Nirlat

What Nirlat does

Nirlat is an Israeli manufacturer and marketer of decorative paints and industrial coatings, founded in 1978 and operating two manufacturing and logistics sites — at Kibbutz Nir Oz and in the Netanya Industrial Zone — alongside a paint consultation Design Center in Bnei Brak. The company employs over 400 people and is part of the Inrom Construction Industries Group, which is publicly traded on the Tel Aviv Stock Exchange. Nirlat holds ISO 9001, ISO 14001, ISO 18001/45001 certifications, multiple Standards Institution of Israel Standard Marks, four Green Label licenses for low-emission paints, and is a founding member of the Israeli Green Building Council.

The product portfolio spans interior and exterior wall paints (Niroplast, Wondercryl, Wonderspeed, Hypersid Extra), decorative plasters and coatings (the Natura G1–G3 and G15 family, Tulip Decorative Plaster, Super Flexible Texture and Smooth), decorative paints for wood and metal (Unior, Unirlaque, Unior Water, Unirlaque Water), surface preparation products (Stabilizer Latex 2000, Bonding Primer, Flexible Wall Putty, Micro Primer, Gold Bond), sealants and adhesives (Aqua-Guard, Top Roof), floor and concrete coatings (Formula One), ceiling paints, and powder coatings under the Univercol brand. Notable proprietary offerings include the Aqua-Guard flexible water-based hybrid polyurethane coating for humidity-prone rooms and the Natura flexible acrylic plaster line.

Nirlat generates revenue primarily through one-time sales of paints and coatings across four customer segments: private consumers, professional painters and contractors (the primary segment), institutional buyers (schools, hospitals, government facilities), and industrial accounts requiring protective, marine, fire-protective, and coil coatings. Distribution is direct in the Israeli domestic market, while international sales reach over 30 countries across Europe, Africa, and the USA through a dedicated export operation. Subsidiaries include Univercol, Univercol Poland, Link Color, and Tech Coat, extending the business into powder coatings and adjacent coatings segments.

Name

Nirlat

Legal name

Nirlat

Website

https://en.nirlat.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Nirlat is an Israeli manufacturer of decorative paints and industrial coatings, operating two production sites, employing over 400 people, and exporting to 30+ countries. A subsidiary of Inrom Construction Industries Group, it serves consumer, professional, institutional, and industrial markets.

Ownership category

akta.pro rank

Product category

Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Decorative paints manufacturing
• Industrial coatings production
• Wall paints supply
• Powder coatings manufacturer
• Protective coatings distribution

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paints and Coatings Sales: Primary revenue from manufacturing and marketing decorative paints, industrial coatings, and related products for interior, exterior, wood, metal, floor, and specialty applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nirlat manufactures and markets a wide range of decorative paints and industrial coatings from two manufacturing sites in Israel. Its product portfolio spans interior and exterior wall paints, decorative plasters and coatings, paints and lacquers for wood and metal, surface preparation products, hydro-insulation sealants and adhesives, floor and concrete coatings, ceiling paints, powder coatings (under the Univercol brand), as well as specialty industrial coatings such as marine, fire-protective, and coil coatings.

Product overview

Nirlat is a manufacturer of decorative paints and industrial coatings. The company offers a wide range of products across multiple categories including: Interior & Exterior Walls paints (Niroplast, WONDERCRYL, Wonderspeed), Decorative Plasters & Coatings (Natura Plaster G1-G3, G15, Tulip Decorative Plaster, Super Flexible Texture/Smooth), Decorative Paints for Wood & Metal (Unior, Unirlaque, Unior Water, Unirlaque Water), Surface Preparation Products (Stabilizer Latex 2000, Bonding Primer, Flexible Wall Putty, Micro Primer, Gold Bond), Sealants & Adhesives (Aqua Guard, Top Roof), Floor & Concrete Coatings (Formula One), Ceiling paints (Hypersid Extra), and Powder Coatings (Univercol). The products serve private, professional, institutional and industrial markets, covering applications for decorative materials, hydro insulation, industrial coatings, protective coatings, marine coatings, fire protective coatings, and coil coatings.

