Radiology Associates Of Macon

What Radiology Associates Of Macon does

Radiology Associates of Macon is a private, multi-specialty radiology group headquartered in Macon, Georgia, founded in 1972 and operating for over 50 years as Central Georgia's dominant radiology provider. The practice employs 101-250 staff, including more than 30 board-certified radiologists with subspecialty training across body imaging, mammography, musculoskeletal radiology, neuroradiology, nuclear medicine, pediatric radiology, and vascular and interventional radiology, supported by physician assistants and nurse practitioners. It interprets over 75% of all diagnostic imaging in Central Georgia and serves patients referred by primary care physicians and specialists throughout the region.

The practice operates a portfolio of advanced imaging modalities including 3.0 Tesla MRI (Signa Architect), PET/CT combined imaging, Molecular Breast Imaging (MBI) using semiconductor gamma-camera technology, ultrasound, and mammography, alongside therapeutic service lines in radiation oncology (External Beam, IMRT, SBRT, Brachytherapy, Radiopharmaceuticals) and interventional radiology (uterine fibroid embolization, varicose vein treatment, kyphoplasty, image-guided biopsies). Two wholly-owned sub-brands structure the portfolio: VIRA (Vascular and Interventional Radiology Associates of Central Georgia) and Central Georgia Radiation Oncology. Core technology infrastructure is based on conventional digital imaging hardware with Intelerad-powered physician portal access; no AI/ML capabilities are disclosed.

The business model is fee-for-service with insurance reimbursements and patient co-payments as the primary revenue mechanic. Distribution is hybrid: hospital-based services at Atrium Health Navicent facilities (Medical Center, Breast Care Center, Children's Hospital, Diagnostics, Peach County) under joint-venture and service agreements, plus dedicated imaging centers (MRI Center and PET/CT Center as Navicent joint ventures), standalone radiation oncology sites in Macon and Warner Robins, and remote teleradiology services for hospitals, imaging centers, and private practices throughout Georgia. Patient acquisition is referral-driven through the regional physician network, with no traditional consumer marketing channels.

Name

Radiology Associates Of Macon

Legal name

Radiology Associates of Macon

Website

https://ramacon.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Radiology Associates of Macon is a private, multi-specialty radiology group in Macon, Georgia, founded in 1972, with 30+ board-certified radiologists providing diagnostic imaging, interventional radiology, and radiation oncology services across Central Georgia, interpreting 75% of the region's diagnostic imaging.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Radiation Oncology (HLAKAFAC), Teleradiology Platforms & Reading Workflow (HLACALAK), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Radiation oncology
• Teleradiology interpretation
• Medical imaging center

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Diagnostic Imaging Services: Fee-for-service radiology procedures including MRI, CT, PET/CT, ultrasound, mammography, and molecular breast imaging. Revenue generated through insurance reimbursements and patient co-payments.
2. Radiation Oncology Services: Cancer treatment services including external beam radiation, IMRT, SBRT, and brachytherapy. Provided through Central Georgia Radiation Oncology subsidiary.
3. Interventional Radiology Services: Minimally invasive procedures including uterine fibroid embolization, varicose vein treatment, back pain therapies, and cancer treatments through VIRA subspecialty practice.
4. Remote Diagnostic Interpretation: Teleradiology services providing diagnostic interpretations for hospitals, imaging centers, and private practices throughout Georgia.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Radiology Associates of Macon is a private, multi-specialty radiology group providing diagnostic imaging interpretation, interventional radiology procedures, and radiation oncology services. The practice operates advanced imaging equipment including a 3.0 Tesla MRI, PET/CT, Molecular Breast Imaging, and image-guided interventional suites, delivering services through physician referrals and joint venture partnerships with Atrium Health Navicent across Central Georgia.

Product overview

Radiology Associates of Macon is a private, multi-specialty radiology group headquartered in Macon, Georgia, offering a unified portfolio of advanced diagnostic imaging and interventional radiology services delivered through more than 30 board-certified radiologists. The portfolio is organized around two subspecialty sub-brands — VIRA (Vascular and Interventional Radiology Associates of Central Georgia) for minimally invasive image-guided procedures, and Central Georgia Radiation Oncology for cancer radiation treatment — alongside core diagnostic services including MRI (including 3.0T and breast MRI), PET/CT combined imaging, Molecular Breast Imaging (MBI), interventional radiology, ultrasound, and radiation therapy. The practice provides services across multiple Central Georgia locations including Atrium Health Navicent facilities, and also offers remote diagnostic interpretation services for hospitals, imaging centers, and physician offices throughout the region.

