Reform

Public Policy Researchreform.co.uk

Re:State (formerly Reform) is a UK independent think tank that produces policy research, annual reports, and convening events to advance public services reform and government modernisation for UK policymakers and corporate partners.

Company typePrivate
Founded2002
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Reform does

Re:State (formerly Reform, operating under legal entity Reform Research Trust) is a UK-based independent, non-party think tank founded in 2002 and rebranded in 2025, structured as a registered charity (no. 1103739) and company limited by guarantee (no. 5064109) headquartered at 5-6 St Matthew Street, London. The organisation produces policy research publications, quick-turnaround 'Re:Act' snap analyses of fiscal events, and events and conferences aimed at advancing ideas to improve UK public services and government functioning. Its core products include four structured research streams (Re:Imagining the State, Re:Imagining Whitehall, Re:Imagining Health, Re:Imagining the Local State), the annual State of the State report co-produced with Deloitte, a Substack newsletter (The Re:View), and parliamentary submissions to committees including PAC, SIT, and HCLG.

Re:State operates as a registered charity rather than a commercial company; its technology footprint is limited to a content publishing website (re-state.co.uk), a Substack newsletter, and standard social media channels (X, LinkedIn, YouTube, Bluesky), with no proprietary software platform identified. The organisation has 11-50 employees led by Chief Executive Charlotte Pickles and Director of Policy and Research Simon Kaye, with a cross-party advisory board and trustee governance.

The business model is grant-and-membership funded, deriving revenue from three streams: a Corporate Partnership Programme (13 disclosed partners including Deloitte, Amazon, Pfizer, BT, KPMG, Workday, Moderna, AbbVie, ABPI, BD, Maximus, PA Consulting, and Newton), individual donations processed through the Director and CAF, and event sponsorship. Pricing is not publicly disclosed, and partnerships are managed through direct outreach by Beth Bradbury (corporate) and Charlotte Pickles (individual). The primary stakeholder audience is the UK Government, Parliament, and Whitehall, with corporate partners, charities, NGOs, and journalists acting as secondary constituencies.

Reform firmographics

Firmographics

Name: Reform
Legal name: Reform Research Trust
Website: https://reform.co.uk
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Re:State (formerly Reform) is a UK independent think tank that produces policy research, annual reports, and convening events to advance public services reform and government modernisation for UK policymakers and corporate partners.
Ownership category
akta.pro rank

Reform industry classification

Industry

Product category: Public Policy Research
NAICS: Research and Development in the Social Sciences and Humanities (54172), Executive, Legislative, and Other General Government Support (9211), Public Finance Activities (921130)
akta.pro primary industry: Democratic Governance & Public Administration Reform (BPADAGAJ)
akta.pro secondary industries: Governance, Public Financial Management & Service Delivery Reform (BPADAEAD), Education Policy Research Institutes & Think Tanks (EDADADAA)

Keywords

Public policy research
Think tank services
Policy advisory
Public sector reform
Economic research

Where Reform is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Reform business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Corporate Membership Programme: Corporate partnership programme where organisations join as members in exchange for event access, senior management engagement, and regular updates on research work. Partners include major corporations across pharmaceuticals, technology, consulting, and professional services sectors.
Individual Donations: Registered charity receiving personal donations from individual supporters who contribute to the independent research programme. Donations are solicited through the supporter network and direct contact with the Director.
Corporate Events and Sponsorship: Revenue generated through event sponsorship opportunities and partner-only events. Sponsors receive recognition and access in exchange for financial support.

Distribution channels4 records

Marketing channels8 records

Reform product offering

Product offering

Core offering

Reform is an independent, non-party think tank that produces research, policy recommendations, and analysis focused on public services reform and economic prosperity in the United Kingdom. It operates as a registered charity and company limited by guarantee.

Product overview

Re:State (formerly Reform) is a UK-based independent, non-party think tank focused on advancing ideas to improve public services and government functioning. The organization operates as a single unified research and policy operation (not a platform-plus-modules architecture), offering research publications, snap policy analysis (Re:Act), annual reports (State of the State), events and conferences, and a newsletter subscription service. Their work covers domains including health and care, local government, devolution, public finances, justice, housing, and digital transformation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Research referenced in parliamentary inquiries and government consultations
+1 more outcomes

Companies that use Reform

Customer profile

Segments4 records

Ideal customer profiles2 records

Reform technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Reform partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Reform competitors and assessment

Company assessment

Direct peers

IPPR (Institute for Public Policy Research): UK's leading progressive think tank covering economy, public services, and health; directly comparable as a research-driven competitor targeting UK policymakers, with similar corporate partnership and donor models.
King's Fund: UK health policy think tank with broad engagement on NHS, social care, and public service reform; competes for the same health-policy corporate partners and parliamentary influence.
Demos: UK cross-party think tank producing research on public services, democracy, and economics; comparable in operating model, research-driven outputs, and corporate partner monetisation to Re:State.
Centre for Cities: UK urban policy and economic productivity think tank; directly comparable to Re:State's Re:Imagining the Local State and devolution research streams.
Institute for Government: UK think tank focused on government effectiveness and Whitehall reform; directly comparable to Re:State's mission of improving public services and government functioning, serving the same policymaker and corporate partner audience.
Centre for Policy Studies: Long-established UK centre-right think tank focused on public service reform and economic policy; closely comparable in mission, donor base, and policy influence style to Re:State.
Policy Exchange: UK centre-right think tank producing policy research across public services, economics, and housing; competes with Re:State for the same corporate partner pool and media attention on UK government reform.
Nuffield Trust: UK health and social care policy research institute; overlaps with Re:State's health and social care research streams and serves similar NHS and government stakeholders.

Emerging players

Tony Blair Institute for Global Change: Policy advisory organisation operating across the UK and globally on government reform and modernisation; broader scope than Re:State but a comparable operator in the government reform thought-leadership space.
New Local: UK think tank focused on local government, devolution, and community empowerment; narrower geographic and vertical focus than Re:State but operates in an overlapping policy niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Reform compliance and trust

Trust signal

Compliance2 records

Reform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reform leadership team

Management profile

Number of profiles

Reform funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reform M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform

What does Reform do?

Is Reform a public or private company?

Reform is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Reform founded?

Reform was founded in 2002. It employs 11 to 50 people.

Where is Reform based?

Reform is headquartered in London, United Kingdom, in the Europe region.

How does Reform make money?

Three revenue lines are on record. Corporate Membership Programme is the primary driver. The others are individual Donations and corporate Events and Sponsorship.

Who are Reform's main competitors?

Direct peers on record are IPPR (Institute for Public Policy Research), King's Fund, Demos, Centre for Cities, Institute for Government, Centre for Policy Studies, Policy Exchange and Nuffield Trust. Emerging players are Tony Blair Institute for Global Change and New Local.

Does Reform have an API?

No public API is recorded for Reform.

What industry is Reform in?

Reform's product category is Public Policy Research. Its primary akta.pro industry code is BPADAGAJ, Democratic Governance & Public Administration Reform, with a secondary code of BPADAEAD, Governance, Public Financial Management & Service Delivery Reform. Its NAICS code is 54172.