TrafficGuard
TrafficGuard is a US manufacturer of security and crash-rated bollards serving enterprises and government agencies in education, stadiums, airports, municipalities, and healthcare, holding the first ASTM F3016 crash certification and a patent on its Helix Lock removable system.
- Company typePrivate
- Founded1999
- HeadquartersGeneva, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TrafficGuard does
TrafficGuard, Inc. is a privately held US manufacturer of security and crash-rated bollards, founded in 1999 and headquartered in Geneva, Illinois. The company designs and produces heavy-duty steel bollard systems for vehicle impact protection, with product categories spanning security bollards (removable, collapsible, and fixed variants), ASTM F3016 crash-rated bollards tested at 10, 20, and 30 MPH impact speeds, parking bollards, LED and solar-powered lighted bollards, and galvanized storage racks. Its core proprietary technology is the patented Helix Lock removable bollard system (US Patent No. 8,297,873), which enables concealed internal locking for flexible access control. TrafficGuard was the first manufacturer to achieve ASTM F3016 crash-rating compliance and has conducted 20+ such tests, positioning it as the de facto performance benchmark in the niche.
The company's business model is purely transactional hardware sales on a project-based, quote-driven basis — pricing is not publicly disclosed, and all quotes are routed through direct sales via phone, email, or website forms. There are no channel partners, resellers, or distributors; sales are conducted entirely through an internal sales team preparing custom specifications and submittal documents for enterprise and government buyers. A 12-month warranty on goods and specification-support services are bundled with the hardware sale; there is no recurring subscription or SaaS component. All products are manufactured in the USA in compliance with the Buy American Act (41 U.S.C. 8302-8305), giving the company a procurement advantage for federal and municipal contracts.
TrafficGuard serves enterprise and government customers across at least ten verticals, with primary segments being K-12 schools, universities and colleges, sports stadiums and entertainment venues, government and municipal agencies, and financial institutions, and secondary segments including airports, marinas, restaurants, urban streetscapes, and luxury hospitality. Named customers include Children's Health, Giants Stadium, Glacier Park International Airport, Dollar General, Pier Sixty-Six, City of Bloomington, Elgin Academy, and Grinnell College, spanning healthcare, sports, aviation, retail, hospitality, and education.
TrafficGuard firmographics
Firmographics- Name
- TrafficGuard
- Legal name
- TrafficGuard, Inc.
- Website
- https://trafficguard.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrafficGuard is a US manufacturer of security and crash-rated bollards serving enterprises and government agencies in education, stadiums, airports, municipalities, and healthcare, holding the first ASTM F3016 crash certification and a patent on its Helix Lock removable system.
- Ownership category
- akta.pro rank
Where TrafficGuard is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrafficGuard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Bollard Product Sales: TrafficGuard generates revenue through the sale of physical bollard products including security bollards, crash-rated bollards, parking bollards, lighted bollards, and accessories. Products are sold as one-time purchases with no recurring revenue component. The revenue model is transactional hardware sales with project-based pricing based on product specifications, quantities, and installation requirements.
- Warranty and Support Services: 12-month warranty on goods covering defects in workmanship and materials, with implied professional services for specification and submittal document preparation for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Quote-based custom pricing for all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TrafficGuard product offering
Product offeringCore offering
TrafficGuard designs, manufactures, and sells heavy-duty steel bollards for vehicle intrusion protection. Their product portfolio spans security bollards (removable, collapsible, fixed), ASTM F3016 crash-rated bollards (10/20/30 MPH), parking bollards, lighted bollards (LED and solar), and accessories such as storage racks. Products are manufactured in the USA in compliance with the Buy American Act and sold directly to enterprise, government, educational, and commercial customers.
Product overview
TrafficGuard offers a comprehensive range of bollard products designed for traffic, safety, and security applications. Founded in 1999, the company was the first manufacturer to achieve crash rating compliance with the ASTM F3016 standard. Their product portfolio includes Security Bollards (available as removable, collapsible, and fixed variants with various locking mechanisms including Helix Lock, Top Lock, Key Lock, Post Lock, Twist-In, and Drop-In), Crash-Rated Bollards (tested for 10, 20, and 30 MPH impacts), Parking Bollards, Lighted Bollards (LED and solar-powered), and Storage Racks & Accessories. Products are manufactured in the USA in compliance with the Buy American Act. All bollards are made from heavy-duty steel construction with options including powder coated carbon steel, 304 stainless steel, and HDPE materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Security Bollards Robust steel bollards for security applications, available as removable, collapsible, fixed, surface-mounted, and flush solutions in carbon steel, stainless steel, and HDPE materials. Designed for permanent and removable installation across commercial and government properties.
