Mediotiempo

What Mediotiempo does

Mediotiempo S.A. DE C.V. is a Mexican digital sports media platform headquartered in Polanco, Mexico City, operating as a subsidiary of the Multimedios conglomerate. The platform delivers real-time sports news, live scores, match schedules, statistics tables, and editorial opinion across a broad sports portfolio that includes Liga MX, the Mexican National Team, major international soccer leagues (Champions League, Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, MLS), Formula 1, MLB, NBA, NFL, boxing, and wrestling. Its core product is the mediotiempo.com website and mobile web experience, supplemented by a YouTube channel (MedioTiempo TV), a subscription newsletter (Newsletter Mediotiempo), a push notification service (Notificaciones Mediotiempo), a sports prediction game (Quiniela Mediotiempo), and sub-brands such as MT Mujeres for women's sports. The user base is Mexican sports fans reached through a multi-channel owned-and-operated distribution footprint (Facebook, X, Instagram, Threads, WhatsApp Channel, SEO-driven web traffic, and email).

Mediotiempo operates on a freemium content model in which core news, scores, and statistics are free to access and monetization is layered through display advertising, sponsored editorial content, deep affiliate integration with the Caliente.mx sports betting platform (with betting odds and referral links embedded across match pages), and paid newsletter subscriptions whose pricing is not publicly disclosed. The business has no disclosed API, no proprietary technology stack beyond standard web CMS and data ingestion for live scores, and no public AI/ML capabilities. Distribution partnerships include broadcast integrations with TV Azteca Deportes and ViX Premium (TelevisaUnivision) for World Cup match coverage, and the platform holds an official digital media partnership for FIFA World Cup 2026. The company is privately held (S.A. DE C.V.), has 101-250 employees, and is integrated within the broader Multimedios media ecosystem spanning television, radio, and other digital properties.

Revenue mechanics are dominated by advertising and affiliate referral economics rather than subscription or enterprise contracts, making top-line performance sensitive to sports content consumption cycles (Liga MX season, international tournaments, World Cup) and to the health of the Mexican online sports betting market through the Caliente.mx relationship. Strategic priorities visible in the data are maximizing World Cup 2026 traffic monetization, scaling the Quiniela prediction game as a recurring engagement product beyond the tournament, growing the newsletter/notifications subscription base for first-party data and direct reader revenue, and broadening sports vertical coverage via MT Mujeres. Customer concentration risk centers on Caliente.mx as a single major affiliate partner rather than on B2B advertiser logos, while user-side audience is mass-market and naturally distributed.

Name

Mediotiempo

Legal name

MEDIOTIEMPO S.A. DE C.V.

Website

https://mediotiempo.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediotiempo is a Mexican digital sports media platform and Multimedios subsidiary providing real-time scores, statistics, and editorial coverage of Liga MX, international soccer, and other sports to Mexican fans, monetized through advertising, Caliente.mx affiliate partnerships, and newsletter subscriptions.

Ownership category

akta.pro rank

Product category

Digital Sports Media

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports news media
• Live sports scores
• Liga MX coverage
• Sports editorial content
• Digital sports journalism

Headquarters

HQ city

Polanco

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital advertising: Mediotiempo generates revenue primarily through display advertising on its website, selling ad inventory to sponsors and brands targeting Mexican sports audiences. The site features banner ads, sponsored editorial content, and integrated partner promotions (e.g., Caliente.mx sports betting links).
2. Sponsored content and affiliate partnerships: The platform features sponsored and branded content sections, affiliate links to sports betting partners (Caliente.mx), and media partnerships for World Cup coverage that generate referral and sponsorship revenue.
3. Newsletter subscription product: Mediotiempo offers a newsletter subscription product delivering sports reports, statistics, special stories, and exclusive products. Revenue may be generated through premium newsletter tiers or sponsored newsletter placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mediotiempo is a Mexican digital sports media brand that provides free, real-time sports news, live match scores, statistics, schedules, and editorial coverage across soccer (Liga MX, Mexican National Team, World Cup, and international leagues), F1, MLB, NBA, NFL, boxing, wrestling, and other sports. The platform publishes content via its website (mediotiempo.com), social channels, and push notifications, and runs the Quiniela Mediotiempo prediction contest, a newsletter subscription product, and affiliate/sponsored integrations with the sports-betting site Caliente.mx.

Product overview

Mediotiempo operates as a unified sports media platform offering real-time sports journalism and live event coverage as its core product, supplemented by the Quiniela Mediotiempo betting pool game, a Newsletter subscription service delivered Monday-Friday, and a Notificaciones push notification system. The platform covers extensive sports content including soccer (Liga MX, Copa Mundial, international leagues), NBA, MLB, F1, NFL, boxing, and wrestling, featuring live match tracking, statistics, schedules, and integrated sports betting odds displays.

