El Paso Water Softeners
El Paso Water Softeners (legal name: Clean Water) is a privately held, regional water treatment retailer and installer in El Paso and San Antonio, TX, selling and servicing all-in-one water softeners, reverse osmosis systems, and installation/repair for residential homeowners and commercial customers such as hotels and restaurants.
- Company typePrivate
- Founded1994
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What El Paso Water Softeners does
El Paso Water Softeners, operating under the legal name Clean Water (DBA Clean Water of El Paso), is a regional water treatment retailer and installer headquartered at 4673 Osborne Dr, El Paso, TX, with a recently added service presence in San Antonio, TX. The company designs, sells, and professionally installs whole-house water softening systems and under-sink reverse osmosis (RO) drinking-water filtration for residential homeowners, alongside commercial water treatment for hotels, restaurants, and retail operators. Its flagship offering is the All-In-One Water Softener / Pure Water Appliance, a computer-controlled, self-cleaning system available in 80+ configurations to address acid, tannins, pH, bad taste/odor, chlorine, heavy metals, sulfur, and iron, backed by a 10-year no-maintenance guarantee and manufactured in the USA. The product is paired with multi-stage under-sink RO units (sediment + carbon + RO membrane) and in-house installation and repair services. The business is privately held, family-owned per customer testimonials, and has operated for over 30 years (founded 1994 per company history; firmographics list 2017), making it the longest-tenured water treatment provider in El Paso per the company's own claim. It generates revenue primarily through one-time system sales bundled with installation, supplemented by maintenance and repair services and customer financing; go-to-market is sales-led and direct, with the owner personally conducting initial consultations, free water analysis, and on-site estimates, supported by a phone-driven inside-sales motion and a light digital presence (Facebook, Instagram, website with online booking). The company serves a mix of national enterprise accounts (Starbucks, Whole Foods, Best Western, Holiday Inn, Hotel Indigo, Quality Inn, Extended Stay America, Staybridge Suites, TownePlace Suites) and local SMBs (Fun Noodle Bar, Lescombes Family Vineyard). Leadership comprises Nicholas Riley (Owner/CEO) and Jeff Acosta (CFO/Co-Founder); the firm has no disclosed funding, M&A, or AI/ML capabilities.
El Paso Water Softeners firmographics
Firmographics- Name
- El Paso Water Softeners
- Legal name
- Clean Water
- Website
- https://elpasowatersofteners.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Paso Water Softeners (legal name: Clean Water) is a privately held, regional water treatment retailer and installer in El Paso and San Antonio, TX, selling and servicing all-in-one water softeners, reverse osmosis systems, and installation/repair for residential homeowners and commercial customers such as hotels and restaurants.
- Ownership category
- akta.pro rank
El Paso Water Softeners industry classification
Industry- Product category
- Water Treatment Equipment
- NAICS
- Appliance Repair and Maintenance (811412)
- akta.pro primary industry
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
- akta.pro secondary industries
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Under-Sink Water Filtration Systems (CRAJAJAD)
Keywords
Where El Paso Water Softeners is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Paso Water Softeners business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Water Treatment System Sales: Sale of water softening and treatment systems including all-in-one units and reverse osmosis systems. Systems are sold with installation included in pricing. Custom systems designed based on water problems and budget.
- Installation Services: Professional installation services provided by trained technicians. Owner and staff personally conduct installations with typical turnaround within 48 hours of purchase decision.
- Maintenance and Repair Services: Ongoing maintenance and repair services for water treatment systems. Staff provides routine maintenance including filter changes and system servicing.
- Flexible Financing: Financing options offered to customers to make water treatment systems more accessible, enabling higher-value purchases from customers with budget constraints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Water Systems tailored to individual needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
El Paso Water Softeners product offering
Product offeringCore offering
El Paso Water Softeners (operating as Clean Water) sells, customizes, and professionally installs water treatment systems for residential and commercial customers in El Paso and San Antonio, TX. Core products include an all-in-one water softener with 80+ configuration options and under-sink reverse osmosis filtration units, all manufactured in the USA. The company bundles equipment with in-house installation, repair, and maintenance services delivered by its own technicians.
Product overview
Clean Water offers a portfolio of water treatment products and services for residential and commercial customers in El Paso and San Antonio, TX. The core product line centers on the Best All-In-One Water Softener system (also marketed as the Pure Water Appliance), which offers over 80 configuration options to address various water quality issues, combined with Reverse Osmosis under-sink filtration systems for drinking water purification. All systems are manufactured in the USA and are complemented by professional installation and repair services.
Differentiator
Problem solved
Functional benefit
Products and services
- All-In-One Water Softener (Pure Water Appliance) Multi-configuration water softener and treatment system with over 80 possible configurations designed to address acid, tannins, pH, bad taste, odors, chlorine, heavy metals, sulfur, and iron issues while softening water. Features a built-in 5-micron filter that never needs replacing, computer-controlled self-cleaning scheduling, and a 10-year no-maintenance guarantee. Manufactured in the USA.
