Lake of the Ozarks

What Lake of the Ozarks does

Lake of the Ozarks they provides boating, skiing, dining, swimming, as well as a range of hotel options, dining options, state parks, and other sports and leisure to fit either taste and budget. Vacations in the gulf of the typified by the water and the various waterfront hotels, dining options, and live music. They can be as energetic or as calm as they want to be in the lake.

Name

Lake of the Ozarks

Legal name

Worldmark At Lake of Ozarks

Website

https://www.funlake.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake of the Ozarks is a lake resort destination that offers golfing, shopping, and fishing services.

Ownership category

akta.pro rank

Product category

Destination Marketing / Convention & Visitor Bureau

NAICS

Convention and Visitors Bureaus (561591), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

akta.pro secondary industries

Water Parks (THAAAAAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Destination marketing organization
• Convention visitor bureau
• Tourism promotion services
• Vacation planning resources
• Member business marketing

Headquarters

HQ city

Osage Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CVB Membership Fees: The CVB is a membership-based organization supported by over 550 Lake area businesses in the tri-county region. Members pay dues in exchange for listing on FunLake.com, visitor leads, advertising opportunities, and participation in cooperative marketing programs.
2. Advertising and Publication Revenue: Revenue generated from advertising opportunities in CVB publications (Vacation & Services Guide with 100,000 distribution, Restaurant Guide with 50,000 distribution) and online on FunLake.com. Additional charges apply for featured listings, navigation boosts, and promotional production.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Lake of the Ozarks Convention & Visitor Bureau (CVB) operates as a destination marketing organization that promotes the Lake of the Ozarks region as a Midwest vacation destination. Through FunLake.com, mobile app, Vacation & Service Guide publications, travel shows, and a dedicated meeting sales team, the CVB connects more than 5 million annual visitors with 550+ member businesses across lodging, dining, attractions, and recreation, while providing meeting, reunion, and wedding planning assistance to event organizers.

Product overview

Lake of the Ozarks (funlake.com) is the official tourism marketing website for the Lake of the Ozarks Convention & Visitor Bureau (CVB). It is not a software product company but rather a destination marketing platform that provides: vacation planning information, business directory listings (lodging, dining, attractions, services), event calendars, downloadable publications (Vacation & Service Guide, Restaurant Guide), meeting/convention planning assistance, membership services for local businesses, and trip planning tools. The CVB also organizes events like Harbor Hop and operates an annual online auction. The website averages over 1 million visitor sessions annually and is supported by over 550 member businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• CVB Membership
• Advertising Opportunities
• Vacation & Services Guide
• Restaurant Guide
• Meeting, Reunion & Wedding Planning Assistance

Quantifiable outcome

• 550+ member businesses in the tri-county CVB region
• +2 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lake of the Ozarks Marine Dealers Association (LOMDA)coreGTM or Marketing PartnerLOMDA is a key partner in the Area Marketing Program (AMP), promoting lake boating and marine activities. Partners on events including Harbor Hop and boat shows to drive marine tourism.
• Central Missouri's Lake of the Ozarks Golf CouncilcoreGTM or Marketing PartnerGolf Council partners with CVB to promote the Lake's 13+ championship golf courses through cooperative marketing and the AMP program.
• SuperSplash USA WaterparkminorGTM or Marketing PartnerWaterpark partner in the Area Marketing Program (AMP), promoting family water recreation activities at the lake.
• LakeDays RentalsminorGTM or Marketing PartnerVacation rental company partner in AMP, offering lodging alternatives and promoting lake experiences. Also provides Life Jacket Rental Program referenced on the site.
• City of Osage BeachcoreGTM or Marketing PartnerMajor municipality partner in AMP, representing the primary commercial hub of the lake area and collaborating on destination marketing.
• City of Lake OzarkminorGTM or Marketing PartnerMunicipality partner in AMP, collaborating on regional destination marketing efforts.
• Missouri Division of TourismcoreGTM or Marketing PartnerState tourism agency provides matching funds through the Cooperative Marketing Program, enabling the CVB's AMP to leverage $280K into $560K total marketing budget.
• AAA OfficesminorChannel Partner/ Reseller/ DistributorDistribution partner for Vacation & Service Guides, making destination information available to AAA members nationwide.
• Visit MissouriminorGTM or Marketing PartnerState tourism website featuring Lake of the Ozarks content and cross-promoting the destination.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Branson/Lakes Area Convention & Visitors Bureau: Another Missouri lake-region DMO that markets lodging, attractions, events, and meetings around Table Rock Lake. Highly comparable in scope, geography, and member-based nonprofit structure to Lake of the Ozarks CVB.
• Visit KC (Kansas City Convention & Visitors Bureau): Missouri-based destination marketing organization promoting a regional visitor economy through membership dues, advertising, meetings sales, and content marketing. Comparable DMO model, larger urban scale, same operating geography.
• Explore St. Louis: Mid-Missouri DMO focused on leisure and meetings marketing, membership-funded, with cooperative marketing programs and group sales teams. Directly comparable in mission and revenue model to Lake of the Ozarks CVB.
• Lake Cumberland Tourism (Kentucky): DMO marketing a major U.S. reservoir destination for boating, fishing, lodging, and waterfront recreation. Closest peer by activity mix (lake-based leisure and group tourism) and member-supported nonprofit model.
• Table Rock Lake Chamber of Commerce / CVB: Regional DMO serving a competing Midwest lake destination adjacent to Branson. Directly comparable in business model, attraction mix, and member structure to Lake of the Ozarks CVB.
• Visit Indy (Indianapolis Convention & Visitors Association): Midwest-based CVB with membership dues, cooperative marketing, group/meetings sales, and content-driven consumer website. Similar scale and operating model to Lake of the Ozarks CVB.

Broad incumbents

• Pure Michigan (Michigan Economic Development Corporation): State-level destination marketing organization with a much larger budget and broader portfolio, but a directly analogous mission of using advertising, content, and partnerships to drive leisure and group tourism — comparable operating playbook at a larger scale.
• Brand USA: National destination marketing organization for the United States that partners with state and regional DMOs on cooperative marketing and international promotion. Indirect comparable as the apex DMO that Lake of the Ozarks CVB partners with or aligns to.
• Visit Orlando: Large U.S. destination marketing organization with a portfolio that includes theme park, water-based, and family attractions. Comparable DMO model and meetings/leisure focus, but at materially larger scale than Lake of the Ozarks CVB.

Others

• Destinations International: The industry trade association for destination marketing organizations globally, providing benchmarking, certification, education, and advocacy that the Lake of the Ozarks CVB relies on. Comparable as the ecosystem/industry body for this company's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FunLakeMO
• YouTubeyoutube.com/c/Funlake
• Facebookfacebook.com/funlake
• Instagraminstagram.com/funlakemo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake of the Ozarks