Different Hotels

What Different Hotels does

Different Hotels NV is a privately held Belgian hotel group headquartered in Genk that operates a portfolio of 7 distinct properties across Belgian Limburg, the Netherlands, and South Africa. Its five core Belgian hotels — Carbon Hotel Genk, M Hotel Genk, Hotel Ecu Genk, Eurotel Lanaken, and Eburon Hotel Tongeren — are positioned as differentiated, independently themed stays (a design feel-good hotel with spa, a waterfront nature hotel, an urban city hotel, a cycling hotel, and a boutique hotel in a former monastery). The group also retains two out-of-region brands: Abdij Hotel Rolduc, a UNESCO monument conference hotel in Kerkrade (Netherlands), and Deelkraal Wildreservaat, a luxury wildlife reserve in South Africa.

The group's technology stack is operational rather than proprietary: a centralized direct-to-consumer booking website (differenthotels.com) in Dutch and English, integrated with a Mews distributor widget for real-time availability and package reservations, supplemented by individual property microsites, a loyalty program, and gift card sales through Kivalo. Meeting venues across all properties are equipped with Samsung Flip interactive displays marketed as a hybrid-meeting differentiator, with combined capacity for up to 200 delegates. The company has no disclosed AI/ML capabilities, patents, or app products.

Different Hotels generates revenue across four streams: overnight accommodation (the largest), food and beverage operations at multiple in-house restaurants and bars (Restaurant Gusto, Restaurant Jungle, Restaurant Bien Soigné, Bar Molenvijver, etc.), meetings and events venue rental, and curated special packages (romantic, cycling, food-lover, and team-building all-inclusive from €55 to €195 per person). Go-to-market is hybrid: direct-to-consumer online booking for individual leisure guests, combined with a sales-led B2B motion targeting corporate MICE clients in the Euregio (Belgium, Netherlands, Germany) for meetings, seminars, and team-building. Event-driven marketing is anchored to major regional anchors such as TEFAF Maastricht, Genk On Stage, and André Rieu concerts.

Name

Different Hotels

Legal name

Different Hotels NV

Website

https://differenthotels.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Different Hotels NV is a privately held Belgian hotel group operating 7 distinct properties in Belgian Limburg, the Netherlands, and South Africa, serving individual leisure travelers, couples, cycling tourists, and corporate MICE clients with accommodation, F&B, meeting venues, and curated stay packages.

Ownership category

akta.pro rank

Product category

Hotel Chain & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Hotel & Resort Restaurants (THAFACAH), Lifestyle & Social Hotels (THAGADAB), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Hotel accommodations
• Meeting venues
• Boutique hotels
• Team building events
• Corporate hospitality

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel room bookings: Core revenue from overnight stays across 5 hotel properties in Belgium (Carbon Hotel Genk, M Hotel Genk, Hotel Ecu Genk, Eurotel Lanaken, Eburon Hotel Tongeren) and 2 additional locations (Abdij Hotel Rolduc Kerkrade, Deelkraal South Africa). Revenue is generated through direct online bookings, walk-ins, and corporate agreements.
2. Food & beverage: Restaurant and bar operations across all properties, including Restaurant Gusto (Carbon Hotel), Restaurant Molenvijver / Jungle (M Hotel), Hotel Ecu restaurant, Restaurant Bien Soigné (Eurotel Lanaken), Bar Molenvijver, and Eurotel Bar. Breakfast buffets are offered at all properties.
3. Meetings & events venue rental: Rental of meeting rooms and conference facilities across all properties. Venues include the Mezzanine (Eburon, 154 m², up to 40 people), Confession Room (Eburon, 200 m², up to 120 people), High room (Eurotel, 72 m², up to 45 people), and multiple rooms at M Hotel (Basil 34 m², Shamrock 70 m², Emerald 84 m², Juniper 118 m²). Combined capacity up to 200 people.
4. Special packages and themed stays: Curated special packages including 'Thank God it's Friday' (from €55 p.p.), 'Romantisch genieten' (from €84 p.p.), cycling packages (2-day cycling arrangement), food lover packages, and team-building all-inclusive packages (from €195 p.p.). These packages bundle accommodation, dining, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Different Hotels operates a multi-property hotel chain of seven distinctive hotels across Belgian Limburg, the Netherlands, and South Africa, providing overnight accommodation, on-site restaurants and bars, meeting and event venues for up to 200 people, and curated stay packages. The group also offers team-building experiences in partnership with Action Valley Genk, a loyalty program, and gift cards, with a unified direct online booking platform across all properties.

