The Shelbyville News

What The Shelbyville News does

The Shelbyville News is a local newspaper serving Shelbyville and Shelby County, Indiana, operating continuously since its December 1947 launch via the merger of The Shelbyville Democrat and The Shelbyville Republican, with heritage roots to 1875. The publication delivers hyperlocal coverage of local government, school board news, high school sports, community events, opinion, obituaries, and classifieds in both print and digital formats, and has been owned by Paxton Media Group, a fourth-generation family-owned media company, since August 1, 1999.

The underlying technology platform is the BLOX Content Management System from BLOX Digital, a standard CMS used across the Paxton Media Group portfolio, with no proprietary AI or ML components. The product surface extends beyond the core newspaper to include an e-Edition digital replica, a classifieds marketplace (with jobs routed to Monster.com and obituaries routed to Legacy.com), a public notices legal section, community announcements (births, weddings, anniversaries, engagements at $50 per submission with photo), Puzzmo-powered online games, comics, local weather, email alerts, and searchable archives.

The business model combines four revenue streams: digital subscriptions (new-subscriber trial at $1.99 for 30 days, auto-renewing at $6.50 per month), legacy print home delivery subscriptions, display and classified advertising, and statutory legal public notice publishing. Go-to-market is direct-to-consumer through shelbynews.com, e-Edition, and print delivery, with content-marketing and community engagement supported by a Facebook presence. The customer segment is geographically defined as Shelby County, Indiana residents, with no enterprise or B2B anchor accounts disclosed.

Name

The Shelbyville News

Legal name

The Shelbyville News

Website

https://shelbynews.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shelbyville News is a privately held local newspaper founded in 1947 and owned by Paxton Media Group, serving Shelbyville and Shelby County, Indiana with print editions, a digital subscription website, e-Edition, classifieds, legal public notices, and community announcements.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news subscription
• Community news coverage
• Classified advertising
• Print media

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscriptions: Digital subscription model with introductory offer of $1.99 for 30 days for new subscribers, renewing at $6.50 per month. Includes digital access 7 days a week, unlimited access to stories and e-Editions.
2. Print Subscriptions: Print newspaper subscriptions with free digital access for loyal print subscribers. Legacy print revenue stream.
3. Advertising: Display advertising, classified advertising ($50 for announcements with photo and up to 500 words), job listings via Monster.com integration, and public notice legal advertising.
4. Classifieds and Announcements: Revenue from classifieds including real estate, vehicles, jobs, garage sales, community announcements, obituaries, births, anniversaries, engagements, and weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Shelbyville News is a local newspaper serving Shelby County, Indiana, delivering hyperlocal news, sports, opinion, obituaries, and community announcements via print and digital channels. The publication offers digital and print subscriptions (with new-subscriber pricing of $1.99 for 30 days, renewing at $6.50/month), e-Edition digital replicas, classified advertising, and public/legal notices. It has operated continuously since its 1947 formation through the merger of The Shelbyville Democrat and The Shelbyville Republican, and is owned by Paxton Media Group.

Product overview

The Shelbyville News is a local newspaper providing comprehensive coverage of Shelbyville, Indiana and surrounding Shelby County. The publication operates as a unified platform combining print and digital content, built on the BLOX Content Management System. Core offerings include the main newspaper with local news, sports, and opinion sections. Digital subscriptions provide access to e-Editions (digital replicas of the print newspaper) and unlimited article access. Additional services include classifieds, public notices, community announcements (births, weddings, anniversaries), puzzles and comics for entertainment, weather forecasts, email alert notifications, and searchable archives. The publication is owned by Paxton Media Group, a fourth-generation family-owned media company that acquired The Shelbyville News on August 1, 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• The Shelbyville News (Print Newspaper) Local newspaper serving Shelbyville and Shelby County, Indiana, delivering local news, sports, opinion, announcements, classifieds, and public notices in print format. Traces its heritage to 1875 and is currently owned by Paxton Media Group.
• Digital Access Subscription Paid digital subscription providing unlimited access to all stories, e-Editions, and digital content on shelbynews.com. Priced at $1.99 for 30 days for new subscribers, renewing at $6.50/month.
• Classifieds Online classified advertising section featuring categories for real estate, vehicles, jobs, items for sale, auctions, garage sales, services, and community announcements.
• Public Notices Legal announcement section containing public notices, ordinances, sheriff's sales, and other legally required publications.
• Community Announcements Section for births, anniversaries, engagements, and wedding announcements, with photo options available for $50.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Monster.comminorChannel Partner/ Reseller/ DistributorJobs classified section redirects to Monster.com for job search functionality in the Shelbyville area.
• Legacy.comminorChannel Partner/ Reseller/ DistributorObituaries section linked to Legacy.com for funeral home partnership and obituary publishing.
• evvnt.comminorGTM or Marketing PartnerEvent promotion partnership for 'Promote Your Event' functionality using evvnt.com platform.

Recent moves8 records

Expansion highlights4 records

Direct peers

• The Anderson Herald Bulletin: An Indiana-based daily newspaper (CNHI) serving Madison County. Directly comparable as a small-to-mid Indiana community newspaper with similar product offerings, including digital subscriptions, classifieds, and public notices.
• The Rushville Republican: A Paxton Media Group newspaper serving Rush County, Indiana — adjacent to Shelby County. Closely comparable as a small-market Indiana daily with the same ownership, technology platform, and revenue mix.
• The Greensburg Daily News: A Paxton Media Group-owned daily newspaper serving Decatur County, Indiana. Directly comparable as a small Indiana community newspaper in the same parent company's portfolio with a similar print + digital + classifieds + public notices model.
• The Daily Journal (Johnson County, IN): A Paxton Media Group daily serving Franklin/Johnson County, Indiana. Comparable small Indiana community newspaper with overlapping competitive geography, similar product mix, and identical corporate parent.
• The Columbus Republic: An Indiana daily newspaper (Gannett) serving Bartholomew County. Comparable Indiana community newspaper with similar print + digital subscription model and local coverage focus.
• The Herald-Times (Bloomington, IN): An Indiana daily (Gannett) serving Bloomington and Monroe County. Comparable as an Indiana community newspaper with print + digital subscriptions, e-Edition, and classifieds targeting a similar demographic.

Broad incumbents

• The Indianapolis Star: The largest Indiana newspaper (Gannett) and a regional incumbent. Not a direct competitor for local Shelby County coverage, but a broad comparable in the same state, same industry vertical, and same subscription/digital advertising business model.
• The Evansville Courier & Press: A Gannett daily serving the Evansville area in southwestern Indiana. Larger regional incumbent operating the same print + digital subscription model; comparable as an Indiana newspaper but with materially broader reach and resources.
• The Lafayette Journal & Courier: A Gannett-owned daily serving Tippecanoe County, Indiana. Larger than Shelbyville News but a relevant comparable as an Indiana regional daily operating the same subscription + advertising + public notice business model in a similar small-city market.

Emerging players

• Patch: A digital hyperlocal news network with coverage in thousands of U.S. communities including Indiana towns. Comparable as a competitor for local digital news and classifieds audiences, though Patch focuses on free community news rather than the paid subscription + print model Shelbyville News operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/@theshelbyvillenews
• Xx.com/theshelbynews
• LinkedInlinkedin.com/company/shelbyville-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shelbyville News