Northern Building Supply
Northern Building Supply is a full service retail lumber and hardware store serving all of Leelanau County and beyond.
- Company typePrivate
- Founded1904
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Northern Building Supply does
Founded in 1904, Northern Building Supply offers lumber and a wide range of specialty building products, including windows, doors, decking, cabinetry, hardware and paint, along with kitchen and bath design services to homeowners, builders and contractors from its locations in Traverse City and Suttons Bay.
Northern Building Supply firmographics
Firmographics- Name
- Northern Building Supply
- Legal name
- Northern Building Supply
- Website
- https://www.northernbuildingsupply.com/
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northern Building Supply is a full service retail lumber and hardware store serving all of Leelanau County and beyond.
- Ownership category
- akta.pro rank
Northern Building Supply industry classification
Industry- NAICS
- Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
- akta.pro secondary industries
- Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
Keywords
Where Northern Building Supply is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Northern Building Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Building Materials Sales: Retail sales of building and remodeling materials including cabinetry, countertops, windows, doors, decking, roofing, siding, lumber, insulation, and paint through two physical showroom locations.
- Design Services: Kitchen & bath design consulting services with in-showroom designers who provide solution-based concepts, budget optimization, and product selection assistance.
- Estimating & Takeoffs: Specialized takeoff and estimating services for residential, commercial, multi-family, and remodeling projects.
- Delivery Services: Delivery service to job sites across northern Michigan using their large fleet of delivery vehicles operated by experienced, certified drivers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Northern Building Supply product offering
Product offeringCore offering
Northern Building Supply is a regional retailer and distributor of building and remodeling materials, operating two full-service showrooms in Traverse City and Suttons Bay, Michigan, where it sells cabinetry, countertops, windows, interior and exterior doors, decking and railing, roofing, siding, lumber, insulation, paint, tools, and fasteners from premium branded manufacturers. The company wraps its product catalog with kitchen & bath design services, takeoffs and estimating, job-site delivery, and window warranty/support services aimed at homeowners, builders, remodelers, contractors, and architects.
Product overview
Northern Building Supply is a building and remodeling materials distributor and service company operating since 1904 (originally as Brown Lumber and later Northern Lumber Company) with locations in Traverse City and Suttons Bay, Michigan. The company is a subsidiary of US LBM Holdings, LLC. Its product portfolio is organized around twelve core product categories: Kitchen & Bath Cabinetry (featuring Yorktowne Cabinetry Historic/Iconic/Classic/Bath Sanctuary series plus Dura Supreme, RiverRun, Fabuwood, Gallery, and NatureKast outdoor cabinetry); Kitchen & Bath Countertops (featuring Cambria quartz plus Dekton, Silestone, Corian, Formica, Americast, and Wilsonart); Windows & Patio Doors (featuring Andersen A-Series/400/200/100 Series and Big Doors plus Silver Line, MI Windows, North Star, and Sierra Pacific); Interior Doors & Trim (featuring Masonite solid core/barn/wood/French/bifold doors plus JELD-WEN, Simpson, and TruStile); Exterior Doors (featuring Therma-Tru Classic Craft/Fiber-Classic/Smooth-Star/Pulse collections plus Glenview Doors, DSA, and LaCantina); Decking & Railing (featuring Trex Signature/Transcend Lineage/Transcend/Select/Enhance collections plus TimberTech AZEK, Millboard, and Westbury Railing); Roofing (featuring GAF Timberline/Designer/3-Tab shingles plus CertainTeed); Siding (featuring James Hardie Plank/Architectural/Shingle/Panel Vertical siding plus Boral, LP, and Maibec); Tools & Fasteners (featuring Milwaukee power/hand/outdoor tools and battery systems plus GRK, Simpson Strong-Tie, Paslode, and CAMO); Lumber & Building Materials (featuring Boise Cascade BCI Joists and EWP plus Huber AdvanTech and ZIP System sheathing/tape); Insulation & Housewrap (featuring Dow insulation plus Owens Corning, Henry Company, and Roxul); and Paint, Stains & Sundries (featuring PPG interior/exterior paints and stains plus Cabot, Old Masters, Rust-Oleum, and Wooster). The company complements its product offerings with four services: Kitchen & Bath Design (showroom consultations and design), Delivery (fleet delivery across northern Michigan), Takeoffs & Estimating (material takeoffs and cost estimating), and Window Services (warranty support coordination).