Differentiator

Problem solved

Functional benefit

Brands

• VIRA (Vascular and Interventional Radiology Associates of Central Georgia): Subspecialty practice offering fellowship-trained interventional radiologists who use image guidance to treat specific health issues without surgery, including varicose vein treatment, uterine fibroid embolization, back pain therapies, cancer treatment, and headache blocks.
• Central Georgia Radiation Oncology

Products and services

• MRI Center Services Diagnostic imaging service utilizing high-field strength MRI scanners including a 3.0 Tesla Signa Architect, producing detailed 3D images of internal soft-tissue structures such as organs, nerves, muscles, joints, brain, spine, liver, vessels, and breast tissue; includes special breast MRI technology and pediatric MRI with sedation supervised by board-certified pediatric specialists. Operated as a joint venture with Navicent Health.
• PET/CT Center Services Advanced imaging combining PET (Positron Emission Tomography) for cellular-level functional imaging with CT (Computed Tomography) for 3D anatomical imaging, used to identify hard-to-detect diseases and conditions including cancer, endocrine disorders, gastrointestinal disorders, heart disease, and neurological disorders. Operated as a joint venture with Navicent Health.
• Molecular Breast Imaging (MBI) Supplemental breast screening procedure that captures functional images of the breast using semiconductor-based gamma-cameras and a radioactive tracer, particularly beneficial for women with dense breasts or those with inconclusive mammogram results.
• Interventional Radiology (VIRA) Minimally invasive image-guided procedures using fluoroscopy, CT, and ultrasound, including biopsies, kyphoplasty for spinal compression fractures, uterine fibroid embolization, varicose and spider vein treatment, back pain therapies, cancer diagnosis and treatment, and headache blocks, delivered by fellowship-trained interventional radiologists through the VIRA subspecialty practice.
• Radiation Therapy (Central Georgia Radiation Oncology) Radiation oncology treatment for cancers including breast, prostate, lung, colon and rectal, cervical and endometrial, head and neck, and skin, delivered through Central Georgia Radiation Oncology using External Beam Radiation Therapy, IMRT, Stereotactic Radiosurgery/SBRT, Brachytherapy, and Radiopharmaceuticals for Metastatic Disease; coordinated with regional cancer specialists.
• Ultrasound Imaging Diagnostic ultrasound imaging service offered as part of the practice's radiology service portfolio for patients across Central Georgia.
• Remote Teleradiology Interpretation Remote diagnostic interpretation services providing final subspecialty radiology reads and consultations for hospitals, imaging centers, and private practices throughout Georgia, leveraging more than 30 board-certified radiologists across subspecialty areas.

Quantifiable outcome

• 75% market share of diagnostic imaging in Central Georgia

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Navicent HealthcoreStrategic or Co-development PartnerJoint venture partnership for MRI Center at Navicent Health. The MRI Center offers high-field strength MRI scanners including the 3.0 Tesla technology. Radiology Associates of Macon provides board-certified radiologists for imaging interpretation services at the facility.
• Navicent HealthcoreStrategic or Co-development PartnerJoint venture partnership for PET/CT Center at Navicent Health. The center provides advanced PET and CT imaging services. Radiology Associates of Macon provides specialty-trained, board-certified radiologists for PET/CT interpretations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Akumin: Outpatient imaging provider operating fixed-site MRI, CT, PET/CT, and other diagnostic imaging centers with subspecialty radiologist interpretations at national scale.
• RAYUS Radiology: National outpatient imaging platform operating diagnostic imaging centers with subspecialty radiologists. Comparable in operating fixed-site MRI, PET/CT, and other advanced imaging centers with subspecialty interpretations across geographies.
• Radiology Partners: Largest US radiology group with thousands of radiologists, serving hospitals and imaging centers nationally. Comparable as a multi-specialty radiology practice providing diagnostic interpretation, interventional, and teleradiology services under a physician-led model, but at vastly greater scale and PE-backed.
• SimonMed Imaging: Large outpatient diagnostic imaging network offering MRI, CT, PET/CT, ultrasound, and women's imaging across multiple states. Comparable advanced modality mix including PET/CT and molecular imaging offerings.
• US Radiology Specialists: PE-backed national radiology group operating subspecialty radiology, teleradiology, and imaging center partnerships across multiple states. Comparable in offering diagnostic interpretation, interventional, and oncologic imaging services to hospitals and outpatient sites.

Direct peers

• Quantum Radiology: Private, multi-specialty radiology group serving a regional market with hospital-based and outpatient diagnostic imaging, interventional radiology, and teleradiology services — a close operational analog to Radiology Associates of Macon.
• Foundation Radiology Group: Subspecialty radiology practice providing diagnostic interpretation and teleradiology services to hospitals and imaging centers, similar to RAM's mix of hospital JV partnerships and remote interpretations.
• Envision Radiology: Multi-site outpatient diagnostic imaging provider offering MRI, CT, ultrasound, and women's imaging services. Comparable as a regional diagnostic imaging group with multiple modalities and physician-led interpretations.

Others

• Atrium Health Navicent: Major Central Georgia health system and RAM's primary hospital JV partner. Listed as an ecosystem peer rather than competitor because Atrium both hosts RAM radiologists and is jointly invested in MRI and PET/CT centers with the practice.

Regional players

• Specialty Radiology of Georgia: Georgia-based radiology group providing diagnostic and subspecialty interpretation services across the state. Comparable as a Southeast US regional radiology practice competing in overlapping geography with RAM's teleradiology footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiology Associates Of Macon