iMedia
iMedia Plus Group SA is a privately held Romanian digital media company operating Cinemagia.ro (film journalism), Eva.ro (women's lifestyle), and Automarket.ro (automotive), serving Romanian consumers and monetizing through digital advertising.
- Company typePrivate
- Founded2001
- HeadquartersBucharest, Romania
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What iMedia does
iMedia Plus Group SA is a Romanian privately held digital media company founded in 2001 and headquartered in Bucharest. The company operates a portfolio of three consumer-facing online media properties targeting distinct audience segments: Cinemagia.ro (film and entertainment journalism, ranked #1 in Romania's art/culture category), Eva.ro (women's lifestyle portal covering health, fashion, beauty, relationships, and family), and Automarket.ro (Romania's first online automotive daily, covering auto news, test drives, F1, and continuously updated vehicle pricing). End users are Romanian consumers; advertiser customers access the aggregated audience across these verticals.
The company's core technology is a digital publishing platform delivering content via desktop and mobile web (including responsive design for m.cinemagia.ro). No proprietary technologies, AI/ML capabilities, patents, trademarks, partnerships, or third-party integrations are disclosed in the source data. The technology stack is described as standard web publishing infrastructure without platform integrations or API offerings.
iMedia monetizes exclusively through digital advertising—display ads, native advertising, and sponsored content—distributed across its owned-and-operated properties. The go-to-market is product-led growth driven by organic content marketing, SEO, and direct audience acquisition on owned websites. The company has no disclosed external funding, parent company, M&A activity, leadership changes, or international operations; it is focused solely on the Romanian market.
iMedia firmographics
Firmographics- Name
- iMedia
- Legal name
- iMedia Plus Group SA
- Website
- https://imedia.ro
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iMedia Plus Group SA is a privately held Romanian digital media company operating Cinemagia.ro (film journalism), Eva.ro (women's lifestyle), and Automarket.ro (automotive), serving Romanian consumers and monetizing through digital advertising.
- Ownership category
- akta.pro rank
iMedia industry classification
Industry- Product category
- Online Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where iMedia is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
iMedia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: The company operates multiple high-traffic Romanian media websites (Cinemagia.ro, Eva.ro, Automarket.ro) that generate advertising revenue through display ads, native advertising, and sponsored content placements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
iMedia product offering
Product offeringCore offering
iMedia Plus Group operates a portfolio of Romanian online media portals that publish original editorial content across three verticals: film and entertainment (Cinemagia.ro), women's lifestyle (Eva.ro), and automotive news and pricing (Automarket.ro). The company monetizes its audience reach through digital advertising, including display ads, native advertising, and sponsored content placements sold to brands and agencies.
Product overview
iMedia Plus Group operates a portfolio of online media portals in Romania. The company operates three distinct sub-brand portals: Cinemagia.ro (film/entertainment news), Eva.ro (lifestyle content for women), and Automarket.ro (automotive news and market data). These operate as independent editorial platforms under the iMedia Plus Group umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinemagia.ro Romania's leading film journalism portal, ranked #1 in the art/culture category, providing news on actors, box-office performance, cinema schedules, and coverage of international film festivals for Romanian film and entertainment enthusiasts.
- Eva.ro Romanian women's lifestyle portal covering love and relationships, diet and fitness, fashion, beauty, health, recipes, home and family, entertainment, career advice, horoscopes, auto & tech, and psychology for female readers seeking comprehensive lifestyle content.
- Automarket.ro Romania's first online automotive daily, providing auto news, market information, test drives, Formula 1 coverage, second-hand car listings, continuously updated pricing for new car models in Romania, and automotive promotions for auto buyers and enthusiasts.
Companies that use iMedia
Customer profileSegments3 records
Ideal customer profiles1 record
iMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iMedia partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
iMedia competitors and assessment
Company assessmentBroad incumbents
- Webedia: France-headquartered multi-vertical digital media company operating category-leading properties across entertainment, lifestyle, and other verticals, monetized through display, branded content, and creator monetization. Comparable to iMedia as a multi-vertical ad-supported digital publisher, but at significantly larger scale and across multiple geographies.
