Morres
Morres offers diverse home and sleep products, including sofas and box springs, via its ecommerce platform.
- Company typePrivate
- Founded1909
- HeadquartersHulst, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Morres does
Morres Wonen offers a variety of home and sleep products through its e-commerce platform. The company provides a range of sofas in different styles, sizes, and colors. It also offers box springs and other bedroom furniture. Customers can explore its showroom to find home furnishings suited to their needs. The company emphasizes its expertise in the home and sleep sectors, providing tailored solutions for customers.
Morres firmographics
Firmographics- Name
- Morres
- Legal name
- Morres Wonen Hulst BV
- Website
- https://www.morres.nl
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Morres offers diverse home and sleep products, including sofas and box springs, via its ecommerce platform.
- Ownership category
- akta.pro rank
Morres industry classification
Industry- Product category
- Furniture and Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where Morres is headquartered
LocationHeadquarters
- HQ city
- Hulst
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Morres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture and home furnishings retail: Physical retail and online sales of furniture (sofas, armchairs, dining tables, chairs, storage, bedroom furniture, mattresses) and home accessories (lighting, bedding, decor). Also on-site Brasserie M café generates ancillary revenue. Revenue from delivery and assembly services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Physical retail store pricing — full assortment |
| Unit Pricing | Pay-as-you-go | Delivery fee within Netherlands and Flanders |
| Unit Pricing | Pay-as-you-go | Sitting insurance (30-day sitting guarantee) |
| Unit Pricing | Pay-as-you-go | Sleep insurance (90-day sleep guarantee) |
| Unit Pricing | Pay-as-you-go | Bedroom furniture assembly |
| Other | Pay-as-you-go | Brasserie M café menu items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Morres product offering
Product offeringCore offering
Morres is a Dutch home furnishings retailer that sells living room furniture (sofas, corner sofas, chairs, recliners, armchairs, ottomans, tables, cabinets), bedroom furniture (boxsprings, bed frames, sofa beds, wardrobes, nightstands, mattresses), bed and bath textiles, home decor, lighting, and upholstery from over 250 brands. It operates the largest furniture showroom in the Netherlands (40,000 m2 in Hulst) alongside the morres.nl and morres.be e-commerce webshops, supported by its own delivery and assembly service and complementary services such as interior design advice, sleep consultation, sitting/sleep insurance guarantees, and the on-site Brasserie M.
Product overview
Morres is a large Dutch furniture and home furnishings retailer operating from a single 40,000 m2 physical store in Hulst, Netherlands, with an online webshop (morres.nl) launched in 2002. The company was founded in 1909 and has grown from a small carpentry workshop to the largest specialty store for Living & Sleeping in the Netherlands, now carrying over 250 brands across approximately 40,000 m2 of retail space. Morres operates on a destination store model, attracting customers from across the Netherlands and Belgium. The core product portfolio centers on two main pillars: Living Room Furniture (Wonen) encompassing sofas, corner sofas, chairs, recliners, armchairs, ottomans, tables, and cabinets; and Bedroom Furniture (Slapen) including boxsprings, bed frames, sofa beds, wardrobes, nightstands, mattresses, and complete bedroom sets. Supporting these core categories are Bed & Bath Textiles, Home Decor, Lighting, and Upholstery. Beyond furniture, Morres offers a range of advisory and hospitality services including a Matchmaker tool, Interior Advice with 3D drawings, Furniture Advice, and Sleep Advice. The on-site Brasserie M provides food service. Additional services include Delivery and Assembly with a moving lift option, a Gift Card system, and premium protection plans. Key differentiating services include a 5-year warranty (3 years beyond legal requirements), Lowest Price Guarantee, 30-Day Sitting Guarantee, and 90-Day Sleep Guarantee. The company holds CBW-erkend certification and is a member of the Centrale Branchevereniging Wonen trade association.
Differentiator
Problem solved
Functional benefit
Brands
- Brasserie M: On-site restaurant and brasserie within the Morres furniture store offering lunch, coffee, cakes, and meals for customers visiting the showroom.
Products and services
- Living Room Furniture (Wonen) Complete range of living room furniture including sofas (banks), corner sofas (hoekbanken), chairs (stoelen), recliners (relaxfauteuils), armchairs (fauteuils), ottomans (poefs), tables (tafels), and cabinets (kasten), sold to consumers across the Netherlands and Belgium via the Hulst showroom and morres.nl webshop.
- Bedroom Furniture (Slapen) Full collection of bedroom furniture comprising boxsprings, bed frames (ledikanten), sofa beds (slaapbanken), wardrobes (kledingkasten), nightstands (nachtkastjes), complete bedroom sets, and mattresses (matrassen), targeted at consumers furnishing a bedroom.
- Bed & Bath Textiles Bed and bathroom linens and textiles sold to retail consumers as part of Morres's complete home furnishing offering.
- Home Decor (Woondeco)
Quantifiable outcome
- 5-year warranty on the full collection (vs. standard 2-year legal warranty)
- +2 more outcomes
Companies that use Morres
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Morres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Morres partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CBW (Centrale Branchevereniging Wonen)coreMorres is CBW-erkend (CBW-certified), meaning it adheres to the CBW General Terms for furniture stores. This provides customers with safe deposit payments (advance payment protection), extended product warranty, and access to independent complaint resolution through Stichting Garantieregelingen CBW (SG CBW). Morres extends the standard 2-year CBW warranty to 5 years.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
Morres competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global furniture and home furnishings giant operating destination-format stores and online sales across the Netherlands and Belgium. Direct overlap on furniture assortment, although IKEA is much larger and competes on price-scale rather than curated assortment.
- bol.com: Largest Dutch e-commerce marketplace, including a substantial furniture and home furnishings category from third-party sellers. Comparable as a broad incumbent that aggregates many of the same brands Morres carries.
Direct peers
- Leen Bakker: Dutch furniture and home furnishings retail chain with multi-store presence across the Netherlands and Belgium. Directly comparable on product categories (living, sleeping, decor), customer segment, and value-vs-mid-market positioning.
- Beter Bed: Dutch specialty bed, mattress, and bedroom furnishings retailer with stores and online across NL/BE. Directly comparable on the Slapen (sleep) pillar where Morres carries Auping and Tempur, competing for the same mattress and bed-frame buyer.
- Wehkamp: Large Dutch online department store with significant furniture and home furnishings category. Directly comparable as a NL/BE furniture e-commerce competitor where Morres' webshop competes for the same digital buyer.
- Kwantum: Dutch value home furnishings chain selling furniture, decoration, and textiles in stores and online. Directly comparable on home decor, lighting, and budget-to-mid-market furniture where Morres also competes.
Emerging players
- Home24: European online furniture and home furnishings retailer operating across multiple EU markets. Comparable on the e-commerce furniture model and curated assortment, though without Morres' destination physical store scale.
- Westwing: European online home and living retailer with curated design-led assortment. Comparable on the design/discovery-led online furniture and decor model and on serving design-conscious consumers in Western Europe.
- Maisons du Monde: French home furnishings retailer combining physical showrooms with e-commerce across Europe, focused on curated style-led assortment. Comparable on the destination showroom + multi-brand model targeting style-conscious home consumers.
Others
- Xooon: Dutch furniture brand (currently a brand within the Morres assortment). Comparable as a supplier whose products are sold through Morres, and as a benchmark for the type of mid-market Dutch furniture brand the retailer curates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Morres social profiles
Digital presenceMorres compliance and trust
Trust signalCompliance1 record
Morres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morres leadership team
Management profileNumber of profiles
Morres subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morres
What does Morres do?
Morres is a Dutch home furnishings retailer that sells living room furniture (sofas, corner sofas, chairs, recliners, armchairs, ottomans, tables, cabinets), bedroom furniture (boxsprings, bed frames, sofa beds, wardrobes, nightstands, mattresses), bed and bath textiles, home decor, lighting, and upholstery from over 250 brands. It operates the largest furniture showroom in the Netherlands (40,000 m2 in Hulst) alongside the morres.nl and morres.be e-commerce webshops, supported by its own delivery and assembly service and complementary services such as interior design advice, sleep consultation, sitting/sleep insurance guarantees, and the on-site Brasserie M.
Is Morres a public or private company?
Morres is a private company. It is classified as family owned and is currently operating.
When was Morres founded?
Morres was founded in 1909. It employs 51 to 100 people.
Where is Morres based?
Morres is headquartered in Hulst, Netherlands, in the Europe region.
How does Morres make money?
One revenue line is on record: furniture and home furnishings retail.
Who are Morres's main competitors?
Broad incumbents on record are IKEA and bol.com. Direct peers are Leen Bakker, Beter Bed, Wehkamp and Kwantum. Emerging players are Home24, Westwing and Maisons du Monde. Xooon is listed as an others.
Does Morres have an API?
No public API is recorded for Morres.
What industry is Morres in?
Morres's product category is Furniture and Home Furnishings Retail. Its primary akta.pro industry code is CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 4491 and its SIC code is 5712.