification channel positioned as 'For Designers, By Designers.' Primary customers are interior designers and design professionals who specify wallcoverings for client projects, supplemented by residential homeowners purchasing through the online storefront and commercial/contract buyers served through Questex and Seabrook Contract lines for hospitality, healthcare, and corporate interiors. Revenue is generated through unit-priced product sales with no subscription or licensing-recurring model disclosed, and no pricing tiers, contract values, or revenue figures are publicly available.

Source material notes ambiguity regarding the precise corporate relationship between Seabrook Wallcoverings Inc and Wallquest; Wallquest.com lists 'Seabrook Designs' as a brand collection rather than confirming a parent-subsidiary structure, and ownership, investor, and headcount-trend data are absent. No funding rounds, M&A activity, management team disclosures, or regulatory actions are documented in the available input.

Name

Seabrook Wallcoverings Inc

Legal name

Seabrook Wallcoverings Inc

Website

https://seabrookwallpaper.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Seabrook Wallcoverings Inc is a U.S. designer-brand wallcovering company founded in 1938 that distributes residential and contract wallpaper through the Wallquest e-commerce platform, serving interior designers, homeowners, and commercial buyers.

Ownership category

akta.pro rank

Product category

Decorative Wallcoverings

NAICS

Paint and Wallpaper Retailers (44412)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Designer wallcoverings
• Residential wallpaper
• Contract wallcoverings
• Natural grasscloth materials
• Interior design products

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wallcovering Product Sales: Revenue generated from the sale of wallcoverings including wallpapers, high-performance vinyl, grasscloth, murals, and specialty wallcovering products through the company's e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Seabrook Wallcoverings Inc manufactures and distributes designer wallcoverings, including wallpaper, high-performance vinyl, grasscloth and natural materials, murals, and complementary fabrics. The company sells a multi-brand portfolio of owned collections (Seabrook Designs, Seabrook Contract, Wallquest) and licensed designer brands (Carl Robinson, Daisy Bennett, Lillian August, Dolce & Gabbana, Pelican Prints, Paper & Ink, Collins & Company, Etten, Questex) to interior designers, residential consumers, and contract/commercial customers through the wallquest.com e-commerce platform and trade sales channels. It also offers custom digital printing services for bespoke wallcovering designs.

Product overview

Seabrook Wallcoverings Inc operates as a wallcovering and textile company through the Wallquest e-commerce platform, offering a multi-brand portfolio of residential and contract wallcoverings. The company distributes products under owned brands (Seabrook Designs, Seabrook Contract, Wallquest) as well as licensed designer brands (Carl Robinson, Daisy Bennett, Lillian August, Dolce & Gabbana, Pelican Prints, Paper & Ink, Collins & Company, Etten). Product categories include standard wallpaper in various substrates and colors, high-performance vinyl (including Dupont Tedlar-coated Type II 20oz products), grasscloth and natural materials (cork, wood veneer, metal leaf, water hyacinth), murals, and decorative fabrics. Contract-grade offerings are available under Questex and Seabrook Contract brands. The company also provides custom digital printing services for bespoke wallcovering designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper Core residential and contract wallpaper category offered in paper-backed and vinyl substrates, available across 20+ color categories (Aquas & Teals, Blacks, Blues, Browns & Taupes, Cool Neutrals, Coppers & Bronzes, Golds, Grays, Greens, Metallics, Multicolors, Navys, Oranges, Pearls, Pinks, Purples, Purples & Wine, Reds, Silvers & Pewters, Warm Neutrals & Beiges, Whites & Off Whites, Yellows). Sold by the roll/unit to interior designers and residential customers.
• High Performance Vinyl (DuPont Tedlar Coated) Durable Type II 20oz vinyl wallcovering coated with DuPont Tedlar for commercial and contract applications requiring high cleanability and durability, available in heavyweight vinyl specifications. Targeted at hospitality, healthcare, corporate, and other demanding commercial environments.
• Grasscloth & Naturals Natural material wallcoverings including grasscloth, cork, metal leaf, paperweave, wood veneer, and water hyacinth bark, providing organic textures for premium residential and boutique commercial interiors.
• Murals Large-scale custom or patterned wallcovering installations including botanical, scenic, and artistic mural designs (e.g., Botanica Mural Collection, Myanmar Lagoon Mural, Daisy Bennett Mural Collection). Sold as wallcovering installations to designers and residential customers.
• Fabric (Upholstery & Drapery) Upholstery and drapery fabrics offered as complementary products to wallcovering collections, enabling designers to coordinate soft furnishings with wallcovering selections for residential and contract interiors.
• Custom Digital Printing Service Bespoke custom digital printing service allowing designers and customers to create personalized wallcovering designs. Enables unique installations that are not part of the standard catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and major.

• DuPont (Tedlar)coreTechnology or IntegrationSeabrook Wallcoverings offers High Performance Vinyl products featuring DuPont Tedlar coating technology. The Tedlar coating provides durability and performance characteristics essential for commercial wallcovering applications.
• Carl RobinsonflagshipOEM/ Whitelabel/ Licensing PartnerLicensed designer brand featuring 24 editions of exclusive wallcovering collections including Monte Carlo, Art, Sea Glass, Raffles, Loft, Napa, The Wall, White Natural Textures, The Gentlemen, Horizons, Linen Palette, and The Highlands.
• Daisy BennettflagshipOEM/ Whitelabel/ Licensing PartnerLicensed designer brand featuring Anthology Resource, Botanica Mural Collection, Natural Wallcoverings, and Woodlands collections. 394 items in portfolio.
• Lillian AugustmajorOEM/ Whitelabel/ Licensing PartnerLicensed designer brand featuring Coastal Haven, Natural Textured Wallcoverings, Luxe Retreat collections. 473 items in portfolio.
• Dolce & GabbanaflagshipOEM/ Whitelabel/ Licensing PartnerLicensed luxury brand partnership featuring exclusive Dolce & Gabbana Volume 1 wallcovering collection.

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/seabrookwall
• Facebookfacebook.com/seabrook-wallpaper-1514423825476871
• LinkedInlinkedin.com/company/seabrook-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seabrook Wallcoverings Inc