Lebbe
Lebbe is a Brazilian full-service strategic marketing agency founded in 2019, serving mid-market and enterprise B2B clients with integrated branding, digital, PR, and growth marketing services delivered through proprietary methodologies documented in a published book.
- Company typePrivate
- Founded2019
- HeadquartersHorizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lebbe does
Lebbe (legal name: Lebbe Comunicação e Marketing LTDA) is a Brazilian full-service strategic marketing agency founded in February 2019 by Fernando Lebbe and headquartered in Belo Horizonte, Minas Gerais, with a secondary office in São Paulo's Vila Olímpia district. The firm operates under the philosophy 'Less, but better' and serves primarily B2B enterprises and marketing leaders seeking integrated brand strategy rather than fragmented marketing execution. Lebbe differentiates through a set of proprietary methodologies — the Mandala Lebbe framework, Lebbe Growth methodology, BEE (Brand Emotional Essence) discovery, and the broader Full Marketing system — codified in Fernando Lebbe's 384-page book 'Full Marketing' published by DVS Editora in 2024.
The agency's service portfolio spans branding, digital marketing, public relations, trade marketing, and growth marketing, delivered through project-based or retainer engagements with quote-based pricing. Lebbe maintains Google Partner certification and operates as a member of Grupo Partners, the 9th largest corporate communication group in Brazil, which provides institutional scale and referral access. Lead generation flows through content marketing (blog, social media, newsletter), direct WhatsApp-based sales, and Grupo Partners referrals, with the active client base concentrated in Brazilian mid-market and regional enterprises across retail, healthcare, F&B, and government verticals. Leadership combines Fernando Lebbe's 22+ years of marketing experience with CCO Marcos Ferraz's senior creative pedigree from McCann Erickson, Newcomm Bates, and Ogilvy Mather. The firm remains privately held with no disclosed external funding, no disclosed revenue, and a headcount of 11-50 employees.
Lebbe firmographics
Firmographics- Name
- Lebbe
- Legal name
- Lebbe Comunicação e Marketing LTDA
- Website
- https://lebbe.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lebbe is a Brazilian full-service strategic marketing agency founded in 2019, serving mid-market and enterprise B2B clients with integrated branding, digital, PR, and growth marketing services delivered through proprietary methodologies documented in a published book.
- Ownership category
- akta.pro rank
Lebbe industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Account-Based Marketing (ABM) Services (BPAFAKAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Lebbe is headquartered
LocationHeadquarters
- HQ city
- Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Lebbe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Full-service marketing agency providing integrated marketing services including branding, digital marketing, PR, trade marketing, and strategic consulting. Services are tailored to client needs with project-based or retainer arrangements.
- Book Sales (Full Marketing): Sale of Fernando Lebbe's book 'Full Marketing' published by DVS Editora (ISBN 978-85-8289-212-1), a 384-page strategic marketing guide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lebbe product offering
Product offeringCore offering
Lebbe is a full-service strategic marketing agency based in Belo Horizonte, Brazil, delivering integrated marketing services spanning branding, digital marketing, public relations, trade marketing, and growth marketing under the proprietary "Full Marketing" methodology. The agency identifies each client's brand emotional essence (BEE) and operationalizes strategy through the Mandala Lebbe framework and Lebbe Growth 5/3/1 model, serving medium-to-large enterprises across multiple sectors with project-based and retainer engagements.
Product overview
Lebbe is a full-service marketing agency based in Belo Horizonte, Brazil, founded in 2019 by Fernando Lebbe. The agency operates on the principle of 'Less, but Better' (Less but Better), helping clients invest in what truly matters in communication and marketing. The core offering is the proprietary Full Marketing Methodology, which integrates branding, digital marketing, public relations, trade marketing, and growth into a unified system. This methodology is operationalized through the Mandala Lebbe framework (organizing marketing in 6 integrated layers), the Lebbe Growth methodology (balancing Brand, Relationship, and Sales), and the BEE approach (Brand Emotional Essence discovery). The methodology is codified in the Full Marketing book (384 pages, DVS Editora) and delivered through consulting and agency services. The agency also produces educational content, case studies, and marketing materials through Lebbe Code.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Marketing Agency Services Comprehensive integrated marketing services covering branding, digital marketing, public relations (RP), trade marketing, and growth marketing, delivered through the proprietary Full Marketing methodology for medium-to-large Brazilian enterprises across multiple sectors.
- Full Marketing Book 384-page published book (DVS Editora, ISBN 978-85-8289-212-1) that codifies Lebbe's Full Marketing methodology, including the Mandala Lebbe, Lebbe Growth, BEE, and 5W2H frameworks, marketed to marketing professionals, agency practitioners, and entrepreneurs.
- Lebbe Code Marketing materials and educational resources offered by Lebbe to clients and prospects as content assets supporting the agency's methodology and lead generation.
Quantifiable outcome
- Transformed more than 2,000 companies
- +1 more outcomes
Companies that use Lebbe
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Lebbe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lebbe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Grupo PartnerscoreLebbe integrated into Grupo Partners in 2020. Grupo Partners is the largest corporate communication group in Minas Gerais and ranks 9th nationally in Brazil. This partnership provides Lebbe with institutional backing, cross-selling opportunities, and scale within the Brazilian marketing landscape.
- GoogleminorLebbe maintains certified Google Partner status, indicating expertise in Google advertising platforms and access to Google's partner resources and certifications.
- DVS EditoraminorPublisher of Fernando Lebbe's book 'Full Marketing' (ISBN 978-85-8289-212-1). The book serves as a key marketing asset for thought leadership and brand positioning.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Lebbe competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Lebbe social profiles
Digital presenceLebbe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lebbe leadership team
Management profileNumber of profiles
Profiles2 records
Lebbe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lebbe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lebbe
What does Lebbe do?
Lebbe is a full-service strategic marketing agency based in Belo Horizonte, Brazil, delivering integrated marketing services spanning branding, digital marketing, public relations, trade marketing, and growth marketing under the proprietary "Full Marketing" methodology. The agency identifies each client's brand emotional essence (BEE) and operationalizes strategy through the Mandala Lebbe framework and Lebbe Growth 5/3/1 model, serving medium-to-large enterprises across multiple sectors with project-based and retainer engagements.
Is Lebbe a public or private company?
Lebbe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lebbe founded?
Lebbe was founded in 2019. It employs 11 to 50 people.
Where is Lebbe based?
Lebbe is headquartered in Horizonte, Brazil, in the Latin America region.
How does Lebbe make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are book Sales (Full Marketing).
Does Lebbe have an API?
No public API is recorded for Lebbe.
What industry is Lebbe in?
Lebbe's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory. Its NAICS code is 54181 and its SIC code is 7311.