Differentiator
Problem solved
Functional benefit
Companies that use Northern Building Supply
Customer profileSegments4 records
Northern Building Supply technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northern Building Supply partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional.
- Zeeland LumberregionalRegional partner location partnership to extend product availability across Michigan. Northern Building Supply partners with Zeeland Lumber to offer additional locations for customers near but outside the Traverse City/Suttons Bay area.
- Standard LumberregionalRegional partner location partnership to extend product availability across Michigan. Northern Building Supply partners with Standard Lumber to offer additional locations across Michigan, providing quality products and trusted service throughout the state.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Northern Building Supply competitors and assessment
Company assessmentDirect peers
- Zeeland Lumber & Supply: Michigan-based lumber and building materials dealer with multiple locations across western Michigan. Directly comparable as a regional multi-location building supply retailer serving contractors and homeowners, and is an existing channel partner of Northern Building Supply.
- Standard Lumber: Michigan-based lumber and building materials dealer. Directly comparable as a regional multi-location supplier of lumber, millwork, and building products to contractors and homeowners, and is an existing channel partner of Northern Building Supply.
- Lansing Building Products: Specialty distributor of exterior building products including windows, doors, siding, and roofing across multiple U.S. markets. Closely comparable in product mix and contractor-customer orientation, particularly in windows, doors, and siding categories.
Broad incumbents
- ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and building products in North America. Comparable as a national-scale building products distributor with broad contractor and builder customer base across overlapping product categories.
- GMS Inc. Major North American distributor of building products including gypsum, ceilings, steel framing, and complementary construction products. Comparable as a large-scale building products distributor with similar contractor-oriented customer base.
- Builders FirstSource: Largest U.S. supplier of building products, manufactured components, and services to professional homebuilders. Comparable as a national-scale supplier of lumber, millwork, windows, doors, and value-added services to builders and contractors.
- Boise Cascade: Manufacturer and distributor of engineered wood products, lumber, and building materials. Comparable as both an upstream supplier (Boise Cascade BCI Joists carried by Northern) and a peer in the building materials distribution value chain.
- Home Depot: Largest U.S. home improvement retailer with broad assortment of building materials, tools, and services. Comparable as a competing channel for both DIY homeowners and professional contractors in northern Michigan.
- Lowe's: Major U.S. home improvement retailer offering lumber, building materials, appliances, and design services. Comparable as a broad-line competing retailer serving overlapping DIY and Pro customer segments in the same geographies.
Regional players
- Menards: Midwest-focused big-box home improvement retailer with strong Michigan presence. Comparable as a competing retail channel for lumber, building materials, cabinetry, and tools in the same northern Michigan geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northern Building Supply social profiles
Digital presenceNorthern Building Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Building Supply leadership team
Management profileNumber of profiles
Northern Building Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Building Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Building Supply
What does Northern Building Supply do?
Northern Building Supply is a regional retailer and distributor of building and remodeling materials, operating two full-service showrooms in Traverse City and Suttons Bay, Michigan, where it sells cabinetry, countertops, windows, interior and exterior doors, decking and railing, roofing, siding, lumber, insulation, paint, tools, and fasteners from premium branded manufacturers. The company wraps its product catalog with kitchen & bath design services, takeoffs and estimating, job-site delivery, and window warranty/support services aimed at homeowners, builders, remodelers, contractors, and architects.
Is Northern Building Supply a public or private company?
Northern Building Supply is a private company. It is currently operating.
When was Northern Building Supply founded?
Northern Building Supply was founded in 1904. It employs 11 to 50 people.
Where is Northern Building Supply based?
Northern Building Supply is headquartered in Traverse City, United States, in the North America region.
How does Northern Building Supply make money?
Four revenue lines are on record. Building Materials Sales are the primary driver. The others are design Services, estimating & Takeoffs and delivery Services.
Who are Northern Building Supply's main competitors?
Direct peers on record are Zeeland Lumber & Supply, Standard Lumber and Lansing Building Products. Broad incumbents are ABC Supply Co., GMS Inc., Builders FirstSource, Boise Cascade, Home Depot and Lowe's. Menards is listed as a regional player.
Does Northern Building Supply have an API?
No public API is recorded for Northern Building Supply.
What industry is Northern Building Supply in?
Its primary akta.pro industry code is CRAIAEAA, Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB), with a secondary code of CRAIAEAI, Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding). Its NAICS code is 4441 and its SIC code is 5211.