What United Ad Label does

United Ad Label is a U.S.-headquartered stock and custom label provider serving healthcare, veterinary, and business customers with more than 4,500 SKUs across categories including patient identification, anesthesia, IV line identification, pharmacy/Rx, laboratory, medical alert/allergy, RFID, drug syringe, and shipping/quality control labels. Founded in 1958 by a nurse to improve clinical communication, the company was acquired by Moore Corporation in 1995, merged into Moore Wallace in 2003, and has operated as a wholly-owned subsidiary of R.R. Donnelley & Sons Company (RRD) since the 2004 Moore Wallace–RRD merger, with headquarters in the Chicago area and an operational facility in Grand Island, New York. Its underlying technology stack spans multiple print modalities — direct thermal, thermal transfer, laser, and flexible paper — supported by an online custom label designer, supply chain programs (Advance Stock Allotment Program, Custom Storage Program, LEAN Label Economic Analysis), and a Vizient GPO contract channel for clinical labels. The business model combines transactional e-commerce (unit/roll pricing, publicly listed prices) for stock and custom labels, recurring supply-chain programs (ASAP/CSP), and enterprise GPO distribution; customers range from large hospital systems to long-tail SMB and individual buyers, with the operating geographies limited to the United States and Canada.

Name

United Ad Label

Legal name

R.R. Donnelley & Sons Company

Website

https://unitedadlabel.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

United Ad Label, an R.R. Donnelley subsidiary founded in 1958, supplies 4,500+ stock and custom labels for healthcare, veterinary, and business customers via e-commerce, GPO contracts (Vizient), and supply chain programs.

Ownership category

akta.pro rank

Product category

Medical Labels & Supplies

NAICS

Packaging and Labeling Services (56191), Packaging and Labeling Services (561910)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

akta.pro secondary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Healthcare labels
• Veterinary labels
• Custom label printing
• Patient identification labels
• Medical adhesive labels

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Stock Labels: Sale of pre-manufactured stock label products including healthcare, veterinary, and business labels. Products are available for immediate shipment from warehouse inventory.
2. Custom Labels: Custom label design and manufacturing services tailored to specific customer requirements. Includes custom quotes and design assistance through online tools.
3. Supply Chain Solutions: Volume-based programs including Advance Stock Allotment Program (ASAP) for annual volume reservations and Custom Storage Program (CSP) for storing custom products in warehouses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

United Ad Label manufactures and distributes more than 4,500 stock adhesive label products and provides custom label design and manufacturing services across three primary categories: healthcare labels (patient identification, medication, IV line, anesthesia, pharmacy, laboratory, RFID), veterinary labels (drug syringe, medication dispensing, exam consent, DYMO compatible), and business/manufacturing labels (shipping, quality control, event wristbands). The company sells primarily through its e-commerce site, GPO contracts such as Vizient, and customer service support.

Product overview

United Ad Label is a stock and custom label provider operated by R.R. Donnelley (RRD) that offers more than 4,500 stock label products across three core categories: Healthcare Labels (patient identification, medication labeling, specimen tracking, clinical communication), Veterinary Labels (practice management, medication dispensing, treatment documentation), and Business Labels (shipping, quality control, event management). The portfolio includes Custom Labels as an add-on service with an online designer app, plus RRD Printer Labels, Ribbons & Receipt Rolls as a sub-brand. The product line encompasses specific label types including Laser Wristbands, LIS Labels, Anesthesia Labels, IV Line Identification Labels, Laboratory Labels, Medical Alert/Allergy Labels, Pharmacy Labels (Rx and Auxiliary), RFID Tags, Drug Syringe Labels, DYMO Compatible Labels, Shipping Warning Labels, Quality Control Testing Labels, Direct Thermal Printer Labels, Communication Labels, Therapy Labels, Vaccine Labels, Event Wristbands, and Flag-style Labels. The company operates supply chain solutions including ASAP and CSP storage programs.

Differentiator

Problem solved

Functional benefit

Brands

• Veriad: A brand introduced by Moore Corporation that targeted healthcare users in addition to the UAL catalog.

Products and services

• Healthcare Labels Comprehensive range of stock and custom adhesive labels for healthcare settings including hospitals, clinics, and medical facilities, covering patient identification, medication labeling, specimen tracking, and clinical communication needs.
• Veterinary Labels Labels and supplies designed for veterinary practices including animal hospitals, clinics, and boarding facilities, covering medication dispensing, treatment documentation, exam consent, and practice management labeling needs.
• Business Labels Stock and custom labels for various business applications including shipping, address, quality control, RFID, event management, filing, and office operations, serving manufacturing, distribution, professional services, and educational organizations.
• Custom Labels Custom label design and manufacturing service allowing customers to create bespoke labels tailored to specific healthcare, veterinary, or business requirements, facilitated through an online custom label designer application.
• RRD Printer Labels, Ribbons & Receipt Rolls Blank labels, printer ribbons, and POS receipt rolls from R.R. Donnelley, available in rolls, fanfolded, sheets, or linerless formats for immediate shipment, supplied under the RRD sub-brand.
• Laser Wristbands Patient identification wristbands designed for laser printers, made with smudge-proof materials that resist jamming and melting and are compatible with all major laser printer brands.
• Admission Labels & ID Bands Patient admission labels and identification bands designed for hospital intake processes and patient tracking throughout the care delivery continuum.
• Anesthesia Labels & Tapes Specialized labels for anesthesia applications, including color-coded labels following ASTM standards for drug classification to minimize medication errors in operating rooms.
• IV Line Identification Labels Labels for identifying IV lines and tubing to ensure proper medication routing and prevent errors when multiple simultaneous infusions are administered.
• Laboratory Labels Labels for specimen collection and laboratory applications including specimen identification, test tracking, and positive patient identification for diagnostic testing.
• LIS Labels Laboratory Information System labels available in direct thermal and thermal transfer formats, designed specifically for integration with laboratory information systems.
• Pharmacy & Rx Labels Prescription and pharmacy labels for medication containers providing dosage instructions, warnings, and patient information for proper medication dispensing.
• Pharmacy Auxiliary Labels Supplemental pharmacy labels including medication flag labels, auxiliary warnings, and Look Alike Sound Alike (LASA) flags designed to enhance medication safety.
• Medication Instruction Labels Labels providing extra medication information to improve patient safety and drug use accuracy, commonly used in pharmacy and nursing applications.
• Medical Alert: Stat/Allergy Labels High-visibility labels communicating patient allergies, drug sensitivities, and critical medical alerts for quick caregiver recognition.
• RFID Tags and Labels Radio-frequency identification tags and labels for asset tracking, inventory management, and supply chain visibility in healthcare and business applications.
• Vaccine Labels Labels for vaccine administration including expiration date/time tracking and removable vaccine labels for proper vaccine dispensing documentation.
• Drug Syringe Labels (Veterinary) Preprinted labels for fast and safe labeling of drugs used in veterinary settings, ensuring proper medication identification and dosage tracking.
• DYMO Compatible Labels Labels compatible with DYMO LabelWriter printers, available in various sizes and styles for the 450 series and earlier models, targeting veterinary practices.
• Direct Thermal Printer Labels Labels designed for direct thermal printing applications including shipping labels, safety signage, rack labels, and barcoding.
• Quality Control Testing Labels Labels for documenting testing information and verifying that products and materials have met quality standards in manufacturing environments.
• Shipping Warning Labels Warning labels ensuring proper package handling and alerting personnel about potential dangers during shipping and distribution.
• Communication Labels Bedside communication labels for patient wristbands and charts including NPO labels, feeding instructions, sleep apnea indicators, and interpreter needs markers.
• Therapy Labels Labels for rehabilitation and therapy services including physical therapy, occupational therapy, speech therapy, respiratory care, and ventilator documentation.
• Event Wristbands Wristbands for event access control and identification in hospitality, entertainment, and venue management applications.
• Ready Stock Supply Programs Supply chain solutions including the Advance Stock Allotment Program (ASAP) for reserving annual volume with volume discounts, the Custom Storage Program (CSP) for storing custom products in warehouses, and the LEAN Label Economic Analysis service.

Quantifiable outcome

• SKUs reduced by nearly 30% through label standardization program
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VizientcoreChannel Partner/ Reseller/ DistributorVizient contract extension for clinical labels. United Ad Label products are available through Vizient's group purchasing organization, allowing healthcare members to access UAL labeling products under contracted pricing.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Resource Label Group: Resource Label Group is a direct peer in custom pressure-sensitive label production for healthcare, consumer, and industrial customers. It is a relevant comparison point for UAL's custom label design and converter business.
• WS Packaging Group: WS Packaging Group is a direct peer in custom and stock labels, including healthcare and industrial end markets. It competes with UAL on custom label converting and supply chain programs such as vendor-managed inventory.
• Brady Corporation: Brady Corporation is a direct peer that manufactures labels, tags, and identification products with a strong healthcare, laboratory, and industrial focus. Its product mix (patient ID wristbands, lab labels, specimen labels) directly overlaps with United Ad Label's healthcare catalog.
• Zebra Technologies: Zebra Technologies is a direct peer supplying label printers, RFID tags, and wristbands used heavily in healthcare (patient ID, lab specimen tracking) and supply chain labeling. Its hardware-plus-label ecosystem competes with UAL's clinical labeling solutions.
• Multi-Color Corporation: Multi-Color Corporation is a direct peer in pressure-sensitive label manufacturing for personal care, food and beverage, and healthcare end markets. Its healthcare and specialty consumer label segments overlap with UAL's custom label offering.
• CCL Industries: CCL Industries, through CCL Healthcare, is a direct peer in pharmaceutical and medical-device labels and packaging. Its healthcare-focused label business is one of UAL's clearest head-to-head competitors for regulated clinical labeling.

Broad incumbents

• Avery Dennison: Avery Dennison is the global incumbent in pressure-sensitive label materials with massive scale across healthcare, retail, and industrial segments. It serves as the broad upstream materials and finished-label incumbent against which UAL's specialty positioning competes.
• 3M (Health Care Business): 3M's Health Care Business Group includes patient identification, sterilization, and labeling products used by hospitals. It is a broad incumbent that competes with UAL in select clinical labeling categories.
• Cenveo: Cenveo is a broad printing and label incumbent that produces labels and packaging across healthcare and industrial segments. It serves as a comparison point for UAL as a sister printing/label brand housed under a larger diversified printing group.

Emerging players

• Barcode Planet: Barcode Planet is an emerging player in barcode and clinical label supply, often competing on price and convenience through e-commerce. It represents the digital-native, lower-cost fringe of UAL's primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unitedadlabel
• Facebookfacebook.com/unitedadlabel
• LinkedInlinkedin.com/company/united-ad-label

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Ad Label