- Crash-Rated Bollards
Quantifiable outcome
- ASTM F3016 P1 rating achieves less than 1 foot dynamic penetration; P2 rating achieves less than 4 feet dynamic penetration
- +2 more outcomes
Companies that use TrafficGuard
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles8 records
TrafficGuard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TrafficGuard partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
TrafficGuard competitors and assessment
Company assessmentDirect peers
- Ideal Shield: US-based manufacturer of bollards, pipe guards, and custom metal safety products for commercial, industrial, and institutional customers. Directly competes with TrafficGuard in parking, security, and removable bollard categories.
- Reliance Foundry: Manufactures security bollards, traffic bollards, and parking bollards in metal and stainless steel variants. Closely comparable product portfolio to TrafficGuard's security and parking bollard lines, with overlapping customer segments in commercial property and municipal applications.
- Delta Scientific: Specializes in high-security vehicle barrier systems including crash-rated bollards, barriers, and gates tested to ASTM and DOS K-ratings. Overlaps directly with TrafficGuard's crash-rated bollard line at the higher end of the vehicle-mitigation market.
- Cova Security Gates: Manufactures bollards, automatic gates, and perimeter security barriers for commercial and government clients. Comparable product line and customer overlap in the physical security infrastructure category.
- Barrier1 Systems: Manufactures certified crash-rated bollards and anti-ram barriers for government, military, and commercial customers. Direct competitor in the ASTM F3016 / crash-rated bollard category that TrafficGuard pioneered.
- Calpipe Security Bollards: Manufactures security bollards and removable bollards for storefront, parking, and pedestrian safety applications. Direct product overlap with TrafficGuard's parking and security bollard lines.
- Bollard Solutions (Bollards Company): Specialty retailer/distributor of bollards for traffic and security applications including fixed, removable, and lighted bollards. Comparable offerings but typically smaller scale and focused on distribution versus TrafficGuard's manufacturing depth.
Regional players
- ATG Access: UK-based manufacturer of security bollards, road blockers, and hostile vehicle mitigation products. Comparable technology and certification focus (PAS 68 / IWA 14 equivalents), but operates primarily in UK/Europe rather than the US market.
Emerging players
- Tymetal Corp: Manufactures perimeter security products including bollards and gates for commercial and government customers. Comparable in target market and product category but smaller and less established in crash-rated bollards specifically.
Broad incumbents
- Ameristar Fence Products: Major US perimeter security manufacturer whose portfolio includes bollards alongside fencing and gate systems. Comparable in serving the same commercial, government, and infrastructure customers but offers a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TrafficGuard social profiles
Digital presenceTrafficGuard compliance and trust
Trust signalCompliance2 records
TrafficGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrafficGuard leadership team
Management profileNumber of profiles
TrafficGuard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrafficGuard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrafficGuard
What does TrafficGuard do?
TrafficGuard designs, manufactures, and sells heavy-duty steel bollards for vehicle intrusion protection. Their product portfolio spans security bollards (removable, collapsible, fixed), ASTM F3016 crash-rated bollards (10/20/30 MPH), parking bollards, lighted bollards (LED and solar), and accessories such as storage racks. Products are manufactured in the USA in compliance with the Buy American Act and sold directly to enterprise, government, educational, and commercial customers.
Is TrafficGuard a public or private company?
TrafficGuard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrafficGuard founded?
TrafficGuard was founded in 1999. It employs 11 to 50 people.
Where is TrafficGuard based?
TrafficGuard is headquartered in Geneva, United States, in the North America region.
How does TrafficGuard make money?
Two revenue lines are on record. Bollard Product Sales are the primary driver. The others are warranty and Support Services.
Who are TrafficGuard's main competitors?
Direct peers on record are Ideal Shield, Reliance Foundry, Delta Scientific, Cova Security Gates, Barrier1 Systems, Calpipe Security Bollards and Bollard Solutions (Bollards Company). ATG Access is listed as a regional player. Tymetal Corp is listed as an emerging player. Ameristar Fence Products is listed as a broad incumbent.
Does TrafficGuard have an API?
No public API is recorded for TrafficGuard.