Product overview

Different Hotels is a hotel chain operating 5 distinctive hotel properties across the Limburg region (Belgium and Netherlands): Carbon Hotel Genk (luxury with spa), M Hotel Genk (waterfront nature setting), Hotel Ecu Genk (urban city hotel), Eurotel Lanaken (cycling/family hotel), and Eburon Hotel Tongeren (design boutique in former monastery). The portfolio also includes affiliated properties Abdij Hotel Rolduc Kerkrade and Deelkraal Wildreservaat South Africa. The company offers a unified booking platform across all properties, with each hotel featuring its own restaurants, bars, and meeting facilities. Core services include accommodations, meeting & events (up to 200 people with Samsung Flip technology), team building packages via Action Valley Genk, and special stay packages. Dining options span gourmet restaurant Gusto, trendy Restaurant Jungle, and Restaurant Bien Soigné. A loyalty program and gift cards provide repeat-customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Hotel: Feel good hotel with all luxury within reach; features Restaurant Gusto, Carbon Sense City Spa, and meeting facilities
• M Hotel
• Hotel Ecu
• Eurotel Lanaken
• Eburon Hotel Tongeren
• Abdij Hotel Rolduc

Products and services

• Carbon Hotel Genk A feel-good luxury hotel in the heart of Genk offering overnight accommodation, Restaurant Gusto, Carbon Sense City Spa, a boardroom, and a meeting room with SmartBoard, targeted at leisure travellers, couples, and corporate events.
• M Hotel Genk A hotel located next to Molenvijverpark in Genk offering rooms with pond views, Bar Molenvijver, Restaurant Molenvijver/Jungle, and multifunctional meeting rooms (Basil, Shamrock, Emerald, Juniper) accommodating up to 110 people, targeting leisure guests and corporate meetings.
• Hotel Ecu Genk A city hotel in the bustling center of Genk near shops, restaurants, and bars, featuring an on-site bar, restaurant, and meeting room for leisure and small business stays.
• Eurotel Lanaken A cycling hotel in Lanaken, Limburg, featuring Restaurant Bien Soigné, Eurotel Bar, gym, indoor pool, indoor play area, and meeting rooms (High, Merode) accommodating up to 45 people, targeted at cycling enthusiasts, families, and small corporate groups.
• Eburon Hotel Tongeren A hip design hotel set in a former monastery in Belgium's oldest city, Tongeren, offering Comfort and Select room categories, breakfast service, and a Mezzanine and Confession Room meeting venue for events up to 120 people.
• Meeting & Events Services Professional meeting and conference services across all Different Hotels properties featuring Samsung Flip interactive displays, hybrid meeting capabilities, Wi-Fi, and audiovisual support, with flexible venues for small meetings up to events of 200 people, targeted at corporate clients.
• Special Packages & Getaways Curated themed stay packages including Romantisch genieten, Thank God it's Friday, Fietsarrangement (2-day cycling), For Food Lovers, and event-based packages for TEFAF Maastricht and André Rieu concerts, bundling accommodation, dining, and activities.
• Team Building Experiences All-inclusive corporate team-building packages in partnership with Action Valley Genk featuring BattleKart, KickCity group activities, VR games, axe throwing, escape rooms, laser tag, and paintball, combined with meeting and accommodation.
• Restaurant Gusto Gourmet restaurant at Carbon Hotel Genk offering refined dishes in a stylish setting for fine dining experiences for hotel guests and outside visitors.
• Restaurant Jungle Trendy restaurant at M Hotel Genk adjacent to Molenvijverpark offering breakfast, lunch, and dinner with a varied dining experience for hotel guests and outside visitors.
• Restaurant Bien Soigné Restaurant at Eurotel Lanaken offering breakfast, lunch, and dinner in a relaxed setting for hotel guests and outside visitors.
• Different Hotels Loyalty Program A multi-property loyalty program offering rewards and special benefits for returning guests across all Different Hotels properties.
• Different Hotels Gift Cards Gift cards available for purchase redeemable for stays at Different Hotels properties.