- Reverse Osmosis System Under-sink reverse osmosis (RO) water filtration system featuring three filters and a multi-stage filtration process including sediment filtration, carbon filtration, and RO membrane to significantly purify drinking water.
- Installation, Repair, and Maintenance Services Professional installation, repair, and routine maintenance services for water treatment systems, delivered by Clean Water's own trained technicians. Installation is typically completed within 48 hours of the purchase decision, and ongoing maintenance (filter changes, system servicing) is provided to ensure optimal performance.
Companies that use El Paso Water Softeners
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
El Paso Water Softeners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
El Paso Water Softeners partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
El Paso Water Softeners competitors and assessment
Company assessmentDirect peers
- Kinetico: Manufacturer and dealer of non-electric, twin-tank water softeners and filtration systems sold primarily through local authorized dealers who also perform installation and service. Closely mirrors Clean Water's sales-led, install-and-service model.
- EcoWater Systems: National dealer network selling residential and light-commercial water softeners, reverse osmosis, and whole-house filtration with bundled installation. Highly comparable go-to-market motion and product portfolio.
- Culligan: Largest North American water treatment franchise, selling and installing residential and commercial water softeners, filtration, and reverse osmosis systems through a dealer network. Directly comparable product line, business model, and customer base to Clean Water of El Paso.
- Rainsoft: Sells water softeners, drinking water systems, and whole-house filtration through a network of independent dealers who handle consultation, installation, and ongoing service — overlapping closely with Clean Water's approach.
- Hague Quality Water: Manufactures and distributes residential and commercial water softeners and reverse osmosis systems through authorized dealers who install and service equipment. Same product categories and dealer-led sales motion.
- SoftPro Water: Regional water softener and filtration dealer offering consultation, installation, and maintenance for residential and light-commercial customers. Closely comparable operating model and customer type to Clean Water of El Paso.
- SpringWell Water: Direct-to-consumer seller of whole-house water filtration, water softener alternatives, and under-sink RO systems with installation partner network. Comparable product mix to Clean Water but more digitally-led acquisition.
- US Water Systems: Independent water treatment dealer selling whole-house filtration, water softeners, and reverse osmosis systems with installation and service. Comparable size, product mix, and direct-to-customer sales approach.
Broad incumbents
- A. O. Smith: Global water heating and treatment company whose Water Treatment segment sells residential water softeners, filters, and RO systems. Operates at much larger scale and through broader retail and dealer distribution than Clean Water.
- Pentair: Large diversified water treatment company whose residential business sells softeners, filters, and RO systems through retail and dealer channels. Competes broadly with Clean Water but as part of a much larger portfolio across pool, commercial, and industrial water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
El Paso Water Softeners social profiles
Digital presenceEl Paso Water Softeners financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Paso Water Softeners leadership team
Management profileNumber of profiles
Profiles2 records
El Paso Water Softeners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Paso Water Softeners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Paso Water Softeners
What does El Paso Water Softeners do?
El Paso Water Softeners (operating as Clean Water) sells, customizes, and professionally installs water treatment systems for residential and commercial customers in El Paso and San Antonio, TX. Core products include an all-in-one water softener with 80+ configuration options and under-sink reverse osmosis filtration units, all manufactured in the USA. The company bundles equipment with in-house installation, repair, and maintenance services delivered by its own technicians.
Is El Paso Water Softeners a public or private company?
El Paso Water Softeners is a private company. It is classified as family owned and is currently operating.
When was El Paso Water Softeners founded?
El Paso Water Softeners was founded in 1994. It employs 11 to 50 people.
Where is El Paso Water Softeners based?
El Paso Water Softeners is headquartered in El Paso, United States, in the North America region.
How does El Paso Water Softeners make money?
Four revenue lines are on record. Water Treatment System Sales are the primary driver. The others are installation Services, maintenance and Repair Services and flexible Financing.
Who are El Paso Water Softeners's main competitors?
Direct peers on record are Kinetico, EcoWater Systems, Culligan, Rainsoft, Hague Quality Water, SoftPro Water, SpringWell Water and US Water Systems. Broad incumbents are A. O. Smith and Pentair.
Does El Paso Water Softeners have an API?
No public API is recorded for El Paso Water Softeners.
What industry is El Paso Water Softeners in?
El Paso Water Softeners's product category is Water Treatment Equipment. Its primary akta.pro industry code is CRAJAJAI, Water Softeners & Scale Inhibitors (Residential), with a secondary code of HSAOAAAH, Water Softener, Filtration & Treatment System Installation. Its NAICS code is 811412.