Differentiator

Problem solved

Functional benefit

Brands

• Univercol: Powder coatings brand operated by Nirlat

Products and services

• Aqua Guard Flexible water-based hybrid polyurethane coating for sealing of rooms subject to humidity. Highly durable to weather conditions, UV-radiation and prevents accumulation of dust and dirt.
• Hypersid Extra Ceiling paint for interior ceilings.
• Natura Plaster (G1, G2, G3, G15 grades) Flexible acrylic plaster for decoration and protection of exterior and interior walls, creating a textured finish resembling natural mineral surfaces with high weather resistance; available in G1, G2, G3 and G15 grade variants.
• Niroplast High quality paint intended for application on interior and exterior walls.
• WONDERCRYL High quality paint intended for application on interior and exterior walls.
• Wonderspeed High quality paint intended for application on interior and exterior walls.
• Top Roof Roof sealant product for sealing and weatherproofing roof surfaces.
• Unior Water Water-based paint for wood and metal surfaces.
• Unirlaque Water Water-based lacquer for decoration of wood and metal surfaces.
• Unirlaque Lacquer paint for wood and metal surfaces.
• Unior Paint for wood and metal surfaces.
• Formula One Floor coating product for concrete and floor surfaces.
• Stabilizer Latex 2000 Surface preparation stabilizer latex used prior to painting.
• Bonding Primer Bonding primer for surface preparation prior to painting.
• Flexible Wall Putty Flexible wall putty for surface preparation before painting.
• Micro Primer

Quantifiable outcome

• Products exported to over 30 countries across Europe, Africa and USA
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UnivercolcoreOEM/ Whitelabel/ Licensing PartnerSubsidiary company specializing in powder coatings. Has its own website presence at univercol.com
• Univercol PolandcoreOEM/ Whitelabel/ Licensing PartnerPoland-based subsidiary of Univercol, extending powder coatings operations to European market
• Inrom Construction Industries Ltd.coreStrategic or Co-development PartnerParent holding company - publicly traded on Tel Aviv Stock Exchange. Nirlat is part of the Inrom Construction Industries Group

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jotun: Norwegian global coatings manufacturer with significant protective, marine, and powder coatings franchises. Closely comparable to Nirlat/Univercol on powder and protective coatings and active across Nirlat's African and Middle Eastern export footprint.
• Hempel: Danish-headquartered global coatings company with strong protective, marine, and decorative positions. Directly comparable in industrial/protective coatings and a relevant competitor in Nirlat's marine and protective export segments.
• AkzoNobel: Owner of Dulux and major global decorative/industrial paint brands with strong European and emerging-market distribution. Competes with Nirlat on premium decorative coatings and protective industrial coatings across export geographies.
• Sherwin-Williams: Global #1 coatings manufacturer with deep architectural, industrial, and specialty portfolios. Sets the international competitive benchmark Nirlat faces when exporting to Europe, Africa, and the USA, and dwarfs Nirlat on R&D and distribution scale.
• PPG Industries: Global coatings leader with strong architectural, industrial, and protective coatings franchises. Comparable product breadth and a frequent acquirer of regional paint brands, making it both a competitor and a potential strategic acquirer of Nirlat's export markets.
• Nippon Paint: Asia-Pacific–anchored global coatings group expanding into Europe and the Middle East. Comparable broad architectural and industrial portfolio and a relevant competitor as Nirlat targets African and European export accounts.
• Kansai Paint: Japanese-headquartered global coatings group with architectural and industrial segments. Comparable product mix and increasingly active in Africa and the Middle East—overlapping with Nirlat's export geographies.

Emerging players

• Brillux: Privately held German coatings manufacturer specializing in architectural paints, wood finishes, and industrial coatings with strong technical service. Comparable mid-sized, owner-led competitor profile and a model for how a regional specialist can compete against global incumbents.

Direct peers

• Sano: Established Israeli paint brand with overlapping decorative and wood/metal product lines serving DIY consumers and professional painters in Israel. Directly comparable on customer base, distribution model, and product mix.
• Tambour Ltd: Israel's largest domestic paint manufacturer with a similarly broad decorative and industrial coatings portfolio. Tambour is the closest direct peer, competing head-to-head with Nirlat across the Israeli retail, professional, institutional, and industrial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nirlat
• LinkedInlinkedin.com/company/nirlat

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nirlat