- Ringier Romania: Romanian operations of Swiss-headquartered media group Ringier, operating multiple titles (Libertatea, Cancan, etc.) across news, lifestyle, and entertainment. Comparable to iMedia as a larger, multi-vertical ad-supported digital media operator in Romania, but at meaningfully greater scale and portfolio breadth.
- Antena Group: Large Romanian media conglomerate combining broadcast (Antena 1, Antena 3) with digital properties monetized through advertising. Comparable to iMedia at the digital-portfolio level, but operates at significantly larger scale and across TV + digital rather than purely digital publishing.
- Pro TV (MediaPro): Major Romanian commercial broadcaster with a substantial digital news and entertainment presence (stirileprotv.ro, protv.ro). Comparable to iMedia as a Romanian digital content operator monetized by advertising, but with a much broader broadcast-plus-digital portfolio.
Direct peers
- Hotnews.ro: One of Romania's largest independent online news portals, monetized primarily through digital advertising. Directly comparable to iMedia in business model (ad-supported online publishing), target market (Romanian mass-market digital audience), and category competition for the same pool of Romanian display and branded-content budgets.
- Mediafax: Long-running Romanian news agency with a digital portal monetized through online advertising. Comparable to iMedia as a domestic digital publisher operating in the same Romanian news-adjacent audience and competing for the same general-interest advertising pool.
- Promotor.ro: Leading Romanian online automotive media property covering auto news, test drives, market data, and second-hand listings. Directly comparable to iMedia's Automarket.ro because it operates in the same Romanian auto vertical with the same ad-supported content model and competes for the same auto-intender audience and dealer budgets.
- Adevarul: Major Romanian newspaper with a substantial digital edition (adevarul.ro), generating revenue through online advertising and branded content. Comparable to iMedia as a legacy Romanian publisher that has migrated to a digital-first, ad-supported model and competes for the same Romanian online audience and ad spend.
- Unica.ro: Romanian women's lifestyle digital property with content across relationships, fashion, beauty, and family topics. Comparable to Eva.ro within iMedia's portfolio because it competes for the same female Romanian demographic and the same household-decision-maker advertising budgets.
- Divahair.ro: Prominent Romanian women's lifestyle portal covering beauty, fashion, health, and relationships. Comparable to iMedia's Eva.ro as a direct vertical competitor targeting the same female Romanian audience and the same beauty/fashion/CPG advertiser budgets via display, native, and sponsored content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights1 record
Customer concentration
iMedia social profiles
Digital presenceiMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMedia leadership team
Management profileNumber of profiles
iMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMedia
What does iMedia do?
iMedia Plus Group operates a portfolio of Romanian online media portals that publish original editorial content across three verticals: film and entertainment (Cinemagia.ro), women's lifestyle (Eva.ro), and automotive news and pricing (Automarket.ro). The company monetizes its audience reach through digital advertising, including display ads, native advertising, and sponsored content placements sold to brands and agencies.
Is iMedia a public or private company?
iMedia is a private company. It is classified as unknown and is currently operating.
When was iMedia founded?
iMedia was founded in 2001. It employs 51 to 100 people.
Where is iMedia based?
iMedia is headquartered in Bucharest, Romania, in the Europe region.
How does iMedia make money?
One revenue line is on record: digital Advertising.
Who are iMedia's main competitors?
Broad incumbents on record are Webedia, Ringier Romania, Antena Group and Pro TV (MediaPro). Direct peers are Hotnews.ro, Mediafax, Promotor.ro, Adevarul, Unica.ro and Divahair.ro.
Does iMedia have an API?
No public API is recorded for iMedia.
What industry is iMedia in?
iMedia's product category is Online Media Publishing. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 5131 and its SIC code is 7311.