Quantifiable outcome

• More than 260 international galleries at TEFAF Maastricht (March 2027) are potential guests for nearby accommodation
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Action Valley GenkcoreStrategic or Co-development PartnerAction Valley Genk is the active team-building partner of Different Hotels. Together they offer experiential team-building packages combining content, action, fun, and comfort. Activities include BattleKart (real-life Mario Kart), KickCity group activities (Cube Challenges, VR Game EVA, Axe throwing, Bubble Soccer, Laser shock), Escape Room, Laser Tag, and Paintball. The all-inclusive team building package (from €195 p.p.) includes half-day meeting, lunch & dinner, 2 activities at Action Valley Genk, overnight stay, breakfast, and complete organization. The partnership targets the January–March 2026 period.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warwick Hotels and Resorts: International boutique/upper-upscale hotel collection with several European properties including Benelux; comparable on distinctive non-uniform property concepts and strong corporate/leisure positioning in secondary cities.
• Bastion Hotels: Dutch mid-scale hotel chain (30+ properties across the Netherlands); comparable Benelux regional chain competing for similar corporate travelers and meeting clients in bordering Limburg geography.
• Martin's Hotels: Belgian privately-held hotel chain operating upscale business and leisure hotels across Belgium; directly comparable on being a Belgian multi-property chain with meeting facilities, F&B, and loyalty positioning similar in size.
• Van der Valk Hotels: Large Dutch/Belgian family-owned hotel chain with 70+ hotels across the Benelux and Germany; similar multi-property model with strong F&B, meeting facilities, and regional/lifestyle positioning — the most directly comparable chain to Different Hotels in scale, geography, and offerings.
• Fletcher Hotels: Dutch regional hotel group with 100+ properties concentrated in the Netherlands including Limburg and adjacent regions; comparable mid-scale full-service hotels with on-site restaurants and meeting/event offerings targeting leisure and corporate clientele.

Broad incumbents

• NH Hotel Group: Major European mid-scale and upper-upscale hotel chain with extensive Benelux presence (NH, NH Collection brands); broader incumbent with standardized MICE infrastructure and global distribution competing for the same corporate accounts.
• Relais & Châteaux: Global association of 580+ independently-owned luxury boutique hotels, inns, and restaurants; relevant peer for the boutique/heritage/monastery-style positioning of Eburon and the gourmet food & wine experience of Restaurant Gusto.
• Best Western Hotels & Resorts (Benelux franchise network): Global franchise network with significant Benelux representation and central distribution/loyalty (Best Western Rewards); relevant competitor for MICE and leisure bookings that benefit from global reach.
• Hilton (Benelux: Hilton, DoubleTree, Hampton): Global hotel operator with growing Benelux presence across Hilton, DoubleTree, Hampton, and Hilton Garden Inn brands; competes strongly for corporate and MICE demand via Hilton Honors loyalty and central sales teams.
• Accor (Benelux: ibis/Novotel/Mercure/MGallery): Global hospitality incumbent operating numerous full-service and conference hotels across Belgium, the Netherlands, and Germany through its ibis/Novotel/Mercure/MGallery brands; competes on MICE distribution, loyalty (ALL), and corporate RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DifferentHotels
• Facebookfacebook.com/Differenthotels
• LinkedInlinkedin.com/company/different-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Different Hotels