Differentiator

Problem solved

Functional benefit

Brands

• Quiniela Mediotiempo: Prediction game platform for sports events
• MT Mujeres
• MedioTiempo TV

Products and services

• Mediotiempo digital sports media platform (mediotiempo.com) The primary website and mobile web destination that delivers real-time sports journalism, live scores, match statistics, schedules, opinion columns, and video highlights across soccer (Liga MX, Mexican National Team, World Cup, Champions League, Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, MLS), F1, MLB, NBA, NFL, boxing, and wrestling to a broad Mexican consumer audience.
• Quiniela Mediotiempo A sports prediction/pool game where users forecast match outcomes (notably tied to World Cup and Liga MX events) and compete for prizes, accessible at quiniela-2026.mediotiempo.com with user login.
• Newsletter Mediotiempo A subscription newsletter sending curated sports reports, statistics, special stories, and exclusive content to subscribers Monday through Friday.
• Notificaciones Mediotiempo A push notification subscription product that delivers real-time sports news alerts, live match updates, and score notifications to opted-in users.
• MedioTiempo TV (YouTube channel) A branded video channel on YouTube publishing sports highlights, match clips, and editorial video content under the MedioTiempo name.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Caliente.mxcoreGTM or Marketing PartnerMediotiempo integrates Caliente.mx sports betting links, odds, and promotional content within its World Cup and soccer coverage pages. The partnership is prominently featured on the website homepage and match coverage sections, with deep-linking to Caliente.mx betting markets.
• MultimedioscoreStrategic or Co-development PartnerMediotiempo is owned by Multimedios, a major Mexican multimedia conglomerate. This corporate parent relationship provides cross-promotional opportunities, editorial resources, and integration with Multimedios' broader media ecosystem (radio, TV, print).
• TV AztecaminorGTM or Marketing PartnerMediotiempo references TV Azteca Deportes broadcast content and shares match footage, quotes, and social media posts from TV Azteca's sports coverage. The platforms cross-promote content around major sporting events such as the World Cup.
• ViX Premium (TelevisaUnivision)minorChannel Partner/ Reseller/ DistributorMediotiempo publishes World Cup match schedules and viewing information referencing ViX Premium (TelevisaUnivision's streaming platform) as the streaming broadcast partner for certain matches. The site drives referral traffic to ViX Premium for live streaming.
• FIFA World Cup 2026coreOthersMediotiempo serves as an official digital media partner covering the FIFA World Cup 2026, providing real-time match coverage, live scores, statistics, and editorial content as part of the tournament's media ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goal.com: Goal.com is a global digital soccer media platform providing real-time scores, news, statistics, and editorial across major leagues worldwide. Comparable to Mediotiempo's soccer vertical, but operates at global scale without Mexico-specific depth.
• DAZN: DAZN is a global sports streaming platform increasingly acquiring rights to soccer (Liga MX, Champions League in select markets) and combat sports. Comparable to Mediotiempo's sports content verticals, but as a global paid OTT rather than free ad-supported media.

Direct peers

• AS México: AS México is the Mexican edition of the Spanish sports daily AS, providing real-time scores, news, statistics, and opinion across soccer and major sports. Directly comparable to Mediotiempo as a Spanish-language digital sports publisher serving the Mexican audience.
• Claro Sports: Claro Sports is a Latin American digital sports media platform covering soccer, boxing, MLB, NFL, and F1 with real-time scores and editorial content. Comparable to Mediotiempo in multi-sport coverage and Hispanic market focus, with broader LATAM distribution.
• TUDN (TelevisaUnivision): TUDN is TelevisaUnivision's Spanish-language sports media brand in Mexico and the U.S., covering Liga MX, Mexican National Team, and major international sports. It is the most direct competitor to Mediotiempo in Mexican sports digital media, with overlapping coverage, broadcast rights, and audience.
• Fox Sports Mexico: Fox Sports Mexico is a major Spanish-language sports broadcaster and digital outlet covering Liga MX, international soccer, NFL, MLB, and combat sports. It competes directly with Mediotiempo for Mexican sports audiences and advertising budgets.
• MARCA (Mexico edition): MARCA is one of Spain's leading sports newspapers with a strong Mexico digital presence, providing real-time scores, news, opinion, and statistics across soccer and major sports. Closely comparable to Mediotiempo's editorial format and Liga MX/international soccer focus.
• ESPN Deportes / ESPN Mexico: ESPN's Spanish-language sports platform provides real-time scores, news, statistics, and analysis across soccer, MLB, NBA, NFL, and boxing — directly comparable content verticals to Mediotiempo, targeting Mexican and Latin American sports fans.

Emerging players

• Bolavip: Bolavip is a fast-growing Latin American digital sports media outlet focused on soccer, NBA, NFL, MLB, and combat sports with strong social media distribution. Comparable to Mediotiempo in audience targeting and digital-first delivery, though with a broader LATAM footprint.

Others

• Caliente.mx: Caliente.mx is Mexico's leading regulated online sportsbook and Mediotiempo's core affiliate partner, integrating betting odds and links across the platform. Listed as a peer given the deep commercial integration; they operate adjacent (betting operator vs. publisher) rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediotiempo
• YouTubeyoutube.com/user/MedioTiempoTV12
• Facebookfacebook.com/somosmediotiempo
• Instagraminstagram.com/mediotiempocom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediotiempo